Car One
Car One is an Argentine multi-brand automotive retailer operating 14 dealerships across Greater Buenos Aires, La Plata, and Mar del Plata, selling new and certified used vehicles, savings plans, rental, and aftermarket services to individual consumers and corporate fleets.
- Company typePrivate
- Founded1997
- HeadquartersTortuguitas, Argentina
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What Car One does
Car One is an Argentine multi-brand automotive retail group founded in 1997 and headquartered in Tortuguitas, Buenos Aires. Operating as a private group of affiliated dealership companies under the Inercikar S.A. parent entity, Car One represents 12 leading automotive brands (Peugeot, Renault, Volkswagen, Chevrolet, Fiat, and others) through a network of 14 physical branches across Greater Buenos Aires, CABA, La Plata, and Mar del Plata. The company employs approximately 1,151 people and operates through subsidiary entities such as Gaulois (Peugeot), Bleu (Renault), Wagen (VW), Car One Chevrolet (Inercikar), Stampa (Fiat), Orientkar, and Move One.
The company's core product platform is structured around three transactional pillars: new vehicles (Autos 0Km), certified used vehicles (Usados Garantizados with a 3-month/3,000 km warranty), and savings plans (Planes de Ahorro). These are complemented by an ecosystem of add-on services including Car One Go (fleet and individual rental), Bridgestone tire service center with Hunter 3D alignment, multi-brand workshop and spare parts, insurance agency, Telepase installation, and the Mi Car One digital self-serve portal. The Dueño Vende and Dueño Vende Virtual consignment models extend the platform onto the seller side of the used vehicle market.
Car One's revenue model is anchored on transactional one-time license revenue from vehicle sales, supplemented by transaction fees on savings plans, Car One Go rental, and Santander-funded prendario loans. Distribution is primarily through owned physical branches with online reservations completed via Mercado Pago. Customer segments include individual consumers (primary), corporate fleets via Car One Go, and service/maintenance customers. Strategic partnerships with Santander Argentina (financing), Bridgestone (tire service), and Mercado Pago (payments) are core to the operational model.
Car One firmographics
Firmographics- Name
- Car One
- Legal name
- Inercikar S.A.
- Website
- https://carone.com.ar
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Car One is an Argentine multi-brand automotive retailer operating 14 dealerships across Greater Buenos Aires, La Plata, and Mar del Plata, selling new and certified used vehicles, savings plans, rental, and aftermarket services to individual consumers and corporate fleets.
- Ownership category
- akta.pro rank
Car One industry classification
Industry- Product category
- Automotive Retail
- NAICS
- New Car Dealers (44111), Used Car Dealers (44112), Passenger Car Rental and Leasing (53211), Automotive Parts, Accessories, and Tire Retailers (4413)
- SIC
- Retail-Auto Dealers & Gasoline Stations (5500), Services-Auto Rental & Leasing (No Drivers) (7510)
- akta.pro primary industry
- New & Used Auto Purchase Loans (FSAKADAA)
Keywords
Where Car One is headquartered
LocationHeadquarters
- HQ city
- Tortuguitas
- HQ country
- Argentina
- HQ region
- Latin America
Offices14 records
Markets served
Car One business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- New vehicle sales (0km): Sale of brand-new vehicles (0km) from 12 leading automotive brands including Peugeot, Renault, Volkswagen, Chevrolet, Fiat, and others, through owned dealership network.
- Used vehicle sales: Sale of certified used vehicles (usedos garantizados) that have been verified by specialists and come with a 3-month warranty. Vehicles sourced via consignment ('Dueño Vende'), direct purchase ('compra en firme'), and 'Dueño Vende Virtual' modalities.
- Savings plans (planes de ahorro): Automotive savings plans allowing customers to finance vehicle purchases through monthly installments, with Car One acting as the dealership intermediary for plan subscriptions.
- Car rental / Fleet rental (Car One Go): Flexible vehicle rental for corporate fleets and individual customers, including daily, weekly, and monthly options. Corporate solutions include fleet management with maintenance and insurance included.
