The Peppermint Company

What The Peppermint Company does

The Peppermint Company BV is a Dutch private limited company headquartered at Josink Esweg 10 in Enschede, Netherlands, and operates as a wholly-owned subsidiary of Promocorp, a diversified group of four companies each specializing in different promotional product categories. The company produces and distributes branded promotional confectionery, including peppermint (produced under BRC certification), chocolate, dextrose, energy products, chewing gum, cookies, lollipops, popcorn, snacks and pretzels, tea and sugar, fruit gummies, fillings, and sour candy, packaged in customizable formats such as glass jars, jute bags, chocolate bar wrappers, and travel cases designed for corporate logo placement.

Its underlying technology centers on in-house production and finishing capabilities — printing, labelling, folding, sticking, mechanical and manual packaging — supplemented by an FSC-certified printing works in Enschede and hand-packaging performed by workers with barriers to the labour market under professional supervision. The 2-week standard lead time, multi-language webshop (Dutch, English, German), and DHL parcel delivery underpin the operational model, while food-safety credentials (BRC, HACCP, NVWA inspection, Precon audits) and EcoVadis Bronze sustainability recognition differentiate it.

The business model is sales-led B2B: the company sells exclusively to promotional products retailers and distributors (not to end consumers) who resell the branded confectionery as corporate gifts, trade show giveaways, and event merchandise. Customers must apply for and receive an account before ordering, receive discounts on listed prices upon registration, and access all five Promocorp group companies through a unified login that centralizes commercial terms and conditions.

Name

The Peppermint Company

Legal name

The Peppermint Company BV

Website

https://peppermint.nl

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

The Peppermint Company is a Dutch B2B producer of custom-branded promotional confectionery (peppermint, chocolate, sweets, snacks) sold exclusively to promotional products distributors in the Benelux and DACH markets under the Promocorp group.

Ownership category

akta.pro rank

Product category

Promotional Confectionery

NAICS

Sugar and Confectionery Product Manufacturing (3113), Nonchocolate Confectionery Manufacturing (311340), Coffee and Tea Manufacturing (311920), Other Snack Food Manufacturing (311919)

SIC

Sugar & Confectionery Products (2060), Cookies & Crackers (2052), Beverages (2080)

akta.pro primary industry

Chewing Gum & Mints (CRADABAC)

akta.pro secondary industries

Cookies, Biscuits & Crackers (CRADABAD), Tea (Leaf, Bagged, Instant, Concentrates) (CRADAHAE)

Keywords

• Promotional confectionery
• Branded corporate gifts
• Custom packaging services
• Peppermint manufacturing
• Promotional merchandise

Headquarters

HQ city

Enschede

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. B2B Confectionery Product Sales: Revenue is generated through the sale of branded promotional confectionery and sweets to business customers (companies that trade in promotional products). Customers receive attractive discounts on listed prices upon account approval. Orders are placed via the company's e-commerce platform. The company does not typically accept returns, with exceptions handled case-by-case.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

The Peppermint Company manufactures and supplies peppermint and other confectionery products in custom-branded promotional packaging. Operating as a B2B producer with its own production facility in Enschede, Netherlands, the company produces sweets, mints, chewing gum, chocolate, cookies, popcorn and other confectionery that are then personalized with customer logos or marketing messages for use as promotional giveaways and corporate gifts.

Product overview

The Peppermint Company operates a B2B e-commerce platform offering promotional confectionery and branded merchandise. The product portfolio centers on peppermint as the core offering ('the most delicious peppermint in the Netherlands'), complemented by a full range of confectionery categories including chocolate, dextrose, energy products, chewing gum, cookies, lollipops, popcorn, snacks & pretzels, tea & sugar, fruit gummies, sour candy, and filling products. All products feature promotional packaging suitable for custom logo printing. The company provides in-house printing, labeling, folding, and gluing services. Products are organized by category (Assortment) and seasonal/event themes (Themes including Summer, Fairs, Healthcare Day, Transportation, Living, Easter, Christmas, Soccer, New). They operate under exclusive cooperation with Kalfany Süße Werbung for the Benelux market. The platform is accessible to B2B customers only, with single sign-on access across 5 companies within Promocorp.

