What Vicsport does

Vicsport is the peak body for sport in Victoria, Australia, operating as a member-based nonprofit that serves as the unified voice and coordination layer for the Victorian sport sector. Its membership comprises State Sporting Associations (SSAs), Local Government Authorities (LGAs), Regional Sport Assemblies (RSAs), and other sport peak bodies operating in the state. The organisation provides governance frameworks, professional development, advocacy, networking platforms, and inclusion resources aimed at addressing sector-wide challenges including volunteer shortages, participation decline, child safety compliance, and inclusion barriers across LGBTIQ+, disability, First Nations, and anti-racism dimensions.

Vicsport's core product surface includes a membership management platform (organisational, individual and industry employee tiers), an events and training program (LEAP women's leadership development, Member Protection Information Officer training, governance forums, integrity forums, the Victorian Sport Awards, and the Child Safe Community of Practice), consultancy services (Sport Experiences, Guiding Sport, and good governance advisory), and cross-organisational networks (Connect & Support Participation Network, MPIO Network). The website and member-facing infrastructure is built on the revolutioniseSPORT platform, providing membership management, event registration, job board functionality, and content delivery. Notable integration partners include Sport Integrity Australia (MPIO eLearning), Sportspeople.com.au (recruitment), and La Trobe University's Centre for Sport and Social Impact (research).

The organisation generates revenue through three primary streams: recurring membership fees (subscription/recurring), event delivery and professional development programs (professional services), and consultancy services to sport organisations. Pricing across the events and training portfolio ranges from free government-supported sessions (MPIO Training Part 2, Integrity and Governance Forums for members) to $1,400-$1,700 for the four-day LEAP program. Core funding is anchored by the Victorian State Government (through Sport and Recreation Victoria) and VicHealth as 'core' strategic partners that co-fund inclusion, anti-racism, governance training, and reconciliation programs. Membership pricing is not publicly disclosed, consistent with negotiated enterprise-level agreements with a relatively concentrated customer base across Victoria.

Name

Vicsport

Legal name

Vicsport

Website

https://vicsport.com.au

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Vicsport is the peak body for sport in Victoria, Australia, serving State Sporting Associations, Local Government Authorities, and Regional Sport Assemblies with governance support, professional development, advocacy, networking, and inclusion programs funded by memberships, events, consultancy, and government partners.

Ownership category

akta.pro rank

Product category

Sport Industry Association Services

NAICS

Sports Teams and Clubs (711211)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Amateur Sport Governing Bodies & Federations (National/Regional) (MPAKACAD)

Keywords

• Sport industry peak body
• Sport governance services
• Membership association services
• Sport professional development
• Sport sector advocacy

Headquarters

HQ city

South Melbourne

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Membership fees: Organisational memberships for State Sporting Associations, individual memberships, and industry employee memberships provide core recurring revenue for the peak sporting body.
2. Event delivery: Vicsport generates revenue through hosting and delivering events including the Victorian Sport Awards, governance forums, training workshops, and professional development programs for the sport sector.
3. Consultancy services: Sport Experiences and Guiding Sport consultancy services provide revenue through delivering specialized sport development and governance advisory services to sporting organisations.

Pricing tiers

Distribution channels3 records

Marketing channels5 records

Core offering

Vicsport is the peak body for sport in Victoria, Australia, providing membership management services, governance frameworks, professional development programs (LEAP women-in-sport leadership, MPIO training), industry events and awards (Victorian Sport Awards, Governance Forums), consultancy services (Sport Experiences, Guiding Sport), and inclusion and child-safe resources to State Sporting Associations, LGAs, RSAs, and other sport organisations.

Product overview

Vicsport operates as a peak body for sport in Victoria, Australia, offering a membership management and content platform built on revolutioniseSPORT technology. The core offering is a program of services including membership management for sporting organizations, events programming, awards recognition, and professional networks. Key programs include the MPIO Network for member protection, CSPN for participation staff networking, LEAP for women's leadership development, Child Safe programs, and inclusion services covering LGBTIQ+, disability, and First Nations initiatives. The platform also delivers governance resources, grant information, and consultancy services to support State Sporting Associations.

Differentiator

Problem solved

Functional benefit

Products and services

• Membership Management Organisational, individual, and industry employee membership program providing Victorian sport sector organisations and professionals with member benefits including event discounts, networking access, and advocacy representation.
• Events Management and Forums Event calendar and registration service delivering training workshops, governance forums, technology forums, integrity forums, and networking events for Victorian sport sector professionals and member organisations.
• Victorian Sport Awards Program Annual awards program recognising excellence in Victorian sport, with categories, judging panel, partner sponsorships, and a public awards ceremony delivered to the sport sector.
• Connect & Support Participation Network (CSPN) Networking and professional community for participation and inclusion staff across Victorian sport sector organisations to share practice, discuss topics, and coordinate initiatives.
• MPIO Network and Training Quarterly workshop network and training program supporting Member Protection Information Officers across Victorian sport organisations on member protection, dispute management, mental health, and integrity issues.
• Sport Consultancy Services Specialised sport consultancy services including Sport Experiences design, Guiding Sport governance advisory, and Good Governance framework support for Victorian sport organisations.
• Child Safe Program Child safe resources, online education program, and compliance support helping Victorian sport organisations meet Victorian Child Safe Standards and the Reportable Conduct Scheme.
• Inclusion & Diversity Services Inclusion services and programs spanning LGBTIQ+, disability, First Nations, and anti-racism initiatives for Victorian sport organisations, delivered in partnership with CMY, VACSAL, and SSAs.
• LEAP Women in Sport Leadership Program Four-day leadership development program (Lead, Engage, Achieve, Promote) developing talent and leadership skills of women working in sport administration across Victoria.

