Carpet Consultants
Carpet Consultants is a privately owned, single-showroom flooring retailer in Middle River, Maryland, selling and installing carpet, hardwood, tile, laminate, vinyl, and window treatments primarily to Baltimore-area residential homeowners, with a secondary commercial and multifamily segment.
- Company typePrivate
- Founded2004
- HeadquartersMiddle River, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Carpet Consultants does
Carpet Consultants is a privately held, locally owned flooring retailer and installer headquartered in Middle River, Maryland, serving the Baltimore metropolitan area and surrounding regions. Founded in 2004 and operating for approximately 20 years, the company runs a single physical showroom at 11501 Pocomoke Court and offers a free shop-at-home consultation service. It holds exclusive Mohawk ColorCenter Dealer status, granting access to a full flooring product portfolio including residential and commercial carpet, solid and engineered hardwood, laminate, ceramic and porcelain tile, natural stone, luxury vinyl tile, area rugs, and window treatments from Hunter Douglas. Supporting product lines include FloorCare Essentials (a non-toxic, CRI- and EPA-certified cleaning product line) and Mohawk-branded carpet cushion systems.
The company's revenue model is a combination of one-time flooring product sales, bundled professional installation services, and add-on carpet cleaning and restoration services. Differentiation rests on a $100 price-match guarantee, a 10-year installation warranty, free carpet cleaning bundled with carpet purchases, and certified installers. The primary customer segment is residential homeowners purchasing flooring for individual rooms or whole-home renovations, with a secondary segment in commercial and multifamily properties requiring durable, high-traffic flooring. Customer acquisition relies on a basic website, Facebook presence, Google Business Listing, and local word-of-mouth rather than e-commerce or digital channels. The company has no disclosed outside capital, no parent organization, and operates as a single-location independent business.
Carpet Consultants firmographics
Firmographics- Name
- Carpet Consultants
- Legal name
- Carpet Consultants
- Website
- https://carpetconsultantsmd.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Carpet Consultants is a privately owned, single-showroom flooring retailer in Middle River, Maryland, selling and installing carpet, hardwood, tile, laminate, vinyl, and window treatments primarily to Baltimore-area residential homeowners, with a secondary commercial and multifamily segment.
- Ownership category
- akta.pro rank
Carpet Consultants industry classification
Industry- Product category
- Flooring Retail and Installation Services
- NAICS
- Floor Covering Retailers (449121), Flooring Contractors (23833), Carpet and Upholstery Cleaning Services (56174), Home Furnishings Retailers (44912)
- SIC
- Retail-Home Furniture, Furnishings & Equipment Stores (5700), Retail-Furniture Stores (5712)
- akta.pro primary industry
- Carpet & Area Rug Flooring Retail (CRAIAGAE)
- akta.pro secondary industries
- Flooring Installation Services (Retailer-Affiliated) (CRAIAGAK), Residential Carpet Cleaning (Wall-to-Wall) (HSAEAIAA), Commercial Flooring Retail (Contract/Trade-Focused) (CRAIAGAL), Carpet Installation & Replacement (HSAPAGAF)
Keywords
Where Carpet Consultants is headquartered
LocationHeadquarters
- HQ city
- Middle River
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Carpet Consultants business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Supply Chain, Marketing or Sales, Others
Revenue model
- Flooring Product Sales: Revenue from selling carpet, hardwood, laminate, tile, stone, vinyl, and area rugs. Products sold through showroom and at-home consultations.
- Professional Installation Services: Revenue from certified installation experts who remove existing floors and install new flooring. Installation included as part of the buying package.
- Carpet Cleaning Services: Professional carpet cleaning using truck mount hot water extraction. Services include spot dyeing, stain removal, stretching & patching, and pet treatment.
- Financing Services: Partnership with Synchrony Financial offering Mohawk Consumer Credit Card for customer financing, generating referral revenue.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Price guarantee - $100 lower than advertised prices |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Carpet Consultants product offering
Product offeringCore offering
Carpet Consultants is a Maryland-based flooring retailer and installation service company offering a full portfolio of residential and commercial flooring products including carpet, hardwood, laminate, tile and stone, luxury vinyl tile, area rugs, and window treatments. The company sells these products through its Middle River, MD showroom and a free shop-at-home consultation service, and provides professional installation, carpet cleaning, design assistance, and financing through Synchrony Financial. As an exclusive Mohawk ColorCenter Dealer since 2000, the company also distributes its own FloorCare Essentials cleaning product line.
