Groupe Sandaya

What Groupe Sandaya does

Groupe Sandaya is a privately held European premium camping operator founded in 2010, headquartered at 28-32 Boulevard de Grenelle in Paris (legal) with operational and customer-service functions in Mauguio. The group owns and manages a portfolio of 69 four- and five-star campings across France, Spain, Italy, and Belgium, marketed under two thematic sub-brands: "Camping Club" (family-oriented, fully animated sites) and "Camping Chill" (convivial, heritage-focused sites). Accommodation spans bare pitches for tents, caravans, and motorhomes alongside fully equipped rentals including mobile homes, chalets, lodge tents, premium cottages with private spas, and unusual lodgings (floating cabins, treehouses, Coco Sweet tents). On-site amenities such as aquatic parks, kids clubs, restaurants, and wellness areas are integrated into the core stay.

The business operates primarily direct-to-consumer through the sandaya.fr website, a centralized call center (+33 (0)4 11 32 90 00), and a dedicated mobile application, supported by localized country websites in five additional languages (Dutch, English, Spanish, German, Italian). Pricing is dynamic by season, accommodation type, and availability, with stays starting from €45/night in low season, a 30% deposit at booking, balance due 30 days before arrival, and ancillary fees (€0.60/person/night eco-tax, €290 security deposit via Swikly, €89+ end-of-stay cleaning). Payment acceptance is broad and locally optimized: Apple Pay, Google Pay, Bancontact, SEPA Direct Debit, and French Chèques-Vacances (paper and Connect).

A secondary B2B motion layers on top of the leisure core: "Business Village by Sandaya" packages corporate seminars and team-building events with dedicated infrastructure, while CE/Collectivités programs serve French and Belgian works councils and public-sector clients through linear allotments (8–24 weeks), employee codes, and bridging discounts. The "My Sandaya" loyalty program (10 nights = 1 free night, 24-month validity) and "Option Liberté" flexible-cancellation add-on drive retention and repeat booking. The group is controlled by Sandaya Investissements (Director General: Jean-Yves Challies), which acts as President of the operating entity Sandaya Holding Exploitation (SNC, RCS Fréjus 533 670 709, €66,805,330 share capital). The Sandaya brand is a registered EU and UK trademark.

Name

Groupe Sandaya

Legal name

SANDAYA HOLDING EXPLOITATION

Website

https://sandaya.fr

Company type

Private

Founded year

2010

Operating status

Operating

Short description

Groupe Sandaya is a privately held European operator of 69 four- and five-star campings across France, Spain, Italy, and Belgium, offering family-oriented leisure accommodations, ancillary amenities, and B2B corporate and works-council programs via direct-to-consumer and mobile channels.

Ownership category

akta.pro rank

Product category

Outdoor Hospitality

NAICS

RV (Recreational Vehicle) Parks and Campgrounds (721211), Recreational and Vacation Camps (except Campgrounds) (721214)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Traditional Campgrounds (Tent & Mixed-Use) (THAMAJAB)

akta.pro secondary industry

Yurts, Tipis & Nomadic Tents (THAMADAD)

Keywords

• Outdoor hospitality services
• Premium camping holidays
• Vacation park operations
• Campsite accommodation rentals
• Holiday resort management

Headquarters

HQ city

Mauguio

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Camping Accommodations: Primary revenue from renting mobile homes, chalets, lodges, tents, and accommodation units across 69 campings in France, Spain, Italy, and Belgium. Pricing is dynamic and varies by season, accommodation type, and availability.
2. Camping Plots/Emplacements: Revenue from renting bare pitches for tents, caravans, and motorhomes with access to sanitary facilities and infrastructure.
3. Ancillary Services: Additional revenue streams from bike rentals, restaurant/bar services, convenience store, babysitting services, spa/wellness areas, and optional services such as end-of-stay cleaning, bed linen rental, baby kits, and pet fees.
4. Corporate Events & Seminars: Revenue from hosting corporate events, seminars, team building activities, and group bookings (weddings, family reunions) with dedicated infrastructure and services.
5. CE/Collectivités Programs: Specialized B2B offerings including linear arrangements (8-24 week allocations), bridging (discounts across all properties), employee codes, and allotment programs for corporate clients and works councils.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Groupe Sandaya operates a portfolio of 69 four- and five-star premium campsites across France, Spain, Italy, and Belgium. The company rents fully-equipped accommodations (mobil-homes, chalets, lodge tents, unusual lodgings such as floating cabins and treehouses) and bare pitches for tents, caravans, and motorhomes, along with on-site amenities such as aquatic parks, kids clubs, restaurants, and wellness areas. It also operates a digital booking platform, mobile application, and corporate/CE (works council) programs.

