Care Concepts

What Care Concepts does

Care Concepts BV is a privately held Dutch B2B wholesale supplier of promotional care products and private label water, headquartered in Enschede, Overijssel. The company serves promotional product traders and resellers rather than end consumers, supplying customizable items such as sun lotion, lip balm, hand sanitizing gel, plasters, ear plugs, shower gel, dental care, nail files, sprays, safety products, FSC-certified tissue boxes, Oeko-Tex baby textiles, and private label water, juices, and smoothies. Products are packaged or finished to carry customer logos and advertising messages, and the company claims market-leader status in the Netherlands for its two core categories.

The operating model combines in-house and partner-based capabilities: two own private label water bottling lines enable 5-day delivery from stock; cosmetic products are CPNP-registered in Brussels and produced under European Regulation 1223/2009; spring water is continuously tested at source under EU Directive 2008/54/EG; printing for tissue boxes is handled at an FSC-certified Enschede print shop; and suppliers in the Far East are subject to BSCI audits. The Enschede facility runs on solar-powered electricity with LED lighting and heat-pump underfloor heating.

The go-to-market is sales-led and channel-based: only registered promotional gift retailers can apply for an account, after which they receive discounted unit pricing, access to a multilingual webshop (Dutch/English/German), and sales/marketing support. Care Concepts is part of the Promocorp group, which consists of four specialized promotional product companies sharing a single customer login. Distribution within the Netherlands and Belgium is handled via DHL with automated shipment tracking. Trade association memberships (PPP in the Netherlands, BAPP in Belgium, GWW in Germany) extend commercial reach into neighboring markets. EcoVadis Bronze certification and Oeko-Tex/ISO 17050-I/FSSC 22000 compliance underpin positioning in ESG-conscious and regulated B2B procurement channels.

Name

Care Concepts

Legal name

Care Concepts BV

Website

https://careconcepts.nl

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Care Concepts BV is a Dutch B2B wholesaler supplying promotional care products and private label water to promotional product traders across the Netherlands, Belgium, and Germany, with in-house labeling, EU-compliant cosmetics, and EcoVadis Bronze sustainability credentials.

Ownership category

akta.pro rank

Product category

Promotional Products and Merchandise

NAICS

Health and Personal Care Retailers (456), Plastics Bag and Pouch Manufacturing (326111), Sanitary Paper Product Manufacturing (322291)

SIC

Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840), Plastics Products, Nec (3089)

akta.pro primary industry

Hand & Body Care (Lotions, Creams, Body Oils) (CRADANAC)

Keywords

• Promotional care products
• Private label water
• Corporate gifts
• Promotional merchandise
• Custom branded products

Headquarters

HQ city

Enschede

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Promotional Care Products: Sale of care products including sun lotion, lip balm, hand sanitising gel, plasters, ear plugs, shower gel, dental care, nail files, sprays, and safety products. All cosmetic products are EU-compliant and CPNP registered.
2. Private Label Water and Drinks: Sale of private label water bottles (with 2 own label lines), juices, and smoothies. Products supplied within 5 days from stock with continuous quality testing at spring water source.
3. Personalized/Branded Products: Products come in packaging suitable for logos or advertising messages, enabling companies to customize items for promotional purposes. Baby textiles available with name or logo embroidery from 1 piece.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels3 records

Core offering

Care Concepts is a B2B supplier of promotional care products and private label water, primarily serving promotional product traders in the Netherlands, Belgium, and Germany. The company supplies customizable cosmetic products (sun lotion, lip balm, hand sanitizer, plasters, ear plugs), private label spring water bottles with two own label lines, juices, smoothies, FSC-certified tissue boxes, and Oeko-Tex certified baby textiles. All products feature packaging suitable for logos and advertising messages, with small-quantity immediate supply from stock as a core capability.

Product overview

Care Concepts is a B2B specialist in promotional care products and private label water, operating as market leader in the Netherlands. The company offers a unified portfolio of customizable promotional products organized into four core product lines: (1) Care Products including sun lotion, lip balm, hand sanitizing gel, dental care, nail files, safety products (plasters, ear plugs), shower gel, sprays, and sets; (2) Drinks featuring private label water with two label lines, juices, and smoothies with 5-day delivery from stock; (3) Tissues in FSC-certified boxes with 2-ply tissues and full-print personalization; and (4) Baby Products with Oeko-Tex certified textiles customizable from 1 piece. All products feature packaging suitable for logo or advertising message display, with strength in small-quantity immediate delivery from stock.