- Tire sales and service (Bridgestone): Sale and installation of Bridgestone tires along with alignment and balancing services using Hunter 3D technology, offered at the official Bridgestone Firestone center at Car One Tortuguitas.
- Workshop, parts, and accessories: Workshop services for all vehicle brands, spare parts, accessories, and tire installation. Telepase installation also offered as an add-on service.
- Automotive financing (préstamo prendario): Facilitation of automotive secured loans (préstamo prendario) through Santander, enabling customers to finance used vehicle purchases with promotional rates (e.g., 0% UVA in 18 months).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | New vehicles (0km) — brand-led pricing |
| One time/ perpetual license | Pay-as-you-go | Used vehicles with 3-month guarantee |
| Usage-based | Pay-as-you-go | Car One Go rental — daily, weekly, monthly |
| Unit Pricing | Pay-as-you-go | Bridgestone tires, alignment and balancing |
| Other | Monthly | Santander automotive loan (préstamo prendario) promotional financing |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
Car One product offering
Product offeringCore offering
Car One operates a multi-brand automotive dealership group in Argentina selling new vehicles from 12 leading brands (Peugeot, Renault, Volkswagen, Chevrolet, Fiat, and others) and certified pre-owned vehicles (Usados Garantizados) with a 3-month warranty through 14 physical branches and the carone.com.ar digital platform. The group also administers vehicle savings plans, offers Car One Go fleet and individual rentals, runs a multi-brand workshop and postventa service, and operates an official Bridgestone tire center with Hunter 3D alignment.
Product overview
Car One is an Argentine automotive retail platform operating as a multi-brand dealership group (12 brands including Peugeot, Renault, Volkswagen, Chevrolet, Fiat, and others) with a unified platform-plus-services architecture. The core platform provides vehicle sales across three main products: Usados Garantizados (certified pre-owned vehicles with 3-month warranty), Autos 0Km (new vehicles from all brands), and Planes de Ahorro (savings plan financing). These are complemented by add-on services including Car One Go (fleet and individual rentals), Neumáticos/Bridgestone (tire services with alignment and balancing), multi-brand workshop/postventa, spare parts and accessories, insurance agency services, and Telepase installation. The group also offers seller-side products like Dueño Vende and Dueño Vende Virtual for private vehicle sales. All services are accessible through the unified carone.com.ar platform with national branch coverage.
Differentiator
Problem solved
Functional benefit
Brands
- Car One Go: Car rental service offering flexible fleet rentals for corporate and individual customers, including replacement vehicles for insurance companies and terminals.
- Car One Bridgestone
Products and services
- Autos 0Km
Quantifiable outcome
- Used vehicles come with a 3-month / 3,000km warranty (whichever comes first) on top of documentation guarantee.
- +1 more outcomes
Companies that use Car One
Customer profileSegments3 records
Ideal customer profiles3 records
Car One technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Car One partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- BridgestonecoreCar One is an official Bridgestone Firestone service center, offering tire sales, installation, diagnosis, alignment, and balancing services. Uses Hunter 3D alignment technology. Located at Predio Tortuguitas with official Bridgestone branding.
- Mercado PagocoreMercado Pago is used as the payment processor for online vehicle reservations on the Car One website. Customers pay reservation fees through Mercado Pago when reserving new or used vehicles.
- TelepaseminorCar One offers Telepase (electronic toll collection) installation as an add-on service, providing customers with seamless highway toll access.
Scale indicators4 records
Recent moves15 records
Expansion highlights6 records
Car One competitors and assessment
Company assessmentBroad incumbents
- AutoNation: One of the largest US multi-brand auto dealership groups (~300+ stores) with integrated financing, parts, service, and used-vehicle operations. Useful peer benchmark for the multi-brand consolidated dealer model and aftermarket extension that Car One aspires to at smaller scale in Argentina.
- CarMax: US largest used-car retailer with integrated financing, certified pre-owned focus, and digital channels. Useful comparator for Car One's Usados Garantizados book and the certified-inspection plus warranty approach that both players use to differentiate from peer-to-peer used sales.
