Capes Medical Supplies

What Capes Medical Supplies does

Capes Medical Supplies is a privately-held New Zealand-based online medical supplies retailer headquartered in Mount Maunganui with an 11-person team. The company operates a direct-to-consumer e-commerce storefront at capesmedical.co.nz carrying more than 40,000 SKUs across categories including woundcare, incontinence, diagnostic equipment, surgical instruments, stethoscopes, patient monitoring, IV administration, casting, pharmaceuticals, rehabilitation, and women's health. It also maintains a physical retail showroom at 122 Newton St, Mount Maunganui, and accepts phone orders through 0800 18 19 19 with nationwide home delivery across New Zealand.

The catalog is built around reseller and distribution partnerships with established global medical brands such as 3M Littmann (stethoscopes), TENA and Lille (incontinence), Clarius (handheld ultrasound), Riester (diagnostic instruments), Nopa Instruments and Symmetry Surgical (surgical instruments), Seca (scales), Reynard (consumables), and Bookwalter (retractor systems), alongside a long tail of consumables. Pricing is unit-based, GST-inclusive in NZD, with free shipping on orders above NZ$200; product prices range from under NZ$10 for consumables to over NZ$18,000 for premium diagnostic equipment, and no subscription or tiered pricing structures are offered.

The business serves a deliberately diversified set of customer segments in New Zealand — GP clinics and specialists, oral and maxillofacial surgeons, skin and appearance medicine clinics, midwives, veterinarians, medical students, and tattoo artists — plus individual consumers purchasing incontinence and personal healthcare products. Marketing is e-commerce-centric, with industry-specific landing pages functioning as top-of-funnel acquisition surfaces and the storefront plus phone channel handling conversion. The company carries no proprietary technology platform, no AI capabilities, no patents, no external funding, and no disclosed M&A activity, operating as an independent local distributor competing on catalog breadth, supplier neutrality, and customer service against larger New Zealand medical supply distributors.

Name

Capes Medical Supplies

Legal name

Capes Medical Supplies

Website

https://capesmedical.co.nz

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Capes Medical Supplies is a privately-held New Zealand e-commerce retailer headquartered in Mount Maunganui, distributing over 40,000 medical SKUs to GP clinics, specialists, midwives, veterinarians, tattooists, medical students, and consumers via nationwide home delivery and a physical showroom.

Ownership category

akta.pro rank

Product category

Medical Supplies Distribution

NAICS

Medical, Dental, and Hospital Equipment and Supplies Merchant Wholesalers (423450), Medical, Dental, and Hospital Equipment and Supplies Merchant Wholesalers (42345)

SIC

Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047), Surgical & Medical Instruments & Apparatus (3841)

akta.pro primary industry

Medical Supplies & Consumables Wholesale (Non-Device) (CRAOAHAE)

akta.pro secondary industries

Medical & Healthcare Hygiene Disposables (Patient Wipes, Underpads) (IMAMAGAF), Single-Use Surgical Devices & Procedure Packs (Disposable instruments, drapes, kits) (HLAHADAM), Cold, Flu, Cough & Allergy Remedies (Decongestants, Antihistamines, Cough Syrups, Lozenges) (CRADAMAD)

Keywords

• Medical supplies retail
• Healthcare product distribution
• Woundcare products
• Diagnostic equipment sales
• Incontinence supplies

Headquarters

HQ city

Mount Maunganui

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Medical supplies retail: Capes Medical Supplies generates revenue through the direct sale of medical products including woundcare, incontinence supplies, diagnostic equipment, surgical instruments, gloves, and pharmaceuticals to healthcare professionals and consumers. They operate an e-commerce storefront with phone support and offer nationwide delivery across New Zealand.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Capes Medical Supplies operates an e-commerce and physical-store medical supplies distribution business based in Mount Maunganui, New Zealand, stocking more than 40,000 medical products across categories such as woundcare, incontinence, diagnostics, surgical instruments, anaesthesia/respiratory, casting, gloves, infection control, IV administration, patient monitoring, pharmaceuticals, rehabilitation, women's health, and general consumables. The company sells branded lines including TENA, Lille Suprem, Brolly Sheet, 3M Littmann, NOPA, Symmetry Surgical, Riester, Clarius, and Seca directly to healthcare professionals, clinics, and consumers in New Zealand through its website, phone ordering, and a physical showroom, with nationwide home delivery.