Differentiator

Problem solved

Functional benefit

Products and services

• Promotional Care Products A wide range of customizable promotional care products including sun lotion, lip balm, hand sanitizing gel, plasters, ear plugs, dental care, nail files, shower gel, sprays, and sets. All cosmetic products are CPNP-registered in Brussels and produced in accordance with European Regulation 1223/2009. Packaged for logo or advertising message customization. Supplied to promotional product traders and retailers who resell to corporate end clients.
• Private Label Water and Drinks Private label water bottles with two own label lines for fast customization, plus juices and smoothies in various flavours. Spring water quality is continuously tested at source in accordance with European Directive 2008/54/EG. Water bottles can be supplied within 5 days from stock. Cardboard water bottle variants available as eco-friendly alternative.
• Promotional Tissue Boxes Tissue boxes with 2-ply tissues, made from FSC-certified paper with subtle gloss coating. Available in many standard shapes with all-over printing surface for personalization. Printing takes place at FSC-certified printing works in Enschede.
• Promotional Baby Products Textile products for babies and toddlers available from stock, customizable with embroidered name or logo from as little as 1 piece. Baby textiles are heavy duty quality and Oeko-Tex Standard 100-certified. Production takes place in an ISO 17050-I-certified factory.
• Car Perfume (Product 2578.200) 30 ml car perfume 'Pure Million' with citrus and mint top notes, rose heart, and warm leather and cinnamon base. Creates long-lasting, intense fragrance for vehicles. Available in black, priced from €2.75 per unit. Part of the Lifestyle product category.

Quantifiable outcome

• Water bottles can be supplied within 5 days from stock
• +2 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• DHLcoreChannel Partner/ Reseller/ DistributorDHL handles package shipments within Netherlands and Belgium. Care Concepts sends automatic tracking number emails to customers when goods are dispatched.
• PromocorpcoreOthersCare Concepts is part of Promocorp, which consists of 4 companies each specializing in their own promotional products. Customers of one Promocorp company are automatically customers of all others, with single login access to 5 companies.
• PPP (Netherlands)minorOthersTrade association membership in the Netherlands for promotional products industry.
• BAPP (Belgium)minorOthersTrade association membership in Belgium for promotional products industry.
• GWW (Germany)minorOthersTrade association membership in Germany (GWW - Gesamtverband Werbeartikel) for the promotional products industry.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Clipfactory: Another Promocorp sister entity focused on promotional clips/magnets for the same promotional-product traders. Closely aligned B2B GTM and customer overlap with Care Concepts via shared Promocorp single-login platform.
• Buttonboss BV: Sister company within Promocorp, specializing in promotional button/badge products to the same B2B promo trader channel. Direct sibling peer sharing customers, login, and back-office within the same parent group.
• Inspiration Group: German promotional products specialist offering customised merchandise in categories including personal care. Comparable mid-sized European B2B promo-product peer with customisation and small-batch supply capabilities similar to Care Concepts.
• The Peppermint Company: Promocorp sibling operating in confectionery/promotional sweets, supplying the same Dutch and Benelux promotional-product traders. Comparable B2B specialty model with shared customer base via the Promocorp umbrella.

Emerging players

• Snatur: European supplier specialising in sustainable and natural promotional products, including eco personal-care and drinkware items. Comparable niche positioning to Care Concepts on sustainability-led promo merchandise, though smaller and earlier-stage.

Broad incumbents

• Mid Ocean Brands: Dutch-headquartered pan-European promotional product company offering thousands of customisable SKUs across categories including drinkware and personal care. Direct competitor in the Benelux promo-trader channel and a natural scale benchmark for Care Concepts.
• PF Concept: One of Europe's largest promotional product distributors, headquartered in Germany with a broad catalogue covering apparel, drinkware, care items and more. Comparable to Care Concepts as a B2B promo supplier with customisation capabilities, but with much wider assortment and geographic reach.
• 4imprint: US-listed, large-scale direct distributor of promotional products with a broad customisable assortment. Closely comparable B2B promotional-merchandise business model, though serving a much wider product range and geography than Care Concepts.
• HALO (formerly Brand Addition): Global promotional merchandise and branded products company with a broad portfolio including personal care and drinkware lines. Operates in the same B2B promotional-merchandise category as Care Concepts but at significantly larger global scale.
• Toppoint Group: German promotional products distributor with a broad customised catalogue and printing/finishing capabilities. Comparable operating model in promotional merchandise, though Toppoint operates across a broader assortment and geographic footprint than Care Concepts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/care-concepts

Compliance10 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Care Concepts