Product overview
Carpet Consultants is a Maryland-based flooring retailer offering a comprehensive portfolio of physical flooring products. The core offering includes six main product categories: Carpet (residential/commercial with various fibers and styles), Hardwood Flooring (solid and engineered in domestic and exotic species), Laminate Flooring (with glueless installation technology), Tile & Stone (ceramic, porcelain, natural stone), Resilient & Luxury Vinyl Tile, and Window Treatments. Supporting the product portfolio, the company offers FloorCare Essentials (cleaning products with CRI and EPA certifications) and Carpet Cushion systems (including Smart Cushion, Guardian Cushion, and ComfortCushion). The company also provides installation, carpet cleaning, and design assistance services. As an exclusive Mohawk ColorCenter Dealer since 2000, the company carries major brands including Mohawk, Dal-Tile, Mannington, Armstrong, STAINMASTER, and others.
Differentiator
Problem solved
Functional benefit
Products and services
- Carpet Residential and commercial carpet flooring available in various styles including Patterns, Textured Plush, Plush (Saxony), Berber, and Frieze (Shag), with fiber options including Nylon, PET Polyester, Triexta PTT, Olefin, and Wool. Sold to homeowners and commercial customers through the Middle River, MD showroom and shop-at-home service.
- Hardwood Flooring Solid and engineered hardwood flooring in domestic species (red and white oak, American cherry, hickory, maple) and exotic species (Brazilian cherry, Tiger wood, bamboo), available unfinished or pre-finished with Scotchgard or CrystalShield finish. Sold to homeowners and commercial customers.
- Laminate Flooring Laminate flooring with direct pressure laminate surface, glueless Uniclic/InstaClic locking system, and GenuEdge technology for realistic hardwood edge appearance, with wear and stain resistance and embossed-in-register designs. Sold to homeowners and commercial customers.
- Tile and Stone Ceramic tile, porcelain tile, marble, granite, and limestone from brands including Dal-Tile and Mannington, with options rated by MOHS scratch hardness and PEI wear scale. Sold to homeowners and commercial customers.
- Resilient and Luxury Vinyl Tile Luxury vinyl tile including Duraceramic and Adura classifications with Uniclic interlocking joint technology for glueless installation, water resistance, and realistic wood or stone appearance. Brands include Amtico, Armstrong, Congoleum, Forbo, Mannington, Metrofloor, Nafco, and Tarkett. Sold to homeowners and commercial customers.
- Window Treatments Window treatments including cellular shades, sheer horizontals, wood blinds, pleated shades, roman shades, woven woods, verticals, mini blinds, and exterior hurricane shutters. Offered through partnerships with Hunter Douglas, Skandia, and Norman Shutters. Sold to homeowners.
- Area Rugs Over 4,000 area rugs and hundreds of runners available through the Mohawk Select collection and Mohawk Decorator's Choice line, including woven products with durable fiber, soft hand, and easy care features. Sold to homeowners.
- Commercial Flooring Commercial and multifamily carpeting and restoration services, including Wear-Dated carpet fiber with Scotchgard Advanced Repel Technology, STAINMASTER brand carpets, and carpet restoration services. Sold to commercial property operators and multifamily housing providers.
- FloorCare Essentials Cleaning Products Non-toxic, surfactant-free, biodegradable cleaning and maintenance products including Carpet Stain Remover, Hardwood and Laminate Cleaner, and Tile and Grout Cleaner, with CRI Seal of Approval and EPA Design for the Environment recognition. Sold to flooring customers.
- Carpet Cushion Mohawk cushion systems including ComfortCushion, Guardian Cushion (with visco memory foam and moisture barrier), and Smart Cushion, all CRI Green Label certified, with options for antimicrobial additives and Wetlock moisture barrier. Sold to flooring customers.
- SmartStrand Carpet Eco-friendly carpet made with DuPont Sorona renewably sourced polymer with 37% renewable corn-sugar content, offering lifetime stain resistance and requiring 30% less energy to produce with 63% less greenhouse gas emissions than nylon. Sold to homeowners.
- Professional Installation Services Certified installation experts remove existing floors and install new flooring as part of the buying package, with a 10-year installation warranty included. Provided to residential and commercial customers.
- Carpet Cleaning Services Professional carpet cleaning using truck mount hot water extraction, including spot dyeing, stain removal, stretching and patching, and pet treatment. Provided to residential and commercial customers.
- Mohawk Consumer Credit Card Financing Customer financing program offered in partnership with Synchrony Financial, providing Mohawk Consumer Credit Card holders with low minimum monthly payments, extended financing, and exclusive cardholder promotions. Offered to flooring customers.
Quantifiable outcome
- Free carpet cleaning with carpet purchases
- +2 more outcomes
Companies that use Carpet Consultants
Customer profileSegments2 records
Ideal customer profiles2 records
Carpet Consultants technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Carpet Consultants partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered flagship and core.
- Mohawk IndustriesflagshipCarpet Consultants began a partnership with Mohawk in 2000 as an exclusive Mohawk ColorCenter Dealer. The partnership provides access to Mohawk's complete flooring product line including carpet, hardwood, laminate, tile, and cleaning products. Company leverages extensive knowledge of Mohawk products along with focus on Customer Service to provide high quality flooring solutions.
