Cambridgeshire Cricket

Name

Cambridgeshire Cricket

Legal name

Cambridgeshire Cricket Limited

Website

https://cambscricket.org.uk

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Cricket Governance and Grassroots Sports Administration

SIC

Services-Membership Organizations (8600), Services-Educational Services (8200)

akta.pro industry

PRIMARYMPAKAFAC

National Governing Bodies (NGBs)

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Sports Rights Holders & Governing Bodies (Federations, Associations, Sanctioning Bodies)

SECONDARYMPAKACAD

Amateur Sport Governing Bodies & Federations (National/Regional)

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Collegiate & Amateur Sports Organizations (NCAA, Federations, Clubs)

SECONDARYMPAKAJAN

Referee, Umpire & Coach Education/Certification Academies

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Sports Camps, Academies & Training Centers

Keywords

• Cricket governance services
• Grassroots sports development
• Club affiliation programmes
• Coaching education courses
• Disability cricket inclusion

Headquarters

HQ city

Cambridgeshire

HQ country

United Kingdom

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Club Affiliation and Membership: Revenue generated through club affiliation fees, Clubmark certification, and supporting clubs with funding opportunities.
2. Education and Training Courses: Fees from coaching courses (Foundation Coach, Core Coach), umpiring courses, and first aid courses. Course prices range from £35-70 per participant.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Cambridgeshire Cricket is the official ECB-affiliated County Cricket Board for Cambridgeshire, providing cricket governance, league and competition management, club support services (Clubmark accreditation, funding access, safeguarding), and grassroots development programmes. It delivers the Chance to Shine schools programme, women's and girls' cricket development, disability cricket (Table Cricket and Super 1s), talent pathway programmes for boys and girls, and education courses for coaches, umpires, and first aid.

Product overview

Cambridgeshire Cricket is the county cricket governing body operating a multi-programme portfolio focused on growing participation across all demographics. The core offering consists of: Chance to Shine (schools programme), Club Support services, Women & Girls Cricket, Disability Cricket (Table Cricket and Super 1s), and Representative Cricket/Talent Pathways for county age group players. Supporting services include Young Leaders in Cricket (volunteer development), volunteer training (coaching, umpiring, first aid), and various league and competition structures. The organization connects clubs, schools, and communities across Cambridgeshire while operating under ECB governance.

Differentiator

Problem solved

Functional benefit

Products and services

• Chance to Shine Programme School cricket programme delivering cricket sessions and competitions in primary and secondary schools across Cambridgeshire, including girls-only softball cricket. Targeted at schools and young people.
• Club Support Service Comprehensive support services for cricket clubs including Clubmark accreditation, Club Affiliation, Club Funding guidance, defibrillator funds, and access to ECB Recommended Junior Formats. Targeted at affiliated cricket clubs.
• Disability Cricket Programme Inclusive cricket programmes including Table Cricket (delivered in SEND schools via Lord's Taverners), Super 1s hubs for ages 12-25 with disabilities, and Disability Champion Clubs support. Targeted at young people with disabilities and SEND schools.
• Women & Girls Cricket Development Comprehensive women's and girls' cricket offerings including league competitions, women's county programme, support for setting up new sections, coaching, funding, and equipment support. Targeted at female cricketers at all levels.
• Representative Cricket / Talent Pathway County Age Group squads for boys (U12-U18) and girls (U13-U18), Talent Development Centres for U11-U12, video nomination processes, and talent identification programmes. Targeted at talented young cricketers and their families.
• Young Leaders in Cricket Youth volunteer programme for School Years 9-11 delivering modules in Young Activators, Young Officials, First Aid, Grounds and Environment, Mental Resilience, and Fundraising, with 20 hours minimum volunteering required. Targeted at school-age young people.
• Super 1s Disability Cricket Hubs Lord's Taverners programme providing cricket coaching and competition for young people aged 12-25 with disabilities, delivered through community cricket hubs in Impington and Ely. Targeted at young people with disabilities.
• Coach and Umpire Education Courses Education courses including ECB Foundation Coach, Core Coach, Introduction to Umpiring, and Emergency First Aid, priced £35-£70 per participant. Targeted at cricket coaches, umpires, scorers, and club volunteers.

Quantifiable outcome

• 25+ clubs represented at strategy launch event
• +3 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered supporting, core and minor.

