What Capello USA does

Capello USA is the North American distribution and sales arm of Italian harvesting-equipment manufacturer Capello, operating as a division of Worthington Tractor Parts, Inc. Founded in Italy in 1965 and entered the US market in 2010, the company specializes in agricultural harvesting headers — specifically corn headers (Diamant and Quasar), forage headers (Spartan), and earlage adapters (Quick Up). The equipment is engineered around proprietary mechanical innovations including dual hydraulic deck plates, automatic snout release systems, precision-etched shear drive shafts, horizontal stalk choppers, and polymer hood construction, all designed to reduce crop loss, manage residue, and protect combine investment in adverse harvesting conditions.

The company distributes through an authorized dealer network across the United States, supported by its sister company Parts Express, which operates four warehouses providing same-day parts shipping. Capello USA also operates a public showroom and dealer training facility at its Sioux Falls, South Dakota headquarters, which was relocated to a new 23,250 square foot facility in 2026. The business serves agricultural producers, custom harvesters and contractors, and equipment dealers, targeting crops including corn, sunflower, sorghum, alfalfa, grass, clover, and cereal grains. Revenue is generated through hardware sales of headers and adapters plus aftermarket parts, with no public pricing disclosed and sales executed through dealer quotes and direct representative engagement.

The company's strategic posture centers on precision-agriculture integration via partnerships with Headsight (height control), Reichhardt (GPS/machine guidance), and the Precision Technology Institute (agronomic validation), positioning its mechanical product line within the broader trend of sensor-equipped, data-aware harvesting equipment.

Name

Capello USA

Legal name

Capello USA

Website

https://capellousa.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Capello USA distributes Italian-engineered agricultural harvesting headers — corn headers, forage headers, and earlage adapters — through a US dealer network and Parts Express, serving farmers, custom harvesters, and equipment dealers across the United States.

Ownership category

akta.pro rank

Product category

Agricultural Harvesting Equipment

NAICS

Farm Machinery and Equipment Manufacturing (333111), Farm and Garden Machinery and Equipment Merchant Wholesalers (423820)

SIC

Farm Machinery & Equipment (3523)

akta.pro primary industry

Hay & Bale Handling Equipment (IMAHACAF)

Keywords

• Agricultural harvesting headers
• Corn headers
• Forage headers
• Earlage adapters
• Harvesting equipment parts

Headquarters

HQ city

Sioux Falls, South Dakota

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel

Revenue model

1. Agricultural Header Equipment Sales: Sale of corn headers (Diamant, Quasar) and forage headers (Spartan) and earlage adapters (Quick Up) to agricultural operations through dealer network.
2. Parts Sales: Capello brand parts distributed by Parts Express, a sister company. Real-time parts availability, seamless online ordering, and same-day shipping for orders placed before 2pm.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels9 records

Core offering

Capello USA designs, distributes, and services a line of agricultural harvesting headers and adapters for the North American market. Core products include the Diamant and Quasar corn headers, the Spartan forage header, and the Quick Up earlage adapter. Equipment is sold through an authorized dealer network and supported by parts fulfillment through its sister company, Parts Express.

Product overview

Capello USA offers a portfolio of agricultural harvesting headers and accessories. The core product line includes three main header types: DIAMANT and QUASAR corn headers for corn and sunflower harvesting, SPARTAN forage headers for cereal grains and forage crops, and the Quick Up earlage adapter for integrated forage harvester and corn head operation. All products are designed for efficiency in adverse crop conditions, with features focused on residue management, minimal maintenance, and reduced combine wear. The company, in business since 1965 and operating as a division of Worthington Tractor Parts, Inc., distributes through a dealer network across the United States from its headquarters in Sioux Falls, SD.

Differentiator

Problem solved

Functional benefit

Products and services

• DIAMANT Corn Header Revolutionary corn header featuring dual hydraulic deck plates that keep plants centered in stalk rolls for unmatched crop feeding and faster operator adjustment, with lightweight aluminum alloy gearboxes, horizontal stalk chopper for residue management, and an automatic snout release system for impact protection. Designed for corn harvesting operations.
• QUASAR Corn Header Longest-running Capello corn header with innovative polymer hoods and snouts that are lightweight, wear-resistant, and rust-proof. Features modular construction with a singular hydraulic actuated deck plate, multiple row spacing options, and an optional sunflower harvesting kit conversion. Sold for corn harvesting operations.
• SPARTAN Forage Header Forage header designed to harvest cereal grains, alfalfa, grass, clover, sunflowers, milo, and sorghum. Features a 35-inch diameter floating auger, precision-etched shear-drive shafts, quick-change knives, multi-position skid shoes, and adaptability to any self-propelled forage harvester. Available in 17FT, 20FT, and 22FT cutting widths.
• Quick Up Earlage Adapter Earlage adapter providing seamless integration between forage harvesters and corn heads. Features a proprietary design with minimal horsepower requirements and an auger-style feed roll to ensure even material transition. Designed for agricultural producers running earlage operations.

