Name

Sorte Online

Legal name

Sol Serviços de Intermediação LTDA

Website

https://sorteonline.com.br

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Online Lottery Betting

NAICS

Gambling Industries (7132), Other Gambling Industries (713290)

akta.pro primary industry

Digital Lottery & iLottery Platforms (Web/App) (MPAEAFAD)

akta.pro secondary industries

Draw-Based Lottery Management (Number Games, Keno as Lottery) (MPAEAFAE), Payments, Wallets & Cashiering for Sports Betting (MPAEACAG), Lottery Data, Analytics & Responsible Gaming Tools (MPAEAFAJ)

Keywords

• Online lottery betting
• Group betting pools
• Instant lottery games
• Sports betting
• Lottery intermediation

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure

Revenue model

1. Lottery Betting Commissions: Sorte Online acts as an intermediary for official Caixa Econômica Federal lottery bets. The platform charges commissions on individual bets and bolão participation fees. Revenue is generated from the margin between ticket prices and the cost of operating the platform.
2. Bolão Pool Fees: Revenue from group betting pools (bolões) where users purchase shares (cotas) at marked-up prices. The platform offers pools at various price points (R$ 6 to R$ 12+ per share) with markup applied to create margin.
3. Instantânea (Scratch Cards): Digital instant lottery products with prices starting at R$ 3.49, offering instant win opportunities up to R$ 2 million.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Sorte Online operates an online lottery betting intermediation platform that enables Brazilian consumers to place individual bets and participate in group betting pools (bolões) on official Caixa Econômica Federal lottery games. The platform covers 10 regular lotteries (Mega-Sena, Lotofácil, Quina, +Milionária, Dupla Sena, Lotomania, Super Sete, Dia de Sorte, Timemania, Loteria Federal) plus Loteca and four annual special editions, alongside instant lottery games (Instantâneas), sports betting, and casino products. Revenue is generated through commissions and margins applied to bets placed through the platform, with automatic prize crediting for wins up to R$ 50,000.

Product overview

Sorte Online is a Brazilian online lottery intermediary platform founded in 2003 and headquartered in Osasco, São Paulo. It enables consumers to place individual bets and participate in group betting pools (bolões) across official Caixa Econômica Federal lottery games. The platform's core offerings include individual lottery betting, collective bolão pools (which use data-driven combinatorial strategies), instant lottery games (Instantâneas), and sports betting (Aposta Esportiva). The lottery portfolio spans 10 regular games (Lotofácil, Quina, Mega-Sena, +Milionária, Dupla Sena, Lotomania, Super Sete, Dia de Sorte, Timemania, Loteria Federal) plus Loteca, and 4 special editions (Mega da Virada, Lotofácil da Independência, Quina de São João, Dupla de Páscoa). The platform integrates multiple payment processors (PIX, PicPay, PagBank, Banco Inter, Banco Pan) and cashback partners (Premmia, Méliuz) to facilitate transactions. Sorte Online distributes prizes automatically up to R$ 50,000 and via bank transfer for larger amounts.

Differentiator

Problem solved

Functional benefit

Products and services

• Sorte Online Lottery Betting Platform Web and mobile platform enabling Brazilian consumers aged 18+ to place bets on all official Caixa Econômica Federal lottery games 24/7, with digital payment processing and automatic prize crediting.
• Bolões (Group Betting Pools)

Quantifiable outcome

• R$ 305,901,129.31 in prizes distributed to customers
• +3 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature5 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• PicPaycoreChannel Partner/ Reseller/ DistributorPicPay is integrated as a payment method on Sorte Online, allowing users to complete lottery purchases using their PicPay balance or linked payment methods. This partnership enhances payment flexibility and leverages PicPay's large Brazilian user base.
• PagBankcoreChannel Partner/ Reseller/ DistributorPagBank is offered as a payment option on Sorte Online's platform, providing an additional banking and payment integration for lottery betting transactions.
• Banco InterminorChannel Partner/ Reseller/ DistributorBanco Inter is listed as a payment partner, allowing Sorte Online users to utilize their Banco Inter accounts for lottery betting transactions.
• Banco PanminorChannel Partner/ Reseller/ DistributorBanco Pan is integrated as a payment partner on Sorte Online's platform, providing additional banking option for lottery transactions.
• PremmiaminorGTM or Marketing PartnerPremmia loyalty program partnership allowing Sorte Online customers to earn and redeem loyalty points through the platform, driving customer retention and engagement.
• MéliuzminorGTM or Marketing PartnerMéliuz cashback partnership enabling Sorte Online customers to earn cashback on their lottery purchases, providing additional incentive for platform usage.
• Caixa Econômica FederalcoreStrategic or Co-development PartnerSorte Online acts as an authorized intermediary for official Caixa Econômica Federal lottery products. All bets are registered with Caixa, and prizes follow official Caixa rules. This is the foundational partnership enabling the entire business model.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Bet365: Global online gambling incumbent with significant Brazilian market presence in sports betting. Competes with Sorte Online's Aposta Esportiva module, though vastly larger scale and product breadth.
• TheLotter: Global online lottery messenger service that purchases official lottery tickets on behalf of customers across multiple countries. Comparable intermediation model to Sorte Online with international market presence.
• Betano: Major international sports betting operator with established Brazilian presence, competing with Sorte Online in the sports betting vertical. Backed by Kaizen Gaming with significant marketing investment.
• Lottoland: International online lottery betting platform operating across multiple geographies, offering bets on official lottery draws worldwide. Comparable business model to Sorte Online but with broader geographic diversification.
• Loterias Caixa (Caixa Econômica Federal): The sole authorized operator of federal lotteries in Brazil and Sorte Online's foundational partner. Also the largest competitor via its own direct online lottery channels, where it could disintermediate third-party platforms.

Others

• PicPay: Brazilian digital wallet and payment platform that is both a payment partner and ecosystem enabler for Sorte Online. Also operates as a financial services platform that could expand into adjacent gaming products.
• Loteca (Caixa): Official Caixa-operated sports prediction lottery that Sorte Online resells as part of its lottery portfolio. Not a competitor but a complementary product offering on the Sorte Online platform.

Direct peers

• Betnacional: Brazilian online betting platform offering sports betting and casino products, competing directly with Sorte Online's Aposta Esportiva vertical. Comparable Brazilian market focus and customer base.
• Estrelabet: Brazilian online betting platform with sports betting, casino, and instant gaming products, competing across Sorte Online's sports betting and instant lottery verticals in the domestic market.
• Mega Loterias: Brazilian online lottery betting intermediary operating in the same regulatory framework with Caixa Econômica Federal, offering individual bets and group pools (bolões) across the same official lottery portfolio. Most direct competitor to Sorte Online.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/sorteonline
• LinkedInlinkedin.com/company/sorte-online

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sorte Online