Differentiator

Problem solved

Functional benefit

Products and services

• Peppermint Custom-branded peppermint confectionery in personalized packaging for promotional use by business customers.
• Chocolate Custom-branded chocolate confectionery for promotional and corporate gift applications.
• Dextrose Custom-branded dextrose candy in personalized packaging for promotional distribution.
• Energy confectionery Custom-branded energy candy products in personalized packaging for promotional use.
• Chewing gum Custom-branded chewing gum in personalized packaging for promotional distribution.
• Cookies Custom-branded cookies in personalized packaging for promotional and corporate gift applications.
• Lollipop Custom-branded lollipops in personalized packaging for promotional distribution.
• Popcorn Custom-branded popcorn in personalized packaging for promotional use.
• Snacks & Pretzels Custom-branded savory snacks and pretzels in personalized packaging for promotional distribution.
• Tea & Sugar Custom-branded tea and sugar sticks in personalized packaging for promotional use.
• Fruit Gummy Custom-branded fruit gummies in personalized packaging for promotional distribution.
• Fillings Custom-branded filled confectionery products in personalized packaging for promotional use.
• Sour Candy Custom-branded sour candy in personalized packaging for promotional distribution.
• Suitcase Imperial Mints A specific branded peppermint product packaged in a custom suitcase-shaped tin for promotional giveaways.
• Promotional Seasonal Themes Seasonal themed confectionery assortments (Summer, Autumn, Winter, Spring, Easter, Cheer, Love, Thank You) bundled for promotional campaigns tied to specific holidays or occasions.
• Kalfany Süße Werbung Catalogue Assortment Extended product assortment supplied under exclusive Benelux partnership with German supplier Kalfany Süße Werbung, broadening the offering beyond own-production items.

Quantifiable outcome

• Short lead times enabled by in-house production and finishing operations
• +1 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature2 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Kalfany Süße WerbungcoreStrategic or Co-development PartnerExclusive cooperation with German company Kalfany Süße Werbung. The Peppermint Company includes the most promising articles for the Benelux market in its catalogue, while Kalfany's full assortment is available on request. This partnership provides access to a broader sweet promotion product range for the Benelux market.
• DHLminorChannel Partner/ Reseller/ DistributorDHL handles parcel shipments for orders within the Netherlands and Belgium. Automatic tracking number emails are sent to recipients upon dispatch.
• PromocorpcoreOthersThe Peppermint Company is a wholly owned subsidiary of Promocorp. Promocorp comprises 4 companies, each specializing in different promotional product categories. Cross-group synergies include unified customer login (1 login for 5 companies), centralized commercial terms, and shared sustainability certifications including EcoVadis.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• HALFAR: German promotional-products manufacturer specialising in bags, backpacks and accessories, part of the larger Falk & Ross group. Comparable as a broad European incumbent in the promotional-merchandise category that competes with The Peppermint Company for promotional-products trader order books, though its core product is bags rather than confectionery.
• Brand Addition: Global promotional merchandise company (part of the Pebble Group) supplying branded merchandise to corporates via distributors. Comparable as a broad incumbent that competes for the same end-corporate-marketing spend through promotional-products traders, with confectionery as part of a much wider product range.
• PF Concept: One of Europe's largest promotional-products distributors, offering a broad catalogue including confectionery, drinkware, textiles and writing instruments. Comparable as a much larger incumbent serving the same promotional-products trader channel with confectionery as one category within a far wider assortment.

Direct peers

• Inspirion GmbH: German-based promotional-products company offering custom-branded confectionery, lifestyle items and accessories. Direct peer because it competes in the same B2B promotional-sweets category with custom packaging, themed assortments and seasonal collections targeting corporate marketing buyers across DACH and adjacent markets.
• Discount Promo: Dutch online B2B promotional-products retailer offering low-volume custom-branded items across multiple categories. Direct peer because it competes in the same Dutch B2B promotional-products channel with branded confectionery and themed gift items, often overlapping with The Peppermint Company's seasonal catalogue.
• IGO International: Dutch promotional-products distributor offering a wide assortment of branded merchandise including confectionery and snacks. Direct peer because it serves the same Dutch B2B promotional-products trader and corporate-end-buyer market, with overlapping confectionery and themed seasonal SKUs.
• Kalfany Süße Werbung: German promotional confectionery specialist (sweets, mints, chocolate in custom packaging). Direct peer because both companies sell branded promotional sweets to B2B promotional-products traders, with comparable assortments of mints, chocolate and seasonal confectionery; Kalfany is also The Peppermint Company's exclusive Benelux distribution partner, making it both supplier-channel partner and closest geographic competitor.

Others

• Care Concepts: Sister Promocorp company focused on promotional care and personal-care items. Adjacent peer within the same parent group's unified B2B login and shared customer base of promotional-products traders in Benelux.
• Clipfactory: Sister Promocorp company producing custom-branded clips and promotional metal/plastic items. Adjacent peer within the same parent group's shared-login and cross-sell platform, serving the same B2B promotional-products trader customers.
• Buttonboss BV: Sister company within the Promocorp group that makes custom-branded buttons, pins and badges. Listed as a peer because, although it serves a different promotional-product category, it is part of the same parent group's unified-login, cross-sell ecosystem and shares B2B promotional-products trader customers with The Peppermint Company.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/the-peppermint-company

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Peppermint Company