Lotéricas Caminho da Sorte

What Lotéricas Caminho da Sorte does

Lotéricas Caminho da Sorte is a Brazilian authorized lottery retail business (lotérica) operating under Caixa Econômica Federal's federal lottery franchise framework. Founded in 2011 and headquartered in Três Lagoas, Mato Grosso do Sul, the company operates two physical storefronts (Loteca 1 and Loteca 2) that serve as authorized points of sale for federal games including Mega-Sena, Lotofácil, and Quina, as well as a venue for organizing bolão group betting schemes. In addition to walk-in retail, the company operates a remote sales channel combining WhatsApp ordering with postal delivery, enabling lottery participation from customers across Brazil rather than only its local market.

The company's product surface centers on brokerage of Caixa-authorized lottery products and group-betting services (notably Mega Bolão), with a recently launched Gerador de Palpites statistical prediction tool introduced in August 2025 that generates number combinations using historical-draw analysis. The business also acts as a Caixa Aqui banking correspondent, offering ancillary financial services at its retail locations. According to its own customer-facing materials, the business has produced 17 millionaires and paid out more than R$ 40 million in prizes to customers since inception, with current headcount reported between 11 and 50 employees.

Revenue is generated primarily through commissions on lottery ticket sales at rates set by Caixa Econômica Federal, supplemented by fees charged for organizing bolão group betting pools and incremental income from Caixa Aqui correspondent banking services. The business is privately held with no disclosed funding rounds, institutional backing, or publicly reported revenue figures, and operates as a regional retail franchise within the broader Caixa-authorized lotérica network.

Name

Lotéricas Caminho da Sorte

Legal name

Lotérica Caminho da Sorte 1 e 2

Website

https://caminhodasorte.com.br

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Brazilian authorized lottery retailer operating two Caixa Econômica Federal franchise storefronts in Três Lagoas, Mato Grosso do Sul, selling federal lottery tickets and organizing bolão group bets via in-store, WhatsApp, and postal-delivery channels since 2011.

Ownership category

akta.pro rank

Product category

Lottery Retail Services

NAICS

Grocery and Convenience Retailers (4451)

SIC

Retail-Catalog & Mail-Order Houses (5961)

akta.pro primary industry

Lottery Retailer Networks & Distribution Services (MPAEAFAF)

akta.pro secondary industry

Lottery Operators (Government & Private Licensed) (MPAEAFAA)

Keywords

• Lottery retail services
• Group betting pools
• Lottery ticket sales
• Authorized lotérica retailer
• Bolão management services

Headquarters

HQ city

Três Lagoas

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Lottery Sales Commission: Earns commission on all lottery ticket sales (individual bets and group pools/bolões) across all Caixa lottery games. Revenue is generated through the spread between retail price and wholesale cost, plus service fees on organized betting pools.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Lotéricas Caminho da Sorte is an authorized lottery retail business operating two physical stores in Três Lagoas, Mato Grosso do Sul, Brazil. It sells individual tickets and organized group betting pools (bolões) for all major Caixa Econômica Federal lottery games (Mega-Sena, Lotofácil, Quina, Federal, Loteca, Dupla Sena, +Milionária, Dia de Sorte, Super Sete, Timemania, Lotomania), and also offers remote ordering via WhatsApp with postal ticket delivery, and a free Lotofácil strategic number generator tool to support bolão participants.

Product overview

Lotéricas Caminho da Sorte is a dual-location lottery retail business in Três Lagoas, MS operating since 2011. The offering consists of physical lottery retail (Bolões/group bets as the primary product) combined with remote sales via WhatsApp and the official Loterias Caixa digital platform. Their portfolio includes all major Caixa Econômica Federal lotteries: Lotofácil, Mega-Sena, Quina, Lotomania, Federal, Loteca, Loteca Copa, Timemania, Dia de Sorte, Dupla Sena, Super Sete, and +Milionária. A strategic add-on is the Gerador de Palpites tool for Lotofácil number generation with statistical analysis. Services are available in-person at two locations or remotely nationwide via WhatsApp ordering and postal delivery.

