CALVERTS CARPETS LIMITED

What CALVERTS CARPETS LIMITED does

Calverts Carpets Limited is a private, family-run flooring retailer founded in 1970. It serves residential and commercial customers through a regional network of more than 15 stocked stores across Yorkshire and Teeside, plus an e-commerce storefront and a dedicated Contracts Department. The residential segment covers homeowners, tenants, and property developers, while the commercial operation addresses hotels, businesses, specifiers, architects, and commercial facilities. Primary

Calverts sells carpets, vinyl, laminates, solid and engineered wood, luxury vinyl tiles, artificial grass, rugs, underlay, stair rods, thresholds, and related accessories. It manufactures own-brand carpet collections and stocks third-party brands including Victoria Carpets, Whitestone Weavers, Hugh Mackay, and Gaskell; discounted roll ends are also sold. The described technology is a standard retail e-commerce platform with integrated inventory management. Primary

Revenue comes from one-time flooring and accessory sales, professional fitting, local delivery, and commercial supply-and-fit contracts. Retail pricing is unit-based and VAT-inclusive, with a price-match guarantee, free estimates, and free local delivery; the business also operates an online sales channel. Primary.

Name

CALVERTS CARPETS LIMITED

Legal name

Calverts Carpets Ltd

Website

https://calverts-carpets.co.uk

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

11–50 employees

Short description

Calverts Carpets is a family-run flooring retailer founded in 1970, serving homeowners and commercial customers through more than 15 Yorkshire and Teeside stores, e-commerce, and fitting services. It offers carpets, vinyl, wood, laminate, LVT, rugs, and accessories.

Ownership category

akta.pro rank

Product category

Flooring Retail

NAICS

Floor Covering Retailers (449121), Carpet and Rug Mills (314110), Flooring Contractors (23833)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700), Carpets & Rugs (2273), Retail-Furniture Stores (5712)

akta.pro industry

PRIMARYCRAIAGAE

Carpet & Area Rug Flooring Retail

Consumer Products & Retail/Home & Furniture Retail/Flooring & Tile Retail

SECONDARYCRAIAGAB

Hardwood Flooring Retail

Consumer Products & Retail/Home & Furniture Retail/Flooring & Tile Retail

SECONDARYCRAIAGAD

Luxury Vinyl (LVP/LVT) Flooring Retail

Consumer Products & Retail/Home & Furniture Retail/Flooring & Tile Retail

SECONDARYCRAIAGAK

Flooring Installation Services (Retailer-Affiliated)

Consumer Products & Retail/Home & Furniture Retail/Flooring & Tile Retail

SECONDARYCRAOAFAE

Flooring (Carpet, Tile, Wood, Laminate) Distribution

Consumer Products & Retail/Wholesale, Distribution & Category Management/Home, Furniture & Home Improvement Distribution

Keywords

• Flooring retail
• Carpet sales
• Residential flooring
• Commercial flooring
• Floor coverings

Headquarters

HQ city

NORTH YORKSHIRE

HQ country

United Kingdom

HQ region

Europe

Offices14 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Retail Product Sales: Sale of carpets, vinyls, laminates, wood flooring, luxury vinyl tiles, artificial grass, rugs, and accessories through physical store locations and online. Products include both own-brand manufactured goods and cleared over-production from leading manufacturers.
2. Commercial Contracts: Supply and fitting of quality carpets and flooring to commercial customers including hotels and businesses, working with specifiers and architects.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Calverts Carpets is a Yorkshire and Teeside-based flooring retailer that sells carpets, vinyls, laminates, wood flooring, luxury vinyl tiles (LVT), artificial grass, rugs, and flooring accessories through over 15 physical showrooms and an e-commerce website. The company also manufactures its own range of carpets and operates a Contracts Department supplying and fitting commercial flooring for hotels, offices, and other facilities. Products range from budget to luxury and include both own-brand and leading manufacturer brands such as Victoria Carpets, Whitestove Weavers, Hugh Mackay, and Gaskell.