• Maiden Cricket Clothing LimitedsupportingGTM or Marketing Partner · 6 May 2026Three-year partnership announced May 2026. Shared commitment to ensure women and girls feel supported, included and integral to the cricket community.
• England and Wales Cricket Board (ECB)coreStrategic or Co-development Partner · 1 January 2024ECB provides national governance, funding, programmes (Chance to Shine, All Stars), coach education frameworks, and competition structures. Cambridgeshire Cricket Board is the local delivery partner for ECB initiatives across the county.
• Chance to ShinecoreStrategic or Co-development Partner · 1 January 2024National charity delivering cricket programmes in schools. Cambridgeshire Cricket delivers Chance to Shine street clubs and school sessions including girls-only softball cricket.
• Lord's TavernerscoreStrategic or Co-development Partner · 1 January 2024Disability cricket charity. Cambridgeshire Cricket delivers Table Cricket in SEND schools and Super 1's programme for young people with disabilities aged 12-25.
• Sport EnglandsupportingGTM or Marketing Partner · 1 January 2024National funding body for sport in England. Supports cricket participation development and facility improvements.
• Essex County Cricket ClubsupportingStrategic or Co-development Partner · 1 January 2024Partnership for Cricket Collective Awards presentation and regional cricket development collaboration.
• The Stitch LabminorGTM or Marketing Partner · 1 January 2024Family-run custom apparel business based in Burwell, Cambridgeshire. Sponsoring Cambridgeshire Boys U18 team for 2026 season with match kit and training apparel.
• Grounds Management Association (GMA)supportingStrategic or Co-development Partner · 1 January 2024Provides guidance on grounds maintenance, pitch management, and water efficiency. Cambridgeshire Grounds Association affiliated with GMA.
• CKLGsupportingGTM or Marketing Partner · 1 January 2024Accounting firm and sponsor of Cambridgeshire Cricket.
• CheffinssupportingGTM or Marketing Partner · 1 January 2024Auctioneers and estate agents. Sponsor of Cambridgeshire Cricket.
• Brewin DolphinsupportingGTM or Marketing Partner · 1 January 2024Wealth management firm. Sponsor of Cambridgeshire Cricket.
• Living SportsupportingGTM or Marketing Partner · 1 January 2024Cambridgeshire sports partnership organization.
• Mr Cricket HockeysupportingGTM or Marketing Partner · 1 January 2024Sports equipment supplier. Sponsor providing match and training kit for County Age Group teams.
• Surridge SportsupportingGTM or Marketing Partner · 1 January 2024Sports equipment supplier. Sponsor providing match and training kit for County Age Group teams.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Huntingdonshire Cricket Board: Sub-county Minor Counties board operating within the Cambridgeshire region, performing a directly analogous grassroots and club governance function.
• Hertfordshire Cricket: Neighbouring Home Counties county cricket board. Performs the same county-governance function under ECB with comparable club affiliation, schools and talent pathway programmes.
• Essex County Cricket: Neighbouring county cricket board operating across Essex with which Cambridgeshire Cricket has a formal partnership (Cricket Collective Awards, regional cricket development collaboration). Same county-board governance function under ECB, identical operating model and customer segments.
• Suffolk Cricket: Neighbouring county board within the East Anglian region. Same statutory role and operating model (club affiliation, ECB programmes, talent pathway, women's and disability cricket) serving Suffolk's cricket community.
• Norfolk Cricket Board: Adjacent East Anglian county cricket board, structurally identical to Cambridgeshire Cricket — non-profit, ECB-affiliated, governs club and schools cricket across Norfolk with similar club affiliation, talent pathway and inclusion programmes.
• Bedfordshire Cricket: Neighbouring Minor Counties county board running similar club support, talent pathway and inclusion programmes across Bedfordshire under ECB governance.
• Northamptonshire County Cricket: Neighbouring first-class county with a county cricket board function alongside its professional team. Directly comparable as an ECB-affiliated county board running grassroots club and talent pathway programmes.

Broad incumbents

• England and Wales Cricket Board (ECB): National governing body for cricket in England and Wales; Cambridgeshire Cricket's principal funder, regulator and programme source. Operates at a much broader scale across all cricket activity nationally.

Others

• Chance to Shine: National charity that funds and partners with Cambridgeshire Cricket to deliver school cricket (Chance to Shine programme). Adjacent enabling partner rather than direct competitor.
• Lord's Taverners: Disability cricket charity that funds and partners with Cambridgeshire Cricket to deliver Super 1s and Table Cricket programmes in SEND schools. Enabling partner in the inclusion cricket ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Cambs_CB
• YouTubeyoutube.com/channel/UCeTQeKGuFV1HWULfB-ONLSA
• Facebookfacebook.com/cambridgeshirecricket
• LinkedInlinkedin.com/company/cambscricket
• Instagraminstagram.com/cambridgeshirecricket

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cambridgeshire Cricket