GUY HOQUET CAEN CARPIQUET

What GUY HOQUET CAEN CARPIQUET does

GUY HOQUET CAEN CARPIQUET is a single-location residential real estate franchise agency operating under license from Guy Hoquet L'Immobilier, the 3rd largest franchise real estate network in France. Located at 7 impasse du val in Carpiquet (a commune in the Caen metropolitan area of Normandy), the office is operated by franchisee BCT IMMOBILIER with a team of 8 employees and serves buyers, sellers, landlords, and tenants in the local market. Services span property purchase, sale, and rental transactions, along with property management (gestion locative), condominium management (syndic), investment advisory, and access to the network's broader offerings — diagnostics, financing brokerage, insurance, heritage audit, and the Pass Acquéreur buyer-attestation service.

The agency's commercial proposition is tightly coupled to the parent network's "immobilier garanti" (guaranteed real estate) concept, which bundles proprietary guarantees such as resale protection, unpaid rent coverage, and guaranteed sale price on top of standard brokerage commissions. The franchisee benefits from the network's shared technology stack, including a network-wide property listing portal, an online property estimator, Matterport-powered 3D virtual tours, and a conversational AI-driven agent training program developed with Brainsonic. The underlying architecture is franchise-operated rather than proprietary: the Carpiquet office uses tools provided by the franchisor and brand-level systems rather than building its own technology.

Revenue is generated on a transaction-fee basis — commissions on successful buy, sell, and rental transactions structured per the network's published fee schedule — supplemented by recurring fees from property and condominium management contracts. Customer acquisition is primarily local and walk-in driven, amplified by the parent network's national brand presence, online property listings, email newsletter, content marketing, and PR. The Carpiquet office does not disclose standalone revenue figures, and strategic decisions over product launches, partnerships (e.g., Meilleurtaux for financing, CrediPro for commercial), AI initiatives, and international expansion (Quebec, 2026) are made at network level rather than at the individual franchisee.

Name

GUY HOQUET CAEN CARPIQUET

Legal name

GUY HOQUET L'IMMOBILIER

Website

https://carpiquet.guy-hoquet.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

1–10 employees

Short description

Guy Hoquet Caen Carpiquet is a single-location residential real estate franchise office in Normandy, France, operated by BCT IMMOBILIER under the Guy Hoquet L'Immobilier network. With 8 employees, it handles property buying, selling, renting, management, and investment services for individual consumers in the Caen area.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121), Residential Property Managers (531311), Real Estate Property Managers (53131)

SIC

Real Estate Agents & Managers (For Others) (6531), Real Estate (6500)

akta.pro primary industry

HOA / Condominium Association Management (BPAJAFAH)

akta.pro secondary industry

Mixed-Use Property Management (BPAJAGAE)

Keywords

• Residential real estate brokerage
• Property management services
• Real estate franchise network
• Commercial real estate transactions
• Property investment advisory

Headquarters

HQ city

Carpiquet

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Real Estate Transaction Commission: The agency earns commissions on successful property sales and rentals. Commission rates are structured according to the network's fee schedule, with fees typically charged to sellers and/or buyers upon transaction completion. The agency also offers property management services generating recurring management fees.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Guy Hoquet Caen Carpiquet is a local residential real estate franchise agency providing property purchase, sale, rental, and management services for individual consumers in the Carpiquet/Caen area of Normandy. The agency also supports commercial real estate transactions through the Hoquet Business division and offers complementary services spanning financing negotiation, insurance, diagnostics, and property guarantees under the "immobilier garanti" concept.

Product overview

Guy Hoquet is a French real estate franchise network (3rd largest in France) offering a comprehensive suite of real estate services through its agency locations. The core offering includes property purchase, sale, and rental services, supported by complementary modules: property management (Gestion Locative), condominium management (Syndic), investment advisory, financing services, insurance, and property diagnostics. Digital tools include an online property estimator. The network also offers the Pass Acquéreur attestation service and various guarantees (resale protection, unpaid rent coverage, sale price guarantee). The Hoquet Business division handles commercial real estate, while GH Business School provides professional training programs.

Differentiator

Problem solved

Functional benefit

Brands

• Hoquet Business: Division dedicated to commercial real estate and business premises transactions.
• GH Business School
• Pass Acquéreur Guy Hoquet

