Camelion Batterien GmbH

What Camelion Batterien GmbH does

Camelion Batterien GmbH is a privately held German battery and energy-solutions company headquartered in Berlin at Bergiusstraße 53-59. The company is organized as a GmbH under managing director Dipl.-Ing. Zekeriya Bayrak and operates with a notably lean team of approximately 13 employees. Its portfolio comprises primary batteries, rechargeable batteries (Akkus), chargers, mobile lights and flashlights, power supplies, and accessories, alongside two positioned sub-brands: Camelion Ultra Alkaline, marketed around a 10-year shelf life, and ZincAir hearing-aid batteries positioned around specialized electrochemistry for medical-device use. The company sells under both its own brand and through OEM/white-label arrangements.

The company runs an asset-light, distribution-led model. It maintains 40+ country-specific, language-localized storefronts spanning most of Europe plus Turkey, China, Azerbaijan, Georgia, and several CIS and Balkan markets, and operates four parallel go-to-market motions: direct-to-consumer e-commerce, distributor/wholesale, channel partners and resellers, and OEM/embedded supply. No revenue, headcount growth, funding, or M&A activity is disclosed. Manufacturing depth is not described in the source material, suggesting reliance on third-party production partners to support the 200+ SKU portfolio.

Customer demand is addressed through three segmentation pillars: hearing-aid users served via the ZincAir line, general consumer-electronics buyers served through primary and rechargeable batteries, and a secondary professional/industrial segment. Marketing is executed through localized content, newsletter, social media, and trade-fair participation. There is no evidence of AI/ML, software, or data-platform components in the offering.

Name

Camelion Batterien GmbH

Legal name

Camelion Batterien GmbH

Website

https://camelion.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Camelion Batterien GmbH is a Berlin-based, privately held German battery brand operating a 200+ SKU portfolio of primary and rechargeable batteries, chargers, mobile lights, and hearing-aid cells across 40+ country-specific storefronts via e-commerce, distribution, and OEM channels.

Ownership category

akta.pro rank

Product category

Consumer Batteries

NAICS

Battery Manufacturing (33591)

SIC

Electronic & Other Electrical Equipment (No Computer Equip) (3600)

akta.pro primary industry

Battery Cells (Li-ion, LFP, Sodium-ion, Lead-acid, NiMH) (IMAGAHAA)

akta.pro secondary industries

Batteries & Battery Packs (Rechargeable/Primary, Device-Specific Packs) (CRACATAG), Battery Chargers (AA/AAA, Li-ion, Universal Chargers) (CRACATAH)

Keywords

• Consumer batteries
• Primary batteries
• Rechargeable batteries
• Hearing aid batteries
• Battery chargers

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Battery Sales: Primary revenue from manufacturing and selling various types of batteries including primary batteries, rechargeable batteries, ZincAir hearing aid batteries, and alkaline batteries.
2. Mobile Lights and Flashlights: Sale of portable lighting solutions including flashlights and mobile lights for outdoor activities and emergency use.
3. Battery Chargers: Revenue from battery charging equipment and accessories for rechargeable batteries.
4. Power Supplies and Accessories: Additional product categories including power supplies and accessories complementing the core battery business.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Camelion Batterien GmbH manufactures and sells batteries and power solutions, including primary batteries, rechargeable batteries, ZincAir hearing aid batteries, Camelion Ultra Alkaline batteries, battery chargers, mobile lights (flashlights), and accessories. The company specializes in battery technology with proprietary ZincAir chemistry for hearing aids and high-performance alkaline cells for consumer electronics and professional/industrial applications.

Product overview

Camelion Batterien GmbH is a German-based battery and energy solutions company offering a diversified portfolio of power products organized into two main categories: Primary Batteries (including the Camelion Ultra Alkaline sub-brand known for 10-year shelf life) and Rechargeable Batteries, complemented by Chargers, Mobile Lights (flashlights), Accessories, and Power Supplies. The company also specializes in ZincAir technology for hearing aids. Their products serve everyday consumer needs including household devices, outdoor activities, emergency lighting, and medical devices, with a focus on German engineering quality and eco-friendly sustainability.

Differentiator

Problem solved

Functional benefit

Brands

• Camelion Ultra: Premium alkaline battery line designed to last up to 10 years with superior performance and durability.

Products and services

• Primary Batteries
• Camelion Ultra Alkaline Batteries
• Rechargeable Batteries (Akkus)
• ZincAir Hearing Aid Batteries
• Battery Chargers
• Mobile Lights (Flashlights)
• Power Supplies and Battery Accessories
• OEM Solutions / Private-Label Battery Supply

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Duracell: Global leader in alkaline and specialty batteries, directly competing with Camelion across primary batteries, hearing aid button cells, and rechargeable formats via similar retail and wholesale channels.
• Renata Batteries (Swatch Group): Swiss manufacturer of button cells and hearing aid batteries, directly competing with Camelion's ZincAir hearing aid product line in European hearing-care retail.
• Rayovac / Spectrum Brands: Long-established hearing aid and consumer battery brand under Spectrum Brands, a direct competitor to Camelion in the ZincAir hearing aid segment globally.
• Energizer: Major alkaline and specialty battery brand competing head-to-head with Camelion in consumer primary batteries and hearing aid batteries across European retail.
• GP Batteries International: Hong Kong-based battery maker offering alkaline, rechargeable, and specialty cells, competing with Camelion across European and global consumer/OEM channels.
• Panasonic Energy: Global battery manufacturer offering alkaline, rechargeable, and specialty cells, competing with Camelion across consumer retail and OEM channels in Europe.
• Varta AG: German-headquartered battery manufacturer with overlapping hearing aid button-cell, consumer, and rechargeable portfolios; the closest geographic and product-line comparable to Camelion.

Broad incumbents

• EnerSys: Global industrial battery manufacturer (Yuasa, Oerlikon) serving industrial/backup power markets adjacent to Camelion's professional segment with broader scale and product depth.
• Philips Batteries (Powerplus): Broader consumer electronics giant with battery product lines, serving as a broad incumbent competitor in retail channels where Camelion's alkaline and rechargeable products compete.

Emerging players

• Tadiran Batteries: Specialty lithium battery maker focused on industrial and long-life applications; comparable as a specialty battery peer even though it does not directly overlap in consumer alkaline.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/camelionbatterien

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Camelion Batterien GmbH