Adzooma
- Company typePrivate
- Founded2015
- HeadquartersNottingham, United Kingdom
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
Adzooma firmographics
Firmographics- Name
- Adzooma
- Legal name
- Clicktech Solutions Ltd.
- Website
- https://adzooma.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Adzooma industry classification
Industry- Product category
- PPC Management Software
- NAICS
- Advertising Agencies (54181)
- SIC
- Services-Advertising (7310), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Marketing Technology, AdTech & MarTech Services (BPAFAAAN)
- akta.pro secondary industry
- Performance Marketing Automation & Bid Management Services (MPAAACAM)
Keywords
Where Adzooma is headquartered
LocationHeadquarters
- HQ city
- Nottingham
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
Adzooma business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription Plans: Three-tier subscription model: Free (limited features, monthly refresh), Silver ($69/mo, weekly refresh, priority support, white-label reports), Gold ($179/mo, daily refresh, unlimited alerts and profiles)
- Enterprise Pricing: Bespoke enterprise pricing available upon contact for organizations requiring custom solutions beyond standard tier offerings
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier with limited features and monthly refresh |
| Subscription | Monthly | Mid-tier with weekly refresh and team collaboration |
| Subscription | Monthly | Premium tier with daily refresh and full feature access |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels7 records
Adzooma product offering
Product offeringCore offering
Adzooma is a cloud-based PPC management platform that connects directly to Google Ads, Microsoft Advertising, and Meta Ads accounts to deliver AI-powered audits, optimization recommendations, budget tracking, and automated alerts. The platform runs 24/7 machine learning analysis to surface wasted spend, disapprovals, broken tracking, and growth opportunities, then lets advertisers apply fixes in a few clicks. It is offered via a freemium three-tier subscription (Free, Silver $69/mo, Gold $179/mo) with bespoke enterprise pricing, and bundles SEO and website performance reporting alongside paid media management.
Product overview
Adzooma is a unified PPC management platform and part of ClickTech Solutions. The platform consists of a core dashboard (Adzooma Platform) that connects to Google Ads, Microsoft Advertising, and Meta Ads, supported by a suite of specialised modules and solution-specific packages. Core platform capabilities include Performance Audit, Optimise & Improve, Scale Campaigns, Budget Tracking, Performance Scorecards, and Automated Alerts. Dedicated optimisation modules cover Performance Max, Shopping Ads, Ad Copy (AI-powered), Conversion Tracking, Audience Expansion, Ad Extensions, Targeting & Bidding, and Ad Scheduling. The platform also includes SEO and Web Metrics reporting tools. Adzooma offers four solution tiers: Free, Silver ($69/month), and Gold ($179/month), plus an Enterprise option for bespoke pricing. The platform targets four distinct user segments: Agencies (with white-label reporting), eCommerce Brands, In-House Marketers, and Freelancers.
Differentiator
Problem solved
Functional benefit
Products and services
- Adzooma Platform All-in-one PPC management platform that connects Google, Microsoft, and Meta Ads accounts into a single dashboard, providing campaign audits, AI-powered optimization recommendations, budget tracking, automated alerts, and SEO/Web Metrics reporting for digital marketing agencies, eCommerce brands, in-house marketers, and freelancers.
- Performance Audit
Quantifiable outcome
- 48 million+ free performance reports generated
- +3 more outcomes
Companies that use Adzooma
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
Adzooma technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability4 records
Feature4 records
Adzooma partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- GooglecoreAdzooma joined Google's Accelerator Program in 2019 to improve the accessibility of digital marketing. Google Channel Partner Team provides early access to insights, betas, product features, and industry events. Adzooma is a Premier Partner (top 3% of Google Ads partners globally). Adrian Blockus (Previous Head of Channel Sales, Google UK & Ireland) provided testimonial endorsement.
- Microsoft AdvertisingcorePartnership began after Adzooma's beta launch in 2017 caught the attention of Microsoft Advertising's Channel Partner Team. Lynne Kjolso (VP of Global Partner and Retail Media at Microsoft Advertising) provided testimonial endorsement. Adzooma is an Elite Microsoft Advertising Partner with early access to betas, features, and dedicated support. Won EMEA Rising Star of the Year at Microsoft Advertising Partner Awards.
- MetacoreMeta Business Partner for campaign management solutions. Adzooma supports Meta Ads (Facebook/Instagram) integration, allowing advertisers to manage Facebook campaigns alongside Google and Microsoft from a single dashboard.
- Cambridge UniversityminorCollaborated with Cambridge University to research what makes online marketing work, informing product development and expanding offerings to include SEO and Website Metric Reports.
