RESTOREX

What RESTOREX does

RESTOREX is a family-owned water damage restoration and mitigation contractor headquartered in Mooresville, Indiana, founded in 2006. The company provides 24/7 emergency response services — water extraction, structural drying, sewage and flood cleanup, burst-pipe remediation, mold remediation, and related repair coordination — for residential and commercial property owners across Central and Southern Indiana. Service-area coverage extends to roughly a dozen communities including Indianapolis, Plainfield, Avon, Greenwood, Martinsville, and Bloomington, positioning the firm as a regional local-response operator rather than a statewide or national platform.

The company's technical stack is conventional but credentialed for the restoration category. Work is performed to IICRC S500 standard procedures using LGR (Low-Grain Refrigerant) dehumidifiers, non-invasive moisture meters, water extraction equipment, dustless drywall saws, and Benefect botanical antimicrobial products. Insurance-claim pricing and documentation are run through Xactimate (Xactware) estimating software, which is the de facto industry standard for carrier-billed restoration work. Adjacent testing and remediation partnerships exist with ITEL Laboratories (flooring and material moisture testing) and Microair (mold and air-quality testing), forming a small but functional service-stack ecosystem.

RESTOREX's business model is direct-to-consumer with insurance as the primary billing channel: customers are not required to pay out of pocket for covered losses beyond their deductible, and the firm navigates the claim on their behalf. Revenue is generated per loss event rather than under recurring contracts. A complementary septic service line has been added, and commercial water damage work has been formally developed alongside the residential base. Marketing is executed through local SEO, dedicated community service pages, and an educational content library of downloadable PDF guides on water damage, mold, and insurance claims — supporting inbound lead capture rather than outbound sales. The firm operates with approximately 9 employees and no outside investors.

Name

RESTOREX

Legal name

RESTOREX

Website

https://callrestorex.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

RESTOREX is a family-owned water damage restoration company serving Central and Southern Indiana. It provides 24/7 emergency water extraction, structural drying, mold remediation, septic services, and insurance-claim coordination for residential and commercial property owners.

Ownership category

akta.pro rank

Product category

Water Damage Restoration Services

NAICS

Remediation Services (562910)

SIC

Services-Miscellaneous Repair Services (7600)

akta.pro industry

PRIMARYHSAPAOAA

Emergency Mitigation & Site Stabilization (Board-Up, Tarping, Water Extraction)

Home & Personal Services/Residential Renovation Services/Fire, Water & Storm Damage Restoration (Residential Rebuild)

SECONDARYHSAPAOAL

Insurance Claims Estimation, Documentation & Managed Repair

Home & Personal Services/Residential Renovation Services/Fire, Water & Storm Damage Restoration (Residential Rebuild)

SECONDARYHSAPAOAI

Interior Rebuild & Finishing (Drywall, Flooring, Paint, Trim)

Home & Personal Services/Residential Renovation Services/Fire, Water & Storm Damage Restoration (Residential Rebuild)

SECONDARYBPABANAL

Post-Incident Recovery, Damage Assessment & Restoration Coordination

Business & Public Services/Facilities Management & Building Services/Emergency Preparedness and Response Services

Keywords

• Water damage restoration
• Flood cleanup services
• Sewage cleanup services
• Water mitigation services
• Insurance claim assistance

Headquarters

HQ city

Mooresville

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Water Damage Restoration Services: Restorex generates revenue through professional water damage restoration services including water extraction, structural drying, material removal, and repair services. Services are primarily billed through homeowners insurance claims using Xactimate software. The customer is typically responsible only for their insurance deductible, with remaining costs covered by insurance.
2. Insurance-Processed Revenue: Revenue is collected primarily through insurance claim settlements. Restorex works directly with insurance companies, submitting estimates via Xactimate and receiving payment after claim approval. This creates a deferred payment model where the company provides services before full payment is received from insurance.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

RESTOREX provides professional water damage restoration, water mitigation, sewage cleanup, and flood damage services to residential and commercial property owners in Central and Southern Indiana. The company specializes in emergency 24/7 water damage response, structural drying, and full-service restoration including repair coordination across multiple trades. A core differentiator is their insurance claims navigation service, where they prepare Xactimate estimates, coordinate with insurance adjusters, and submit supplement estimates to help customers maximize coverage.