- Lithia Motors: Largest US dealer group by revenue, operating ~300 stores across all major US OEMs and offering integrated finance (Lithia Driveway), insurance, and rental. Benchmarks Car One on multi-brand consolidation plus digital retailing economics.
- MercadoLibre (MercadoLibre Autos): The dominant online auto marketplace in Argentina and the broader region, handling the largest volume of vehicle listings and lead generation. Competes with Car One at the customer-acquisition layer and increasingly into full transactions; also a key Car One partner (Mercado Pago powers reservations).
Direct peers
- Grupo Derco: Chilean/LatAm multi-brand automotive retail group representing Suzuki, Mazda, JAC, Geely and others across multiple countries. Closest comparable to Car One in terms of multi-brand consolidation strategy and integrated financing/service model in a Spanish-speaking LatAm market.
- Derka (Derka y Cía.): Argentine multi-brand automotive dealer group operating a network of new-vehicle dealerships and service centers across multiple provinces. Direct in-country peer to Car One with overlapping OEM franchises and a comparable multi-location dealership model.
- Andes Motor: Chilean multi-brand automotive dealer group operating multiple OEM franchises (Chery, Suzuki, Foton, JAC, etc.) with both sales and after-sales services. Directly comparable in structure and regional market dynamics to Car One's Argentine operations.
Emerging players
- OLX Argentina Autos: Argentina's secondary online classified marketplace for vehicles, used by individual sellers and smaller dealers. Represents the lower-cost peer-to-peer alternative that competes with Car One's Dueño Vende consignment franchise for sellers and used-vehicle buyers.
- Kavak: Mexico-headquartered online used-car marketplace expanding across LatAm (including Argentina). Direct competitor in the certified used vehicle segment where Car One's "Usados Garantizados" operates, and could pressure Car One's "Dueño Vende" consignment franchise.
Regional players
- Salfa Automotriz: Chilean automotive retail division of SalfaCorp operating multi-brand dealerships and rental services. Comparable business model to Car One across sales/services/rental, but operates primarily in Chile.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Car One social profiles
Digital presenceCar One compliance and trust
Trust signalCompliance3 records
Car One financial estimates
Financial estimateRevenue estimate
Valuation estimate
Car One leadership team
Management profileNumber of profiles
Car One subsidiaries and ownership
Company hierarchySubsidiaries7 records
Car One funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Car One M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Car One
What does Car One do?
Car One operates a multi-brand automotive dealership group in Argentina selling new vehicles from 12 leading brands (Peugeot, Renault, Volkswagen, Chevrolet, Fiat, and others) and certified pre-owned vehicles (Usados Garantizados) with a 3-month warranty through 14 physical branches and the carone.com.ar digital platform. The group also administers vehicle savings plans, offers Car One Go fleet and individual rentals, runs a multi-brand workshop and postventa service, and operates an official Bridgestone tire center with Hunter 3D alignment.
Is Car One a public or private company?
Car One is a private company. It is classified as unknown and is currently operating.
When was Car One founded?
Car One was founded in 1997. It employs 1,001 to 5,000 people.
Where is Car One based?
Car One is headquartered in Tortuguitas, Argentina, in the Latin America region.
How does Car One make money?
Seven revenue lines are on record. New vehicle sales (0km) is the primary driver. The others are used vehicle sales, savings plans (planes de ahorro), car rental / Fleet rental (Car One Go), tire sales and service (Bridgestone), workshop, parts, and accessories and automotive financing (préstamo prendario).
Who are Car One's main competitors?
Broad incumbents on record are AutoNation, CarMax, Lithia Motors and MercadoLibre (MercadoLibre Autos). Direct peers are Grupo Derco, Derka (Derka y Cía.) and Andes Motor. Emerging players are OLX Argentina Autos and Kavak. Salfa Automotriz is listed as a regional player.
Does Car One have an API?
No public API is recorded for Car One.
What industry is Car One in?
Car One's product category is Automotive Retail. Its primary akta.pro industry code is FSAKADAA, New & Used Auto Purchase Loans. Its NAICS code is 44111 and its SIC code is 5500.