- ClickTechcoreAdzooma is the flagship brand of ClickTech Solutions Ltd (t/a Adzooma). ClickTech provides the parent company infrastructure, the ClickTech Partner Program for channel distribution, and operational support including customer support, product development, and enterprise sales capabilities.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Adzooma competitors and assessment
Company assessmentDirect peers
- Optmyzr: Optmyzr is a leading PPC optimization platform offering AI-driven bidding, reporting, and audit tools across Google, Microsoft, and Meta Ads. Directly comparable to Adzooma in multi-platform coverage, agency/SMB customer base, and PLG/SaaS go-to-market.
- Marin Software: Marin Software provides a cross-channel PPC management and optimization platform serving agencies and enterprise advertisers with bid management and analytics. Overlaps with Adzooma on multi-platform campaign management, though Marin skews more enterprise.
- Adalysis: Adalysis is a PPC audit, testing, and optimization tool focused on Google and Microsoft Ads. Directly comparable to Adzooma on automated PPC audits, A/B testing, and SMB/agency target market.
- Acquisio: Acquisio (now part of WebFX) is a PPC management and bid-optimization platform built for agencies and SMBs managing paid search and social campaigns. Directly comparable to Adzooma on agency-focused multi-platform campaign management.
- Shape (formerly Shape.io): Shape is a PPC automation and budget-pacing platform for agencies managing large Google and Microsoft Ads portfolios. Comparable to Adzooma on cross-account budget tracking and agency-targeted automation.
- ClickCease: ClickCease provides click fraud detection and PPC protection across Google and Microsoft Ads. Adjacent but partially overlapping with Adzooma's automated alerts and PPC audit capabilities, serving the same SMB/agency market.
Broad incumbents
- Skai (formerly Kenshoo): Skai is an enterprise-grade omnichannel marketing platform spanning paid search, social, and retail media. Comparable to Adzooma on PPC optimization across Google/Microsoft/Meta but operates at larger scale and broader scope, serving enterprise advertisers and agencies.
- Semrush: Semrush is a broad digital marketing platform spanning SEO, content, PPC, and competitive research. Overlaps with Adzooma on SEO audits, web metrics reporting, and PPC toolset, but operates at significantly larger scale with much broader feature set.
Emerging players
- ReportGarden: ReportGarden offers reporting and analytics dashboards for agencies managing Google, Microsoft, and Meta Ads. Comparable to Adzooma's reporting and audit functionality with an agency-first orientation.
- Databloo: Databloo provides AI-driven PPC bid management and budget optimization tools primarily for Google Ads. Partially comparable to Adzooma's automated bidding recommendations and budget-tracking features.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Adzooma social profiles
Digital presenceAdzooma compliance and trust
Trust signalCompliance4 records
Adzooma financial estimates
Financial estimateRevenue estimate
Valuation estimate
Adzooma leadership team
Management profileNumber of profiles
Profiles2 records
Adzooma funding detail
Funding detailFunding overview
Funding rounds2 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Adzooma M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Adzooma
What does Adzooma do?
Adzooma is a cloud-based PPC management platform that connects directly to Google Ads, Microsoft Advertising, and Meta Ads accounts to deliver AI-powered audits, optimization recommendations, budget tracking, and automated alerts. The platform runs 24/7 machine learning analysis to surface wasted spend, disapprovals, broken tracking, and growth opportunities, then lets advertisers apply fixes in a few clicks. It is offered via a freemium three-tier subscription (Free, Silver $69/mo, Gold $179/mo) with bespoke enterprise pricing, and bundles SEO and website performance reporting alongside paid media management.
Is Adzooma a public or private company?
Adzooma is a private company. It is classified as corporate owned and is currently operating.
When was Adzooma founded?
Adzooma was founded in 2015. It employs 51 to 100 people.
Where is Adzooma based?
Adzooma is headquartered in Nottingham, United Kingdom, in the Europe region.
How does Adzooma make money?
Two revenue lines are on record. Subscription Plans are the primary driver. The others are enterprise Pricing.
Who are Adzooma's main competitors?
Direct peers on record are Optmyzr, Marin Software, Adalysis, Acquisio, Shape (formerly Shape.io) and ClickCease. Broad incumbents are Skai (formerly Kenshoo) and Semrush. Emerging players are ReportGarden and Databloo.
Does Adzooma have an API?
No public API is recorded for Adzooma.
What industry is Adzooma in?
Adzooma's product category is PPC Management Software. Its primary akta.pro industry code is BPAFAAAN, Marketing Technology, AdTech & MarTech Services, with a secondary code of MPAAACAM, Performance Marketing Automation & Bid Management Services. Its NAICS code is 54181 and its SIC code is 7310.