Carroll Hall

What Carroll Hall does

Carroll Hall is a privately-held, single-venue event space and botanical garden located at 2 Vandervoort Place in Brooklyn, NY, on the border of East Williamsburg and Bushwick. The property combines an indoor warehouse hall of 1,088 square feet with 25-foot ceilings and skylights, an adjoining 1,606-square-foot four-season garden with two courtyards, and supplementary event spaces including Rose's Room (384 sq ft catering area), the Treehouse (100 sq ft private garden lounge), and a Mezzanine Lounge with outdoor balcony. Distinctive design features include a 200-foot wall assembled from over 11,000 salvaged bricks and floor-to-ceiling mosaic murals by artist Cristina Salas, both delivered in collaboration with Dameron Architecture. Sustainable infrastructure (5,000-gallon stormwater recycling tank, automated natural ventilation) underpins the property's adaptive-reuse architecture and has earned multiple AIA citations.

The venue serves three primary customer segments. Wedding couples represent the core segment, booking ceremonies, receptions, microweddings, rehearsal dinners, bridal showers, and post-wedding brunches at full-day packages starting at $5,150. Corporate clients use the space for retreats, offsite meetings, product launches, and brand activations, with named engagements including UPPAbaby, NBC Universal, Bergdorf Goodman, Converse, Weber Shandwick, and Collina Strada. A third segment covers film, photo, and creative production clients booking editorial shoots, bridal photography, video productions, and artistic performances. The company also runs an Artist-in-Residency Program offering free daytime workspace to artists during March–September sessions.

Carroll Hall operates as Carroll Hall LLC under New York jurisdiction, is founder-owned by Christen Schaffer, and has no disclosed institutional capital, parent company, or funding rounds. Revenue is generated through one-time venue rental fees on tiered seasonal pricing, bundled bar services under a full liquor license, and premium add-on experiences (homegrown pear brandy tasting, mosaics class, sustainability and architecture tours). Go-to-market is direct-to-consumer via the venue's website, Instagram and Facebook, listings on The Knot and Zola, and earned media in bridal and lifestyle publications (I-D, BizBash, MunaLuchi Bride, Mommy Poppins). Operations are supported by a five-person team with an on-site events manager (Jalisa Miller) handling sales inquiries.

Name

Carroll Hall

Legal name

Carroll Hall LLC

Website

https://carrollhall.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Carroll Hall is a privately-held, single-venue event space and botanical garden in Brooklyn, NY, hosting weddings, corporate events, film and photo productions, and an artist-in-residency program across an indoor warehouse, four-season garden, and supporting event rooms.

Ownership category

akta.pro rank

Product category

Event Venue Services

NAICS

Zoos and Botanical Gardens (712130)

akta.pro primary industry

Venue & Banquet Hall Catering (THAFAIAC)

Keywords

• Event venue rentals
• Wedding venue services
• Corporate event hosting
• Film photo production
• Botanical garden venue

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Venue Rental: Tiered, seasonal venue rental packages for private events including full day rates for weddings and corporate events. Base packages include access to Hall, Garden, Rose's Room with optional add-ons for Treehouse and Mezzanine Lounge.
2. Bar Services: Full liquor license with curated bar packages and professional bar staffing included in event packages
3. Add-On Experiences: Premium add-on experiences including Carroll Hall Homegrown Pear Brandy Tasting, Mosaics Class with Artist Cristina Salas, Sustainability Talk & Tour, and Architecture & Design Tour
4. Film and Photography Production: Rental fees for editorial photo shoots, film shoots, and creative production sessions

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Carroll Hall is a private event venue and botanic garden in Brooklyn that rents its indoor hall and outdoor garden for weddings, corporate events, film and photo shoots, and private celebrations. The core offering combines The Hall (1,088 sq ft indoor warehouse with 25-foot ceilings) and The Garden (1,606 sq ft four-season botanical courtyard) as a full venue rental package, supported by Rose's Room catering area, The Treehouse, and the Mezzanine Lounge. Service lines include weddings, corporate event hosting, film/photo/arts production rentals, and an Artist-in-Residency Program providing free workspace to visual and performing artists.

Product overview

Carroll Hall is a single-venue event space offering a unified portfolio of indoor and outdoor event hosting services. The core offering consists of The Hall (indoor warehouse with 25-foot ceilings) and The Garden (1,606 sq ft four-season botanical courtyard), which can be booked together as a Full Venue Rental Package. Add-on spaces include Rose's Room (catering/dining area), The Treehouse (private garden lounge), and the Mezzanine Lounge (VIP space with balcony). The venue specializes in weddings, corporate events, and film/photo/arts productions, with additional services including an Artist-in-Residency Program providing workspace to visual artists, performers, and musicians.

