Senalia
Sénalia is a French agricultural cooperative providing port logistics, warehousing, and multimodal transport services for cereals, cocoa, sugar, and bioethanol from its Rouen-based Seine axis facilities, serving member cooperatives and agro-industrial clients such as Cargill, Barry Callebaut, and Axereal.
- Company typePrivate
- Founded1957
- HeadquartersRouen, France
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Senalia does
Sénalia is a French agricultural cooperative providing port logistics and storage services for cereals, cocoa, sugar, and bioethanol from the Seine axis (Rouen, Le Grand Quevilly, Petit-Couronne, Grand-Couronne, Lillebonne, Val de la Haye, Bonnières-sur-Seine). The group operates two entities, Sénalia Union and Sénalia SICA, owned by member cooperatives that collectively represent nearly 60% of French cereal collection, and serves external agro-industrial clients including Cargill Cacao, Barry Callebaut, Tereos, Axereal, and Granit.
Core offerings include Entreposage (customized warehousing), Stockage (modular storage), Logistique Portuaire (port logistics with multi-modal river/rail/sea access), Conditionnement (packaging), Organisation des transports, Conseil (advisory), and two proprietary digital tools: Telloo, a collaborative application that digitizes facility inspection rounds, and CEREO, an automated reconciliation platform co-developed with clients. Capital infrastructure includes Panamax-capable ship-loading gantries and a 12-meter-draft quay at Grand-Couronne, the newly inaugurated Hub 3 XXL warehouse in Petit-Couronne (March 2025), and the Le 109 headquarters and innovation hub (2022). In the 2021/2022 campaign, Sénalia loaded 4,125 KT for export and handled nearly 3,000 KT for agro-industry, achieving a 2025 record of 146,000 tonnes loaded in three days across five vessels.
The business model is cooperative-based B2B with quote-based pricing and no publicly disclosed rates. Revenue mix has shifted toward higher-value agro-industrial services (40% to 49% of revenue) and storage (8% of revenue), with member relationships and infrastructure depth acting as primary customer-acquisition drivers. The cooperative ownership structure means profits are reinvested for the benefit of member cooperatives rather than external shareholders, and Sénalia has historically financed growth through instruments such as the approximately $44 million facility from Unigrains in 2014.
Senalia firmographics
Firmographics- Name
- Senalia
- Legal name
- Groupe Sénalia
- Website
- https://senalia.com
- Company type
- Private
- Founded year
- 1957
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Sénalia is a French agricultural cooperative providing port logistics, warehousing, and multimodal transport services for cereals, cocoa, sugar, and bioethanol from its Rouen-based Seine axis facilities, serving member cooperatives and agro-industrial clients such as Cargill, Barry Callebaut, and Axereal.
- Ownership category
- akta.pro rank
Senalia industry classification
Industry- Product category
- Agro-Logistics and Port Storage Services
- NAICS
- Farm Product Warehousing and Storage (493130), Marine Cargo Handling (48832), Port and Harbor Operations (48831)
- SIC
- Agricultural Services (700)
- akta.pro primary industry
- Inland River/Barge Grain Terminals & Warehousing (AFAOACAE)
- akta.pro secondary industries
- Intermodal Drayage Coordination & Port/Rail Ramp Transfers (TLACAEAH), Trade Document Generation & Management (Commercial Invoice, Packing List, COO, Certificates) (TLAEAOAF)
Keywords
Where Senalia is headquartered
LocationHeadquarters
- HQ city
- Rouen
- HQ country
- France
- HQ region
- Europe
Offices8 records
Markets served
Senalia business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Supply Chain, Technology or R&D
Revenue model
- Logistics and Warehousing Services: Revenue generated from entreposage (warehousing), port logistics, storage, conditioning/packaging, and transport organization services for agricultural commodities including cereals, cocoa beans, and sugar.
- Agro-Industrial Logistics: Services for agro-industrial businesses handling product transformation logistics, representing growing share of revenue (from 40% to 49% of revenue).
