Caregivers United

What Caregivers United does

Caregivers United is a privately held, founder-owned home care agency headquartered in Sarasota, Florida, providing non-medical in-home care services across Southwest Florida. The company was founded in 2018 by Jordan Owens, a former caregiver, and serves seniors, individuals with dementia, Alzheimer's, Parkinson's, ALS, Multiple Sclerosis, cardiovascular conditions, and post-surgical or injury recovery patients, as well as family caregivers seeking respite. Service delivery is concentrated in Sarasota, Manatee, Charlotte, and Lee counties, supported by three physical offices in Sarasota (Main Street), Venice (Tamiami Trail), and Myakka City (Verna Road).

The company operates a broad service catalog organized into core personal and companion care, condition-specific specialty programs, clinical-adjacent support such as medication management and physical therapy support, and care-delivery options ranging from two-hour visits to 24-hour coverage. Caregivers are sourced through a highly selective funnel (1-in-117 acceptance rate), CPR/First Aid certified, and the agency holds ACHC accreditation, a Florida home care license (#299994898), Home Care Association of America membership, and a Parkinson's Foundation partnership. Distribution is direct-to-consumer, with no third-party resellers or wholesale channels, and customer acquisition relies on local SEO, social media (Facebook, Instagram, LinkedIn, X, Yelp), testimonials, and resource partnerships with local clinics, hospitals, and senior centers.

Caregivers United is entirely bootstrapped with no disclosed external funding, no parent company, and no institutional investors. The founder personally meets each client before placing a caregiver, reflecting a high-touch operating model. Pricing is quote-based, offered through free in-home consultations, with no long-term contracts and pay-as-you-go billing. Revenue is not publicly disclosed, and the company carries no technology products, APIs, AI capabilities, patents, or trademarks — its competitive differentiation rests on caregiver quality, local reputation (5-star Google and Facebook reviews), and operational reliability (no no-call/no-show since inception).

Name

Caregivers United

Legal name

Caregivers United Inc

Website

https://caregiversunited.net

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Caregivers United is a privately held, founder-owned home care agency in Sarasota, Florida, providing non-medical in-home care — including personal, companion, dementia, post-surgical, and chronic-condition support — to seniors and families across Southwest Florida via three regional offices.

Ownership category

akta.pro rank

Product category

Home Healthcare Services

NAICS

Services for the Elderly and Persons with Disabilities (624120), Services for the Elderly and Persons with Disabilities (62412), Home Health Care Services (6216)

SIC

Services-Home Health Care Services (8082), Services-Social Services (8300), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Conversation, Cognitive Stimulation & Activity Facilitation (HSABAAAB)

akta.pro secondary industries

Dementia Personal Care (ADLs) Support (HSABAEAB), Dementia Companion & Engagement Care (HSABAEAA), Dementia/Alzheimer’s In-Home Care (Non-Medical) (HLADAGAG), Alzheimer’s Specialized Care (Mid/Late-Stage) (HSABAEAC), Dementia & Alzheimer’s Respite Care (HSABAGAF), Social Adult Day Care (Non-Medical Supervision & Activities) (HSABANAA)

Keywords

• Home care services
• Senior care
• In-home caregiving
• Dementia care
• Companion care

Headquarters

HQ city

Sarasota

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Private Pay Home Care Services: Direct fee-for-service home care provided to individual clients and families. Services include personal care, companion care, dementia care, and other non-medical in-home support. No long-term contracts required.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels9 records

Core offering

Caregivers United is a private-pay, non-medical in-home care agency providing caregivers who assist seniors and individuals with chronic conditions, dementia, or post-surgical recovery needs with daily living activities in their homes. Services include personal care, companion care, dementia/Alzheimer's care, Parkinson's/ALS/multiple sclerosis care, post-surgical recovery support, medication reminders, meal preparation, transportation, and 24-hour home care, delivered through rigorously vetted caregivers (hiring 1 in 117 applicants).

Product overview

Caregivers United is a home care agency providing non-medical in-home care services across Southwest Florida. The company offers a comprehensive portfolio of 28 distinct service offerings organized as modules within its care platform. Core services include Companion Care and Personal Home Care, which provide daily living assistance and emotional support. The portfolio extends to specialized care programs for Dementia/Alzheimer's, Parkinson's, ALS, Cardiovascular conditions, and Multiple Sclerosis. Operational support services include 24-Hour Home Care, Transportation Services, Meal Preparation, and Home Help. Clinical support includes Medication Management, Physical Therapy Support, and Mobility Support. All services are customized through personalized care plans that can be combined and adjusted based on individual client needs, with no long-term contracts required. Services are delivered through rigorously vetted caregivers (hiring 1 in 117 applicants) who are CPR/First Aid certified and ACHC accredited.

Differentiator

Problem solved

Functional benefit

Products and services

• Home Care

Quantifiable outcome

• Never had a no-call no-show since inception in 2018 - providing a caregiver for every shift every time

Named customers5 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Interim HealthCare: National franchise providing both home health (skilled nursing, therapy) and personal care/companion services. Wider service mix and established referral relationships with hospital systems overlap Caregivers United's offerings in the SWFL market.
• Bayada Home Health Care: Large non-profit home health services provider offering skilled nursing, therapy, and personal care across multiple states. Broader portfolio (pediatric, adult, hospice) overlaps Caregivers United's skilled nursing and personal care service lines with greater institutional scale.

Direct peers

• Comfort Keepers: International franchise providing companion care, personal care, and specialized dementia/Alzheimer's care. Competes on identical service categories and target demographic, with comparable private-pay, no-long-term-contract positioning.
• Synergy HomeCare: Franchise network providing companion, personal, and specialized dementia care with similar pay-as-you-go billing model. Operates in Florida markets and competes for the same private-pay senior care customer.
• Senior Helpers: National franchise offering Alzheimer's/dementia care, Parkinson's care, personal care, and companion services. Has Florida locations and offers the same specialty-care differentiation strategy that Caregivers United employs.
• Always Best Care Senior Services: Franchise system offering in-home care, assisted living placement, and skilled home health. Operates Florida locations providing companion, personal, and dementia care with comparable pricing model and customer acquisition approach.
• Home Instead Senior Care: Largest global non-medical home care franchise providing companion and personal care to seniors. Direct competitor to Caregivers United in the SWFL market, with similar service model (private-pay, relationship-based matching, no long-term contracts) and broader geographic coverage.
• Visiting Angels: National franchise network offering companion care, personal care, dementia care, and respite care. Operates local franchise locations in the Sarasota/Florida market that compete head-to-head with Caregivers United on identical service lines and target customers.
• BrightStar Care: Franchise network providing both non-medical home care and skilled home health services. Direct competitor with overlapping product breadth (companion care, dementia care, medical staffing) and franchise-based scaling model that contrasts with Caregivers United's independent operator structure.

Emerging players

• Honor Technology: Technology-enabled home care company operating a network of agencies including Home Instead. Represents the emerging category of digitally-enabled senior care platforms that compete on caregiver matching technology and operating efficiency versus traditional agencies like Caregivers United.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/caregiversFL
• Facebookfacebook.com/SarasotaCaregivers
• LinkedInlinkedin.com/company/caregivers-united-fl
• Instagraminstagram.com/caregivers.united

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Caregivers United