Capacita

What Capacita does

Capacita (legal entity Sociedad de Capacitación Capacita SpA, RUT 76.802.461-8) is a Chilean private training company founded in 2014 and headquartered in Santiago Centro. It operates as an Organismo Técnico de Capacitación (OTEC) recognized by SENCE and certified under NCh 2728:2015, which allows it to deliver SENCE-coded courses that qualify for Chile's Franquicia Tributaria training tax subsidy. The company's core offering is a catalog of Microsoft Office and data analytics courses — Excel, Power BI, Access, Project, Word and PowerPoint — delivered across presencial, synchronous online (Zoom/Teams) and asynchronous e-learning modalities, supported by a virtual campus with 24/7 access and automatic class recording. The portfolio has expanded to include SQL, Python, artificial intelligence (IA), soft skills, and Chilean compliance modules covering Ley Karin and Ley de Género.

Capacita runs a hybrid go-to-market model. Individual professionals self-register through the capacita.cl website for scheduled open enrollment cohorts priced in Chilean pesos (and in USD internationally), with discounts for ex-students and cash payments. Corporate clients are served by a dedicated sales team that performs skills gap diagnosis (DNC), designs customized curricula, and delivers in-company training, often routed through the SENCE franchise channel to access government subsidies. Additional revenue streams include advisory services that help companies administer SENCE franchise paperwork end-to-end, and skills gap consulting bundled with enterprise contracts. Marketing is largely organic, anchored by SEO-optimized blog content (e.g., pivot tables, BUSCARV tutorials) and a strong logo wall featuring Codelco, Siemens Chile, Telefónica, Municipalidad de Lo Barnechea, Universidad de Talca, UNICEF Chile and others.

Operationally, the company reports 166 employees, 5,000+ certified alumni, national coverage with regional execution capability, and a 24-hour corporate response commitment. Leadership is concentrated around Misael Alejandro Novoa Jara as Gerente General. The business is privately held with no disclosed institutional funding, M&A activity, or revenue figures, and its technology stack centers on conventional LMS functionality rather than proprietary AI or data assets. Competitive positioning rests primarily on regulatory standing as a certified OTEC, ten years of operating history, and a diversified enterprise book rather than on differentiated technology.

Name

Capacita

Legal name

Sociedad de Capacitación Capacita SpA

Website

https://capacita.cl

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Professional Training Services

NAICS

Computer Training (611420), Professional and Management Development Training (61143)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Systems Administration & IT Operations (Windows/Linux, Monitoring, ITSM) (EDABAFAH)

akta.pro secondary industries

Tools & Platforms Training (Jira, Azure DevOps, MS Project, Smartsheet, etc.) (EDABAHAH), Corporate Learning & Training Content Development (EDAGAKAC)

Keywords

• Corporate training services
• Microsoft Office training
• Professional development courses
• SENCE accredited training
• Soft skills training

Headquarters

HQ city

Santiago

HQ country

Chile

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Course Tuition Fees: One-time payment for individual or corporate training courses. Prices vary by course duration, level, and delivery modality (presencial vs e-learning). Payment plans available in 2 installments without interest.
2. Corporate Training Programs: Customized in-company training packages for enterprise clients, including skills assessment, curriculum design, and delivery. SENCE franchise management services included for administrative support.
3. SENCE Franquicia Gestión: Advisory and administrative services helping companies leverage Chile's training tax benefit system (Franquicia Tributaria SENCE). Generates revenue through course delivery funded by government training subsidies.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

Capacita is a Chilean OTEC (technical training organization) that designs and delivers professional training courses in Microsoft Office tools (Excel, Power BI, Access, Project, Word, PowerPoint) and soft skills, offered through presencial, synchronous online, and asynchronous e-learning modalities. The company serves both individual learners via open enrollment and corporate clients via customized in-company programs, including Skills Gap Diagnosis (DNC) and SENCE franchise administration services.

Product overview

Capacita is an OTEC (Organismo Técnico de Capacitación) certified by SENCE offering a unified training platform with multiple delivery modalities (presencial in Santiago Centro, synchronous online, and asynchronous e-learning). The product portfolio centers on Microsoft Office and data analytics courses (Excel, Power BI, Access, Project, Word, PowerPoint) across three proficiency levels (Básico/Intermedio/Avanzado), supplemented by corporate in-company programs, SENCE franchise advisory, and skills gap diagnosis (DNC) services. The company operates from a main Santiago Centro facility and serves clients nationally with both open enrollment courses and customized corporate training.

