Wielewaal
- Company typePrivate
- Founded1908
- HeadquartersDe Bult, Netherlands
- Headcount11–50
- GTM typeB2C
- OfferingServices
Wielewaal firmographics
Firmographics- Name
- Wielewaal
- Legal name
- Camping "De Wielewaal" V.O.F. Bijker
- Website
- https://campingdewielewaal.nl
- Company type
- Private
- Founded year
- 1908
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Wielewaal industry classification
Industry- Product category
- Outdoor Hospitality / Camping Services
- NAICS
- RV (Recreational Vehicle) Parks and Campgrounds (721211), RV (Recreational Vehicle) Parks and Recreational Camps (72121)
- SIC
- Hotels, Rooming Houses, Camps & Other Lodging Places (7000)
- akta.pro industry
- Traditional Campgrounds (Tent & Mixed-Use)Campgrounds & RV Parks (Developed Sites)
Keywords
Where Wielewaal is headquartered
LocationHeadquarters
- HQ city
- De Bult
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Wielewaal business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales
Revenue model
- Camping Pitch Fees: Revenue from renting out camping pitches including touring caravan seasonal pitches (€770 for 2026), static caravan annual pitches (from €1,460), touring pitches for tents/caravans (daily rates from €8.50-€20), and overnight stay fees for day visitors. Additional revenue from tourist tax (€1.54 per night) and visitor fees (€1 per day per person).
- Facilities and Utilities: Revenue from paid facilities including shower coins (€1.25), washing machine (€5), dryer (€4), electricity consumption (€0.45 per KWh), water usage (€6 per m3), and gray water disposal for campers (€4).
- Ancillary Products: Sale of gas bottles (€45 each, prices vary), WiFi services (paid with various options), and entrance fees for visitors.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard Camping Pitch - 10 amp with 2 persons included |
| Unit Pricing | Pay-as-you-go | Comfort Place for Campers - 10 amp with 2 persons and water tap |
| Unit Pricing | Pay-as-you-go | Unmanned Camping Place without electricity |
| Unit Pricing | Pay-as-you-go | Trekkerstent (bicycle tourists) - 2 persons |
| Subscription | Multi-year contract | Season Pitch Touring Caravan 2026 |
| Subscription | Annual | Static Caravan Annual Pitch 2025 |
| Unit Pricing | Pay-as-you-go | Extra Persons and Services |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
Wielewaal product offering
Product offeringCore offering
Camping de Wielewaal operates a 104-pitch campground in De Bult, Overijssel, Netherlands, renting pitches to individual campers on a per-night, seasonal, or annual basis. The site offers touring caravan pitches, tent/trekker spots, comfort pitches with water and electricity, and year-round placements for static caravans. Basic amenities (showers, washing machines, dryers, paid WiFi, gas bottle sales) are sold separately as add-on utilities.
Product overview
Camping de Wielewaal is a family-owned campground operated by the Bijker family since 1908, currently in its third generation. The business offers a single core product: camping accommodation with 104 pitches of varying types. The product portfolio includes season pitches for touring caravans, year-round pitches for static caravans, touring pitches for tents and touring vehicles, and premium comfort pitches for campers. Supporting facilities include wash and shower amenities (operated via token systems), paid WiFi service, and an on-site snackbar operated by external provider Snackstop Wolvega. The on-site Café Bijker is currently closed. All services are tied to the physical campground location in De Bult, Overijssel, Netherlands.
Differentiator
Problem solved
Functional benefit
Products and services
- Camping de Wielewaal
- Season Pitch (Seizoensplaats)
Companies that use Wielewaal
Customer profileSegments4 records
Ideal customer profiles4 records
Wielewaal technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Wielewaal partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Snackstop WolvegaminorSnackstop Wolvega provides snacks for the on-site snack bar at Camping de Wielewaal, outsourcing food service operations.
Scale indicators3 records
Recent moves4 records
Wielewaal competitors and assessment
Company assessmentBroad incumbents
- Landal GreenParks: Major Dutch holiday park operator with parks across the Netherlands and Europe. Comparable on the Dutch family-camping and seasonal-stay segments, but typically offers larger resort facilities rather than the smaller, traditional campground experience Wielewaal provides.
