CAMPING LA SIRENE

What CAMPING LA SIRENE does

SAS LA SIRENE, operating commercially as Sirène Holidays, is a family-owned French outdoor hospitality group founded by the Carletti family in 1970 and headquartered in Argelès-sur-Mer, Occitanie. The group runs three adjacent 5-star campsites on the Mediterranean coast near the Spanish border — Camping La Sirène (the 23-hectare flagship with a 10,000 m² water park), Camping L'Hippocampe (a pedestrian-only property adjacent to La Sirène), and Camping Le Bois de Valmarie (a 2.5-hectare boutique site in the Le Racou district, 50 metres from the beach, with an adults-only wellness area) — each holding the highest French 5-star classification.

The business sells mobil-home and cottage rentals (across Signature and Prestige tiers), traditional camping pitches, and a portfolio of on-site services including restaurants, bars, grocery, wellness (sauna, jacuzzi, gym, massage), bike and sports-equipment rentals, kids' and teens' clubs, and evening entertainment at the Sirène Arena. Revenue is diversified across accommodation (the core), on-site retail and F&B (transactional), gift vouchers (sold via the Naxiresa/Inaxel platform), and corporate and family events through Sirène Events (seminars, team building, weddings, catering). Distribution is direct — through a proprietary booking platform (sireneholidays.my-user-account.com), on-site reception, and a multi-language website (FR/EN/ES/DE/NL) — with no OTA intermediaries mentioned.

The operating model is highly seasonal, with sites open approximately mid-April to late September. Recent strategic activity has centered on capex to defend premium positioning (a 2026 water-park expansion including a Space Bowl and indoor teen pool), product-line extensions (2024 wine co-branding with Domaine Cardoner, padel courts, Pack Sérénité flexible booking), EV-charging rollout in 2025, and a measured step into AI-assisted customer service via a ChatGPT-powered chatbot. No funding rounds, M&A, or geographic expansion are disclosed; ownership remains with the Carletti family.

Name

CAMPING LA SIRENE

Legal name

SAS LA SIRENE

Website

https://camping-lasirene.fr

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

101–250 employees

Short description

Sirène Holidays (SAS LA SIRENE) is a family-owned French operator of three 5-star Mediterranean campsites in Argelès-sur-Mer — La Sirène, L'Hippocampe, and Le Bois de Valmarie — serving European families, couples, and corporate event clients with mobil-home rentals, water parks, wellness, and on-site F&B from April to September.

Ownership category

akta.pro rank

Product category

Outdoor Hospitality and Camping Resort Services

NAICS

RV (Recreational Vehicle) Parks and Recreational Camps (72121), Recreational and Vacation Camps (except Campgrounds) (721214), Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Family & Recreation Campgrounds (Amenities/Activities Focus) (THAMAJAJ)

akta.pro secondary industry

Hotel & Resort Convention Venues (Convention Hotels) (THAHAAAC)

Keywords

• Outdoor hospitality services
• Camping accommodation rentals
• Family resort operations
• Corporate event hosting
• Wellness tourism services

Headquarters

HQ city

Argelès-sur-Mer

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Camping accommodation rentals: Rental of mobil-homes, cottages, and pitches to holidaymakers. Seasonal operation from April to September. Revenue from accommodation bookings, with optional add-ons including wellness treatments, bike rentals, and activity packages.
2. On-site services and activities: Revenue from restaurants, bars, wellness services (massages), bike rentals, activity bookings, and retail (grocery, beach items).
3. Gift vouchers: Sale of gift vouchers for stays and experiences at all three Sirène Holidays campings.
4. Events and seminars: Sirène Events division generates revenue from corporate seminars, team building events, family celebrations (baptisms, weddings), and catering services.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Sirène Holidays operates three 5-star campsites (La Sirène, L'Hippocampe, and Le Bois de Valmarie) in Argelès-sur-Mer, France, offering mobil-home and cottage rentals, camping pitches, water parks, restaurants, kids' and teens' clubs, wellness facilities, and on-site entertainment. The group also runs Sirène Events for corporate seminars, team building, weddings, and catering through a direct booking platform.

Product overview

Sirène Holidays operates three 5-star campsites in Argeles-sur-Mer, France: Camping La Sirène (23 hectares, flagship with 10,000 m² water park), Camping L'Hippocampe (pedestrianized, quiet alternative with reciprocal access), and Camping Le Bois de Valmarie (2.5 hectares, beachfront at Le Racou with 400 m² heated water park and wellness area). The company offers a portfolio of core accommodation products (mobile homes and cottages across comfort tiers) plus add-on services including Sirène Events (seminars, weddings, catering), gift vouchers, Pack Sérénité (flexible booking), and water parks with slides and aqua activities. Activities include water sports, adventure parks, and wellness facilities. Founded by the Carletti family over 50 years ago, the group targets families seeking high-end outdoor holiday experiences.

