The Cardinal by Pete Dye
The Cardinal by Pete Dye is a semi-private, 18-hole Pete Dye-designed championship golf course in Greensboro, North Carolina, operated by McConnell Golf. It serves public daily-fee golfers, family members, and junior players via green fees, memberships, instruction, and a pro shop.
- Company typePrivate
- Founded1974
- HeadquartersGreensboro, North Carolina, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What The Cardinal by Pete Dye does
The Cardinal by Pete Dye is a single-asset semi-private championship golf facility located at 5700 Cardinal Way, Greensboro, North Carolina. Originally opened in 1974 as Cardinal Golf and Country Club, the 18-hole, par-70 course was designed by Pete Dye and features his signature railroad ties, dramatic contours, two lakes, and a countryside stream across 140 acres. The asset was acquired by McConnell Golf in 2006 and restored to its original Pete Dye layout, and in February 2019 transitioned to semi-private status to allow limited public play alongside membership access.
The course generates revenue from four streams: daily-fee public green fees with tee times reserved by phone seven days in advance, recurring family memberships (with no operating assessments and dependents covered to age 25) booked up to 14 days in advance, reduced guest green fees, and on-site golf shop hardware/apparel sales. Ancillary revenue is supported by Class A PGA professional instruction, a junior golf program operating through the Operation36 platform, and an active practice facility. Tee time reservations, memberships, and customer inquiries are handled via phone and a Clubessential-powered website rather than an AI-driven booking system.
The facility operates as a subsidiary of McConnell Golf LLC, a private holding company whose portfolio spans 16+ properties across North Carolina, South Carolina, Tennessee, and Virginia, with courses designed by architects including Pete Dye, Donald Ross, Tom Fazio, Arnold Palmer, and Greg Norman. On-site staffing is small (6 reported employees on the property record), with shared corporate infrastructure and cross-property membership benefits creating distribution leverage beyond a stand-alone club.
The Cardinal by Pete Dye firmographics
Firmographics- Name
- The Cardinal by Pete Dye
- Legal name
- McConnell Golf LLC
- Website
- https://cardinalgolf.com
- Company type
- Private
- Founded year
- 1974
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Cardinal by Pete Dye is a semi-private, 18-hole Pete Dye-designed championship golf course in Greensboro, North Carolina, operated by McConnell Golf. It serves public daily-fee golfers, family members, and junior players via green fees, memberships, instruction, and a pro shop.
- Ownership category
- akta.pro rank
The Cardinal by Pete Dye industry classification
Industry- Product category
- Golf Course
- NAICS
- Golf Courses and Country Clubs (713910)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Golf Courses & Golf Facilities (MPAKAEAD)
Keywords
Where The Cardinal by Pete Dye is headquartered
LocationHeadquarters
- HQ city
- Greensboro, North Carolina
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Cardinal by Pete Dye business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain
Revenue model
- Public Golf Green Fees: Daily fee play for public golfers with limited daily starting times. Tee times available seven days in advance.
- Membership Dues: Family memberships allowing dependents to stay on until age 25. Includes unlimited range access, walking privileges, reduced greens fees for guests, and 14-day advance tee time booking.
- Golf Shop Sales: On-site golf shop open daily 7:00 AM – 6:00 PM offering equipment, apparel, and accessories.
- Guest Green Fees: Reduced greens fee pricing for members' guests. Extended immediate family special guest pricing for golf.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
The Cardinal by Pete Dye product offering
Product offeringCore offering
The Cardinal by Pete Dye operates a semi-private championship golf facility, offering public daily-fee play on an 18-hole par-70 Pete Dye-designed course alongside a family-oriented private membership program. The 140-acre course features two scenic lakes, winding creeks, wooded glades, and Pete Dye's signature railroad ties, supported by practice facilities, Class A PGA instruction, a Junior Golf Program, and an on-site golf shop. The facility is operated by McConnell Golf LLC as part of a 16+ property portfolio across the southeastern United States.
Product overview
The Cardinal by Pete Dye is a semi-private championship golf destination offering a single unified golf experience centered around an 18-hole Pete Dye-designed course. The portfolio includes the championship course (offered both as pay-to-play public golf and membership-based access), a Junior Golf Program for youth development, and Cardinal Membership for enhanced access. Practice facilities, golf instruction, and a pro shop support the core golfing experience.
Differentiator
Problem solved
Functional benefit
Products and services
- The Cardinal Championship Golf Course An 18-hole par-70 Pete Dye-designed championship golf course set on 140 acres, featuring a countryside stream, two lakes, wooded glades, and signature railroad ties. Available to public daily-fee golfers with limited starting times and to club members with extended booking privileges.
- Cardinal Membership Family-oriented semi-private club membership offering unlimited range access, walking privileges, 14-day advance tee time booking via mobile app, website, or phone, no operating assessments, dependent coverage up to age 25, reduced guest greens fees, and access to McConnell Golf's multi-property network.
- Junior Golf Program Structured youth golf development program featuring year-round camps, clinics, an interactive summer program with practice and play for prizes, and parent-child tournaments. Designed for young golfers progressing from fundamentals to advanced play.
- Practice Facilities and PGA Instruction Comprehensive practice facility including golf course simulated situations and a driving range (access limited to members and guests on date of play), paired with expert personal instruction from Class A PGA professionals for technique correction and fundamentals.
- Golf Shop On-site retail shop at 5700 Cardinal Way offering golf equipment, apparel, and accessories, open daily from 7:00 AM to 6:00 PM.
