Cap Seine, groupe coopératif agricole et agro-alimentaire

What Cap Seine, groupe coopératif agricole et agro-alimentaire does

NatUp is an agricultural and agri-food cooperative group headquartered in Bois-Guillaume, Normandy, France, operating across a territory stretching from Le Havre to Paris and from Chartres to Amiens. The cooperative serves 7,000 member farmers across cereals (1.6 million tonnes collected annually), livestock (98,000 bovines and ovins), organic production, vegetables, flax, apples, eggs, and poultry. It provides full value-chain support: upstream agronomic and economic consulting, agricultural input distribution, training programs, product collection, transformation through processing subsidiaries, and downstream commercialization across multiple channels.

The cooperative operates a platform-plus-subsidiaries structure, with the parent providing cooperative services and nine wholly-owned subsidiary brands executing downstream activities: Gamm Vert (agricultural retail), EcoTechnilin (biomaterials from flax), La French Filature and Lin de France (flax textiles), Pom'Alliance (apples), Lunor (eggs and poultry), Les Éleveurs de la Charentonne and Lemaitre Demeestere (livestock), and Fraichement Bon (fresh produce). The group also operates a network of proximity stores and is developing renewable energy and biomaterials activities. The subsidiary architecture allows the cooperative to capture margin beyond primary collection and to access end markets in food retail, fashion/textiles, and industrial materials.

Revenue is generated through multiple streams: (i) agricultural product collection and valorization on 1.6M tonnes of cereals and 98,000 livestock units, functioning as a transaction-fee model between members and downstream buyers; (ii) downstream sales of transformed products through subsidiary brands including retail hardware sales via Gamm Vert; and (iii) professional services such as agronomy consulting, economic advisory, and farmer training. The membership-based go-to-market means farmers are simultaneously suppliers, owners, and distribution channels, with pricing and terms governed through membership agreements rather than public disclosure. Strategically the group is diversifying into biomaterials and renewable energies while deepening its territorial integration through coalitions such as COVALO Normandie-Centre.

Name

Cap Seine, groupe coopératif agricole et agro-alimentaire

Legal name

NatUp

Website

https://capseine.fr

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

NatUp is a French agricultural cooperative headquartered in Normandy serving 7,000 farmer members across cereals, livestock, organic produce, flax, and vegetables, operating 1,800 employees and nine subsidiary brands spanning retail, biomaterials, textiles, and proximity stores.

Ownership category

akta.pro rank

Headquarters

HQ city

Bois-Guillaume

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Agricultural Product Collection and Valorization: NatUp collects agricultural products from member farmers including cereals (1.6M tonnes) and livestock (98,000 bovines & ovins), transforms them through subsidiaries, and markets them to generate revenue for the cooperative and its members.
2. Agricultural Retail (Gamm Vert and Subsidiaries): Distribution of agricultural supplies, equipment, and consumer products through Gamm Vert retail network and subsidiary brands including EcoTechnilin, Fraichement Bon, La French Filature, Lemaitre Demeestere, Les Éleveurs de la Charentonne, Lin de France, Lunor, and Pom'Alliance.
3. Agricultural Services and Formations: Provides agronomy consulting, economic advisory, farmer training programs, and agricultural solutions to member farmers and other stakeholders.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

NatUp (Cap Seine) is a French agricultural and agri-food cooperative that collects, transforms and markets agricultural production from its 7,000 member farmers across the Normandy-Centre region. It annually collects 1.6 million tonnes of cereals and 98,000 bovines and ovins, supports members with agronomy, economic advisory, training and commercialization tools, and valorises production through nine wholly-owned subsidiaries spanning fresh produce, flax/biomaterials, retail stores and livestock.

Product overview

NatUp is a multi-faceted agricultural cooperative offering a platform-plus-subsidiaries architecture. The core cooperative provides agricultural services (cereal collection of 1.6 million tonnes, livestock collection of 98,000 cattle and sheep, organic farming) supported by expertise in agronomy, economics, competitiveness, training, and commercialization tools. This core is complemented by nine subsidiary brands operating across the agricultural value chain: EcoTechnilin (biomaterials), Fraichement Bon (vegetables), Gamm Vert (retail stores), La French Filature (flax textiles), Lemaitre Demeestere (livestock), Les Éleveurs de la Charentonne (livestock), Lin de France (flax), Lunor (agricultural products), and Pom'Alliance (apples). The subsidiaries enable the cooperative to valorize agricultural products locally with quality and innovation.