Differentiator

Problem solved

Functional benefit

Products and services

• Camping La Sirène Flagship 5-star campsite spanning 23 hectares, located 900m from the beach in Argelès-sur-Mer. Includes a 10,000 m² water park with 3 giant water slides, high-end mobile home accommodations, restaurants, and entertainment venues. Recognized as one of Europe's finest outdoor hotels.
• Camping L'Hippocampe 5-star campsite adjacent to La Sirène on a fully pedestrianized domain for calm and security, with access to La Sirène's water park and facilities under reciprocal arrangements. Targets families seeking tranquility.
• Camping Le Bois de Valmarie 5-star boutique campsite on 2.5 hectares of cork oak forest at Le Racou, 50m from the beach. Features a 400 m² heated water park with panoramic Mediterranean views, wellness area with sauna, jacuzzi, gym, and massage cabin.
• Sirène Events Event management service offering corporate seminars, team building, product launches, family celebrations (baptisms, weddings, communions), and meeting facilities at La Sirène campsite.
• Sirène Holidays Gift Vouchers Gift voucher service valid for 12 months, nominative and non-transferable, applicable to all three Sirène Holidays campings and on-site activities.
• Catering Service Full-service catering offered as part of Sirène Events for corporate events, weddings, and family celebrations.
• Sirène Holidays Wine Collection Own-label white wine 'Josette et Claude' Cuvée Collioure 2021, produced in collaboration with Domaine Cardoner vineyard.

Quantifiable outcome

• 8.4/10 guest satisfaction score (6,645 reviews for La Sirène)
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability2 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Blue Bear ClubcoreStrategic or Co-development PartnerBeach club partner offering private beach access, water sports (windsurfing, paddle, catamaran), and beach volleyball. Also provides comprehensive bike rental services (road, mountain, electric, children's bikes) and kayak rentals for all three campings.
• La Sirène Plongée (Scuba Diving)minorStrategic or Co-development PartnerProfessional scuba diving partner located 5km from campings, offering discovery dives, exploration dives, and technique improvement courses for all skill levels.
• Club EmeraudecoreStrategic or Co-development PartnerPartner beach club offering private beach atmosphere with options for idleness or active beach volleyball, windsurfing, stand-up paddle, and catamaran activities.
• Paradise AventuresminorStrategic or Co-development PartnerAdventure park partner offering canyoning experiences, Drop In slide complex, and Argeles Aventure leisure park with various recreational and sports activities.
• Domaine CardonerminorStrategic or Co-development PartnerWine collaboration launching Sirène Holidays branded white wine (Cuvée Collioure 2021) - 'Josette et Claude' label.
• Interaview ProductionminorImplementation/ SI/ Consulting PartnerWebsite development and production partner based in Angers, France (82, avenue du Général Patton, 49 000 Angers).

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Pierre & Vacances (Center Parcs): Large European vacation resort operator (Pierre & Vacances, Center Parcs, maeva) offering family-oriented holiday parks with extensive amenities. Broader incumbent with wider portfolio but overlapping family-vacationer market.
• TUI / Robinson Club: Major European tourism group with club resorts targeting families and active travelers. Adjacent incumbent in family leisure accommodation, less specialized in camping but overlapping customer base.

Direct peers

• Yelloh! Village: Leading French network of premium 4–5 star campsites with comparable family-oriented amenities (water parks, kids' clubs, mobil-homes). Directly comparable as a multi-property operator targeting the same European family holidaymaker segment.
• Sandaya: Major French camping group operating dozens of 4–5 star resorts with extensive water parks, family entertainment, and wellness offerings. Direct competitor in the premium French outdoor hospitality category with similar scale and target market.
• Huttopia: Premium outdoor hospitality brand operating glamping and nature campsites across France and internationally with a strong family and wellness positioning. Comparable in premium outdoor lodging, though stronger in cabin/glamping than mobil-homes.
• Leading Campings: Cooperative of independent top-tier European campsites marketing a curated portfolio of 4–5 star resorts. Directly comparable as peer 5-star camping operators with similar family-vacationer targeting.
• Camping Les Médicis / Camping Les Galets: Independent 5-star French Mediterranean campsites operating in similar resort formats with water parks and family amenities. Comparable in target customer (European families seeking premium Mediterranean camping).
• Capfun (formerly Vacanceselect): Large French camping operator with hundreds of campsites across Europe including premium 5-star properties. Comparable in business model (mobil-home rental, family focus) but at greater scale than Sirène Holidays.
• Marvilla Parks: European outdoor holiday operator with multiple 4–5 star campsites offering mobil-homes, water parks, and family entertainment. Comparable product offering and target demographic as Sirène Holidays.

Regional players

• Orbitur: Iberian Peninsula campground chain with comparable mobil-home and pitch offerings targeting family and outdoor tourists. Regional peer — same industry and product, but different primary geography (Portugal vs. France).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/camping.lasirene
• Instagraminstagram.com/campinglasirene
• LinkedInlinkedin.com/company/camping-la-sirene

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CAMPING LA SIRENE