Argosy Casino Alton

What Argosy Casino Alton does

Argosy Casino Alton is a regional casino, racing, and entertainment destination located in Alton, Illinois, operating as a branded property under PENN Entertainment, Inc. (NASDAQ: PENN), a publicly traded diversified gaming and hospitality company. The property serves local and regional patrons in the Illinois River region, offering slot machines, table games, poker, pari-mutuel racing, dining venues, live entertainment, and hotel accommodations. It operates within PENN Entertainment's portfolio of 17 casino and racing properties across the United States, alongside six online gaming and sports betting brands including Hollywood Casino, Barstool Sportsbook, PENN Play Casino, and theScore Bet.

The property's underlying technology platform is anchored by the PENN Play loyalty program, which integrates reward earning and redemption across all PENN Entertainment physical and digital destinations. Functionality extends to the PENN Wallet digital wallet for fund management across properties and a co-branded PENN Play credit card. Distribution combines a walk-in retail casino experience with digital channels, including a mobile app, social media presence (Facebook, Instagram, Twitter), email newsletters, and large-scale promotional events such as PENN Millionaire and PENN Play Giveaways. Strategic partnerships with Barstool Sports and theScore integrate media content and audience reach into the wagering ecosystem.

Revenue is generated across multiple streams: casino gaming operations (slots, table games, poker, pari-mutuel wagering), food, beverage and hospitality, entertainment and event ticketing, online gaming and sports betting, and interchange from the PENN Play credit card. The business model is transaction-based, with the house edge built into gaming odds and pricing varying by property and availability for hotel, dining, and entertainment offerings. The primary customer segment is regional casino guests seeking gaming entertainment, dining, and leisure activities in the Illinois River region, with the loyalty program serving as the primary retention mechanism across the broader PENN portfolio.

Name

Argosy Casino Alton

Legal name

Argosy Casino Alton

Website

https://careers-pngaming.icims.com

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Argosy Casino Alton is a regional casino, racing, and entertainment destination in Alton, Illinois, serving local and regional patrons with gaming, dining, and live entertainment as a branded property under PENN Entertainment.

Ownership category

akta.pro rank

Product category

Casino Gaming

NAICS

Casino Hotels (72112), Gambling Industries (7132)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Destination/Regional Casinos (Drive-to Markets) (MPAEAAAC)

akta.pro secondary industries

Integrated Casino Resorts (Casino + Hotel/Entertainment) (MPAEAAAA), Real-Money Online Casino Operators (RNG Slots & Table Games) (MPAEABAA)

Keywords

• Casino gaming
• Slot machines
• Table games
• Pari-mutuel racing
• Casino hospitality

Headquarters

HQ city

Alton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Casino Gaming Operations: Core revenue from slot machines, table games, poker, and pari-mutuel wagering at physical casino properties
2. Food, Beverage & Hospitality: Revenue from restaurants, bars, room rentals, and hotel accommodations at casino destinations
3. Entertainment & Events: Ticket sales and concessions from concerts, shows, and special events at casino entertainment venues
4. Online Gaming & Sports Betting: Digital casino gaming and sports wagering through Barstool Sportsbook, Hollywood Casino online, PENN Play Casino, and theScore Bet platforms
5. PENN Play Credit Card: Co-branded credit card program generating interchange fees and merchant commissions

Go-to-market motion3 records

Distribution channels3 records

Marketing channels4 records

Core offering

Argosy Casino Alton is a physical casino, racing, and entertainment destination located in Alton, Illinois, operated by PENN Entertainment. The property offers slot machines, table games, poker, pari-mutuel racing wagering, dining options, live entertainment, and hotel accommodations to regional guests. Operations are integrated into PENN Entertainment's broader portfolio of 17 casino properties and digital gaming platforms through the PENN Play loyalty program.

Product overview

Argosy Casino Alton is a single casino property within PENN Entertainment's broader portfolio of casino, racing, and entertainment destinations. It operates as part of PENN Entertainment's collection of regional casino brands, alongside other properties such as Hollywood Casino, Ameristar, L'Auberge, Boomtown, and others listed under the company's unified brand family.

Differentiator

Problem solved

Functional benefit

Products and services

• Argosy Casino Alton A casino, racing, and entertainment destination operated by PENN Entertainment, located in Alton, Illinois, offering slot machines, table games, poker, pari-mutuel racing, dining, live entertainment, and hotel accommodations to regional patrons.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• Barstool SportscoreGTM or Marketing PartnerBarstool Sportsbook and Barstool Sportsbook Casino are online sports betting and iGaming platforms operated by PENN Entertainment, integrated with Barstool Sports media content and audience. The partnership leverages Barstool's digital media presence for customer acquisition and brand visibility.
• theScorecoreGTM or Marketing PartnertheScore Bet is a mobile sports betting platform operated by PENN Entertainment following acquisition, combining sports media content with wagering capabilities. Provides mobile-first sports betting experience integrated with score tracking and sports media.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Bally's Corporation: Multi-state regional casino operator with properties in Illinois and across the U.S. Directly comparable in regional casino product offering, scale, and integration with online sports betting and iGaming platforms.
• MGM Resorts International: Major U.S. gaming and hospitality conglomerate with extensive regional and destination casino footprint plus BetMGM online platform. Competes for Illinois gaming customers and offers an integrated loyalty program (MGM Rewards) on similar scale to PENN Play.
• Boyd Gaming: Diversified multi-state regional casino operator with properties across the Midwest and South. Competes for regional gaming customers and operates FanDuel partnership online, parallel to PENN's Barstool/ESPN strategy.
• Caesars Entertainment: Largest U.S. regional and destination casino operator with multiple Illinois and Midwest properties. Competes for the same regional gaming customers and operates an integrated loyalty program (Caesars Rewards) comparable to PENN Play.

Direct peers

• Grand Victoria Casino Elgin: Regional Illinois casino offering gaming, dining, and entertainment within the same regulatory and competitive market as Argosy Alton. Comparable mid-scale regional casino format targeting Illinois patrons.
• Full House Resorts: Small-cap regional casino and hospitality operator with properties in various U.S. markets. Comparable in scale to a single regional PENN property and offers a similar drive-to-market casino experience.
• Churchill Downs Incorporated: Operates regional casinos, racing, and HRM (historical racing machines) across multiple states including Illinois-adjacent markets. Comparable regional casino-plus-racing business model and similar Illinois exposure.
• Rivers Casino Des Plaines: Premier regional casino destination in the Chicago metropolitan area, operating slots, table games, dining, and entertainment under the same Illinois regulatory framework as Argosy Alton. Directly competes for Illinois gaming spend.
• Hollywood Casino Joliet: Another PENN Entertainment-branded regional casino property in Illinois, offering very similar slot, table game, and entertainment offerings to the same regional Illinois customer base. Identical parent portfolio, loyalty program, and operational playbook apply.
• Par-A-Dice Hotel Casino: Regional Illinois casino and hotel destination in East Peoria, operating in the same Illinois gaming jurisdiction with a similar drive-to-market regional casino model. Comparable gaming floor and hospitality offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/pennplay
• Facebookfacebook.com/pennplayrewards
• LinkedInlinkedin.com/company/argosy-casino-alton
• Instagraminstagram.com/PENNPlayRewards

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Argosy Casino Alton