Quantifiable outcome

• 87% of Victorian adults participate in sport or physical activity
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered core and supporting.

• Centre for Multicultural Youth (CMY)coreStrategic or Co-development Partner · 1 January 2025Lead partner in the 'Racism Doesn't Belong In Our Game' anti-racism campaign, delivering CMSport initiative in partnership with Vicsport, VACSAL, and major state sporting associations.
• VACSALcoreStrategic or Co-development Partner · 1 January 2025First Nations partner in anti-racism campaign, ensuring cultural safety and self-determination are central to the initiative. Collaboration with CMY and seven major state sporting associations.
• AFL Victoria, Basketball Victoria, Cricket Victoria, Football Victoria, Netball Victoria, NRL Victoria, Tennis VictoriacoreStrategic or Co-development Partner · 1 January 2025Seven major state sporting associations partnered in anti-racism campaign, deepening collective commitment to address racism and create welcoming sporting environments following landmark Anti-Racism Pledge signed in 2025.
• Victorian State GovernmentcoreOthersCore government funding and partnership relationship. Victorian Government through Sport and Recreation Victoria provides strategic funding and support for Vicsport operations and initiatives including MPIO training, anti-racism campaigns, and reconciliation action planning.
• VicHealthcoreStrategic or Co-development PartnerMajor health promotion partner supporting sport sector initiatives including the Connect & Support Participation Network, anti-racism campaigns, wheelchair basketball experiences, and healthy partnerships resources. Co-funds programs targeting inclusion and wellbeing in sport.
• Centre for Sport and Social Impact at La Trobe UniversitysupportingStrategic or Co-development PartnerAcademic partner supporting the Connect & Support Participation Network and providing research expertise for sport development programs including Doing Sport Differently initiatives.
• Volunteering VictoriasupportingStrategic or Co-development PartnerPartnership to create sporting club focused resources supporting volunteer management, recognition, and retention strategies across Victorian sport clubs.
• Regional Sport VictoriasupportingStrategic or Co-development PartnerCollaborative partnership to support volunteer resources and sport development initiatives across regional Victoria.
• Sport Experience DesignsupportingTechnology or IntegrationPartner in the Doing Sport Differently Immersion Experience, providing expertise in experience design for social and flexible sport programs targeting less-active populations.
• Sport Integrity AustraliasupportingTechnology or IntegrationeLearning platform provider for MPIO Training Part 1 online component. Partner for child safe environments, integrity frameworks, and member protection resources.
• Sportspeople.com.ausupportingChannel Partner/ Reseller/ DistributorPreferred supplier and partner for all sport and recreation recruitment. Provides comprehensive job listing platform for the Victorian sport sector through the Vicsport Job Board.
• revolutioniseSPORTsupportingTechnology or IntegrationWebsite platform provider powering the Vicsport website with membership management, event registration, and content delivery capabilities.
• Basketball VictoriasupportingStrategic or Co-development PartnerPartner in the Ultimate Wheelchair Basketball Experience at State Basketball Centre, providing disability sport inclusion opportunities for SSA and RSA staff.
• Karabena ConsultingsupportingImplementation/ SI/ Consulting PartnerEngaged by Vicsport to deliver Reconciliation Action Plan Development series for TMA funded organisations, providing expert guidance on RAP creation.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• UK Active: UK-wide membership body for the sport, fitness and physical activity sector, providing advocacy, training and networking services to operators, comparable to Vicsport's role for Victorian SSAs.
• Sport Australia (Australian Sports Commission): National sport policy, funding and capability agency that sits above state peak bodies like Vicsport, providing funding, frameworks and national programs that Vicsport localises.

Direct peers

• Queensland Sport and Recreation Services: State-level sport and recreation coordination body in Queensland, offering comparable membership, advocacy and capability-building services to peak bodies, clubs and councils.
• Sport West Australia: Peak industry body for sport and recreation in Western Australia, serving SSAs, LGAs, and clubs with similar membership, governance and training programs to Vicsport.
• Sport and Recreation Tasmania: Tasmania's state sport and recreation body delivering sector support, membership services and training to sport organisations, parallel to Vicsport's mandate in Victoria.
• Sport NSW: Peak body for sport in New South Wales, providing membership, advocacy, governance and professional development to state sporting associations. Directly comparable to Vicsport's role as Victoria's state sport peak body.
• Sport SA: Peak body for sport in South Australia, providing advocacy, networking and professional development to member SSAs and clubs in a comparable structure to Vicsport.

Regional players

• Sport NZ (Sport New Zealand): New Zealand's national sport policy and investment agency with analogous functions to the state peak body role, including community sport, participation and workforce development.
• Sport and Recreation Victoria (SRV): Victorian government agency that funds and partners with Vicsport on sport policy, infrastructure and participation programs; shares the Victorian sport agenda but as a government rather than member-based body.

Others

• La Trobe University Centre for Sport and Social Impact: Academic research partner of Vicsport producing evidence on participation and inclusion in Victorian sport; serves the same sector but as a research rather than peak body.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/vicsportAU
• Facebookfacebook.com/vicsport
• LinkedInlinkedin.com/company/vicsport
• Instagraminstagram.com/vicsportau

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vicsport