Product overview

Calverts Carpets is a flooring retail business operating as both an online platform and physical showroom network across Yorkshire and Teeside. The core offering comprises multiple flooring product categories: Carpets (including Twist, Saxony, Striped, Loop, Patterned, and Natural Flooring styles), Vinyls, Laminates, Wood (solid and engineered), Luxury Vinyl Tiles (LVT), and Artificial Grass. The company manufactures its own carpet brand collections alongside stocking partner brands including Victoria Carpets, Whitestove Weavers, Hugh Mackay, and Gaskell. Accessories include underlay, stair rods, thresholds, and binding services for custom rugs and stair runners. A dedicated Contracts Department serves commercial customers with safety flooring and commercial-grade products. The company also sells discounted roll ends of carpet and vinyl. Products are available for online purchase with kerbside delivery, or through 15+ physical stores with fitting services.

Differentiator

Problem solved

Functional benefit

Products and services

• Carpets Wall-to-wall floor covering available in Twist, Saxony, Striped, Loop, Patterned, and Natural Flooring styles. Ranges from budget to luxury, in hardwearing stain-resistant man-made fibres or 100% wool. Calverts is one of the few retailers with the buying power to manufacture their own range.
• Vinyls Vinyl flooring available from budget to luxury, primarily Calverts Carpets own brand. Easy to clean, low maintenance, with embossed finishes simulating textures that are considered a genuine alternative to solid wood.
• Laminates Laminate flooring that simulates light oak, dark oak, mahogany, cedar, cherry and other wood products at a cost-effective price compared to natural woods. Available in styles including Brushed and Oiled, Brushed and Lacquered, Shabby Chic, Antique Carved, and Country Random Edge.
• Wood Flooring Solid wood and engineered wood flooring options. Engineered wood is compatible with underfloor heating and offers water stability.
• Luxury Vinyl Tiles (LVT) Next generation vinyl flooring combining durability with natural look. Tiles closely reflect stone, ceramic and wood while being more resistant to damage. Waterproof, warm underfoot, suitable for bathrooms, kitchens and throughout the home.
• Artificial Grass Artificial grass for gardens, patios, terraces, or exhibitions. UV resistant, child and pet friendly, creates safe play areas, and allows water to drain through.
• Rugs Area rugs available in various styles and colours to co-ordinate with home decor.
• Underlay Quality underlays from leading manufacturers offering comfort and value. Underlays are Green and Clean using recycled materials and modern manufacturing techniques.
• Stair Rods Stair rods supplied by Stairrods UK in many styles and finishes, suitable for classic or contemporary settings.
• Binding Service Custom sized area rugs or stair runners made using material from carpet to sisal, using overlock method or cloth tape (leather, cloth, suede, or custom fabric).
• Thresholds Metal profiles in Aluminium, Solid Brass or Oak for seamless transitions between different floorcovering materials. Sourced from best manufacturers at competitive prices.
• Contract Flooring Services Commercial flooring services for specifiers, architects and end users. Includes quality carpets, laminate flooring, safety flooring and cushion floors for commercial environments. 25 years of experience fitting and supplying for domestic and commercial customers.
• Roll Ends Discounted roll ends of both carpet and vinyl at prices that cannot be matched. Sizes vary from small rooms to large sitting rooms. Qualities range from bleach-cleanable hard-wearing twists and Saxony to luxurious fine wool carpets.

Quantifiable outcome

• Over 10,000 roll ends in stock
• +1 more outcomes

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

Feature1 record

Partnerships

16 partnerships are on record, tiered core and minor.