Products and services

• Property Purchase Service (Achat Immobilier) Residential property buying service for individual consumers seeking to purchase apartments, houses, new builds, and land plots in the Carpiquet/Caen area.
• Property Rental Service (Location Immobilière) Residential property rental service for tenants and landlords, including long-term and short-term rentals in the Carpiquet/Caen area.
• Property Sale Service (Vendre) Residential property selling service for homeowners, including property valuation, marketing, and transaction management.
• Property Management (Gestion Locative) Property management service allowing landlords to delegate daily operations including tenant search, rent collection, repairs coordination, and administrative tasks, with the Garantie Loyers Impayés (unpaid rent guarantee).
• Condominium Management (Syndic de Copropriété) Condominium management service including building administration, maintenance coordination, contractor negotiation, and financial management of shared properties.
• Real Estate Investment Advisory (Investissement Immobilier) Real estate investment advisory service for building heritage, placing savings, and securing long-term income through rental or new property investments.
• Online Property Estimator (Estimateur en Ligne) Online digital tool providing instant property valuation estimates based on address input, using millions of real estate transactions and frequent data updates.
• Heritage/Patrimony Audit (Guy Hoquet Patrimoine) Heritage audit service offering better fiscal, heritage, and succession visibility for property owners.
• Insurance Solutions (Guy Hoquet Assurances) Insurance solutions for residential real estate covering both property owners and buyers.
• Property Diagnostics (Guy Hoquet Expertise) Property diagnostic service providing access to certified experts for all mandatory diagnostics required for real estate transactions.
• Financing Negotiation (Guy Hoquet Financement) Financing and bank rate negotiation service leveraging the network's 33,800 annual transactions to secure favorable loan conditions for property buyers.
• Pass Acquéreur Guy Hoquet Official attestation service that confirms a buyer's real financing capacity, allowing buyers to visit properties, make credible offers, and finalize their project with confidence.
• Hoquet Business (Commercial Real Estate) Commercial real estate and business premises transaction division serving professional clients with specialized commercial property services through dedicated business cabinets.
• Resale Protection Guarantee (Protection Revente) Proprietary guarantee that valorizes the property and secures acquirers in case of anticipated resale.
• Unpaid Rent Guarantee (Garantie Loyers Impayés) Proprietary guarantee ensuring landlords receive their rental income even in case of tenant default.
• Landlord Guarantee (Garantie Bailleur) Proprietary guarantee protecting the rental property and the landlord's liability.
• Sale Price Guarantee (Prix de Vente Garanti) Proprietary guarantee ensuring the property is sold at the price defined by the advisor.

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Partnerships

Eight partnerships are on record, tiered core and minor.

• MeilleurtauxcoreStrategic or Co-development Partner · 14 February 2024Partnership to serve future property buyers with optimized financing conditions, leveraging Meilleurtaux's mortgage brokerage expertise.
• Hoquet Business / CrediProminorStrategic or Co-development Partner · 30 January 2024Strategic partnership between Hoquet Business (commercial real estate division) and CrediPro to facilitate transactions for commercial and business property clients.
• FNAIMcoreStrategic or Co-development Partner · 28 September 2023Guy Hoquet l'Immobilier and FNAIM announced the creation of a 'adhésion mythique' (militant membership), strengthening the network's professional representation and industry voice.
• BrainsoniccoreTechnology or IntegrationPartnership with AI company Brainsonic to develop and deploy AI-powered conversational training for network agents. This collaboration won the BTA 2025 award and the IREF Grand Prix de l'Innovation IA.
• ARCHÈ GroupcoreOthersParent company/group of the Guy Hoquet franchise network. The ARCHÈ Group owns and operates the Guy Hoquet brand and franchise operations.
• Paris FCminorGTM or Marketing PartnerSports sponsorship partnership with Paris FC football club, positioning the brand alongside professional football.
• ProvaleminorGTM or Marketing PartnerPartnership with Provale (rugby players' union) for professional reconversion support, renewed for a second season.
• Association Petits PrincesminorGTM or Marketing PartnerCharitable partnership supporting the Petits Princes association (seriously ill children), demonstrating corporate social responsibility.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• ERA Immobilier: ERA is an international real estate franchise with a French network offering residential and commercial brokerage, rental, and management — directly comparable as a franchise peer targeting the same agent and consumer segments in France.
• Orpi: Orpi is the #2 franchised real estate network in France and a cooperative of independent agencies offering transaction, rental management, and syndic services — a direct head-to-head competitor to Guy Hoquet in nearly every French market including Normandy.
• OptimHome: OptimHome is a French network of independent real estate agents operating under a hybrid model, providing residential transactions and a comparable service mix — competes for the same local agent pool and consumer market as Guy Hoquet.
• Century 21 France: Century 21 is the #1 franchised real estate network in France, offering residential sales, rentals, and property management through hundreds of local agencies — directly comparable to Guy Hoquet in business model, service mix, and franchise structure.
• Laforêt: Laforêt is a long-established French real estate franchise network providing residential sales, rentals, and management services with national coverage — a closely comparable franchise-format competitor to Guy Hoquet.
• Cimm Immobilier: Cimm Immobilier is a French franchised real estate network providing residential and commercial transactions, rental management, and syndic — directly comparable to Guy Hoquet in franchise structure and service breadth.

Broad incumbents

• Nexity: Nexity is France's leading integrated real estate group, spanning development, brokerage, property management, and services — a broad incumbent that overlaps with Guy Hoquet on residential brokerage, rental management, and syndic, but with a much wider portfolio.
• Foncia: Foncia is France's largest property management and syndic specialist (now part of Emeria), with broad national coverage and a strong focus on Gestion Locative and Syndic de Copropriété — adjacent to Guy Hoquet on the recurring-revenue management side, though less focused on transactions.

Emerging players

• Safti: Safti is a French network of independent real estate agents with a digital-first, low-overhead model, focusing on residential transactions — competes for agent recruitment and consumer leads in similar regional markets to Guy Hoquet Carpiquet.
• I@D France: I@D France is a fast-growing digital-first real estate network of independent agents, offering residential sales with lower fixed costs — an emerging competitor targeting the same buyer/seller and agent segments as Guy Hoquet, with a differentiated tech-led model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/guy-hoquet-caen-carpiquet

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GUY HOQUET CAEN CARPIQUET