Product overview

Groupe Sandaya is a European premium camping holiday company operating 69 four- and five-star campsites across France, Spain, Italy, and Belgium. The core offering centers on two sub-brands—Club (family-oriented, fully animated) and Chill (convivial, heritage-focused)—spanning diverse destinations from seaside to mountains. Accommodation options include standard and premium mobil-homes, chalets, unusual lodgings (floating cabins, treehouses), lodge tents, and bare pitches for campervans and tents. Supporting the campsite network are digital platforms: the My Sandaya customer portal (loyalty program, booking management), a mobile application (fast check-in, stay access), and a dedicated booking engine. Value-added services include Option Liberté (flexible cancellation), loyalty points (10 nights = 1 free night), groups/seminars packages, and a Business Village offering for corporate clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Sandaya Camping Holidays

Quantifiable outcome

• 89% customer satisfaction rate
• +2 more outcomes

Named customers3 records

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Partnerships

Three partnerships are on record, tiered minor.

• Village Flottant de Pressac (Franchised Camping)minorOthersFranchised camping property operated by SNC Pressac Loisirs (75015 Paris, SIRET: 801 238 734 00033). This is the only explicitly mentioned franchised property in the source materials, with separate SIRET from the main group entity.
• SWIKLYminorOthersThird-party platform used for processing €290 security deposits for rental accommodations via credit card imprint (not direct debit). Customers receive deposit request 10 days before arrival.
• ANCV (Chèques Vacances)minorChannel Partner/ Reseller/ DistributorAcceptance of ANCV Chèques Vacances and Chèque Vacances Connect as payment methods for camping reservations. Minimum €20 for Chèque Vacances Connect payments.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Huttopia: Operates a network of nature-immersed campsites and 'camping-chic' canvas and wood accommodations across France, Europe, and North America; competes directly on the glamping/premium nature segment.
• Vacanceselect (Vacanceole): European mobile-home holiday and campsite operator with strong presence in France; comparable in product mix (rentals + pitches) and family camping customer base.
• Eurocamp / Al Fresco Holidays: UK- and Ireland-focused tour operator selling mobile-home and pitch holidays at European campgrounds; direct competitor for Northern European family travelers booking Sandaya sites.
• Homair Vacances: Major European mobile-home and camping-park operator (now part of European Camping Group) offering similar rental accommodations and pitches across France, Spain, and Italy; overlaps on product, customer, and geography.
• Yelloh! Village: French-headquartered chain of premium 4- and 5-star campgrounds across Europe with franchise and owned sites, directly competing with Sandaya on premium family camping in France, Spain, and Italy.
• Camping Les Castels: Network of premium 4- and 5-star franchised campgrounds primarily in France, with similar positioning on quality, family amenities, and unusual accommodations.
• Vacansoleil: European camping holiday specialist offering mobile homes and camping pitches across France, Spain, Italy, and Croatia; comparable customer profile (Northern European families) and product.

Broad incumbents

• Pierre & Vacances (Center Parcs): Large European vacation-resort operator with a broader portfolio spanning apartments, holiday villages, and Center Parcs domains; overlaps with Sandaya on family short-stay outdoor holidays but operates at larger scale and broader format.

Regional players

• Camping Paradis (Tourisme & Loisirs): French network of franchised 4- and 5-star campgrounds leveraging a strong media brand; competes in the same French premium family-camping segment as Sandaya.
• Airotel: Portuguese operator of premium coastal campgrounds serving Iberian and Northern European visitors; overlapping customer base and product format with Sandaya's Spanish and French coastal sites.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/SandayaCamping
• LinkedInlinkedin.com/company/groupe-sandaya

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Groupe Sandaya