Seaton Senior Living

What Seaton Senior Living does

Seaton Senior Living, LLC is a regional senior living management company founded in November 2021 as a wholly-owned brand division of Discovery Senior Living, a top-10 senior housing provider with nearly 30 years of operating history. Headquartered under its parent Discovery SL Management, LLC in Bonita Springs, Florida, Seaton manages 22 senior living communities encompassing more than 1,800 units across the Mid-Atlantic United States (Virginia, Maryland, Delaware, Pennsylvania, and New Jersey), with community-level operations support in markets including Hagerstown, Voorhees, York, and Towson.

The company's service portfolio spans three core residential options — Active Independent Living, Senior Assisted Living, and Memory Care (delivered via the proprietary SHINE Memory Care program) — supplemented by short-term Respite Care. Six signature programs (Sensations Dining, Celebrations Activities, Dimensions Health and Wellness, Expressions Concierge, Impressions Housekeeping, and Connections Transportation) standardize the resident experience across the portfolio. The leadership team carries 175+ years of combined senior living experience drawn from Sunrise Senior Living, Five Star, Enlivant, Atria, Elmcroft, Watermark, and other operators.

Seaton generates revenue through recurring monthly occupancy fees for residential and care services, with ancillary income from dining, transportation, and concierge offerings. Pricing is quote-based and not publicly disclosed. The go-to-market is sales-led, relying on regional marketing across the Mid-Atlantic, community tours, phone outreach, and an active content marketing program (blog, virtual tours, newsletter). Seaton does not disclose any proprietary technology stack, AI/ML capabilities, or app products, and operates as a private LLC subsidiary of Discovery Senior Living with no public funding rounds, M&A activity, or regulatory disclosures on record.

Name

Seaton Senior Living

Legal name

Seaton Senior Living, LLC

Website

https://seatonseniorliving.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Seaton Senior Living is a Mid-Atlantic regional management company operating 22 senior living communities with 1,800+ units across Virginia, Maryland, Delaware, Pennsylvania, and New Jersey. It is a brand division of Discovery Senior Living, offering independent living, assisted living, memory care, and respite services to senior residents.

Ownership category

akta.pro rank

Product category

Senior Living Services

NAICS

Assisted Living Facilities for the Elderly (623312), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (6233), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-To Dwellings & Other Buildings (7340)

akta.pro primary industry

Senior Living Property Management (BPAJAGAI)

akta.pro secondary industry

Luxury/Resort-Style Independent Living Communities (HLADAAAC)

Keywords

• Senior living services
• Assisted living communities
• Memory care programs
• Independent living residences
• Residential care facilities

Headquarters

HQ city

Voorhees

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Senior Living Community Fees and Services: Monthly residential fees for senior living services including independent living, assisted living, and memory care. Revenue generated through ongoing occupancy fees, care services, and ancillary services such as dining, transportation, and concierge.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Seaton Senior Living is a regional management company that operates 22 senior living communities across the Mid-Atlantic US, providing Active Independent Living, Senior Assisted Living, and Memory Care (SHINE Memory Care) along with short-term Respite Care. Services are delivered on-site at owned/managed communities and supported by signature programs covering dining, activities, wellness, concierge, housekeeping, and transportation.

Product overview

Seaton Senior Living is a regional senior living management company established in November 2021 as a brand division of Discovery Senior Living. The company operates 22 senior living communities across the Mid-Atlantic region (Virginia, Maryland, Delaware, Pennsylvania, and New Jersey). The product portfolio consists of three core living options—Active Independent Living, Senior Assisted Living, and Memory Care (SHINE Memory Care)—supported by six signature service programs: Sensations Dining, Celebrations Activities & Events, Dimensions Health & Wellness, Expressions Concierge, Impressions Housekeeping & Maintenance, and Connections Transportation. The company also offers short-term Respite Care. All communities are individually managed with regional operations support and centralized marketing services.

Differentiator

Problem solved

Functional benefit

Products and services

• Active Independent Living Maintenance-free, resort-style senior living option offering in-house dining, social activities, complimentary scheduled transportation, full maintenance services, and restaurant-style dining for active independent seniors.
• Senior Assisted Living Assisted living option providing qualified assistance with daily living activities including personal care, bathing, transfers, ambulation, and medication management, with 24-hour professional care, personalized care plans, and restaurant-style dining for seniors needing ADL support.
• Memory Care (SHINE Memory Care) Specialized dementia and Alzheimer's care using a person-centered approach with scientifically proven programming, uniquely trained memory care team members, customized care plans, secure living environment, and lifestyle enrichment programs for seniors with cognitive diagnoses.
• Respite Care Short-term care option (14-30+ days) for seniors needing temporary senior living solutions for recovery after acute care discharge or when family caregivers need time away.

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Discovery Senior LivingcoreStrategic or Co-development PartnerParent company that founded Seaton Senior Living in November 2021. Discovery Senior Living has nearly 30 years of experience designing and developing exceptional senior lifestyle and care communities including Discovery Village and Aston Gardens brands. Seaton represents the largest national brand division in the Discovery portfolio.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Atria Senior Living: Major national senior living operator with a strong East Coast footprint, offering independent living, assisted living, and memory care. Directly comparable; notably, one of Seaton's divisional clinical leaders (Monique Carter) previously held regional leadership at Atria.
• Enlivant: Senior living management company operating assisted living and memory care communities across the US. Directly comparable as a multi-state assisted living/memory care operator; one of Seaton's clinical leaders (Monique Carter) previously held regional roles at Enlivant.
• Five Star Senior Living: National senior living operator offering independent living, assisted living, and memory care with a presence in the Mid-Atlantic. Directly comparable; one of Seaton's divisional clinical leaders (Monique Carter) previously held regional leadership at Five Star.
• Sunrise Senior Living: Established senior living operator with significant Mid-Atlantic presence, providing assisted living and memory care. Directly comparable; Seaton's Regional Director of Operations (Sophia Dhaliwal) previously spent 26 years at Sunrise in executive and regional roles.
• Watermark Retirement Communities: Senior living operator focused on independent living, assisted living, and memory care with communities across the Eastern US including the Mid-Atlantic. Directly comparable; Seaton's Divisional Marketing Manager (Shawna Kelly) previously spent nine years at Watermark.
• Elmcroft Senior Living: Senior living operator (now part of Sonida Senior Living) with a footprint in assisted living and memory care, including the Mid-Atlantic. Directly comparable; Seaton's Regional Director of Sales (Rachelle Armstrong) previously held sales leadership at Elmcroft.
• Sonida Senior Living: National senior living operator following its combination with Elmcroft, providing independent living, assisted living, and memory care. Directly comparable as a peer of comparable scale operating in overlapping geographies.
• Brookdale Senior Living: Largest US senior living operator offering independent living, assisted living, and memory care across the country, including the Mid-Atlantic. Directly comparable as a multi-state continuum-of-care provider competing for the same private-pay residents.

Broad incumbents

• Discovery Village: Flagship senior living brand of Seaton's parent company Discovery Senior Living, offering similar independent/assisted living and memory care but with a broader geographic footprint. Comparable as a sister brand under the same parent operating model.
• Aston Gardens: Senior living brand within the Discovery Senior Living portfolio, focused on upscale retirement communities in Florida and other Sunbelt markets. Comparable as a sister brand under the same parent, with overlapping product/service offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/SeatonVoorhees
• LinkedInlinkedin.com/company/seaton-springwood

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Seaton Senior Living