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Senalia product offering
Product offeringCore offering
Senalia provides port-based warehousing, storage, conditioning, and logistics services for agricultural commodities (cereals, cocoa beans, sugar) from its multi-site facilities along the Seine River near Rouen. Services span reception, conditioning, packaging, multimodal transport organization, and loading onto river barges, rail, and sea vessels, including Panamax-class export ships. Digital tools (Telloo, CEREO) support inspection and client reconciliation workflows.
Product overview
Senalia operates as an agro-logistics company offering a comprehensive suite of services centered around warehousing, port logistics, storage, packaging, and transport organization. The company's core offering includes Entreposage (warehousing and logistics services), Telloo (a digital application for operational control), Logistique Portuaire (port logistics), Stockage (modular storage), Conditionnement (multi-modal packaging), and Conseil (advisory services). These services work together to support the agricultural commodity export and processing supply chain from Rouen, France.
Differentiator
Problem solved
Functional benefit
Brands
- Telloo: Collaborative application that digitizes inspection rounds to simplify control operations of installations
Products and services
- Entreposage (Warehousing & Logistics) Customized warehousing and logistics services for agricultural commodities, designed to meet specific storage and handling requirements as a continuation of clients' supply chain needs.
- Logistique Portuaire (Port Logistics) Port logistics services leveraging diverse access points, berth situations, and approach modes for efficient reception and loading of agricultural commodities onto river, rail, and sea vessels, including Panamax-class ships at Grand-Couronne.
- Stockage (Storage) Modular storage solutions adaptable to the nature of material flows and the specific requirements of different agricultural supply chains, operated from silos and warehouses across Sénalia's sites.
- Conditionnement (Packaging/Conditioning) Multi-modal packaging equipment enabling conditioning formats to be adapted to the nature of material flows and the requirements of different agricultural commodity industries.
- Organisation des transports (Transport Organization) Transport organization services coordinating logistics movements across river (péniche/barge), rail, and maritime transportation modes for agricultural commodities.
- Telloo Collaborative digital application that digitizes facility inspection rounds to simplify control operations monitoring, used by Sénalia and offered to clients for operational and quality control of installations.
- Conseil (Advisory Services) Advisory services providing expertise in logistics, supply chain optimization, and agricultural commodity management for clients in the cereals, cocoa, and sugar sectors.
Quantifiable outcome
- 146,000 tonnes of grain loaded in 3 days across 5 vessels
- +2 more outcomes
Companies that use Senalia
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles4 records
Senalia technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Senalia partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core, minor and flagship.
- HAROPA PortcoreHAROPA Port collaborated with Sénalia in hosting the 2025 Ghana Cocoa Freight Conference in Rouen. HAROPA is the port authority for the Seine axis (Le Havre, Rouen, Paris).
- SOGETminorSOGET provided support for the 2025 Ghana Cocoa Freight Conference. SOGET is a port community systems provider for the Rouen port area.
- Union Portuaire Rouennaise (UPR)minorUPR collaborated with Sénalia in hosting the 2025 Ghana Cocoa Freight Conference, representing the collective interests of port operators in Rouen.
- Ghana Cocoa Board (COCOBOD)coreThe Ghana Cocoa Board regulates the cocoa sector in Ghana, purchasing, storing, and exporting national production. COCOBOD's Cocoa Marketing Company organized the Cocoa Freight Negotiation (CFN) event hosted by Sénalia in Rouen. Ghana is the world's second-largest cocoa producer after Côte d'Ivoire.
- CCI Rouen MétropolecorePartnership signed between CCI Rouen Métropole and Sénalia to support regional economic development and business services in the Rouen metropolitan area.
- NEOMA Business School - Mobility AcceleratorflagshipSénalia and NEOMA Business School co-created 'Le 109', a national innovation hub for responsible mobility launched January 1, 2022. Located at Sénalia's headquarters in Rouen, the hub combines expertise in innovation, mobility, and logistics. This partnership leverages Sénalia's agro-logistics infrastructure with NEOMA's academic research capabilities to support and animate an ecosystem focused on sustainable mobility.
