CAREWORKERS

What CAREWORKERS does

Careflexpool, operating under the DBA "CAREWORKERS," is a Dutch two-sided online staffing marketplace headquartered in Apeldoorn, Gelderland. Founded in 2017, the platform (hosted at careflexpool.nl) connects freelance healthcare professionals (ZZP-ers) and temporary agency workers (uitzendmedewerkers) with home healthcare employers (thuiszorg) across five care disciplines: ambulante begeleiding (ambulatory care), activiteiten begeleiding (activity guidance), huishoudelijke hulp (household assistance), jeugd en opvoedondersteuning (youth and parenting support), and verpleging en verzorging (nursing and personal care). The platform enables workers to create profiles, browse open shifts, and apply directly, while employers can publish open shifts and select workers themselves — eliminating traditional staffing agency intermediation.

The underlying technology is a self-service web-based marketplace with two primary user interfaces: a candidate-facing workflow for shift discovery and application, and an employer-facing workflow for posting shifts and reviewing applicants. Workers retain control over their work location, schedule, and hourly rate. The platform facilitates direct matching without algorithmic recommendation layers; selection is manual by employers. No mobile app, API, or SDK is offered. Marketing is conducted primarily through the company website, relying on organic self-service registration rather than outbound sales.

Careflexpool generates revenue through transaction fees or placement commissions charged to employers for successful worker-to-shift matches. Pricing specifics, commission percentages, and any subscription or tier structures are not publicly disclosed. The company operates exclusively in the Netherlands, is privately held, has no disclosed funding rounds or institutional investors, and has not reported acquisitions, partnerships, or leadership changes in the available source material.

Name

CAREWORKERS

Legal name

Careflexpool.nl

Website

https://careworkers.nl

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Careflexpool (DBA: CAREWORKERS) is a Dutch self-service online marketplace founded in 2017 that connects freelance healthcare workers and temp staff with home healthcare employers across five care disciplines in the Netherlands, earning revenue through placement transaction fees.

Ownership category

akta.pro rank

Product category

Healthcare Staffing Marketplace

NAICS

Home Health Care Services (6216)

SIC

Services-Home Health Care Services (8082), Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Temporary, On-Demand & Short-Notice Caregiver Staffing (HSABAMAE)

akta.pro secondary industry

Private-Duty Caregiver Staffing Agencies (HSABAMAB)

Keywords

• Healthcare staffing marketplace
• Home care flexwork platform
• Temp worker matching
• ZZP recruitment platform
• Netherlands thuiszorg staffing

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Staffing and Recruitment Intermediation: Careflexpool acts as an intermediary connecting home healthcare employers with qualified flex workers (temp agency workers and ZZP-ers/freelancers). Revenue is generated through placement fees or commissions charged to employers for successful matches of workers to open shifts.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Careworkers operates Careflexpool, a two-sided online marketplace that matches Dutch home healthcare professionals (freelancers/ZZP-ers and temporary agency workers) with home healthcare employers. Workers self-register, create profiles, browse open shifts, and apply directly, while employers publish open shifts and directly select candidates without an intermediary. The platform spans multiple home-care disciplines including ambulatory care, activity guidance, household help, youth and parenting support, and nursing and personal care.

Product overview

Careflexpool operates as a single unified staffing marketplace platform for the Dutch home care sector. The platform serves two primary user segments: healthcare professionals (candidates/workers) seeking flexible shifts and home care employers (werkgevers) seeking qualified staff. Workers can create profiles, browse open shifts across disciplines including ambulatory care, activity guidance, household assistance, youth and parenting support, and nursing and caregiving, and apply directly to positions. Employers can publish open shifts and select workers from the available pool. The platform handles the matching and application workflow but does not appear to offer modular add-ons or separate product tiers.

Differentiator

Problem solved

Functional benefit

Products and services

• Careflexpool Platform

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Recent moves2 records

Broad incumbents

• Tempo-Team: Major Dutch staffing brand (part of Randstad) offering flexible staffing across multiple sectors including healthcare. Provides a comparable employer-side service offering but is a broad incumbent rather than a niche home-care specialist.
• Randstad Nederland: Global staffing leader with a dedicated Dutch healthcare vertical. Comparable because it serves healthcare employers and holds a large pool of flex workers, but operates as a broad incumbent with diversified industry exposure.
• Maandag: Large Dutch staffing platform across public, healthcare, and commercial sectors. Comparable because it competes for the same flex-worker pool and serves healthcare employers, but operates as a broad incumbent rather than a thuiszorg-specialist.
• Olympia: Established Dutch staffing provider with branches across sectors including care. Comparable in offering flexible staffing to employers, though treating healthcare as one of several verticals rather than a dedicated focus.
• Yacht: Randstad brand focusing on professional and specialist staffing with healthcare exposure. Comparable in serving healthcare employers and competing for talent, but addresses a broader specialist/professional segment rather than a pure home-care marketplace.

Direct peers

• TMI: Dutch healthcare staffing and recruitment firm placing medical and care professionals in temporary and permanent roles. Comparable in serving the same healthcare employer base and flex-worker pool, though with a more traditional staffing operating model.
• MediMa: Dutch staffing agency focused on home healthcare and care institutions, placing nurses and care professionals across the Netherlands. Comparable target customer base and similar flex/temp positioning in the thuiszorg market.
• Aethon: Dutch staffing company providing flexible workforce solutions including healthcare segments. Comparable in offering temporary and flex staffing for healthcare employers and competing for the same ZZP/temp worker pool.
• BKV: Dutch recruitment and interim staffing firm specializing in healthcare and social domain. Comparable because it serves the same healthcare employer base and competes for the same flex-worker pool, with established employer relationships.
• Zorgwerk: Largest Dutch online staffing platform for healthcare, connecting ZZP-ers and flex workers with care organizations. Most directly comparable peer in terms of marketplace model, geographies served, and target user segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat1 record

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/careworkers

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CAREWORKERS