Product overview

Capes Medical Supplies is a New Zealand-based online medical supplies retailer offering a comprehensive portfolio of over 40,000 medical products across multiple categories. The product range includes major sub-brands such as TENA incontinence products (pants, pads, bed protection), Lille Suprem protective underwear, Brolly Sheet bed protection, 3M Littmann stethoscopes, NOPA and Symmetry surgical instruments, Riester diagnostic tools (otoscopes, ophthalmoscopes), Clarius handheld ultrasound scanners, and Seca diagnostic scales. The core offering spans wound care, incontinence management, diagnostic equipment, surgical instruments, patient monitoring, IV administration, pharmaceuticals, rehabilitation, and general medical consumables. The company serves healthcare professionals, clinics, medical students, veterinarians, midwives, and tattoo artists across New Zealand with nationwide delivery.

Differentiator

Problem solved

Functional benefit

Products and services

• Woundcare Products Comprehensive wound care supplies including dressings, antiseptics, surgical spears, bandages, cotton products, drainage, first aid, gauze, ointments, wound irrigation, procedure packs, tapes, debridement, adhesive removers, epistaxis control, and wipes; sold to clinics, specialists, midwives, and consumers.
• Incontinence Products Full range of incontinence management products including urinary catheters, leg/day bags, uridomes, incontinence pads, pants, underpads, bed protection, continence accessories, enema and rectal tubes, adult bibs, and night bags; encompasses TENA and Lille Suprem branded lines.
• Diagnostic Equipment Medical diagnostic tools including blood collection, blood testing, diabetes monitoring, endoscopy, dermascope, proctoscope, eye/ear/nose/throat instruments, scales, measuring devices, vision tests, point of care, tourniquets, urinalysis, laboratory equipment, ultrasound (including Clarius handheld scanners), magnifying loops, bladder scanners, and specimen containers.
• Medical & Surgical Instruments Surgical and medical instruments including biopsy punches, chiropody pliers, dissecting kits, nail clippers, CSSD products, bone and ear curettes, eye curettes, dental instruments, ear irrigation, clamps, forceps, instrument cleaning brushes, needle holders, probes, reflex hammers, retractors, ring saws, scalpels, and scissors; includes NOPA and Symmetry branded lines.
• Stethoscopes Stethoscope range including adult, cardiology, electronic, paediatric, and infant models, plus parts and accessories; carries 3M Littmann Classic III, infant, paediatric, and cardiology series.
• Clinical Equipment Medical equipment including carts/trolleys, exam couches, eye stretchers, steps, IV poles, warming cabinets, lights, general equipment, corneal rust ring removers, Ergotron EMR carts, and accessories.
• Anaesthesia and Respiratory Products Anaesthesia and respiratory supplies including adaptors, airway management, incentive spirometers, peak flow, laryngoscope, masks/cannulas/tubing, nebulisers, suction, resuscitators, spirometry, and oxygen regulators.
• Casting Products Casting supplies including casting accessories, fibreglass, plaster of Paris, plaster saws, polyester, shoes and boots, splinting, and undercast padding.
• Medical Gloves Medical gloves in various materials including sterile, latex, vinyl, nitrile, cotton, specialty, and dispensers.
• Infection Prevention and Control Infection control supplies including aprons/gowns/overalls, caps, eye protection, hand hygiene, masks, overshoes/boots, sterilisation wrap, surface cleaners and wipes, surgical packs and drapes, sterile gowns, isolation gowns, laboratory coats, and patient gowns.
• Intravenous & Administration Products IV and administration supplies including extension sets, giving sets, IV accessories, cannulas/catheters, IV fluids, prefilled syringes, wipes, winged infusion sets, intraosseous, IV luer/valves, lacrimal cannula, nasal delivery devices, and IV pumps.
• Patient Monitoring Equipment Patient monitoring equipment including blood pressure monitoring, nurses kits, defibrillation, dopplers, ECG, multi-parameter monitors, pulse oximetry, thermometry, and audiometers.
• Pharmaceuticals Pharmaceutical products including analgesics, creams and ointments, eye preparations, laxatives, vitamins, anesthetics, cold and cough, skincare treatments, adrenaline, antibiotics, corticosteroids, nitroglycerin, sodium bicarbonate, antacids, personal care, mouth treatments, bladder products, acetone, and wart removal.
• Needles & Syringes Needles and syringes including diabetes care, needles, sharps disposal, syringes, and syringes with needles.
• Rehabilitation Products Rehabilitation supplies including finger splints, cold and hot packs, linaments, sports tape, incontinence probes, supports and bracing, TENS machines and accessories, limb protection, support stockings, cold spray, and dynamometers.
• Women's Health Products Women's health supplies including vaginal light sources, cytology, vaginal speculums, uterine instruments, pessaries, and pregnancy tests.
• General Consumables General medical consumables including blister kits, containers, tubing, couch rolls/protectors/underpads, doctors bags, feminine hygiene, lubricating gel, nutritional support, oral hygiene, paper products, personal healthcare, plastic products, razors, snoring, sodium chloride, waste disposal, sterile water, training products, and protector sheets.
• Medical Lighting Medical lighting equipment including examination lights, headlights and loupes.
• Hand & Body Hygiene Hand and body hygiene products including cleansers, dispensers, moisturisers, patient wipes, barrier creams, barrier wipes, and barrier sprays.

