Carbon Free Brazil

What Carbon Free Brazil does

Carbon Free Brasil is a Brazilian carbon management company headquartered in Florianópolis, Santa Catarina, that operates an integrated ecosystem for measuring, reducing, compensating, and certifying corporate greenhouse gas emissions. The company runs an exclusive cloud-based platform – Plataforma Carbon Free – that supports Scope 1, 2, and 3 data collection, applies GHG Protocol and ISO 14064 methodologies, and produces dynamic dashboards and ESG-ready reports. Its flagship product is the registered Selo Carbon Free® certification, which is issued with a unique ID and a public traceability page and is available at corporate, product, unit, and event levels. The portfolio includes the Inventário de GEE inventory service, carbon credit compensation through Verra VCS / CCBS Gold / UNFCCC-certified projects, Descarbonização strategic consulting aligned to SBTi, GRI, SASB, and CDP, and the Cashback Ambiental program, which automatically directs R$5.00 per tCO₂e compensated to native tree planting through partner socio-environmental institutions.

The company has certified more than 500 Brazilian enterprises across food and beverage, automotive, insurance, logistics, publishing, chemicals, pet food, and pension fund sectors, with named clients including McDonald's, Heineken, Coca-Cola, Renault Brasil, PremieRpet, Companhia das Letras, BB Previdência, Tokio Marine, SQ Química, Skill Logística, and Colchões Castor. Revenue combines recurring inventory subscriptions, transaction fees on carbon credit compensation, professional services consulting fees, and certification licensing; pricing is quote-based with annual billing cadence and no publicly disclosed tiers. Go-to-market is sales-led, combining field sales for enterprise and mid-market, an inside-sales platform (app.carbonfreebrasil.com), event-driven demand generation through the annual Carbon Free SUMMIT and ESG forums, and community-driven engagement via the Plantio de Integração experiential program, which has planted more than 150,000 native trees.

Name

Carbon Free Brazil

Legal name

Carbon Free Brasil

Website

https://carbonfreebrasil.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Brazilian carbon management company (Florianópolis) offering GHG inventory, carbon credit compensation, decarbonization consulting, and its registered Selo Carbon Free® certification to 500+ Brazilian enterprises across food & beverage, automotive, insurance, publishing, and consumer goods sectors.

Ownership category

akta.pro rank

Product category

Carbon Management & Environmental Certification Services

akta.pro primary industry

Emissions Factors, LCA & Product Carbon Footprint (PCF) Platforms (EUABAEAD)

akta.pro secondary industries

Carbon Removal Project Development, Financing & Offtake (Developers, Aggregators, Buyers Clubs) (EUABAFAL), Carbon Removal Credits Trading (DAC, BECCS, Biochar, Mineralization) (EUAGAIAL), Carbon Sequestration & Forest Carbon Credits (AFAMAMAA)

Keywords

• Carbon management services
• GHG inventory consulting
• Carbon credit offsetting
• Emissions certification
• Decarbonization strategy

Headquarters

HQ city

Florianópolis, SC

HQ country

Seychelles

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. GHG Inventory Services: Consulting and platform services for measuring and managing greenhouse gas emissions. Involves technical support, data collection, emissions calculation, and reporting based on GHG Protocol and ISO 14064 standards.
2. Carbon Credit Compensation: Facilitation of carbon credit purchases from internationally certified projects (REDD+, renewable energy, renewable fuels) to neutralize client emissions. Credits sourced from Verra and UNFCCC certified projects.
3. Decarbonization Consulting: Strategic consulting services for emissions reduction planning, including technical diagnosis, strategic planning, governance structuring, and ongoing technical support aligned with SBTi, GRI, SASB, and CDP frameworks.
4. Cashback Ambiental: R$ 5.00 per tCO₂e automatically directed to native tree planting. The R$5/tree contribution is bundled with the carbon compensation service, strengthening the environmental impact narrative and client retention.
5. Selo Carbon Free® Certification: Certification fee for the Carbon Free® seal granted upon completion of inventory, compensation, and compliance with international methodology. Includes unique ID, public traceability page, and ongoing certification maintenance.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels7 records

Core offering

Carbon Free Brasil operates an integrated ecosystem of corporate carbon management that combines the Selo Carbon Free® certification with GHG inventory services (Inventário de GEE), carbon credit offsetting (Compensação de Emissões), and decarbonization consulting (Descarbonização). The proprietary Plataforma Carbon Free cloud platform manages Scope 1, 2, and 3 emissions data, generates dashboards and reports, and tracks certification. The bundled Cashback Ambiental program directs R$5.00 per compensated tonne of CO2e to native tree planting in degraded Brazilian areas.

