Campaign for Nature
Campaign for Nature is a global advocacy campaign founded in 2018 and operated by Resources Legacy Fund, working to secure implementation of the 30x30 biodiversity target — protecting 30% of the world's land and ocean by 2030 — through policy advocacy, coalition-building, and technical assistance to governments.
- Company typePrivate
- Founded2018
- HeadquartersNot publicly disclosed, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Campaign for Nature does
Campaign for Nature is a global advocacy campaign founded in 2018 to secure the adoption and implementation of the "30x30" target — protecting at least 30% of the world's land and ocean by 2030. The organization is operated by Resources Legacy Fund (RLF), a US-based nonprofit foundation, and is supported by a Global Steering Committee comprising 8 former heads of state, 2 former prime ministers, 6 former ministers, and conservation experts. Campaign for Nature's outputs are policy advocacy, coalition-building, commissioned research (notably the Waldron Report establishing a 5-to-1 benefit-cost ratio for 30% protection), and technical assistance to governments through the SPACES consortium, for which it serves as Secretariat. Its core "products" are advocacy outputs, reports, and the 30x30 Funding Dashboard rather than commercial goods or services.
The campaign's operating model is event-driven and coalition-mediated. It works with the High Ambition Coalition for Nature and People (124 countries), over 100 conservation NGOs, Indigenous communities, and philanthropic funders including the Wyss Campaign for Nature, Bloomberg Philanthropies, the Pew Charitable Trusts, Rainforest Foundation Norway, and the Hempel Foundation. All activities are funded through philanthropic grants rather than commercial revenue. Geographic focus is global, with deployment resources concentrated in biodiversity-rich countries such as Madagascar, where the campaign supported a landmark 2026 commitment to protect 18 million hectares of terrestrial and 40 million hectares of ocean habitat. The combination of policy authorship, diplomatic bench-strength, and persistent implementation infrastructure (SPACES, CLARIFI) positions Campaign for Nature as the central coordinating entity for the 30x30 agenda through 2030.
Campaign for Nature firmographics
Firmographics- Name
- Campaign for Nature
- Legal name
- Campaign for Nature
- Website
- https://campaignfornature.org
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Campaign for Nature is a global advocacy campaign founded in 2018 and operated by Resources Legacy Fund, working to secure implementation of the 30x30 biodiversity target — protecting 30% of the world's land and ocean by 2030 — through policy advocacy, coalition-building, and technical assistance to governments.
- Ownership category
- akta.pro rank
Campaign for Nature industry classification
Industry- Product category
- Conservation Advocacy
- NAICS
- Environment, Conservation and Wildlife Organizations (813312), Social Advocacy Organizations (8133)
- SIC
- Services-Membership Organizations (8600)
- akta.pro primary industry
- Biodiversity & Habitat Conservation (BPAGAGAA)
- akta.pro secondary industries
- Wildlife Conservation & Species Protection (BPAGAGAB), Environmental Education & Outreach (BPAGAGAH), Environmental Justice & Community Environmental Health (BPAGAGAL), Wildlife, Biodiversity & Habitat Conservation Administration (BPAIAMAG)
Keywords
Where Campaign for Nature is headquartered
LocationHeadquarters
- HQ city
- Not publicly disclosed
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Campaign for Nature business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Philanthropic Funding: Campaign for Nature operates as a grant-funded advocacy initiative. Funding comes from philanthropic foundations and private donors including the Wyss Campaign for Nature, Bloomberg Philanthropies, and other environmental funders. The organization does not generate commercial revenue from products or services.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Campaign for Nature product offering
Product offeringCore offering
Campaign for Nature is a global advocacy campaign initiative working to secure the protection of at least 30% of the world's land and oceans by 2030 (the 30x30 target). It operates through strategic advocacy, coalition building, policy research, and partnership engagement with governments, NGOs, Indigenous communities, and philanthropists. The campaign also serves as the Secretariat of SPACES, providing technical and financial planning support to countries implementing 30x30 biodiversity plans.
Product overview
Campaign for Nature operates as a unified advocacy campaign focused on the global 30x30 biodiversity target. The core offering is the Campaign for Nature itself, which provides strategic advocacy and coordination for nature protection. Supporting products include SPACES (a technical assistance program helping countries develop 30x30 plans), the 30x30 Funding Dashboard (an interactive tool for tracking international biodiversity finance), and research reports including the Waldron Report (economic analysis) and State of International 30x30 Funding Report (financial tracking). These offerings work together to advance policy adoption and implementation of the 30x30 commitment.
Differentiator
Problem solved
Functional benefit
Products and services
- Campaign for Nature (CfN) A global advocacy campaign working to support protection of at least 30% of the world's land and oceans by 2030, through strategic advocacy, financial mobilization, and partnership-building to help governments develop and implement conservation plans.
- 30x30 Funding Dashboard An interactive online dashboard that tracks international funding flows for protected and conserved areas, enabling users to view funding at the project level and analyze trends in biodiversity finance toward the 30x30 target.
- SPACES Program A program of Campaign for Nature providing technical and financial planning support to countries developing and implementing their 30x30 biodiversity plans, supporting national conservation strategy development and stakeholder engagement.
Quantifiable outcome
- Economic benefits of protecting 30% of land and ocean outweigh costs by at least 5-to-1 ratio
- +3 more outcomes
Companies that use Campaign for Nature
Customer profileSegments4 records
Ideal customer profiles4 records
Campaign for Nature technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Campaign for Nature partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered flagship, core and supporting.