Quantifiable outcome

• Over 40,000 medical products available including obscure items

Segments8 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• TENAcoreChannel Partner/ Reseller/ DistributorTENA is a major brand of incontinence products sold through Capes Medical Supplies, including TENA ProSkin pants, TENA Discreet, TENA Men, TENA Bariatric, and bed protection products. TENA products represent a significant portion of Capes Medical's incontinence inventory.
• LillecoreChannel Partner/ Reseller/ DistributorLille Suprem protective underwear and incontinence products are distributed through Capes Medical Supplies. Products include Lille Suprem in various absorbency levels and sizes.
• 3M LittmanncoreChannel Partner/ Reseller/ Distributor3M Littmann stethoscopes including Classic III, Cardiology, Electronic, Paediatric, and Infant models are sold through Capes Medical Supplies.
• RiestercoreChannel Partner/ Reseller/ DistributorRiester medical diagnostic instruments including otoscopes and ophthalmoscopes are distributed through Capes Medical Supplies.
• Nopa InstrumentscoreChannel Partner/ Reseller/ DistributorNOPA surgical instruments are offered through Capes Medical Supplies, representing their surgical instrument category.
• Symmetry Surgical InstrumentscoreChannel Partner/ Reseller/ DistributorSymmetry Surgical precision-engineered reusable and disposable instruments are distributed through Capes Medical Supplies.
• Bookwalter Retractor SystemsminorChannel Partner/ Reseller/ DistributorBookwalter Retractor systems are available through Capes Medical Supplies as part of their surgical instruments range.
• ReynardcoreChannel Partner/ Reseller/ DistributorReynard medical products including Greeny compostable underpads, alcohol prep pads, adhesive remover wipes, and face masks are distributed through Capes Medical Supplies.
• SecacoreChannel Partner/ Reseller/ DistributorSeca medical scales and measuring equipment including baby scales, measuring mats, and scale accessories are sold through Capes Medical Supplies.
• ClariuscoreChannel Partner/ Reseller/ DistributorClarius handheld ultrasound scanners including convex and endocavity models are distributed through Capes Medical Supplies.

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Medline Industries: One of the largest privately-held medical supplies manufacturers and distributors globally. Direct overlap in gloves, woundcare, incontinence, exam supplies, and surgical packs distributed through healthcare channels.
• Cardinal Health: Diversified healthcare services and products company with a substantial medical products distribution segment. Comparable in wholesale medical supplies, surgical, and laboratory product categories served to providers.
• McKesson Medical-Surgical: Large-scale medical-surgical distributor serving clinics, physician offices, and home health in North America. Operates in the same medical supplies wholesale category with overlapping SKUs (woundcare, gloves, diagnostics, instruments).
• Patterson Companies: Medical and dental supply distributor focused on office-based practitioners. Overlaps with Capes' GP and specialist clinic segments and similar consumables-and-equipment assortment.
• Henry Schein: Global medical, dental, and animal health distributor with deep catalogs across equipment and consumables. Comparable as a much larger incumbent operating in the same wholesale medical supplies space, but with a far broader geographic and product footprint than Capes.

Direct peers

• Mountainside Medical Equipment: US-based online retailer of medical supplies, equipment, and pharmaceuticals serving healthcare professionals and consumers. Similar mid-sized online distributor model with broad catalog across woundcare, diagnostics, instruments, and pharmaceuticals.
• Save Rite Medical: Online medical supply retailer offering discounted medical supplies and equipment to both consumers and practitioners. Closely comparable as a value-positioned e-commerce medical supply store with multi-vertical SKU coverage.
• Bound Tree Medical: Online medical supplies distributor focused on emergency medical services, EMS, and pre-hospital providers. Closely comparable as a focused e-commerce distributor of medical consumables and equipment serving professional customers, though with a US/EMS tilt versus Capes' NZ multi-vertical approach.

Regional players

• Fisher & Paykel Healthcare: New Zealand-headquartered designer and manufacturer of medical devices for respiratory care and surgery. Regional comparability through shared NZ domicile and adjacent product overlap in respiratory, anaesthesia, and surgical consumables that Capes distributes.
• MedShop Australia: Australia-based online medical supplies retailer serving healthcare professionals and consumers across the ANZ region. Directly comparable business model (online catalog, multi-vertical medical supply retail) in a nearby but not overlapping geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks2 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/capes-medical-supplies

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Capes Medical Supplies