Keller Williams France

What Keller Williams France does

Keller Williams France (legal entity: SAS Team France) is the Master Franchise holder for the Keller Williams brand in France, operating since 2017 from its registered office in Le Plessis Robinson and reporting 727 employees. The business distributes a real-estate franchise ecosystem built around the Market Center — a 400–1,000 sqm physical incubator that provides affiliated agents with co-working space, training rooms, client reception, and shared services. Underpinning this is KW University, described as the world's largest real-estate training library and the Training Magazine Hall of Fame inductee (2018), supplemented by the proprietary KW Connect online portal (2006), KW Maps coaching, the BOLD 7-week mindset program, and a compliance stack including PACK Essentials ALUR. Adjacent services (KW Courtage with Minitaux for mortgage broking, KW VAE for state-certified experience validation, KW Referrals for international clients) and six specialized verticals (L'Immobilier Neuf, KW Foncier, KW Commercial, L'Immobilier Viager, KW Luxury France, L'Immobilier Locatif) extend the offering beyond generalist residential brokerage.

The company earns revenue through three channels: recurring franchise fees paid by Market Center Operating Principals (franchise subscription), transaction-linked commissions and monthly fees from affiliated agents (transaction fee), and royalties/licensing income flowing from the Master Franchise position in France to and from the global Keller Williams network. Go-to-market runs through agent recruiting (direct application via the careers portal, local Soirées Carrière), leadership recruiting for Operating Principal/Team Leader/Productivity Coach/MCA/DOFI roles, market-center opening by franchisees, and two affiliation models for existing teams and agencies (Équipe Connectée and Agence Labellisée). Major demand-generation events are Family Reunion, MegaCamp, Mega Leadership, and BOLD, supported by organic social presence on Facebook, LinkedIn, Instagram, and YouTube, plus a dedicated careers site (carrieres.kwfrance.com).

KW France serves three primary customer segments: new/career-changer agents, experienced top-producing agents, and existing agencies/teams seeking affiliation, all under a cultural/operational framework called WI4C2TES/MVVBP that has been in place since 1992 at the parent level. The business is privately held, has no disclosed funding events, and operates within the broader Keller Williams global network — itself the world's #1 real-estate brokerage by agent count and sales volume, founded in 1983 in Austin, Texas.

Name

Keller Williams France

Legal name

SAS Team France

Website

https://carrieres.kwfrance.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Keller Williams France (SAS Team France) is the Master Franchise holder for Keller Williams in France, recruiting and affiliating real-estate agents through a national network of Market Center incubators supported by KW University training and a stack of adjacent services including KW Courtage, KW VAE, and KW Referrals.

Ownership category

akta.pro rank

Product category

Real Estate Franchise Services

NAICS

Offices of Real Estate Agents and Brokers (5312)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industry

Retail Brokerage (BPAJABAB)

Keywords

• Real estate franchise
• Real estate training
• Market center network
• Agent incubation services
• Residential real estate brokerage

Headquarters

HQ city

Le Plessis Robinson

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Revenue model

1. Franchise Fees (Market Center Fees): Market Center franchisors (Operating Principals / Directeurs-Gérants) pay recurring fees to KW France for the use of the KW brand, systems, training, and support infrastructure. Fees are collected from agents monthly and managed through the MCA (Market Center Administrator) role.
2. Transaction-based Commission (Agent Fees): Agents operating within the KW ecosystem pay fees (typically monthly fees to the Market Center) and/or share commissions on transactions. The MCA tracks and invoices agent fees and monitors escrow accounts for transactions. Revenue is tied directly to agent transaction volumes.
3. Franchise Royalty / Licensing: As a Master Franchise (SAS Team France), KW France earns royalties and licensing income from affiliated Market Centers and agents, in accordance with the franchise model originating from Austin, Texas.

Go-to-market motion3 records

Distribution channels5 records

Marketing channels10 records

Core offering

Keller Williams France operates a real estate franchise ecosystem built around Market Centers, which are 400-1,000 square meter physical incubators providing co-working space, training rooms, client reception areas, and a cafeteria for affiliated real estate entrepreneurs. The company recruits individual agents and experienced professionals into its network, delivers proprietary training through KW University (the world's largest real estate training library), and supports agents with complementary services including KW VAE (professional certification), KW Courtage (mortgage brokerage with Minitaux), and KW Referrals (international client matching). It also operates specialized real estate verticals in new build, luxury, commercial, rental, viager (life annuity), and land development.