- Roompot / Landal-acquired parks: Large Dutch holiday park operator with parks across the Netherlands including nature-area locations. Comparable on Dutch family camping and nature-tourism demand, though Roompot parks typically feature larger, more amenitized holiday-park formats versus Wielewaal's traditional campground model.
- EuroParcs: One of the largest Dutch operators of holiday parks and campgrounds with a national footprint including locations near nature reserves. Overlaps with Wielewaal on Dutch nature-based family camping demand, but operates at much larger scale and with resort-style amenities.
Direct peers
- RCN (Resort Campings Nederland): Dutch holiday park operator with multiple campground locations serving families and seasonal campers. Directly comparable on traditional Dutch family campground offerings, though RCN parks typically have more extensive on-site facilities and programmed activities.
- Molecaten: Dutch family-campground and bungalow park operator with a portfolio of seasonal and year-round pitches across the Netherlands. Directly comparable as a multi-site traditional Dutch campground operator competing for the same Dutch family and nature-tourism segments.
- De Kleine Wolf: Family-oriented Dutch campground focused on nature-based family stays in Overijssel region. Strongly comparable by segment (Dutch families, nature camping) and regional geography (Overijssel), and competes for similar weekend and seasonal demand.
- SVR (Stichting Vrije Recreatie): Dutch cooperative of small-scale campgrounds and rural recreation sites. Wielewaal is a strong candidate for SVR membership given its profile (small, family-owned, nature-oriented Dutch campground), making SVR the closest peer group by business model and customer base.
Others
- Campingnavigator: Dutch online campground discovery and booking platform covering small Dutch and European campgrounds. Adjacent rather than competing: Wielewaal is a candidate property on the platform, making it ecosystem-relevant for distribution and discovery.
- Bungalow.Net: Dutch online booking platform for holiday parks and bungalows including small Dutch campgrounds. Ecosystem peer — distribution channel Wielewaal could leverage to reach the same Dutch and German family-camping customer base.
- ACSI (Auto Camper Service International): European camping guide and booking platform dominant in the Dutch/German small-campground segment. Wielewaal fits the target supplier profile (small, family-owned Dutch campground), making ACSI a key ecosystem/distribution peer even though it is not a campground operator itself.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Wielewaal social profiles
Digital presenceWielewaal financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wielewaal leadership team
Management profileNumber of profiles
Profiles2 records
Wielewaal funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wielewaal M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wielewaal
What does Wielewaal do?
Camping de Wielewaal operates a 104-pitch campground in De Bult, Overijssel, Netherlands, renting pitches to individual campers on a per-night, seasonal, or annual basis. The site offers touring caravan pitches, tent/trekker spots, comfort pitches with water and electricity, and year-round placements for static caravans. Basic amenities (showers, washing machines, dryers, paid WiFi, gas bottle sales) are sold separately as add-on utilities.
Is Wielewaal a public or private company?
Wielewaal is a private company. It is classified as family owned and is currently operating.
When was Wielewaal founded?
Wielewaal was founded in 1908. It employs 11 to 50 people.
Where is Wielewaal based?
Wielewaal is headquartered in De Bult, Netherlands, in the Europe region.
How does Wielewaal make money?
Three revenue lines are on record. Camping Pitch Fees are the primary driver. The others are facilities and Utilities and ancillary Products.
Who are Wielewaal's main competitors?
Broad incumbents on record are Landal GreenParks, Roompot / Landal-acquired parks and EuroParcs. Direct peers are RCN (Resort Campings Nederland), Molecaten, De Kleine Wolf and SVR (Stichting Vrije Recreatie). Others are Campingnavigator, Bungalow.Net and ACSI (Auto Camper Service International).
Does Wielewaal have an API?
No public API is recorded for Wielewaal.
What industry is Wielewaal in?
Wielewaal's product category is Outdoor Hospitality / Camping Services. Its primary akta.pro industry code is THAMAJAB, Traditional Campgrounds (Tent & Mixed-Use), with a secondary code of THAGAOAA, Campgrounds & RV Parks (Developed Sites). Its NAICS code is 721211 and its SIC code is 7000.