Scale indicators7 records
Recent moves9 records
Expansion highlights5 records
Senalia competitors and assessment
Company assessmentDirect peers
- Socomac: French agricultural cooperative operating grain terminal and port logistics infrastructure. Highly comparable to Sénalia in cooperative ownership structure, cereal export focus and port-based storage model.
- Axereal: Major French cereal cooperative that is both a customer of and structural peer to Sénalia, with its own storage and port logistics operations serving cooperative members.
- Sogestran: French group specialized in river and maritime logistics including bulk and agri-bulk transport. Comparable to Sénalia through Seine-axis inland waterway operations and bulk port handling.
Broad incumbents
- InVivo Group (including Soufflet Agriculture): Leading French agricultural cooperative group with grain collection, storage, port logistics and trading activities. Overlaps with Sénalia's cereal export and storage franchise at a broader national scale.
- Viterra: Global agribusiness with extensive European port and inland grain terminal network. Comparable through its multi-modal grain handling, storage and export logistics activities overlapping with Sénalia's core offering.
- Cargill (Agricultural Supply Chain Europe): Global agribusiness operating port logistics, storage and trading for grains and oilseeds; a customer of Sénalia in cocoa but a broad competitor in port-based commodity logistics.
- ADM (Archer Daniels Midland): Global agribusiness with extensive European port and inland grain handling infrastructure; comparable to Sénalia in cereal export logistics and storage, but at much larger scale.
Regional players
- Cereal Docks: Italian agro-industrial platform operating port terminals, storage and first-stage processing of cereals and oilseeds. Comparable business model in a different but adjacent European geography.
- Nordana (part of UECC / Blue Water Shipping group): European multimodal logistics provider with significant experience in agro-bulk and project cargo handling; comparable to Sénalia through multi-modal European logistics services.
Others
- HAROPA Port: Port authority for the Seine axis (Le Havre, Rouen, Paris). Acts as a partner but also as a competitive ecosystem, channeling investments and trade flows that directly affect Sénalia's throughput.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Senalia social profiles
Digital presenceSenalia financial estimates
Financial estimateRevenue estimate
Valuation estimate
Senalia leadership team
Management profileNumber of profiles
Profiles3 records
Senalia subsidiaries and ownership
Company hierarchySubsidiaries2 records
Senalia funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Senalia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Senalia
What does Senalia do?
Senalia provides port-based warehousing, storage, conditioning, and logistics services for agricultural commodities (cereals, cocoa beans, sugar) from its multi-site facilities along the Seine River near Rouen. Services span reception, conditioning, packaging, multimodal transport organization, and loading onto river barges, rail, and sea vessels, including Panamax-class export ships. Digital tools (Telloo, CEREO) support inspection and client reconciliation workflows.
Is Senalia a public or private company?
Senalia is a private company. It is classified as family owned and is currently operating.
When was Senalia founded?
Senalia was founded in 1957. It employs 101 to 250 people.
Where is Senalia based?
Senalia is headquartered in Rouen, France, in the Europe region.
How does Senalia make money?
Two revenue lines are on record. Logistics and Warehousing Services are the primary driver. The others are agro-Industrial Logistics.
Who are Senalia's main competitors?
Direct peers on record are Socomac, Axereal and Sogestran. Broad incumbents are InVivo Group (including Soufflet Agriculture), Viterra, Cargill (Agricultural Supply Chain Europe) and ADM (Archer Daniels Midland). Regional players are Cereal Docks and Nordana (part of UECC / Blue Water Shipping group). HAROPA Port is listed as an others.
Does Senalia have an API?
No public API is recorded for Senalia.
What industry is Senalia in?
Senalia's product category is Agro-Logistics and Port Storage Services. Its primary akta.pro industry code is AFAOACAE, Inland River/Barge Grain Terminals & Warehousing, with a secondary code of TLACAEAH, Intermodal Drayage Coordination & Port/Rail Ramp Transfers. Its NAICS code is 493130 and its SIC code is 700.