CONNECT&GROW

What CONNECT&GROW does

CONNECT&GROW is a Gurgaon, India-based digital marketing company founded in 2019 that operates candg.in, a content-driven affiliate marketing website targeting Indian online gaming enthusiasts. The company produces SEO-optimized reviews, guides, FAQs, and platform walkthroughs covering online casino gaming, sports betting (particularly cricket/IPL), and mobile gaming applications — with a specific focus on promoting 1win Online, a Curacao-licensed casino and sportsbook. Content addresses Indian player concerns including platform security verification, bonus system mechanics (notably 1win's 500% welcome bonus cashback structure), KYC procedures, and responsible gaming practices.

The business operates on an affiliate referral revenue model, earning commissions when Indian users referred through candg.in register, deposit, and play on the 1win platform. The underlying technology is a standard SSL-secured web content platform with no proprietary software, APIs, or mobile applications of its own. The company maintains an extremely lean operating model with 10 employees and a single distribution channel (its owned website), with all content and marketing efforts concentrated on capturing organic search traffic from Indian players researching online gaming platforms.

The company's target customer segment is Indian online gaming enthusiasts, including fans of crash games (Aviator), Indian card games (Teen Patti, Andar Bahar), and cricket betting. The business model is structurally dependent on a single affiliate partnership with 1win Online, creating concentrated revenue risk. CONNECT&GROW holds no disclosed funding, patents, management team details, regulatory licenses, or industry recognition, and operates exclusively within the Indian geographic market.

Name

CONNECT&GROW

Legal name

1win Online

Website

https://candg.in

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Affiliate Marketing Content

NAICS

Other Gambling Industries (713290)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Casino/iCasino Affiliate & Review Sites (MPAEAMAB)

akta.pro secondary industries

Sportsbook Affiliate & Comparison Sites (MPAEAMAA), Bonus/Promo Code & Deal Aggregators (Betting) (MPAEAMAD)

Keywords

• Affiliate marketing services
• Online gaming reviews
• Content marketing platform
• Casino betting guides
• Player referral services

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Affiliate Marketing: The company operates as an affiliate partner for 1win Online, earning commissions for referring Indian players to the gaming platform. Content guides users through registration, deposits, bonuses, and gameplay, driving conversion to the partner platform.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

CONNECT&GROW operates a content-driven affiliate marketing website (candg.in) that publishes reviews, guides, FAQs, and registration walkthroughs for the 1win Online casino and sports betting platform. The company targets Indian online gaming enthusiasts with SEO-optimized educational content about platform features, bonus systems, mobile apps, KYC processes, and responsible gaming. Revenue is generated through affiliate commissions earned when referred players register and transact on the 1win platform.

Product overview

1win Online is a comprehensive online gaming platform offering casino games and sports betting. The platform consists of a full casino with thousands of games including slots and live dealer tables (Teen Patti, Andar Bahar), the Aviator crash game with provably fair mechanics, and a sportsbook covering cricket and other sports. A mobile app provides access to all features. The platform operates under a Curacao gaming license with 128-bit SSL encryption and RNG-certified games.

Differentiator

Problem solved

Functional benefit

Brands

• 1win App: Mobile application for accessing the 1win Online platform on iOS and Android devices

Products and services

• CandG.in Affiliate Content Platform A content website providing comprehensive reviews, guides, FAQs, and registration walkthroughs for the 1win Online gaming platform, including coverage of casino games, sports betting, mobile apps, security features, and bonus systems. Targeted at Indian online gaming consumers to drive affiliate referrals to 1win.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• XLMedia: Performance-marketing and affiliate media company serving online gambling and other verticals. Comparable as a content/SEO affiliate monetizing player acquisition for operators, though XLMedia operates a broader set of verticals beyond gambling.
• Better Collective: Public sports betting and iGaming affiliate operator with owned media across many markets. Comparable in business model — SEO-driven affiliate content monetizing sportsbook and casino referrals — though far larger and more diversified than CONNECT&GROW.
• Catena Media: Global iGaming and sports betting affiliate operator with a portfolio of comparison and review sites. Directly comparable in monetization model (operator referral commissions) and category, though with much wider geographic coverage.
• Gambling.com Group: Publicly listed gambling affiliate and media company operating a portfolio of localized comparison and review sites across multiple geos. Comparable as a scaled, multi-operator affiliate in the same vertical CONNECT&GROW serves, but with a much broader portfolio.

Direct peers

• BonusFinder: Operator of bonus-code and promotional-content affiliate sites for online casinos and sportsbooks across multiple US states and other regions. Directly comparable to CONNECT&GROW's bonus-code and deal aggregator dimension.
• Oddschecker: A leading sportsbook comparison and affiliate site in regulated markets, monetizing referred bettors to multiple operators. Comparable in its comparison/affiliate content model, though CONNECT&GROW combines sportsbook and casino content rather than pure sports.
• CasinoGuru: A leading global casino review and affiliate site that publishes detailed reviews, bonus information, and complaint-resolution content. Highly comparable to CONNECT&GROW as a content-first iCasino affiliate monetizing player referrals to operators.

Regional players

• 7Jackpots: An Indian-focused casino and betting review/affiliate site. Closely comparable to CONNECT&GROW in geography and audience, and in the same SEO-driven casino/sportsbook affiliate model targeting Indian players.
• CricTracker: India-centric cricket content site that has historically incorporated betting and fantasy content alongside editorial coverage. Comparable as an Indian-language, cricket-led digital property with adjacent gambling monetization, though with a stronger editorial rather than affiliate orientation.

Others

• Cricbuzz: India's leading cricket content and live-score platform. Comparable as a top-of-funnel Indian sports digital property whose audience overlaps heavily with CONNECT&GROW's cricket-betting traffic, but Cricbuzz is primarily a media company rather than an affiliate.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/connect-and-grow

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CONNECT&GROW