Can Serrat

What Can Serrat does

Can Serrat (legal entity: Can Serrat Mataró, S.L.) is a privately held artisan meat and charcuterie producer founded in 1954 and headquartered at Plaça Gran, 2 in Mataró, Spain. The company produces and sells fresh meats (pork, beef, chicken, lamb, goat), artisan sausages and cured meats (embotits), prepared meat products (elaborats), specialty items such as seasonal Christmas baskets (paneres), and pre-cooked foods (precuinats), offering a catalog of approximately 239 SKUs across categories.

The business operates through three retail locations in Mataró and Port de Premià de Mar (including a counter inside Ametller Orígens supermarket), a WooCommerce online store with home delivery, a WhatsApp-based ordering service, and B2B wholesale and HORECA (hotel, restaurant, café) distribution channels that have been active since 1960. Products are priced per kilogram or per unit with published price points ranging from approximately €4.80 to €139.50. The company reports a headcount of around 11 employees and is independently owned with no disclosed institutional investment, parent entity, or M&A history. The website is available in Catalan, Spanish, and French, and the company maintains an active Instagram presence (@can_serrat) featuring recipes and seasonal promotions.

Name

Can Serrat

Legal name

Can Serrat Mataró, S.L.

Website

https://canserrat.com

Company type

Private

Founded year

1954

Operating status

Operating

Headcount range

11–50 employees

Short description

Can Serrat is an artisan meat and charcuterie producer founded in 1954 in Mataró, Spain, serving individual consumers, HORECA businesses, and wholesale buyers through three retail stores, an e-commerce site, WhatsApp ordering, and B2B distribution.

Ownership category

akta.pro rank

Product category

Artisanal Meat and Charcuterie

NAICS

Meat Retailers (445240), Meat Processed from Carcasses (311612), Meat Retailers (44524)

SIC

Sausages & Other Prepared Meat Products (2013), Retail-Food Stores (5400)

akta.pro primary industry

Butcher Shops & Meat Markets (CRAHAHAB)

akta.pro secondary industries

Charcuterie & Cured Meats Specialty Stores (CRAHAGAE), Fermented & Air-Dried Charcuterie (Salami, Pepperoni, Prosciutto-Style) (AFANAEAE), Cooked & RTE Processed Meats (Roasts, Meatloaf, Sliced RTE) (AFANAEAF)

Keywords

• Artisan butcher shop
• Fresh meat retail
• Charcuterie production
• HORECA wholesale supply
• Prepared meat specialties

Headquarters

HQ city

Mataró

HQ country

Spain

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Retail Store Sales: Physical retail sales through multiple store locations in Mataró and Premià de Mar, selling fresh meats, charcuterie, and prepared products directly to consumers.
2. E-commerce Online Store: Direct online sales through the company's website with home delivery options for both retail and wholesale customers.
3. Wholesale Distribution: Wholesale distribution of products to businesses since 1960, serving various commercial sectors.
4. HORECA Supply: Supply to hotels, restaurants, and cafes (HORECA sector) since 1960 as an alternate sales channel.
5. WhatsApp Ordering: Mobile ordering service via WhatsApp with customer pickup at stores.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels4 records

Core offering

Can Serrat is an artisan butcher and charcuterie producer established in 1954 in Mataró, Spain, that sells fresh meats (pork, beef, chicken, lamb, goat), cured sausages and embotits, prepared meat products, specialty seasonal items including Christmas gift baskets, and pre-cooked dishes through three physical stores, an online shop, WhatsApp ordering, and home delivery. It also supplies wholesale and HORECA customers with the same product range.

Product overview

Can Serrat is a traditional artisan butcher shop (carnisseria i xarcuteria) established in 1954 in Mataró, Spain. The company operates as a single unified retail business offering fresh meat products (pork, beef, chicken, lamb, goat), artisan sausages and cured meats (embotits), prepared meat products (elaborats), specialty items, and pre-cooked foods. They maintain physical store locations and an online e-commerce store powered by WooCommerce. Services include retail counter sales, wholesale distribution for businesses, HORECA sector supply (since 1960), and WhatsApp-based mobile ordering for customer convenience. The product portfolio includes over 239 SKUs across categories including fresh cuts, sausages, croquettes, hamburgers, stuffed meats, and seasonal specialties.

Differentiator

Problem solved

Functional benefit

Products and services

• Carnisseria (Fresh Meat) Fresh meat products including pork, beef, chicken, lamb, and goat sold at retail butcher counters to individual consumers and HORECA customers.
• Embotits (Sausages & Cured Meats) Artisan sausages and cured meats including botifarra artesana, botifarra negra, xistorra, chorizo, and sobrassada varieties for retail and wholesale buyers.
• Elaborats (Prepared Meat Products)

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• ElPozo Alimentación: Major Spanish meat-products company covering fresh, cured and prepared meats across retail and food service. Comparable in that it competes with Can Serrat's charcuterie and fresh-meat offerings, but operates at industrial scale across all of Spain versus Can Serrat's regional artisan positioning.
• Noel Alimentaria: Spanish meat-product manufacturer with a portfolio in embutits, cooked meats and prepared products across retail and food service. Comparable as a Spanish meat-processing incumbent competing in many of the same product categories and HORECA channels as Can Serrat, but at substantially larger industrial scale.
• Campofrío Food Group: One of the largest processed-meat producers in Spain with broad presence in cured meats, sausages, and prepared meals. Comparable as the dominant Spanish industrial player competing head-on with artisan producers like Can Serrat in the same embutits and cooked meat categories, but with national scale and brand budgets.

Direct peers

• Embutidos Martínez: Spanish artisan charcuterie producer with a long heritage in cured sausages and traditional embutits. Comparable in terms of family-rooted manufacturing, traditional processing methods, and a domestic Spanish retail plus food-service footprint similar to Can Serrat's mix.
• Pat LaFrieda Meat Purveyors: Multi-generational family-owned artisanal meat company serving retail and food-service customers with premium charcuterie and specialty cuts. Comparable as a heritage artisan meat brand that has expanded from a single local footprint into a recognised premium regional and wholesale brand, offering a benchmark for scale-up of an artisanal meat identity similar to Can Serrat's.
• Casa Albo: Family-run Spanish artisan charcuterie manufacturer based in Valencia producing sausages, cured meats and prepared specialties. Comparable in terms of heritage-driven multi-generational family ownership, focused artisanal production of embutits, and Spanish-domestic distribution through retail and HORECA.
• Casademont: Catalan-origin producer of cured meats and charcuterie with deep roots in the regional embutits tradition. Comparable to Can Serrat in product category (cured and cooked sausages, cured meats), Spanish regional identity, and channel mix spanning food service and retail.
• Embotits Salgot: Family-owned Catalan artisan charcuterie producer based in Vic (Osona), specialising in traditional embutits and cured meats. Highly comparable to Can Serrat: similar family business scale, similar regional Catalan identity, similar artisanal sausage and cured meat product portfolio, and similar B2B plus retail mix.

Others

• La Fageda: Catalan social-impact artisan food producer (yogurts and dairy) based in La Garrotxa. Not a direct competitor, but highly comparable as a long-established Catalan artisan food brand sharing similar values of regional provenance, family-rooted heritage, on-site retail experience, and omnichannel food brand building.
• Grup Ametller Origen: Catalan food retailer and producer operating supermarkets and own-brand fresh and prepared foods. Comparable in that it both partners with Can Serrat (hosting one of its stores) and competes as a verticalized food retailer that produces charcuterie and ready meals under own label in overlapping categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/can_serrat
• LinkedInlinkedin.com/company/can-serrat

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Can Serrat