Product overview

Carbon Free Brasil operates as an integrated ecosystem of carbon management solutions combining a proprietary software platform with certified services. The core offering is the Selo Carbon Free® certification, which is supported by three interconnected service modules: the Inventário de GEE (GHG inventory service based on GHG Protocol and ISO 14064), the Compensação de Emissões (carbon offset using Verra and UN certified credits), and Descarbonização (strategic consulting for emission reduction). The add-on Cashback Ambiental program adds native tree planting to each carbon tonne compensated. All services are managed through the Plataforma Carbon Free web application, which provides data collection, dashboards, and ESG-ready reporting.

Differentiator

Problem solved

Functional benefit

Products and services

• Selo Carbon Free® Certification Registered-trademark certification seal granted to companies, products, units, and events that measure and compensate their greenhouse gas emissions. Includes a unique ID and public traceability page; the certification involves a four-step process of measuring, offsetting, certifying, and planting (Cashback Ambiental).
• Inventário de GEE (GHG Inventory Service) Service that measures corporate greenhouse gas emissions based on GHG Protocol and ISO 14064 methodologies. Includes data collection across Scopes 1, 2, and 3, emission calculations, interactive dashboards, monthly personalized reports, and carbon inventory document generation.
• Compensação de Emissões (Carbon Offset Service) Service that enables companies to neutralize unavoidable emissions by purchasing carbon credits from internationally certified projects (REDD+, renewable energy, renewable fuels) certified by Verra VCS, CCBS Gold, and UNFCCC. Each credit carries a unique ID and public traceability to prevent double-counting.
• Descarbonização (Decarbonization Consulting) Strategic consulting service for emissions reduction planning. Includes technical diagnosis, implementation planning, governance structuring, ongoing technical monitoring, and final evaluation reports aligned with methodologies such as GHG Protocol, ISO 14064, SBTi, GRI, and SASB.
• Cashback Ambiental (Native Tree Planting Program) Program that automatically directs R$5.00 per compensated tonne of CO2e to native tree planting in degraded areas, executed in partnership with socio-environmental institutions that handle seedling planting, maintenance, and multi-year monitoring. Includes on-site Plantio de Integração employee engagement events.
• Plataforma Carbon Free Exclusive web platform for managing emissions data, collecting Scope 1, 2, and 3 information, with dynamic dashboards, monthly personalized reports, and ready-to-use ESG reports. Integrated with the Selo Carbon Free® certification tracking and Cashback Ambiental program.

Quantifiable outcome

• PremieRpet compensated 8,396 tCO₂e and stored 22,257.76 tCO₂e in conservation areas for 2025 baseline year.
• +4 more outcomes

Named customers19 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

14 partnerships are on record, tiered core and supporting.