Product overview

Keller Williams France operates as a real estate franchise ecosystem built around an interdependent model connecting entrepreneurs, Market Centers, and the global KW network. The core offering is the Market Center—an incubator for real estate entrepreneurs—complemented by KW University for training and professional development, and specialized services including KW VAE (prior learning validation), KW Courtage (mortgage brokerage via Minitaux), and KW Referrals (international client referrals). The portfolio includes six real estate specializations (L'Immobilier Neuf, KW Foncier, KW Commercial, L'Immobilier Viager, KW Luxury France, L'Immobilier Locatif) and two affiliation models (Équipe Connectée and Agence Labellisée). KW France Cares provides charitable support, while flagship events (Family Reunion, MegaCamp, Mega Leadership, BOLD program) drive culture and performance. The PACK Essentials ALUR training module addresses mandatory regulatory compliance for all agents.

Differentiator

Problem solved

Functional benefit

Brands

• KW University (KWU): Training and coaching platform offering courses across real estate, entrepreneurship, and specialized areas such as luxury, commercial, new-build, viager (life annuity sale), and rental.
• KW VAE
• KW Courtage with Minitaux
• KW Referrals
• KW Luxury France
• KW Commercial
• KW Foncier
• L'Immobilier Neuf by KW
• L'Immobilier Viager by KW
• L'Immobilier Locatif by KW
• KW France Cares
• Market Center
• Family Reunion
• MegaCamp
• Mega Leadership
• BOLD
• Équipe Connectée
• Agence Labellisée

Products and services

• Market Center A franchise unit and physical incubator (400-1,000 sqm) where real estate entrepreneurs operate under the Keller Williams brand. Each Market Center is run by an Operating Principal and provides co-working, training rooms, client reception, and cafeteria infrastructure to affiliated agents and teams.
• Agent KW An affiliation path for individual real estate professionals to become KW entrepreneurs, gaining access to the Market Center ecosystem, daily training, coaching, proprietary tools, and the global referral network.
• Leader KW A leadership career path within Market Centers for professionals managing and growing a Keller Williams office, including Team Leader, Productivity Coach, Operating Principal, Market Center Administrator, and Director of First Impression roles.
• KW University (Formation Immobilière) Real estate training and coaching ecosystem offering initial training, continuing education modules, and specialized programs covering real estate fundamentals, technology, marketing, leadership, and legal/financial topics. Available to KW France agents and accessible to the broader real estate profession.
• BOLD Program A 7-week intensive program that helps agents break through performance ceilings by adopting the mindset, attitude, and operating practices of top-producing real estate professionals.
• L'Immobilier Neuf by Keller Williams Specialized consulting service for households purchasing new-build properties for primary residence or rental investment, with agents guiding clients through all stages of the transaction.
• KW Foncier Specialized service assisting landowners with development potential, leveraging the KW network to negotiate agreements between property owners, urban development projects, and targeted developers.
• KW Commercial Commercial real estate service covering businesses (fonds de commerce), retail spaces, offices, and warehouses, delivered>=

Quantifiable outcome

• 118 Mega Teams Keller Williams on REAL Trends top producers list, ranking #1 franchise in number of transactions per agent team
• +5 more outcomes

Segments4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Laforêt: Established French real estate franchise network with national coverage. Competes directly with KW France for agent recruitment and residential listings in France.
• Orpi: Major French real estate cooperative/network with a national footprint of agencies. Competes with KW France for agent affiliation and residential transaction market share in France.
• RE/MAX France: Master franchise of RE/MAX in France, another global real estate franchisor with a similar agent-franchise model. Highly comparable to KW France in structure, scale ambition, and target agent profile.
• ERA France: Master franchise of the US-based ERA Real Estate brand in France. Direct peer as an international real estate franchise operating through a master franchise structure similar to KW France.
• Stéphane Plaza Immobilier: Fast-growing French real estate franchise leveraging a celebrity brand. Competes with KW France for agent recruitment and brand-led residential brokerage in France.
• Guy Hoquet l'Immobilier: French franchised real estate network with a national agency footprint. Closely comparable to KW France's franchise model and residential brokerage focus.
• Century 21 France: Largest franchised real estate network in France, operating a master franchise model with branded agencies and agents. Directly comparable to KW France as a nationwide franchise-based brokerage network targeting residential transactions.
• Coldwell Banker France: French operation of the US-based Coldwell Banker brand. Direct peer to KW France as another US-originated real estate franchise operating in France via a master franchise.
• Safti: One of the largest independent (non-store) real estate agent networks in France. Competes with KW France for agent affiliation, though with a different (no physical agency) model.
• IAD (MegAgence): Leading independent mandataire network in France with a very large agent base. Comparable to KW France in targeting self-employed agents, though with a leaner infrastructure model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@kellerwilliamsfrance
• Facebookfacebook.com/KellerWilliamsFrance
• LinkedInlinkedin.com/company/keller-williams-france
• Instagraminstagram.com/kellerwilliamsfrance

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Keller Williams France