Differentiator

Problem solved

Functional benefit

Products and services

• Bolões (Group Betting Pools) Organized collective lottery bets managed by specialists, offering multiple number combinations at reduced individual cost to maximize winning chances. Customers purchase cotas (shares) of a pool coordinated by the lotérica.
• Lotofácil individual bets Sale of individual Lotofácil tickets where players choose 15-20 numbers from 25 available, with prizes for 11-15 correct numbers.
• Mega-Sena individual bets Sale of individual Mega-Sena tickets where players select 6-20 numbers from 60 options, with draws on Tuesdays, Thursdays, and Sundays.
• Quina individual bets Sale of individual Quina tickets where players choose 5-15 numbers from 80, with six draws per week.
• Loteria Federal tickets Sale of physical Federal lottery tickets sold in fractions (10 fractions per ticket), with draws on Wednesdays and Saturdays. Full ticket priced at R$ 40, individual fraction at R$ 4.
• Loteca football betting lottery Sale of Loteca tickets where players predict results of 14 football matches per round.
• Dupla Sena bets Sale of Dupla Sena tickets offering two draws per contest with the same numbers, giving double chances to win.
• Lotomania bets Sale of Lotomania tickets where players choose 50 numbers from 100, with prizes for 15-20 correct numbers or zero matches.
• Timemania bets Sale of Timemania tickets combined with football team support, where players choose 7 numbers from 80 plus a favorite team.
• Dia de Sorte bets Sale of Dia de Sorte tickets tied to months of the year, where players choose 7 numbers from 31 plus a lucky month.
• Super Sete bets Sale of Super Sete tickets with 7 columns where players choose one number per column from 0-9.
• +Milionária bets Sale of +Milionária tickets with 6 main numbers plus 2 trevos (clover numbers), offering higher minimum prizes.
• Remote betting via WhatsApp with postal delivery Remote betting service allowing customers across Brazil to place bets via WhatsApp, with ticket copies sent by WhatsApp and by registered mail (carta registrada) or SEDEX.
• Mega Bolão group support service Support group for customers without lottery experience or time for game analysis, providing joint management of collective bets with guidance at no additional cost.

Quantifiable outcome

• 17 millionaires created through the company's betting services
• +2 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability1 record

Feature1 record

Partnerships

One partnership is on record.

• Caixa Econômica FederalcoreChannel Partner/ Reseller/ DistributorOfficial authorized retailer (lotérica) for all Caixa Econômica Federal lottery games. The company operates under official Caixa store codes (019479 and 024837) and uses the Loterias Caixa digital platform for online pool registration. All lottery products (Mega-Sena, Lotofácil, Quina, Federal, Loteca, Dupla Sena, +Milionária, Dia de Sorte, Super Sete, Timemania, Lotomania) are distributed through this partnership.

Scale indicators5 records

Recent moves5 records

Expansion highlights3 records

Regional players

• Lotto24: Lotto24 is an established online lottery-betting provider serving a primarily European customer base. It offers the same core lottery and pooled-participation proposition as Caminho da Sorte, but operates in a different geography and through a digital-only model.
• LottoGo: LottoGo is a UK-focused online lottery-betting operator with individual games and multi-line entry options. It is comparable to Caminho da Sorte in customer use case and transaction-based monetization, but serves a different geography.
• Jackpocket: Jackpocket is a mobile lottery-ordering and ticket-delivery platform operating in the United States. It is comparable through its remote lottery transaction experience and consumer base, despite serving a different country.

Broad incumbents

• WinTrillions: WinTrillions is an online lottery and gaming platform offering access to international lottery draws alongside a broader gaming proposition. It is relevant to the lottery participation and transaction model, although its portfolio extends beyond lottery retail.
• Caixa Econômica Federal: Caixa operates Brazil's federal lottery games, sets ticket prices, authorizes retailers, and provides the Loterias Caixa digital platform. It is a broad incumbent and the central upstream partner on which Caminho da Sorte depends for products and distribution access.

Direct peers

• Lottoland: Lottoland is a global online platform for betting on lottery outcomes. It is comparable to Caminho da Sorte because both monetize participation in lottery games and pools for similar end users, primarily through different delivery channels.
• TheLotter: TheLotter provides an online service through which customers purchase entries in international lottery drawings. Its remote order and ticket-distribution model is comparable to Caminho da Sorte's WhatsApp ordering and tracked postal fulfillment.
• Sorte Online: Sorte Online is a Brazilian online lottery-betting platform offering remote access to lottery games. It competes for the same nationwide individual players as Caminho da Sorte, although orders are fulfilled digitally rather than through local shops.
• Lottus Lottery: Lottus Lottery operates in Brazilian lottery retail, including organized betting opportunities. It is comparable to Lotéricas Caminho da Sorte because it serves similar lottery customers through retail and game-pool offerings.
• Lottos.com: Lottos.com is an online lottery-ticket service that facilitates participation across multiple international lottery games. It overlaps with Caminho da Sorte's remote ordering, payment, and ticket-distribution activities for individual lottery customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/caminhodasorte3l
• Instagraminstagram.com/caminhodasorte3l
• LinkedInlinkedin.com/company/lot%C3%A9ricas-caminho-da-sorte

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lotéricas Caminho da Sorte