• Envira Amazônia (REDD+ Project)coreOthersEnvira Amazônia is a REDD+ forest conservation project in Acre, Brazil, certified by Verra VCS and CCBS Gold. It protects Amazon forest, supports traditional communities, and generates high-quality carbon credits used by Carbon Free clients to compensate emissions. The project is expected to reduce over 12.5 million tCO₂eq.
• Foz do Chapecó (Hydropower Project)coreOthersFoz do Chapecó is a hydroelectric power project certified by Verra, generating renewable energy for 9 million people and offsetting 7.7 million tCO₂eq. Used by Carbon Free clients such as PremieRpet for carbon neutralization.
• Jirau Energia (Hydropower Project)supportingOthersJirau Energia is a renewable energy project providing clean electricity to 40 million people, offsetting 30,000 tCO₂eq. Part of Carbon Free's portfolio of renewable energy carbon credits.
• PCH Itaguaçu & PCH Cachoeirao (Small Hydropower Projects)supportingOthersSmall hydropower (PCH) projects providing renewable energy with low environmental impact. PCH Itaguaçu offsets 183,000 tCO₂eq; PCH Cachoeirao offsets 60,000 tCO₂eq.
• Valparaíso (REDD+ Project)coreOthersValparaíso REDD+ project protects Amazon forest and reduces 1.5 million tCO₂eq. One of the key carbon credit projects in Carbon Free's portfolio for forest conservation.
• Argibem (Renewable Fuels Project)supportingOthersArgibem is a renewable fuel project that replaces fossil fuels in production processes, offsetting 192,000 tCO₂eq. Contributes to Carbon Free's diversification of carbon credit project types.
• Socio-environmental Institutions (Cashback Ambiental Partners)coreStrategic or Co-development PartnerCarbon Free Brasil partners with specialized socio-environmental institutions to execute the Cashback Ambiental program, directing R$5.00 per tCO₂e to native tree planting in degraded areas. These institutions handle seedling planting, maintenance, irrigation, fertilization, invasive species control, and monitoring for at least three years.
• Verra (Verified Carbon Standard)coreTechnology or IntegrationVerra is the international standard-setting organization that certifies carbon credit projects used by Carbon Free Brasil. Carbon credits sourced from Verra-certified projects (VCS and CCBS) ensure high integrity, third-party verification, and public traceability.
• UNFCCC (United Nations Framework Convention on Climate Change)coreTechnology or IntegrationUNFCCC provides international certification for carbon credits used by Carbon Free Brasil. UNFCCC-certified credits (CERs) add an additional layer of international credibility and regulatory recognition to the compensation process.
• Premier TurismosupportingGTM or Marketing PartnerPremier Turismo partnered with Carbon Free Brasil to compensate 2 tCO₂e for the WOP: ESG em Foco – 2ª Edição event (ID: 40033101) at Ópera Arte in Curitiba, August 2026. Credits from Envira Amazônia/VERRA were used.
• Astarte Produtora LTDAsupportingGTM or Marketing PartnerAstarte Produtora compensated 60 tCO₂e for the Exposição Amostradas 2026 multi-city event (Belém, Recife, São Paulo) through Carbon Free Brasil, demonstrating event carbon neutralization services.
• Cury ConstrutorasupportingGTM or Marketing PartnerCury Construtora compensated 5 tCO₂e for its 2° Fórum de Sustentabilidade event in Vila Olímpia, São Paulo, through Carbon Free Brasil, showcasing sustainable event practices in the real estate sector.
• Amazon Web Services (AWS)supportingTechnology or IntegrationData privacy policy states that Carbon Free Brasil stores collected data on Amazon Web Services AWS servers located in Brazil, providing cloud infrastructure for the emissions management platform.
• HubSpotsupportingTechnology or IntegrationCarbon Free Brasil's data privacy policy indicates data is stored on the HubSpot platform, used for customer relationship management, marketing automation, and platform operations.

Scale indicators11 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Way Carbon: Brazilian carbon management platform offering GHG inventory, carbon credit trading, and decarbonization advisory to corporate clients. Most direct head-to-head competitor in Carbon Free Brasil's home market with overlapping enterprise customer segments and methodology focus (GHG Protocol).
• Watershed: Enterprise carbon accounting and reduction platform serving large corporations with GHG measurement, reduction planning, and reporting. Comparable technology stack and enterprise GTM motion to Carbon Free Brasil's Plataforma Carbon Free.
• Greenly: Carbon accounting platform offering automated GHG measurement, reduction tracking, and certification support. Comparable SaaS-led approach to enterprise carbon management with international methodology compliance.
• Persefoni: Climate Management and Accounting Platform (CMAP) for enterprises to measure and manage carbon footprints across Scopes 1-3. Comparable platform-based approach to GHG inventory management targeting enterprise customers.
• Plan A: Berlin-based carbon management and ESG SaaS platform offering automated GHG accounting, decarbonization planning, and reporting for enterprises. Comparable platform approach with focus on compliance-ready emissions data.
• Sweep: Global SaaS platform for carbon and ESG data management enabling enterprises to measure, reduce, and report emissions. Competes directly with Carbon Free Brasil's Plataforma Carbon Free on Scope 1-3 data collection, dashboards, and integration with international standards.
• Klima: Carbon management platform combining emissions measurement, reduction planning, and certified offset purchasing for SMEs and enterprises. Directly comparable business model spanning inventory through compensation.

Emerging players

• Patch: Carbon credit marketplace and API platform enabling businesses to source high-quality offsets programmatically. Comparable on the carbon compensation side but with API-first distribution rather than consulting-led certification.

Broad incumbents

• EcoAct: International carbon consultancy (now part of Accenture) providing GHG measurement, carbon strategy, and offset advisory to enterprises. Comparable decarbonization consulting services though larger and integrated into a global services firm.
• South Pole Group: Global climate consultancy and carbon project developer offering advisory, carbon credit origination, and corporate decarbonization services. Comparable consulting + credit origination business model with broader international footprint.

Market position

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfb.com/carbonfreebrasil
• LinkedInlinkedin.com/company/carbon-free-brasil
• Instagraminstagram.com/carbonfreebrasil

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Carbon Free Brazil