Caravan Club of Sweden

What Caravan Club of Sweden does

Caravan Club of Sweden is a non-profit membership association (förening) headquartered in Örebro, Sweden, founded in the late 1950s (1958 per firmographics; first campsite Tandådalen opened 1960) and serving approximately 30,000 member families who own caravans and motorhomes. The club's core product is an annual membership (495 SEK for 2026) that bundles access to a network of 34+ club-owned camping sites — including three flagship national resorts (Tandådalen, Sturkö, Norrviken) — with member discounts, international camping cards (Camping Key Europe, Camping Card International), Caravan Försäkring insurance products, ferry and fuel discounts via partnerships with Stena Line and Preem, and a subscription to Fritidsmagasinet Caravan, Sweden's largest special-interest magazine for mobile leisure, published six times yearly.

The organization operates through 22+ regional sections (sektioner) plus specialized national sections (Caramba, Golf, the three riks sections), a CC Youth program, and a small headquarters staff of 24 employees. Underlying technology is limited to standard web infrastructure (caravanclub.se) with BankID-based SSO; there is no mobile app, no disclosed proprietary platform, and no AI/ML components. Distribution is omnichannel: direct online enrollment, an e-commerce shop (butik), a co-organized presence at Elmia Husvagn Husbil (Scandinavia's largest RV exhibition), regional section events, and the magazine channel reaching an estimated 75,000-100,000 readers.

The revenue model is subscription-led, with annual membership fees as the foundation, supplemented by camping-site guest fees, insurance commissions/sales, magazine advertising (KABE, Adria, Bergholm, Blocket), and shop merchandise sales. The organization's growth has been driven by expansion of owned camping capacity (most recently Östnora Camping in 2024) and partnership-stack enrichment (renewed Preem fuel agreement for 2026, cross-Scandinavian federation cooperation with Norwegian, Finnish, and Danish counterparts), rather than by external capital given its non-profit, member-governed structure.

Name

Caravan Club of Sweden

Legal name

Caravan Club of Sweden

Website

https://caravanclub.se

Company type

Private

Founded year

1960

Operating status

Operating

Headcount range

11–50 employees

Short description

Caravan Club of Sweden is a non-profit membership association serving about 30,000 caravan and motorhome families with annual subscriptions (495 SEK) granting access to 34+ owned camping sites, the Fritidsmagasinet Caravan magazine, Caravan Försäkring insurance, fuel and ferry discounts, and international camping card programs across Sweden.

Ownership category

akta.pro rank

Product category

Camping and Recreational Vehicle Membership Services

NAICS

RV (Recreational Vehicle) Parks and Campgrounds (721211), RV (Recreational Vehicle) Parks and Recreational Camps (72121), Recreational and Vacation Camps (except Campgrounds) (721214)

SIC

Services-Membership Sports & Recreation Clubs (7997), Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Membership Organizations (8600)

akta.pro industry

PRIMARYCRAEADAK

Travel & Services Membership Clubs (Ancillary Services-Led)

Consumer Products & Retail/Discount, Club & Value Retail/Warehouse Clubs & Membership-Based Retail

SECONDARYTHAKAAAL

Travel Subscription, Membership & Deal Clubs

Travel & Hospitality/Travel Agencies, Tour Operators & OTAs/Online Travel Agencies (OTAs) & Metasearch

SECONDARYCRAEADAE

Fuel & Convenience-Integrated Membership Clubs

Consumer Products & Retail/Discount, Club & Value Retail/Warehouse Clubs & Membership-Based Retail

Keywords

• Camping association memberships
• Recreational vehicle insurance
• Camping site operations
• Mobile leisure travel
• Outdoor recreation services

Headquarters

HQ city

Örebro

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Fees: Annual membership fee of 495 SEK for calendar year 2026. Membership is valid for the member and their partner/spouse. The membership provides access to member benefits, discounts, and club facilities.
2. Insurance Products (Caravan Försäkring): The club offers tailored insurance products exclusively for members including caravan insurance, motorhome insurance, accident insurance, and property insurance for cars, boats, holiday homes, and villas.
3. Camping and Shop Sales: Revenue from camping site fees at 34+ club-owned camping facilities across Sweden, plus sales from the online shop offering accessories and merchandise.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Caravan Club of Sweden is a membership-based nonprofit association providing Swedish mobile-leisure (caravanning and motorhome) enthusiasts with annual memberships at 495 SEK, granting access to 34 club-owned camping sites, member-priced insurance products (Caravan Försäkring), the Fritidsmagasinet Caravan magazine (six issues annually), Camping Key Europe and Camping Card International cards, ferry and fuel discounts, and a nationwide network of regional sections hosting activities and events.

Product overview

Caravan Club of Sweden operates as a membership-based organization for mobile recreation enthusiasts, offering a unified membership product that bundles access to 34 camping sites across Sweden, the Fritidsmagasinet Caravan magazine, Caravan Försäkring insurance products, Camping Key Europe and Camping Card International for international camping, ferry and fuel discounts, and other member benefits. The organization also publishes a magazine six times yearly and organizes events and activities for members.

