Campanelli - Áreas Verdes e Gramados Esportivos

What Campanelli - Áreas Verdes e Gramados Esportivos does

Campanelli - Áreas Verdes e Gramados Esportivos is a Brazilian specialty contractor founded in 1976 in Mogi das Cruzes, São Paulo, focused on the implantation, revitalization, and maintenance of natural and synthetic sports turf for professional football stadiums, training centers, equestrian facilities, and select landscaping accounts. Its core offerings include natural grass installation (soil preparation, laser leveling, planting, grow-in), synthetic grass installation, subsurface drainage systems, automated irrigation systems (valve-in-head with electric solenoid zoning), overseeding with exclusive winter Ryegrass Perenne seeds, and ongoing maintenance contracts (cutting, fertilization, aeration, topdressing, pest and disease control). The technical platform is anchored by an in-house agronomist and agricultural engineering team, a fleet of more than 120 specialized pieces of equipment, and an 80,000 square-meter plant nursery in Mogi das Cruzes that produces grass sods, ground covers, shrubs, and palm trees. The company holds the exclusive Brazilian import and distribution rights to Pure Seed (PureSeed) winter grass seeds and works with equipment and irrigation partners including John Deere, Rain Bird, and ItoGrass.

The company's revenue mix combines one-time project work (installation, revitalization with typical 60-90 day duration) with recurring professional services contracts for ongoing maintenance and product sales of winter seeds. Go-to-market is sales-led and enterprise-focused, combining direct outreach to football clubs and stadiums, WhatsApp/phone/website lead capture, and competitive bidding on government tenders (licitações) for state-owned arenas. Customer segments include professional football stadiums and clubs (primary), synthetic grass clients, hotels and condominiums, haras and polo clubs, and government/public agencies for environmental compensation work. Notable engagements span Arena Castelão (R$ 1.95 million drainage and turf reform, 2022), Arena Romeirão, Arena Batistão, Estádio Amigão (with a water reuse system delivering approximately 40% water savings), Ilha do Retiro, Arena Fonte Nova, Pacaembu, and major clubs including Corinthians, São Paulo FC, Grêmio, Internacional, Atlético Paranaense, Sport Recife, Chapecoense, and Coritiba, plus the 2014 FIFA World Cup, 2016 Rio Olympics (rugby field at UFRJ), and 2019 FIFA U-17 World Cup. The company is privately held, founder-led by Miguel Campanelli, operates with approximately 20 employees, and does not disclose revenue or accept outside investment based on available information.

Name

Campanelli - Áreas Verdes e Gramados Esportivos

Legal name

Campanelli Áreas Verdes e Gramados Esportivos

Website

https://campanelli.com.br

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

11–50 employees

Short description

Campanelli is a Brazilian sports turf specialty contractor founded in 1976 in Mogi das Cruzes, São Paulo, providing natural and synthetic grass installation, drainage, irrigation, and maintenance for professional football stadiums, football clubs, and equestrian facilities across Brazil.

Ownership category

akta.pro rank

Product category

Sports Turf Management Services

NAICS

Landscaping Services (561730), Soil Preparation, Planting, and Cultivating (115112)

SIC

Agricultural Services (700)

akta.pro primary industry

Turf Management (Sports Fields, Golf Courses) (BPABADAC)

akta.pro secondary industries

Commercial Landscaping & Grounds Maintenance (IMAIAIAA), Turf & Ornamental Seeds (Lawn, Golf, Landscaping) (AFABAFAG), Sod, Turfgrass & Groundcover Production (AFAGAHAL)

Keywords

• Sports turf management
• Natural grass installation
• Synthetic grass installation
• Sports field maintenance
• Landscaping services

Headquarters

HQ city

Mogi das Cruzes

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Supply Chain, Marketing or Sales

Revenue model

1. Grass Installation Services: One-time project-based revenue from installing natural or synthetic grass in sports stadiums, training centers, and recreational facilities. Includes full construction process from soil preparation to grass planting.
2. Maintenance Contracts: Ongoing maintenance services for stadiums and sports facilities, including regular cutting, fertilization, aeration, and specialized winter seed application (overseeding).
3. Revitalization Services: Intensive restoration projects for existing grass surfaces, including vertical cutting, decompaction, aeration, topdressing, and soil correction. Typically one-time projects with duration of 60-90 days.
4. Winter Seeds Sales: Exclusive import and sales of Ryegrass Perenne seeds from Pure Seed for overseeding applications, sold to sports facilities and golf courses.
5. Landscaping Services: Green area implantation for condominiums, hotels, public spaces, and corporate facilities. Includes landscape design and plant cultivation from own nursery.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Campanelli installs, revitalizes, and maintains natural and synthetic sports turf for stadiums, football clubs, training centers, and recreational venues across Brazil. The company delivers end-to-end field construction including soil preparation, drainage, irrigation, grass planting, and ongoing agronomic maintenance, supplemented by landscaping services and exclusive Brazilian distribution of Pure Seed Ryegrass Perenne winter grass seeds.