- Hunter DouglascoreCarpet Consultants offers window treatments by Hunter Douglas along with products from Skandia and Norman Shutters. Window treatment options include cellular shades, sheer horizontals, wood blinds, roman shades, and exterior hurricane shutters.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Carpet Consultants competitors and assessment
Company assessmentRegional players
- Yates Flooring: Independent flooring retailer serving the Mid-Atlantic region with carpet, hardwood, laminate, and installation; comparable to Carpet Consultants in scale, product mix, and locally-owned positioning.
Direct peers
- Stanley Steemer: National carpet and upholstery cleaning franchise; comparable to Carpet Consultants' cleaning services revenue stream using truck-mount hot water extraction. Represents both a peer in the cleaning business and a potential cross-sell or partnership opportunity.
- Empire Today: Direct-to-consumer flooring retailer specializing in carpet, hardwood, laminate, and tile with in-home shopping and next-day installation — directly mirrors Carpet Consultants' shop-at-home and rapid-install model, but at vastly larger scale across multiple US markets.
- Chem-Dry: Franchise carpet and upholstery cleaning service with national footprint; comparable to Carpet Consultants' restoration and cleaning offering. A relevant peer for the recurring-service revenue thesis.
Broad incumbents
- Lowe's Flooring: National home improvement chain with full flooring categories and professional installation services; analogous competitive threat to Carpet Consultants with greater buying power and omni-channel presence.
- Flooring America: National flooring retailer cooperative with Mohawk-aligned members; directly comparable to Carpet Consultants as a multi-product flooring retailer with installation services and a similar showroom-plus-shop-at-home model. The dominant franchise network in the US independent flooring space.
- Home Depot Flooring: Largest home improvement retailer with extensive flooring assortment including carpet, hardwood, laminate, tile, and vinyl plus installation services. Represents the dominant competitive threat to Carpet Consultants in the Baltimore market.
- LL Flooring (formerly Lumber Liquidators): National specialty flooring retailer carrying hardwood, laminate, vinyl, and tile. Comparable to Carpet Consultants in product mix but competes on scale, price, and now a national e-commerce platform that the subject lacks.
- Carpet One Floor & Home: Cooperative of independent flooring retailers under the CCA Global Partners umbrella; offers product range, installation, and design services comparable to Carpet Consultants. Operates a similar locally-owned dealer model with national brand support.
Emerging players
- Floors & More: Regional mid-Atlantic flooring retailer offering carpet, hardwood, tile, and laminate with installation services; geographic overlap with Carpet Consultants in Maryland/Baltimore and similar product mix and positioning as an independent dealer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Carpet Consultants social profiles
Digital presenceCarpet Consultants financial estimates
Financial estimateRevenue estimate
Valuation estimate
Carpet Consultants leadership team
Management profileNumber of profiles
Profiles10 records
Carpet Consultants funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Carpet Consultants M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Carpet Consultants
What does Carpet Consultants do?
Carpet Consultants is a Maryland-based flooring retailer and installation service company offering a full portfolio of residential and commercial flooring products including carpet, hardwood, laminate, tile and stone, luxury vinyl tile, area rugs, and window treatments. The company sells these products through its Middle River, MD showroom and a free shop-at-home consultation service, and provides professional installation, carpet cleaning, design assistance, and financing through Synchrony Financial. As an exclusive Mohawk ColorCenter Dealer since 2000, the company also distributes its own FloorCare Essentials cleaning product line.
Is Carpet Consultants a public or private company?
Carpet Consultants is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Carpet Consultants founded?
Carpet Consultants was founded in 2004. It employs 11 to 50 people.
Where is Carpet Consultants based?
Carpet Consultants is headquartered in Middle River, United States, in the North America region.
How does Carpet Consultants make money?
Four revenue lines are on record. Flooring Product Sales are the primary driver. The others are professional Installation Services, carpet Cleaning Services and financing Services.
Who are Carpet Consultants's main competitors?
Yates Flooring is listed as a regional player. Direct peers are Stanley Steemer, Empire Today and Chem-Dry. Broad incumbents are Lowe's Flooring, Flooring America, Home Depot Flooring, LL Flooring (formerly Lumber Liquidators) and Carpet One Floor & Home. Floors & More is listed as an emerging player.
Does Carpet Consultants have an API?
No public API is recorded for Carpet Consultants.
What industry is Carpet Consultants in?
Carpet Consultants's product category is Flooring Retail and Installation Services. Its primary akta.pro industry code is CRAIAGAE, Carpet & Area Rug Flooring Retail, with a secondary code of CRAIAGAK, Flooring Installation Services (Retailer-Affiliated). Its NAICS code is 449121 and its SIC code is 5700.