Floors & More Buying Group

What Floors & More Buying Group does

Floors & More Buying Group is a privately held, family-owned retail network headquartered in Auburn, Massachusetts, serving independent flooring retailers across the United States and Southern Ontario. Founded in 2016 and operating with 43 employees, the organization aggregates 100+ member stores under the Floors & More, Big Bob's Flooring Outlet, and Floor to Ceiling sub-brands, with each member retaining full ownership of its local brand identity while accessing enterprise-level resources. Members pay recurring fees in exchange for collective purchasing power, a tiered rebate program (2.5%-4.0% across Floor Coverings, Kitchen & Bath, and Decorative Products categories), protected territories, peer networking, and bundled technology services.

The platform's core technology stack comprises a digital marketing service (custom websites, SEO, paid advertising management, social media), integrated third-party SaaS partnerships with BirdEye for review management and Roomvo for room visualization, and a member portal. The proprietary private brand program delivers 10% higher gross margins than mill-labeled equivalents and includes 200+ exclusive displays produced since 2023. The network also administers a matching donation program with the Floor Covering Education Foundation (FCEF) supporting installation workforce development.

The revenue model combines subscription membership fees, rebate administration on aggregated vendor volume, bundled marketing services (valued at $50,000-$75,000 annually per member on a retail-equivalent basis), and vendor partnership economics. Go-to-market is sales-led and community-driven, anchored by annual conventions (2025 in St. Petersburg, 2026 in Charleston) that achieved record attendance, peer referrals enabled by protected territories, and a 13-month guarantee to reduce member risk. Customer outcomes cited include 8% higher average gross margins versus industry benchmarks and per-member rebate income ranging from $5,000-$10,000 for typical members to $30,000-$40,000+ for operations exceeding $1M in annual purchases.

Name

Floors & More Buying Group

Legal name

Floors & More

Website

https://floorsandmore.org

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Floors & More Buying Group is a privately held retail network serving 100+ independent flooring retailers in the US and Southern Ontario, providing collective purchasing power, tiered manufacturer rebates, bundled digital marketing, protected territories, and peer networking under the Floors & More, Big Bob's, and Floor to Ceiling brands.

Ownership category

akta.pro rank

Headquarters

HQ city

Auburn, MA

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Membership Fees: Floors & More operates as a retail network/buying group for independent flooring retailers. Members pay membership fees in exchange for collective buying power, marketing services, merchandising support, peer networking, and protected territories. The organization provides a 13-month guarantee to de-risk membership.
2. Rebate Administration: Floors & More earns revenue by administering manufacturer rebate programs on behalf of members. The network negotiates collective volume-based rebates from vendors and passes a portion through to members. Rebate tiers range from 2.5% to 4.0% based on purchase volume across Floor Coverings, Kitchen & Bath, and Decorative Products categories.
3. Marketing Services: Professional marketing services including website development, SEO, paid advertising management, social media support, review management, and room visualization tools provided as part of membership. Value reported to exceed $50,000-$75,000 annually for typical members.
4. Vendor Partnerships: Partnerships with 50+ flooring manufacturers and vendors. The network leverages collective purchasing power of 100+ member stores to negotiate better pricing and rebate programs.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels8 records

Core offering

Floors & More operates a retail network and buying group for independent flooring retailers, providing collective buying power from 100+ member stores, manufacturer rebate administration (2.5-4%), bundled digital marketing services (websites, SEO, paid ads, social media, BirdEye review management, Roomvo visualization), protected territories, optional merchandising support and private brand products, business growth consulting, and annual conventions. Members maintain full brand independence while accessing enterprise-level resources valued at $50,000-$75,000 annually under a 13-month guarantee.

Product overview

Floors & More is a retail network for independent flooring retailers that combines the collective buying power and rebate programs of a buying group with professional marketing, merchandising support, and peer networking—without the restrictions of traditional buying groups. The core offering is the Floors & More Core Program, which provides 2.5-4% manufacturer rebates on products members already purchase, custom website design with room visualization (Roomvo) and review management (BirdEye), protected territories, merchandising consultation, private brand products with higher margins, business growth consulting, and annual conventions. The network also includes sub-brands Big Bob's Flooring Outlet and Floor to Ceiling. Members maintain 100% brand independence while accessing enterprise-level resources valued at $50,000-$75,000 annually. The 13-month guarantee reduces member risk.

Differentiator

Problem solved

Functional benefit

Brands

• Big Bob's: Floors & More brand representing member stores operating under the Big Bob's Flooring Outlet name.
• Floor to Ceiling