Differentiator

Problem solved

Functional benefit

Products and services

• Full Venue Rental Package Complete venue rental that includes access to the Hall, Garden, and Rose's Room, with optional add-ons for the Treehouse and Mezzanine Lounge. The package includes an on-site events manager, security, WiFi, and a basic furniture package, with full-day rates starting at $5,150 for weddings and $5,500 for general seasonal events.
• Wedding Services Wedding venue services covering ceremonies, receptions, microweddings, rehearsal dinners, and post-wedding brunches for intimate to mid-sized celebrations. Accommodates up to 90 seated guests or 130 cocktail-style, with seasonal packages and add-on experiences such as pear brandy tasting and mosaics classes.
• Corporate Event Services Corporate event hosting for offsite meetings, team retreats, receptions, product launches, experiential activations, brand events, and galas. Provides flexible indoor-outdoor layouts, catering infrastructure, full liquor-licensed bar service, and professional amenities for groups up to 130 guests.
• Film, Photo & Arts Space Rental Creative production space rental for editorial photo shoots, bridal photography, video shoots, and artistic performances. The spaces provide abundant natural light, a high-ceiling warehouse, a treehouse, and a mosaic corridor, with daily rental fees for creative productions.
• Artist-in-Residency Program Seasonal program (March–September) providing emerging and established artists with free daytime access to the indoor warehouse (1,088 sq ft), outdoor courtyard (1,606 sq ft), electricity, and WiFi. Past residents include artist Cristina Salas and performance organizations such as Hivewild.

Quantifiable outcome

• 130 guest maximum capacity provides scale for mid-sized events
• +1 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Dameron ArchitecturecoreStrategic or Co-development PartnerAward-winning Brooklyn-based architectural firm that designed Carroll Hall's ecology-inspired adaptive reuse project. Responsible for the award-winning design including the Wall of Bricks with 11,000+ salvaged bricks, sustainable infrastructure, and integration of indoor-outdoor spaces.
• Cristina SalascoreStrategic or Co-development PartnerMosaic artist who created the distinctive floor-to-ceiling mosaic murals depicting underground creatures throughout Carroll Hall's corridors and restrooms. Continues to offer Mosaics Class experiences as add-on for events.
• Open House New York (OHNY)minorGTM or Marketing PartnerAnnual festival partner that unlocks venues across NYC for behind-the-scenes tours. Carroll Hall participated in OHNY Weekend 2024 and 2025, offering guided architectural tours led by Christopher Dameron.
• Pride Grows in BrooklynminorGTM or Marketing PartnerAnnual wedding giveaway event for LGBTQ+ couples. Carroll Hall serves as host venue, providing space for intimate weddings with florals, photography, hair/makeup, music and DJ services at no cost to selected couples.
• The Play CompanyminorStrategic or Co-development PartnerPerforming arts organization that has held readings and performances at Carroll Hall, including William Burke's IS IT SUPPOSED TO LAST? series exploring themes of care and nurturance.
• Bushwick Open StudiosminorGTM or Marketing PartnerAnnual community festival celebrating local artists with 200+ events across Bushwick venues. Carroll Hall has participated as exhibition venue for visual art displays.
• Drag Story Hour NYCminorGTM or Marketing PartnerNYC nonprofit producing storytelling and creative arts programs for children and teens presented by local drag artists. Carroll Hall is a proud sponsor of the 2023 benefit event.
• Museum of Broken Windows / NYCLUminorGTM or Marketing PartnerProject of the New York Civil Liberties Union exploring alternatives to policing. Carroll Hall was a proud sponsor of the '29 Million Dreams' pop-up art and performance exhibition.
• Brooklyn Community ServicesminorOthersLocal nonprofit providing resources and opportunities for Brooklyn residents. Carroll Hall organized winter clothing donation drive with all proceeds going to BCS.
• Kijana Library/Media CenterminorOthersEducational initiative building schools in Kenya. Carroll Hall hosted the library and media center fundraiser event in September 2022.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Brooklyn Winery: Multi-space Brooklyn venue hosting weddings, corporate events, and private parties with full bar service. Competitor for mid-sized weddings and corporate events in the same Brooklyn neighborhood.
• The Foundry: Long Island City event venue with industrial-alternative aesthetic for weddings and corporate events. Comparable in scale and positioning, though in a different borough; competes for NYC-wide event clients.
• The Green Building: Brooklyn event venue in a converted industrial building offering weddings and corporate events with comparable capacity. Similar adaptive-reuse positioning and pricing tier in the Brooklyn market.
• The Liberty Warehouse: Brooklyn waterfront event venue specializing in weddings and corporate events with comparable indoor-outdoor flow and 100-300 guest capacity. Direct competitor for the same wedding and corporate client base in Brooklyn.
• 501 Union: Industrial-chic Brooklyn wedding and event venue with similar pricing tier and indoor-outdoor layout. Directly competes for the same wedding couple and corporate event market in Brooklyn.
• Weylin: Williamsburg event venue with similar antique-industrial aesthetic and capacity for weddings and corporate events. Direct competitor targeting Brooklyn-based wedding couples and corporate clients.
• 99 Scott: Bushwick/Williamsburg event venue space for weddings, corporate events, and creative productions. Direct competitor in Brooklyn event venue market with similar industrial aesthetic.

Others

• Brooklyn Botanic Garden: Adjacent institution operating a curated botanical garden with a vibrant event rental program for weddings and corporate events. Shares the botanical garden positioning but Carroll Hall is a private venue while BBG is a public institution.

Broad incumbents

• Wythe Hotel: Williamsburg boutique hotel with event spaces for weddings, corporate events, and film/photo shoots. Offers similar indoor-outdoor venue functionality as part of a broader lodging and hospitality portfolio.

Regional players

• Industry City: Brooklyn waterfront complex hosting weddings, corporate events, and film/photo shoots across multiple indoor-outdoor spaces. Comparable peer in Brooklyn event venue market with broader event programming.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/carroll-hall

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Carroll Hall