Quantifiable outcome

• Modular chopper sub-assemblies can be replaced in under 5 minutes
• +1 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature8 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Precision Technology Institute (PTI) by Precision PlantingcoreStrategic or Co-development PartnerPTI is the intersection of agronomy, technology, and equipment located in Pontiac, IL. The farm has 125+ research plots providing agronomic data, testing agronomy principles, and trialing new technologies. PTI offers hands-on experience with new technology, plot trials, and agronomy tips during summer months.
• Headsight Inc.coreTechnology or IntegrationFamily-oriented company from Indiana providing height control systems available on every Capello corn header. Provides unmatched reliability and header control. Has been providing header sensing solutions since the mid-1990s.
• Beck'sminorStrategic or Co-development PartnerThird-largest seed brand in the U.S., established in 1937. Beck's remains dedicated to helping farmers succeed with legendary customer service and quality products.
• Kincaid Equipment ManufacturingminorStrategic or Co-development PartnerHeadquartered in Haven, Kansas, leading seed research equipment manufacturing company for over 55 years. Prides itself on excellent customer service with well-qualified staff for superior sales and service support.
• E-Z TrailminorStrategic or Co-development PartnerFarm wagon manufacturer since the 1960s, now producing most complete line of farm wagons including grain carts, gravity wagons, seed wagons, bale racks, and combine head haulers.
• North Central Research StationminorStrategic or Co-development PartnerEstablished in 1994 on 30 acres in St. Johns, Michigan, grown to over 1,400 acres on seventeen farms. Specializes in field testing of agricultural products using precision equipment and methods.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Olimac: Olimac designs and builds corn headers that are sold in the US through independent dealers. Competes with Capello in the same third-party corn header niche with comparable technology and customer profile.
• Geringhoff: Geringhoff is a European corn and grain header manufacturer with a strong North American dealer presence. Directly comparable to Capello as a third-party header specialist competing against OEM-integrated headers on combine platforms.
• Honey Bee Manufacturing: Honey Bee produces draper and swather headers for combines and windrowers across North America. Overlaps with Capello's header-only focus and dealer-led distribution to grain and forage producers.
• Drago (Dragotec): Drago manufactures corn heads and draper headers with significant US distribution. It competes head-to-head with Capello Diamant and Quasar corn headers for after-market and dealer-channel share on major combine brands.
• Fantini Industrie: Fantini is an Italian manufacturer of corn headers widely used in North America. Closely comparable to Capello given shared Italian design heritage, third-party header positioning, and similar dealer-led go-to-market model.

Broad incumbents

• New Holland Agriculture: New Holland (CNH) produces combines and matching corn/forage headers globally. A broad incumbent whose integrated header offerings and dealer financing influence the addressable market for Capello.
• CLAAS: CLAAS is a global harvester and header manufacturer that sells its own integrated header systems (including forage headers comparable to Capello Spartan). Broad incumbent with deep dealer network that competes with Capello's specialty positioning.
• Case IH: Case IH (CNH Industrial) sells corn and combine headers factory-integrated with its combines and through a large dealer network. Represents the OEM-incumbent competitive threat to Capello's third-party header model.
• AGCO / Gleaner / Massey Ferguson: AGCO's Gleaner, Massey Ferguson, and Fendt brands sell combines with proprietary headers in North America. Another broad incumbent shaping competitive dynamics in the corn and grain header market.
• John Deere: John Deere offers a full line of combines with proprietary headers plus a vast North American dealer network. Sets the competitive baseline Capello must beat on integration, financing, and aftermarket support.

Market position

Strengths5 records

Weaknesses1 record

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xtwitter.com/capelloheaders
• YouTubeyoutube.com/user/CapelloUSA
• Facebookfacebook.com/capellousa
• LinkedInlinkedin.com/company/capello-usa
• Instagraminstagram.com/capello_usa
• TikToktiktok.com/@capellousa

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Capello USA