Product overview

Campanelli is a service company specializing in sports turf and green area management, operating for over 40 years. The company offers a unified portfolio of services centered on natural and synthetic grass installation, revitalization, and maintenance for sporting venues. The core services include natural grass management, synthetic grass installation, landscaping, consulting, environmental compensation, winter seeds (Ryegrass Perenne), and cylinder grinding. The winter seeds product is a proprietary/official product line sourced exclusively from Pure Seed for the Brazilian market. All services are delivered using the company's own high-technology equipment fleet of over 120 machines.

Differentiator

Problem solved

Functional benefit

Products and services

• Gramados Naturais (Natural Grass Services) End-to-end natural grass services including construction, revitalization, preventive maintenance, and specialized consulting for sports fields and green areas. Used by football clubs, stadiums, training centers, and recreational venues in Brazil.
• Gramados Sintéticos (Synthetic Grass Installation) Installation of synthetic grass fields designed for high durability and low periodic maintenance, capable of supporting high match volumes. Targeted at facilities requiring resistant, low-maintenance playing surfaces.
• Paisagismo (Landscaping Services) Landscape design and installation services for condominiums, hotels, public spaces, and corporate facilities. Includes plant cultivation from the company's own nursery, covering ground covers, shrubs, and palm trees.
• Consultoria (Sports Turf Consulting) Specialized consulting services advising on sports turf and green area management, including agronomic recommendations and field strategy.
• Compensação Ambiental (Environmental Compensation) Environmental compensation services including tree planting, native species cultivation, and ecological restoration projects for government entities and developers meeting regulatory requirements.
• Sementes de Inverno (Winter Seeds) Exclusive import and sale in Brazil of Pure Seed Ryegrass Perenne winter grass seeds, used for overseeding sports fields and golf courses during cold months to maintain grass quality when warm-climate varieties enter dormancy.
• Retífica de Cilindros (Cylinder Grinding Service) Cylinder grinding services for sports field maintenance equipment, supporting the upkeep of cutting cylinders and reels used in turf maintenance machinery.

Quantifiable outcome

• 40% reduction in water consumption at Estádio Amigão through water reuse system
• +3 more outcomes

Named customers23 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Pure Seed (PureSeed)coreTechnology or IntegrationExclusive importer and commercializer of Pure Seed Ryegrass Perenne winter grass seeds in Brazil. Partnership includes joint workshops and technical training on winter turf management.
• John DeereminorOthersEquipment supplier providing tractors and specialized machinery for grass installation and maintenance operations.

Scale indicators6 records

Recent moves4 records

Expansion highlights5 records

Direct peers

• FieldTurf: A leading global manufacturer and installer of synthetic turf sports surfaces (a Tarkett company). Directly comparable to Campanelli's synthetic grass installation service line and competes for the same stadium contracts.
• Act Global: International synthetic turf manufacturer with FIFA-preferred supplier status, specializing in football stadium fields. Comparable to Campanelli in the high-end sports turf segment and FIFA-credentialed venues.
• Shaw Sports Turf: Synthetic turf manufacturer with full-service installation, a comparable go-to-market to Campanelli's synthetic grass offering for stadiums and training facilities.
• AstroTurf: Long-established synthetic turf manufacturer serving stadiums and sports facilities globally. Overlaps with Campanelli on synthetic field installation and competes in the same end-markets (professional football venues, training centers).
• Limonta Sport: Italian manufacturer and installer of natural and hybrid sports turf systems for football clubs. Closely matches Campanelli's natural-grass specialization and stadium installation focus, particularly relevant for European and Latin American football venues.
• Hellas Construction: U.S. sports construction firm specializing in natural and synthetic turf field installation, drainage, and maintenance. Closely parallels Campanelli's end-to-end field-services model for high-school, collegiate, and professional venues.
• Synlawn: Manufacturer and installer of synthetic grass for sports and landscape applications. Comparable to Campanelli in offering synthetic surfaces and commercial landscaping for athletic and hospitality properties.
• Sport Group (Polytan): European-based sports surfaces group (Polytan brand) producing and installing athletic tracks, synthetic turf, and playing field systems. Comparable to Campanelli's sports-field construction and surfacing business.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/campanelligramadosesportivos
• LinkedInlinkedin.com/company/campanelli-gramados-esportivos

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Campanelli - Áreas Verdes e Gramados Esportivos