• Whitestone WeaverscoreOthersWhitestone Weavers is a supplier/manufacturer of carpets. Calverts Carpets stocks Whitestone Weavers products in their showrooms as part of their extensive range of leading brand names.
• GaskellcoreOthersGaskell is a carpet manufacturer supplying products to Calverts Carpets showrooms as part of their brand name offerings.
• Hugh MackaycoreOthersHugh Mackay is a carpet manufacturer whose products are available at Calverts Carpets showrooms.
• Victoria CarpetscoreOthersVictoria Carpets is a well-known carpet brand stocked by Calverts Carpets as part of their extensive showroom range.
• AltrominorOthersAltro is a commercial flooring manufacturer. Calverts Carpets features Altro products in their commercial contracts portfolio for safety flooring applications.
• BurmatexminorOthersBurmatex is a UK flooring manufacturer. Their products are available through Calverts Carpets Contracts Department for commercial projects.
• DessominorOthersDesso is an international carpet and sports turf manufacturer. Their commercial flooring products are featured in Calverts Carpets contracts offerings.
• ForbominorOthersForbo is a flooring manufacturer. Their products are available through Calverts Carpets commercial contracts department.
• GradusminorOthersGradus is a UK manufacturer of contract interiors and commercial flooring solutions available through Calverts Carpets.
• HeckmondwikeminorOthersHeckmondwike FB is a specialist carpet manufacturer. Their commercial carpet ranges are part of Calverts Carpets contracts portfolio.
• InterfaceminorOthersInterface is a global modular carpet manufacturer. Their commercial carpet products are available through Calverts Carpets Contracts.
• JayMartminorOthersJayMart is a rubber and vinyl flooring manufacturer. Their products are featured in Calverts Carpets commercial flooring offerings.
• JHS CarpetsminorOthersJHS Carpets is a UK carpet manufacturer. Their products are available through Calverts Carpets commercial contracts department.
• PolyflorminorOthersPolyflor is a vinyl flooring manufacturer. Their commercial vinyl and safety flooring products are part of Calverts Carpets contracts range.
• TarkettminorOthersTarkett is a global flooring manufacturer. Their commercial flooring products are available through Calverts Carpets contracts department.
• Stairrods UKminorOthersPreferred supplier of stair rods to Calverts Carpets, offering many styles and finishes for classic or contemporary staircase settings.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Wickes: UK home improvement retailer selling flooring (laminate, vinyl, LVT) alongside kitchens, bathrooms and DIY products. Comparable as a UK flooring retailer at broader home-improvement scale, competing for renovation-driven flooring demand.
• John Lewis Flooring: UK department-store retailer offering carpets and flooring as part of a broader home furnishings assortment. Comparable as a flooring retailer but operates as part of a much wider department-store portfolio rather than a flooring specialist.

Others

• Interface: Global modular carpet tile manufacturer whose commercial products are distributed by Calverts' Contracts Department. Comparable as a commercial flooring supplier and ecosystem partner in the B2B contracts channel.
• Hugh Mackay Carpets: UK wool carpet manufacturer whose products are stocked in Calverts showrooms. Comparable as a supplier in the same product category and a parallel brand in the retail assortment.
• Victoria Carpets: UK heritage carpet manufacturer whose products are stocked by Calverts showrooms. Comparable as a supplier/manufacturer in the same product category, representing both an upstream partner and a potential channel competitor.
• Cormar Carpets: UK tufted carpet manufacturer producing wool and polypropylene ranges sold through independent flooring retailers. Comparable as a supplier partner to Calverts' independent retail model.
• Tarkett: Global flooring manufacturer (vinyl, LVT, commercial carpet) whose products are offered through Calverts' commercial contracts arm. Comparable as an upstream supplier with overlapping product categories.

Direct peers

• Tapi Carpets: UK flooring retailer founded by former Carpetright executives, offering carpets, wood, LVT and rugs via a multi-channel showroom-plus-online model. Closely comparable to Calverts' brick-and-mortar-led GTM and broad category coverage.
• Carpetright: UK's largest flooring retail chain offering carpets, vinyls, laminates, and rugs across a national store network. Directly comparable in product mix (carpets, LVT, wood) and target customer (residential homeowners) to Calverts, though at materially larger national scale.
• Flooring Superstore: Pure-play online UK flooring retailer selling carpets, vinyl, LVT and laminate at discount prices. Comparable to Calverts' product range, though competing on a digital-first model versus Calverts' showroom-centric approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/calvertscarpets
• LinkedInlinkedin.com/company/calverts-carpets-limited

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CALVERTS CARPETS LIMITED