What Campaign Manager does

CampaignManager, operated by UK-incorporated We Are Contrast Limited, is a single-product SaaS tool that automates daily budget allocation across Google Ads campaigns. Its core technology connects to the Google Ads API to read campaign performance data and write updated daily budgets on each account every day, redistributing a customer's monthly budget across campaigns to avoid early-month overspend or month-end underspend. The product is offered in three self-serve subscription tiers — Bronze at $99/mo for 50 campaigns, Silver at $199/mo for 200 campaigns, and Gold at $349/mo for 400 campaigns — with a 14-day free trial on the entry tier and an enterprise option for advertisers managing more than 400 campaigns via direct email.

The go-to-market is product-led growth: customers self-register on the website and authorize access to their Google Ads account to begin automation. Marketing channels are limited to the product website and direct email for enterprise inquiries, with no channel partners, marketplace presence, or outbound sales motion. Stripe handles subscription billing under EU-located processing. The company is privately held, has approximately 5 employees, has not raised outside funding, and reports no disclosed revenue. It serves primarily SMBs and digital marketing agencies that manage multiple Google Ads campaigns and want to eliminate manual daily budget updates, with an opt-in enterprise path for larger advertisers.

Technically the system is a thin SaaS layer on top of the Google Ads API: it performs deterministic/algorithmic optimization over structured spend and performance data rather than operating a disclosed ML model, and it offers no public API, SDK, or mobile app. The parent We Are Contrast Limited also operates other digital marketing products under the bycontrast.co domain, and the company is self-attested GDPR-compliant under UK jurisdiction.

Name

Campaign Manager

Legal name

We Are Contrast Limited

Website

https://campaignmanager.bycontrast.co

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

CampaignManager is a UK-based SaaS tool that automates daily Google Ads budget allocation across multiple campaigns via the Google Ads API. It serves SMBs and digital marketing agencies through self-serve subscription tiers, eliminating manual daily budget updates and optimizing month-end spend utilization.

Ownership category

akta.pro rank

Product category

Marketing Automation Software

NAICS

Advertising Agencies (541810)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Performance Marketing Automation & Bid Management Services (MPAAACAM)

Keywords

• PPC budget management
• Google Ads automation
• Ad spend optimization
• Marketing automation software
• Campaign budget pacing

Headquarters

HQ city

Not specified

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales

Revenue model

1. Subscription Revenue: Monthly recurring subscription fees billed in advance on a recurring periodic basis. Three tiered plans (Bronze, Silver, Gold) differentiated by number of Google Ads campaigns managed. Annual billing available. Automatic renewal at end of each billing cycle unless cancelled.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

CampaignManager is a SaaS tool that automatically adjusts daily budgets for Google Ads campaigns based on real-time performance data. It integrates with the Google Ads API to read campaign metrics and recalculate the optimal daily budget for each campaign every day, then updates Google Ads automatically, eliminating manual budget updates. The product is offered through three subscription tiers (Bronze, Silver, Gold) scaled by number of campaigns managed, with an enterprise plan available above 400 campaigns.

Product overview

CampaignManager is a single unified SaaS product focused exclusively on automated Google Ads budget management. It operates as a cloud-based service that connects to users' Google Ads accounts and automatically adjusts campaign daily budgets throughout the month. The product is offered through three subscription tiers (Bronze, Silver, Gold) that scale by the number of campaigns managed, from 50 to 400 campaigns per plan, with enterprise options available beyond that range.

Differentiator

Problem solved

Functional benefit

Products and services

• CampaignManager CampaignManager is a SaaS product that automatically adjusts the daily budgets of Google Ads campaigns based on performance. It connects to users' Google Ads accounts, reads campaign metrics, and updates each campaign's daily budget every day to keep monthly ad spend on track. It is sold in three subscription plans (Bronze 50 campaigns/$99/mo, Silver 200 campaigns/$199/mo, Gold 400 campaigns/$349/mo) with a 14-day free trial and a separate enterprise option for accounts exceeding 400 campaigns, targeting digital marketing agencies, SMBs running Google Ads, and large-scale advertisers.

Quantifiable outcome

• Prevents 30% budget unspent at month end (typical problem they solve)

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability2 records

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• Google AdscoreTechnology or IntegrationCore product integration with Google Ads API. CampaignManager reads campaign performance data and automatically adjusts daily budgets for Google Ads campaigns. This integration is fundamental to the product's functionality.
• StripecoreTechnology or IntegrationPayment processing provider used for subscription billing. Processes customer payments securely under encryption and password policies. Located in EU with appropriate data protection safeguards.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Emerging players

• SpyFu: SpyFu is a competitive PPC intelligence and management platform offering budget tracking and optimization insights for Google Ads advertisers. It overlaps with CampaignManager in serving SMB advertisers managing Google Ads budgets but emphasizes competitive research over pure automation.
• Adzooma: Adzooma provides automated Google Ads and Microsoft Ads management including budget optimization and performance recommendations for SMBs and agencies — a comparable budget-automation-focused tool targeting similar customer segments.

Direct peers

• Adalysis: Adalysis provides PPC automation and optimization software including automated budget management, bid adjustments, and A/B testing for Google Ads — a direct competitor offering overlapping budget automation functionality to the same agency and SMB customer base.
• Acquisio: Acquisio (now part of WebFX) provides PPC automation tools including bid management and budget optimization for Google Ads campaigns, targeting agencies and SMB advertisers — directly comparable to CampaignManager's budget automation proposition.
• Optmyzr: Optmyzr is a PPC management and optimization platform that offers automated bid management, budget pacing, and campaign optimization tools for Google Ads and other platforms — directly competing with CampaignManager in the budget automation and PPC optimization niche.
• Marin Software: Marin Software is a cross-channel paid search and social campaign management platform with automated budget allocation, bid management, and pacing tools. It competes with CampaignManager in the automated budget optimization space, particularly for agencies and enterprise advertisers.
• Shape (formerly Shape Integrated): Shape offers PPC budget automation and management software focused on Google Ads budget pacing and campaign performance optimization — a direct competitor targeting the same budget-distribution pain point CampaignManager addresses.

Broad incumbents

• Skai: Skai (formerly Kenshoo) is a large omnichannel marketing platform with paid search bid management and budget optimization capabilities for Google Ads and other channels — competing in the broader PPC optimization space where CampaignManager operates.
• Google Ads (native automation features): Google Ads itself offers increasingly sophisticated native automation (smart bidding, Performance Max, automated budget rules). It is not a paid peer but represents the most significant competitive threat as Google continues to absorb budget optimization functionality into its platform.
• WordStream (LocaliQ): WordStream, owned by LocaliQ (Gannett), is a broader PPC management platform offering keyword research, ad creation, and optimization tools for Google Ads and Microsoft Ads — overlapping with CampaignManager's budget automation but offering a much wider feature set for SMB advertisers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/campaignmanager

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Campaign Manager