Products and services

• Floors & More Core Membership Program A retail network membership program for independent flooring retailers providing collective buying power, digital marketing solutions, business growth consulting, protected territories, and merchandising support. Members maintain their own brand identity while accessing enterprise-level resources valued at $50,000-$75,000 annually with a 13-month guarantee.
• Manufacturer Rebate Programs Manufacturer rebate administration program offering 2.5% to 4.0% rebates on products members already purchase across three vendor categories: Floor Coverings, Kitchen & Bath, and Decorative Products (Window Treatments). Tiered structure based on annual purchase volume, with no quotas or mandated product lines required. Typical members earn $5,000-$10,000+ annually; larger operations can exceed $30,000-$40,000.
• Digital Marketing Services Professional digital marketing services bundled with membership including custom website design with lead generation optimization, SEO, paid advertising management (Google Ads, Facebook Ads), social media support, email marketing, and review management. Valued at $40,000+ annually if sourced independently.
• Roomvo Room Visualization Room visualization tool included with membership that lets customers upload a photo of their room and virtually try different flooring products. Increases engagement time by 5x, boosts conversion rates by 30-60%, and saves members $2,000+ annually compared to a standalone subscription.
• BirdEye Review Management Review management platform included with membership that automates personalized review requests triggered by project completion, tracks reviews across all sites from one dashboard, and sends instant alerts on new reviews. Saves members $2,400+ annually.
• Private Brand Program Exclusive private label flooring products with displays designed to account for tariff realities while providing the right product and pricing. Delivers 10% higher gross profit margins versus mill-labeled equivalents.
• Merchandising Support Optional professional merchandising consultation providing guidance on showroom optimization, access to exclusive displays, and private brand product recommendations.
• Protected Territories Geographic exclusivity system in which each territory is limited to one member with exclusive access to website and marketing programs. Protection extends across all programs regardless of which specific programs the member chooses.
• Business Growth Consulting Personalized consulting and coaching helping members' businesses achieve their personal best, including financial benchmarking, strategic guidance, and industry expertise from Floors & More leadership.
• Annual Conventions Annual conventions bringing together members for speakers, vendor showcases, roundtable discussions, industry panels, and networking. The 2025 convention was held in St. Petersburg, FL (record attendance with 50%+ member showrooms), and the 2026 convention was held in Charleston, SC.
• Big Bob's Flooring Outlet (Sub-brand) National network brand representing member stores operating under the Big Bob's Flooring Outlet name as part of the Floors & More retail network.
• Floor to Ceiling (Sub-brand) National network brand representing member stores operating under the Floor to Ceiling name as part of the Floors & More retail network.

Quantifiable outcome

• Members report 8% higher average gross profit margins compared to industry benchmarks
• +6 more outcomes

Named customers10 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature5 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Floor Covering Education Foundation (FCEF)coreStrategic or Co-development Partner · 1 February 2024Floors & More launched an innovative matching donation program supporting FCEF to address the critical need for skilled installation professionals. Starting February 2024, Floors & More matches member donations through a tiered incentive program ($100 per month per location with matching increasing based on participation). Floors & More also donates $100 per member annually to FCEF. FCEF's mission is to recruit, train, and place the next generation of flooring installation professionals.
• AHF ProductscoreStrategic or Co-development PartnerAHF Products (featuring Bruce, Crossville, and Armstrong Flooring brands) is a key manufacturing partner. Jennifer Zimmerman, Chief Commercial Officer, participated in industry outlook discussions with Floors & More. AHF emphasizes domestic manufacturing advantages including shorter lead times, stable pricing, and tariff protection. Their iconic brands drive consumer confidence and demand for member retailers.
• CALI (CALI Floors)coreStrategic or Co-development PartnerCALI Floors is a manufacturing partner represented by CEO Doug Jackson in industry outlook discussions. CALI emphasized strategic investment in people and field leadership as key to capitalizing on future opportunities. Partner expressing enthusiasm for continued collaboration with Floors & More network.
• BirdEyecoreTechnology or IntegrationReview management platform partnership providing automated review requests, reputation tracking, and customer feedback management. Included with membership, saving members over $2,400+ annually compared to standalone subscription.
• RoomvocoreTechnology or IntegrationRoom visualization tool partnership allowing customers to virtually try different flooring products in their space. Included with membership. Increases engagement time by 5x, boosts conversion rates by 30-60%, and customers who use tools have 40% higher close rates. Saves members $2,000+ annually compared to standalone subscription.
• Floor Covering WeeklyminorGTM or Marketing PartnerIndustry publication that provides media coverage and features Floors & More members, conventions, and leadership. Multiple articles and news pieces featured in Floor Covering Weekly, including convention coverage and leadership recognition.
• Floor Covering NewsminorGTM or Marketing PartnerIndustry publication providing news coverage of Floors & More initiatives, including FCEF partnership, leadership promotions, and member achievements.
• Floor Focus MagazineminorGTM or Marketing PartnerIndustry publication that recognized Vinnie Virga Jr. as a 2025 Emerging Leader, providing industry validation of Floors & More leadership.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Flooring America: Member-owned cooperative flooring retail network operating under CCA Global Partners. Directly comparable to Floors & More as a buying group/cooperative serving independent flooring retailers with collective purchasing power, marketing support, and protected territories across the US.
• National Floorcovering Alliance (NFA): Buying group for independent flooring retailers offering collective purchasing power, rebates, and networking. Directly comparable as a competitor buying group targeting the same independent flooring retailer customer segment with a similar value proposition.
• Carpet One Floor & Home: Flooring cooperative/buying group for independent retailers in North America. Comparable membership model with collective purchasing, private label products, marketing programs, and protected territories - the closest direct competitor to Floors & More's network structure.
• HFA Buying Group (Home Furnishings Association): Buying group serving home furnishings retailers with collective purchasing and member services. Comparable membership/cooperative model, though focused on home furnishings more broadly than flooring specifically - useful adjacent competitor.
• Abbey Carpet & Floor: Flooring cooperative serving independent retailers across the US. Comparable membership model with collective purchasing power and member services, making it a direct competitor for independent flooring retailer memberships.

Emerging players

• Starnet Worldwide Commercial Flooring: Cooperative buying group for commercial flooring contractors. Comparable in the buying group/cooperative model but focused on commercial rather than residential flooring, providing a parallel but adjacent competitive reference.

Broad incumbents

• ProSource Wholesale: Trade-only flooring buying group owned by Shaw Industries. Comparable as a flooring buying group serving professional buyers, though with a stronger trade/multi-family orientation rather than independent retail focus.
• CCA Global Partners: Cooperative conglomerate that owns multiple flooring and home furnishings buying groups including Flooring America and Carpet One. Comparable as the dominant scaled operator of the same buying group/cooperative model that Floors & More competes within.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/floors-more-including-big-bob-s-flooring-outlet-and-floor-to-ceiling

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Floors & More Buying Group