Differentiator

Problem solved

Functional benefit

Brands

• Fritidsmagasinet Caravan: Sweden's largest special interest magazine for mobile recreation, published six times per year with news, reports, and features about experiences, tourism, travel destinations, technology, and traffic topics.
• Camping Key Europe
• Caravan Försäkring
• CC Youth (CCY)
• Riks Aktiviteter

Products and services

• Caravan Club Membership Annual subscription membership (495 SEK for 2026) for households covering member and partner/spouse, providing access to 34+ club-owned camping sites, Camping Key Europe, Camping Card International, Fritidsmagasinet Caravan magazine, ferry and fuel discounts, and member-exclusive insurance offers. For Swedish caravanning and motorhome families seeking nationwide camping access and community.
• Caravan Club Camping Sites Network of 34+ club-owned camping facilities across Sweden, including three national resorts (Tandådalen with 770 pitches, Sturkö, and Norrviken) and additional regional sites from Sydsvenska in the south to Norrsträsk/Norrbotten in the north. Available to members at member pricing with seasonal and guest pitches; some sites offer year-round operation.
• Caravan Försäkring (Insurance) Insurance offering exclusive to Caravan Club members, covering caravans, motorhomes, accidents, cars, boats, holiday homes, and villas, with terms negotiated specifically for the club's mobile-leisure members.
• Fritidsmagasinet Caravan Member magazine focused on mobile outdoor recreation, published six times per year and distributed to member families; reaches 75,000-100,000 readers per issue with news, travel features, technical content, and safety information.
• Camping Key Europe International camping card provided as part of Caravan Club membership, enabling discounted access to partner camping sites across Europe for mobile-leisure travel.
• International Driving Permit International driving permit available to Caravan Club members at cost price to support driving recreational vehicles abroad.

Quantifiable outcome

• Member access to approximately 30,000 member families and community events
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Eleven partnerships are on record, tiered core and minor.

• PreemcoreGTM or Marketing PartnerFuel agreement partnership providing members with discounts on fuel at Preem stations. The partnership is prominently featured on the club's benefits page under 'Drivmedelsavtal' (fuel agreement), with the 2026 agreement announced as newly completed.
• KABEcoreGTM or Marketing PartnerPremium caravan manufacturer advertising on the Caravan Club website and sponsoring club activities. KABE products are featured in magazine content and club camping locations.
• BergholmcoreGTM or Marketing PartnerPartner displayed in the partner logo section of the website, representing a strategic commercial relationship with the club's ecosystem.
• AdriacoreGTM or Marketing PartnerSlovenian caravan and motorhome manufacturer partnered with Caravan Club, with products featured in club content and events.
• Kama FritidminorGTM or Marketing PartnerFritid/leisure partner displayed in the partner logo section, indicating a commercial partnership within the club's partner program.
• BlocketminorGTM or Marketing PartnerSwedish marketplace advertising on the club website, promoting KABE recreational vehicles for sale.
• Norsk Bobil og Caravan ClubcoreStrategic or Co-development PartnerNorwegian camping club federation participating in cross-Scandinavian cooperation for shared camping tips, travel routes, and joint activities including trips to Nordkap.
• SF-Caravan rycoreStrategic or Co-development PartnerFinnish camping club federation in the Scandinavian partnership network, cooperating on travel information exchange and joint Nordic activities.
• Dansk Camping UnioncoreStrategic or Co-development PartnerDanish camping union as part of the four-country Scandinavian camping federation cooperation, participating in shared travel tips and trip planning content.
• Stena LinecoreGTM or Marketing PartnerFerry company partnership offering members discounted ferry fares as part of member benefits ('Färjerabatter' - ferry discounts).
• ElmiacoreStrategic or Co-development PartnerCaravan Club co-organizes and exhibits at the Elmia Husvagn Husbil trade show, Nordic's largest RV exhibition, with exclusive member-only camping tickets available for the event.

Scale indicators5 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Norsk Bobil og Caravan Club: Norwegian caravan and motorhome club and formal cross-Scandinavian partner of Caravan Club of Sweden. Operates an analogous membership-based model serving mobile leisure enthusiasts in Norway, with shared Nordic trips (e.g., Nordkap) and reciprocal content.
• Dansk Camping Union: Danish national camping association and the fourth partner in the Scandinavian federation. Serves a comparable Scandinavian mobile-leisure membership base with similar campground access and member benefits.
• SF-Caravan ry: Finnish caravan federation and partner in the four-country Scandinavian cooperation. Provides a directly comparable membership structure for Finnish RV/caravan owners, with shared Nordic activities and travel information exchange.
• KOA (Kampgrounds of America): North America's largest system of franchised campgrounds, with ~500+ locations. Provides the most directly analogous campground-network-plus-membership business model, although operating across a different geography and via franchise rather than owned sites.
• The Camping and Caravanning Club (UK): UK's largest camping and caravanning membership club, founded 1901, operating 100+ owned club sites and offering member-exclusive booking, magazine, and insurance. Highly analogous operating model to Caravan Club of Sweden at greater scale.

Broad incumbents

• ANWB: Dutch membership association for mobility, travel, and outdoor recreation. Comparable federation-style structure with campgrounds, magazine, insurance, and travel benefits, but serving a broader Dutch consumer base rather than specializing in RV/caravan.
• First Camp: Largest Nordic campground operator with ~70 destinations across Sweden, Denmark, Norway, and Germany. A for-profit competitor with stronger digital booking infrastructure that competes for the same RV/tent traveler segment Caravan Club serves.
• ADAC: Germany's largest automobile club with 21M+ members, offering broader mobility, travel, and campground benefits (including ADAC camping cards). A broad-incumbent peer with overlapping but much wider product portfolio.

Regional players

• SCR Svensk Camping: Swedish trade/industry association representing commercial campground operators in Sweden. An adjacent ecosystem peer whose member campgrounds overlap with the camping market Caravan Club serves, but representing competing supply rather than acting as a direct membership alternative.

Emerging players

• ACSI (Auto Camper Service International): European camping card and guide publisher offering discounted access to 9,000+ campgrounds across Europe. An adjacent/marketplace peer whose CampingCard competes directly with Caravan Club's Camping Key Europe benefit.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Caravanclubofsweden
• LinkedInlinkedin.com/company/caravan-club-of-sweden

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries23 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Caravan Club of Sweden