Differentiator

Problem solved

Functional benefit

Products and services

• Excel Training Courses Multi-level Excel training programs covering Básico, Intermedio, Avanzado, and Macros-VBA, delivered in presencial, synchronous online, and e-learning modalities for individual professionals and corporate teams.
• Power BI Training Courses Power BI training courses covering beginner to advanced levels, enabling business intelligence and data visualization skills for professionals and corporate teams.
• Access Training Courses Microsoft Access training courses covering database design, queries, forms, and reports for individual learners and corporate teams.
• Project Training Courses Microsoft Project training courses covering project planning, scheduling, resource management, and tracking for professionals and corporate teams.
• Word Training Courses Microsoft Word training courses covering document creation, formatting, and advanced features for individual learners and corporate teams.
• PowerPoint Training Courses Microsoft PowerPoint training courses covering presentation design, formatting, and delivery skills for professionals and corporate teams.
• Corporate Training Programs (Capacitaciones Empresa / In-Company) Customized corporate training programs delivered on-site or via online modalities at the client company, including diagnostic, design, delivery, and reporting services for HR and L&D teams in Chile.
• Open Enrollment Courses (Cursos Abiertos) Scheduled open-enrollment courses for individual professionals, available in presencial, synchronous online, and e-learning modalities across the Microsoft Office and soft skills catalog.
• Capacita Campus Virtual (E-Learning Platform) Asynchronous e-learning platform hosting course content with automatic class recording, allowing learners to access training remotely at their own pace.
• SENCE Franchise Advisory and Administration Advisory service helping companies and participants navigate the Chilean SENCE tax franchise for training subsidies, including administration of the franchise process.
• Skills Gap Diagnosis (DNC - Detección de Necesidades de Capacitación) Diagnostic consulting service that identifies workforce training needs to underpin customized corporate training programs for HR and L&D teams.

Named customers15 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• SENCE (Servicio Nacional de Capacitación y Empleo)coreStrategic or Co-development PartnerAs a certified OTEC (Organismo Técnico de Capacitación), Capacita operates under SENCE oversight and offers courses with SENCE codes that qualify for Chile's training tax benefit system (Franquicia Tributaria). This partnership is fundamental to the business model, enabling corporate clients to access government subsidies for employee training.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Global Knowledge: IT and professional training provider offering courses in Microsoft, cloud, and data analytics. Operates enterprise training programs and corporate upskilling solutions that overlap with Capacita's Microsoft Office and Power BI curriculum.
• New Horizons Worldwide: Global IT and business skills training company with operations in Latin America. Offers Microsoft Office, Power BI, and other vendor-aligned courses with similar delivery modalities to Capacita, targeting both individuals and enterprise clients.
• Pluralsight: Technology-focused online learning platform offering courses in Microsoft Office, Power BI, data analytics, and cloud. Targets enterprise customers with skills assessment and curated learning paths, intersecting with Capacita's enterprise training offerings.
• Learning Tree International: IT and management training provider offering instructor-led courses in Microsoft Office, data analytics, and project management. Targets enterprise clients with customized training programs similar to Capacita's corporate in-company model.

Emerging players

• Coursera for Business: Online learning platform offering enterprise subscriptions with courses in data analytics, Excel, Power BI, and business tools. Competes with Capacita for self-paced online learners and corporate training budgets in Chile.
• Udemy Business: Enterprise version of the Udemy online learning marketplace, offering courses in Microsoft Office, Power BI, and business tools. Provides subscription-based enterprise training that competes with Capacita's corporate programs.
• LinkedIn Learning: Subscription-based video learning platform covering Microsoft Office, data analytics, and business skills. Targets both individuals and enterprises with subscription pricing that competes with Capacita's open enrollment and corporate training offerings.

Broad incumbents

• INACAP: Chile's largest technical training institution, offering professional and technical education programs across multiple modalities. Comparable to Capacita as a major Chilean training provider but with significantly broader scope, degree programs, and physical campuses beyond IT/business tools.
• Duoc UC: Major Chilean technical and professional education institution affiliated with Pontificia Universidad Católica. Provides corporate training programs and technical certifications in IT tools and business skills, making it a broad competitor in the Chilean training market.
• AIEP: Chilean technical and professional education institution offering corporate training and technical certifications. Operates as a broader educational provider in Chile with similar enterprise training offerings to Capacita.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/capacita-cl

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Capacita