Product overview

RESTOREX (Restorex Disaster Restoration) is a local, family-owned water damage restoration company offering a comprehensive suite of water damage services. The core offering consists of Water Damage Restoration Services and Water Mitigation Services, supplemented by Septic Services. The company operates through various service variants including Commercial and Emergency Residential restoration, Flood Damage restoration, Frozen & Burst Pipe restoration, Sewage Cleanup, Water Cleanup, Water Removal, and Flooded Basement Cleanup. A key differentiator is their Insurance Claims Navigation Services, where they help customers work with insurance companies using Xactimate estimating software, coordinate with insurance adjusters, and submit supplement estimates when needed. The company serves Central and Southern Indiana with a network of local service areas including Indianapolis, Carmel, Fishers, Greenwood, Avon, Brownsburg, Noblesville, and surrounding communities.

Differentiator

Problem solved

Functional benefit

Products and services

• Water Damage Restoration Services Comprehensive water damage restoration for residential and commercial properties in Indianapolis and Central Indiana, including water removal, structural drying, material removal, and full-service repairs coordinated across multiple trades.
• Water Mitigation Services Initial emergency response and mitigation to limit water damage, including water extraction, building material removal, and structural drying using LGR dehumidifiers and professional-grade equipment following IICRC S500 standards.
• Commercial Water Damage Restoration Water damage restoration services tailored for commercial properties and businesses in Indianapolis, IN, with attention to business continuity and commercial insurance documentation.
• Emergency Residential Water Damage Restoration 24/7 emergency water damage response for residential properties with immediate dispatch for burst pipes, basement floods, sewage backups, and other water emergencies.
• Sewage Cleanup Services Professional sewage spill cleanup including black water and greywater contamination remediation, sanitization, and antimicrobial treatment for residential and commercial properties.
• Flooded Basement Cleanup Specialized cleanup for flooded basements including water extraction, structural drying, and restoration following sump pump failures or storm-related flooding.
• Frozen & Burst Pipe Water Damage Restoration Specialized restoration services for damage caused by frozen or burst pipes, addressing water extraction, structural drying, and repairs.
• Flood Damage Restoration Restoration services for properties affected by flooding, including floodwater extraction, structural drying, and material removal.
• Septic Services Septic services for customers experiencing water damage related to septic system issues.
• Insurance Claims Navigation Services Assistance helping customers navigate water damage insurance claims, including Xactimate estimate preparation, insurance adjuster coordination, and supplement estimate submission to maximize insurance coverage.

Quantifiable outcome

• Water damage restoration completed with insurance covering all services except customer deductible
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• Xactimate (Xactware)coreTechnology or IntegrationXactimate is the standard insurance estimating software used by major insurance companies. Restorex uses Xactimate for all water damage cleanup and repair estimates, ensuring their invoices are easily processed and approved by insurance companies. This integration is essential to their business model of direct insurance billing.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Rainbow Restoration: Neighborly-owned franchise system focused on water, fire, and mold restoration with Indiana locations. Competes head-to-head for emergency water extraction jobs and insurance-direct billing customers.
• ServPro: National franchise leader in water, fire, and mold restoration with extensive Indianapolis-area presence. Directly competes for the same residential and commercial water damage jobs using the same IICRC standards and Xactimate billing workflows as Restorex.
• PuroClean: National franchise specializing in water damage restoration, mold remediation, and biohazard cleanup with locations across Indiana. Targets the same homeowner customer base with emergency mitigation and insurance claim coordination services.
• Restoration 1: National franchise offering water damage mitigation, structural drying, and reconstruction. Targets the same residential and commercial restoration customer segment with comparable Xactimate-based insurance workflows.
• AdvantaClean: National franchise specializing in water damage, mold remediation, and air quality services. Serves Indiana homeowners with the same emergency response and insurance coordination value proposition as Restorex.
• Paul Davis Restoration: Established national franchise network providing water damage restoration, emergency mitigation, and reconstruction. Operates in the Indianapolis market with the same service mix and insurance-driven revenue model as Restorex.

Emerging players

• Stanley Steemer: Nationally known primarily for carpet and upholstery cleaning but offers water damage restoration services in the Indianapolis area. Represents an adjacent competitor leveraging existing cleaning equipment and brand awareness to enter Restorex's core mitigation space.

Broad incumbents

• Roto-Rooter: Nationally recognized plumbing and drain service company that has expanded into water damage cleanup and restoration. Operates broadly across plumbing, sewage, and water mitigation with substantially greater brand recognition than Restorex.
• BELFOR Property Restoration: Largest privately held disaster restoration and recovery company globally, with a major Indianapolis presence. Operates broadly across commercial and large-loss residential restoration; overlaps with Restorex on water mitigation jobs but at much larger scale.
• ServiceMaster Restore: National franchise brand under ServiceMaster providing water, fire, and smoke damage restoration. Overlaps with Restorex on residential water damage mitigation while serving a broader portfolio of cleaning and restoration services.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/restorex

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RESTOREX