Differentiator

Problem solved

Functional benefit

Brands

• EcoTechnilin: Flax and bio-material products
• Fraichement Bon
• Gamm Vert
• La French Filature
• Lemaitre Demeestere
• Les Éleveurs de la Charentonne
• Lin de France
• Lunor
• Pom'Alliance

Products and services

• Cereal collection and marketing (Céréales)
• Livestock collection and support (Élevage)
• Organic farming division (Bio)
• Agricultural services (Services)
• Member training programmes (Formations)
• Gamm Vert retail network
• Fraichement Bon fresh produce
• Pom'Alliance apple alliance
• La French Filature textile
• EcoTechnilin biomaterials
• Lin de France flax supply chain
• Lunor agricultural products
• Les Éleveurs de la Charentonne livestock cooperative
• Lemaitre Demeestere agricultural products

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Coopération AgricolecoreStrategic or Co-development PartnerNational agricultural cooperation organization representing and supporting agricultural cooperatives in France. NatUp is affiliated with this umbrella organization for the cooperative movement.
• InvivocoreStrategic or Co-development PartnerMajor French agricultural cooperative group. NatUp partners with Invivo for broader agricultural cooperation and market access.
• ExelienceminorStrategic or Co-development PartnerStrategic partnership for excellence initiatives within the cooperative network.
• Pour une Agriculture du VivantminorStrategic or Co-development PartnerOrganization promoting regenerative and living agriculture practices. NatUp collaborates on sustainable agriculture initiatives aligned with its future-oriented agricultural strategy.
• Région NormandiecoreStrategic or Co-development PartnerRegional government of Normandy. NatUp maintains territorial engagement with the regional authority as a major employer and agricultural stakeholder in the Normandy region.
• SénaliaminorStrategic or Co-development PartnerAgricultural partner organization referenced in NatUp's partnership network.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Euralis: Southwestern France agricultural cooperative operating in cereals, livestock (palmipeds/foie gras), and seeds. Comparable multi-vertical, member-owned cooperative structure across agricultural value chain.
• Agrial: Large French agricultural cooperative operating in Normandy and western France across cereals, livestock, fresh produce, beverages, and agricultural retail. Directly comparable multi-subsidiary cooperative model in overlapping territory.
• Terrena: Western France agricultural cooperative serving farmers across livestock, dairy, crops, and retail. Operates a similar multi-activity, member-owned cooperative model in adjacent French regions.
• Soufflet Group: Major French grain collector and agricultural supplier, now part of InVivo. Operates cereals collection, storage, and trading at national scale with significant overlap to NatUp's cereal collection activities.
• Axereal: French grain cooperative with major cereals collection, malting, and animal nutrition activities. Comparable in cereals-collection scale and farmer-membership cooperative structure, though based in central France.

Broad incumbents

• Limagrain: French farmer-owned cooperative group focused on seeds and cereal value chains. Comparable cooperative ownership and cereals focus, but specialized in upstream seed genetics and vegetable seeds.
• InVivo Group: Major French agricultural cooperative group operating across grains, retail (Gamm Vert at national level), and agribusiness. NatUp is already a partner of InVivo, and both serve overlapping farmer members and operate in the same national cooperative ecosystem.

Others

• Coopération Agricole: National umbrella organization representing French agricultural cooperatives. NatUp is a member; the federation is comparable as the institutional ecosystem in which NatUp and its peer cooperatives operate.

Regional players

• La Coopération Agricole Normandie: Regional branch of the national cooperative federation for Normandy. Comparable as the regional coordination body serving cooperatives in NatUp's core operating territory, including peer organizations.
• Sénalia: French agricultural cooperative specialized in grain storage and port-side export logistics. Listed as a NatUp partner and provides comparable storage/handling services for cereal volumes in complementary French regions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubepodcast.ausha.co/quoi-de-neuf-natup
• LinkedInlinkedin.com/company/cap-seine-coop%C3%A9rative-agricole

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cap Seine, groupe coopératif agricole et agro-alimentaire