Quantifiable outcome
- One of the toughest, fairest courses in North Carolina
Companies that use The Cardinal by Pete Dye
Customer profileSegments3 records
Ideal customer profiles3 records
The Cardinal by Pete Dye technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature3 records
The Cardinal by Pete Dye partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- McConnell GolfcoreMcConnell Golf acquired The Cardinal in 2006 and restored the course to its original Pete Dye layout. The club transitioned to semi-private status in February 2019. McConnell Golf is the parent company operating the property, offering members access to their portfolio of 16+ private golf and country clubs across North Carolina, South Carolina, Tennessee, and Virginia.
- Pete DyecoreLegendary golf course architect Pete Dye designed the original championship course in 1974. Course restored to original design after 2006 acquisition. Features signature Dye design elements including railroad ties throughout. Hole No. 12 described by Dye as 'The hardest par three I ever designed.'
Scale indicators6 records
Recent moves6 records
Expansion highlights4 records
The Cardinal by Pete Dye competitors and assessment
Company assessmentDirect peers
- TPC Wakefield Plantation: TPC network semi-private championship course in Raleigh, NC, offering public tee times alongside membership. Closely comparable in model (semi-private championship course with premium daily-fee play) and in target geography within North Carolina.
- Tobacco Road Golf Club: Premier public championship course in Sanford, NC designed by the late Mike Strantz. Comparable as a destination daily-fee championship course in North Carolina competing for the same premium public-play segment.
- Sedgefield Country Club: Another McConnell Golf property in Greensboro, NC, also a Pete Dye/Donald Ross-era championship course and host of the Wyndham Championship PGA Tour event. Most comparable peer because it sits under the same parent operator, same city, and similar membership/semi-public structure.
- Bryan Park Golf & Conference Center: Two public 18-hole championship courses (Players and Champions) in Greensboro, NC. Directly competes for the same public-golfer and outing business in The Cardinal's local market.
- Grandover Resort & Spa: Resort-based golf operation in Greensboro with two championship courses. Comparable because it offers both stay-and-play resort guests and public/membership access in the same Greensboro market.
- TPC Myrtle Beach: TPC network course in Murrells Inlet, SC, offering semi-private membership alongside public tee times. Comparable TPC-affiliated championship course competing in the same Carolinas premium public-golf segment as The Cardinal.
- Mid Pines Inn & Golf Club: Donald Ross classic resort course adjacent to Pine Needles, also in Southern Pines. Comparable designer-heritage championship course with similar stay-and-play plus public-access economics in NC.
- Pine Needles Lodge & Golf Club: Donald Ross-designed championship resort course in Southern Pines, NC, host of multiple USGA events. Comparable as a historic designer championship course with resort/membership/public components in North Carolina.
- Forest Creek Golf Club: Semi-private championship course in Whispering Pines, NC, with both Member and Player passes. Closely comparable semi-private model with designer (Tom Fazio) pedigree in the same North Carolina sandhills market.
Broad incumbents
- Quail Hollow Club: Private championship club in Charlotte, NC, host of the PGA Tour's Wells Fargo Championship. Comparable as a high-profile North Carolina championship venue with designer pedigree, though operating as a fully private incumbent versus The Cardinal's semi-private model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
The Cardinal by Pete Dye social profiles
Digital presenceThe Cardinal by Pete Dye financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Cardinal by Pete Dye leadership team
Management profileNumber of profiles
Profiles1 record
The Cardinal by Pete Dye funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Cardinal by Pete Dye M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Cardinal by Pete Dye
What does The Cardinal by Pete Dye do?
The Cardinal by Pete Dye operates a semi-private championship golf facility, offering public daily-fee play on an 18-hole par-70 Pete Dye-designed course alongside a family-oriented private membership program. The 140-acre course features two scenic lakes, winding creeks, wooded glades, and Pete Dye's signature railroad ties, supported by practice facilities, Class A PGA instruction, a Junior Golf Program, and an on-site golf shop. The facility is operated by McConnell Golf LLC as part of a 16+ property portfolio across the southeastern United States.
Is The Cardinal by Pete Dye a public or private company?
The Cardinal by Pete Dye is a private company. It is classified as corporate owned and is currently operating.
When was The Cardinal by Pete Dye founded?
The Cardinal by Pete Dye was founded in 1974. It employs 1 to 10 people.
Where is The Cardinal by Pete Dye based?
The Cardinal by Pete Dye is headquartered in Greensboro, North Carolina, United States, in the North America region.
How does The Cardinal by Pete Dye make money?
Four revenue lines are on record. Public Golf Green Fees are the primary driver. The others are membership Dues, golf Shop Sales and guest Green Fees.
Who are The Cardinal by Pete Dye's main competitors?
Direct peers on record are TPC Wakefield Plantation, Tobacco Road Golf Club, Sedgefield Country Club, Bryan Park Golf & Conference Center, Grandover Resort & Spa, TPC Myrtle Beach, Mid Pines Inn & Golf Club, Pine Needles Lodge & Golf Club and Forest Creek Golf Club. Quail Hollow Club is listed as a broad incumbent.
Does The Cardinal by Pete Dye have an API?
No public API is recorded for The Cardinal by Pete Dye.
What industry is The Cardinal by Pete Dye in?
The Cardinal by Pete Dye's product category is Golf Course. Its primary akta.pro industry code is MPAKAEAD, Golf Courses & Golf Facilities. Its NAICS code is 713910 and its SIC code is 7997.