- High Ambition Coalition for Nature and People (HAC)flagshipFollowing the agreement of the Kunming-Montreal Global Biodiversity Framework (GBF) at COP15, Campaign for Nature announced a formal partnership with HAC to deliver on the implementation of 30x30. CfN provides technical support to HAC and its members by facilitating engagement with technical experts, supporting high-level events, and driving media outreach. HAC consists of 124 countries united by ambition to protect 30% of land and ocean by 2030.
- Rights and Resources Initiative (RRI)coreCampaign for Nature and RRI launched CLARIFI (Community Land Rights and Conservation Finance Initiative), a new international mechanism to finance community-led action for climate change and conservation. CLARIFI mobilizes public and private funds to scale up legal recognition of Indigenous Peoples' rights and their conservation efforts.
- Indufor North America LLCcoreIndufor North America LLC, a sustainability-focused consulting firm based in Washington D.C. and certified B-Corp, conducted the State of International 30x30 Funding study commissioned by Campaign for Nature, The Pew Charitable Trusts, and Rainforest Foundation Norway. The study provides the first comprehensive overview of international funding flows for 30x30 since the GBF adoption.
- SPACES ConsortiumflagshipCampaign for Nature serves as the Secretariat of SPACES, a consortium providing technical and financial planning support to countries developing and implementing 30x30 plans. SPACES provided technical support to Madagascar's government to design their 30x30 biodiversity plan.
- National Geographic SocietycoreNational Geographic Society, through Explorer-in-Residence Enric Sala, is a key partner. National Geographic provides research, communications support, and imagery for Campaign for Nature initiatives and reports.
- Re:wildsupportingRe:wild participated in the landmark scientific workshop that redrew Madagascar's terrestrial conservation map for the first time in 31 years, supporting the 30x30 implementation.
Scale indicators5 records
Recent moves6 records
Expansion highlights7 records
Campaign for Nature competitors and assessment
Company assessmentDirect peers
- World Wildlife Fund (WWF): One of the largest global conservation organizations, with deep policy advocacy at CBD/COPs and a network of national offices — directly comparable to CfN's coalition-building and 30x30 advocacy model.
- Fauna & Flora International: International conservation NGO with a strong focus on species and habitat protection and partnerships with governments and local communities — directly comparable in mission and approach.
- Wildlife Conservation Society: Global NGO combining field conservation, scientific research, and policy advocacy — particularly comparable in its emphasis on protected-area effectiveness and species/habitat outcomes that CfN's 30x30 campaign targets.
- The Nature Conservancy: Global conservation NGO that combines field-based conservation with significant policy advocacy and science. Comparable to CfN in pursuing protected-area expansion and biodiversity outcomes through government engagement and public campaigns.
- Conservation International: Global conservation organization that combines scientific research, policy advocacy, and on-the-ground conservation finance — closely comparable to CfN's mix of advocacy, science (Waldron Report equivalent), and country-level engagement.
- BirdLife International: Global partnership of national bird/conservation organizations focused on biodiversity, Important Bird Areas, and policy advocacy — closely comparable in its coalition-of-NGOs structure working toward global biodiversity targets.
- Greenpeace: Global environmental advocacy organization that mobilizes public campaigns and direct engagement with governments. Comparable to CfN in its advocacy-driven GTM and emphasis on multinational policy outcomes.
Broad incumbents
- IUCN: International union of governments and civil society organizations that sets conservation standards and shapes CBD negotiations. Comparable as the broader incumbent shaping the policy environment CfN operates in.
Emerging players
- Earthjustice: Environmental law and advocacy organization influencing policy and litigation outcomes. Comparable as an advocacy-driven peer focused on bending government and corporate behavior toward environmental goals.
- Rainforest Action Network: Advocacy-focused nonprofit emphasizing corporate accountability and protection of forests and Indigenous rights — partially overlapping with CfN's Indigenous-rights integration and finance-mobilization messaging.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
Campaign for Nature social profiles
Digital presenceCampaign for Nature financial estimates
Financial estimateRevenue estimate
Valuation estimate
Campaign for Nature leadership team
Management profileNumber of profiles
Profiles4 records
Campaign for Nature subsidiaries and ownership
Company hierarchySubsidiaries1 record
Campaign for Nature funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Campaign for Nature M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Campaign for Nature
What does Campaign for Nature do?
Campaign for Nature is a global advocacy campaign initiative working to secure the protection of at least 30% of the world's land and oceans by 2030 (the 30x30 target). It operates through strategic advocacy, coalition building, policy research, and partnership engagement with governments, NGOs, Indigenous communities, and philanthropists. The campaign also serves as the Secretariat of SPACES, providing technical and financial planning support to countries implementing 30x30 biodiversity plans.
Is Campaign for Nature a public or private company?
Campaign for Nature is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Campaign for Nature founded?
Campaign for Nature was founded in 2018. It employs 1 to 10 people.
Where is Campaign for Nature based?
Campaign for Nature is headquartered in Not publicly disclosed, United States, in the North America region.
How does Campaign for Nature make money?
One revenue line is on record: philanthropic Funding.
Who are Campaign for Nature's main competitors?
Direct peers on record are World Wildlife Fund (WWF), Fauna & Flora International, Wildlife Conservation Society, The Nature Conservancy, Conservation International, BirdLife International and Greenpeace. IUCN is listed as a broad incumbent. Emerging players are Earthjustice and Rainforest Action Network.
Does Campaign for Nature have an API?
No public API is recorded for Campaign for Nature.
What industry is Campaign for Nature in?
Campaign for Nature's product category is Conservation Advocacy. Its primary akta.pro industry code is BPAGAGAA, Biodiversity & Habitat Conservation, with a secondary code of BPAGAGAB, Wildlife Conservation & Species Protection. Its NAICS code is 813312 and its SIC code is 8600.