Carrosserie-Plus

What Carrosserie-Plus does

Carrosserie-Plus is a Belgian automotive bodywork and collision-repair brand operating as part of Ghistelinck Automotive, a privately held diversified automotive group that has distributed Mercedes-Benz vehicles since 1950. The company provides collision repair, dent removal, paint and refinishing, chassis straightening, windshield replacement and repair, interior restoration, and full classic-car restoration services across multiple physical locations in Flanders (Waregem, Deerlijk, Deinze, Eke-Nazareth, Lochristi, Lievegem), with additional reach into Northern France. It serves individual vehicle owners as the primary customer segment, complemented by corporate fleet clients, and is recognized by a broad panel of Belgian insurers (Allianz, AXA, Belfius, DVV, AG Insurance, KBC, Ethias, Fidea, NN Belgium) for direct billing, which materially reduces customer friction.

The underlying technology combines traditional bodywork methods with SMART Repair (Small to Medium Area Repair Techniques), including the proprietary Smart-box mobile repair unit, paintless dent removal, Irus Mix automated color-matching, electronic chassis measurement to millimeter precision, conveyor-belt repair line, electronic diagnostic boxes, and Protech protective coatings. A dedicated Mercedes-Benz Repair & Reconnect certification enables repair of underlying electronic damage in modern vehicles, and a specialized oldtimer restoration practice handles premium classic Mercedes-Benz projects. The Wondercar sub-brand operates as a collision-repair extension integrated with the MIG Motors dealer concept.

The business model is professional-services based with quote-driven pricing; spot repairs are anchored around €75 ex-VAT while full collision and restoration work is priced per project. The go-to-market relies on insurance-company referrals as the dominant customer-acquisition channel, supplemented by direct-to-consumer quote requests, a bilingual Dutch/French website, and project showcase content. Carrosserie-Plus has pursued an active roll-up strategy, acquiring Carrosserie Martens (May 2023), Carrosserie Boone (December 2023), Carrosserie Verhoye (February 2024), and Carrosserie Eeckhout (April 2024, €5.8M revenue, 31 employees), while expanding services within the Ghistelinck Automotive parent group that also operates Mercedes-Benz showrooms and MIG Motors dealerships.

Name

Carrosserie-Plus

Legal name

Ghistelinck

Website

https://carrosserie-plus.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Carrosserie-Plus is a Belgian automotive bodywork and collision-repair brand under Ghistelinck Automotive, operating six locations across Flanders and Northern France. It serves individual vehicle owners and corporate fleets with collision repair, SMART Repair, and classic-car restoration, primarily via direct billing with Belgian insurers.

Ownership category

akta.pro rank

Product category

Automotive Body Repair Services

NAICS

Automotive Body, Paint, and Interior Repair and Maintenance (811121), Automotive Body, Paint, Interior, and Glass Repair (81112), General Automotive Repair (811111), All Other Automotive Repair and Maintenance (811198)

SIC

Services-Automotive Repair, Services & Parking (7500), Services-Miscellaneous Repair Services (7600)

akta.pro primary industry

Auto Body Collision Repair (Cars & Light Trucks) (TLAKAEAA)

akta.pro secondary industries

Bumper, Panel & Plastic Repair (Composite/Trim) (TLAKAEAG), Body Shop Mechanical & Suspension Repair (Post-Collision) (TLAKAEAH), General Automotive Repair & Maintenance (TLAKAAAA)

Keywords

• Automotive body repair
• Collision repair services
• Smart repair techniques
• Classic car restoration
• Paintless dent removal

Headquarters

HQ city

Waregem

HQ country

Belgium

HQ region

Europe

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Auto body repair services: Core revenue stream from collision repair, dent removal, repainting, and restoration services for all vehicle brands
2. SMART Repair services: Quick local repairs including spot repair, glass repair, interior repair, wheel repair at competitive prices
3. Oldtimer restoration: Specialized restoration services for classic Mercedes-Benz vehicles and other vintage cars

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Carrosserie-Plus is a Belgian multi-brand automotive bodywork and collision repair company operating six physical locations across Flanders under the Ghistelinck Automotive group. It delivers traditional body repair, painting and respraying, chassis straightening, windshield and interior repair, Mercedes-Benz certified Repair and Reconnect, and full classic-car (oldtimer) restoration, alongside quick-fix SMART Repair services (spot repair, paintless dent removal, glass repair, wheel and upholstery repair, polishing) with replacement vehicles provided during repairs.

Product overview

Carrosserie-Plus is a Belgian automotive bodywork and collision repair company operating as part of Ghistelinck Automotive group. The company offers a unified portfolio of body repair services centered around two main pillars: (1) Main Services including traditional body repairs, painting/respraying, straightening and measuring, windshield replacement, interior repair, Mercedes-Benz certified Repair and Reconnect, and classic car restoration; and (2) SMART Repair services providing quick local repairs for small to medium damage including spot repair, paintless dent removal, windshield repair, upholstery repair, wheel rim repair, and polishing. The company also provides complementary replacement vehicle services during repair periods. Carrosserie-Plus has expanded through multiple acquisitions (Martens, Boone, Verhoye, Eeckhout) and operates multiple locations under both Carrosserie-Plus and Wondercar brands.

Differentiator

Problem solved

Functional benefit

Products and services

• Main Bodywork Services Comprehensive bodywork and collision repair services for all vehicle brands including parts assembly, painting and respraying, chassis straightening with electronic measuring, windshield replacement, interior repair, Mercedes-Benz Repair and Reconnect, and classic car restoration. For private car owners and fleet operators across Belgium.
• SMART Repair Services Quick, localized repair services for small to medium area damage, including mobile Smart-box on-site repairs, exact-color Spotrepair, paintless dent removal, windshield chip and crack repair, upholstery renewal, wheel rim straightening and refinishing, and car polishing. Aimed at private vehicle owners seeking fast, cost-effective fixes with average spot repair around €75 excl. VAT.
• Classic Car (Oldtimer) Restoration Full A-to-Z restoration service for classic Mercedes-Benz vehicles and other vintage cars, including thorough inventory, original specification verification, parts sourcing, complete body, engine, drivetrain and interior restoration, finished with Protech protective coating. Targeted at classic-car owners and collectors.
• Replacement Vehicle Service (Vervangwagen) Replacement vehicle provided to customers during the repair period. Free for insured customers via recognized insurer partners (direct billing) or available as a paid add-on; duration typically 2-10 days depending on insurer. For private car owners and fleet operators needing mobility continuity.
• Repair and Reconnect (Mercedes-Benz certified) Mercedes-Benz certified repair program that addresses both visible body damage and underlying electronic damage (including Active Brake Assist and other safety systems) using specialized equipment and original parts. Targeted at Mercedes-Benz owners needing brand-standard collision repair.
• Smart-box Mobile Repair Unit Mobile repair service that brings SMART Repair capabilities to the customer's location for quick local treatment of small to medium area damage. For private vehicle owners and fleet operators needing on-site convenience.
• Mercedes-Benz 190 SL Restoration Full highest-quality restoration of the Mercedes-Benz 190 SL classic roadster, covering inventory and original specification verification, parts sourcing, and complete body and mechanical restoration. For classic-car collectors and owners of vintage Mercedes-Benz vehicles.
• Mercedes-Benz Pagode (W128) Restoration Complete disassembly-to-reassembly restoration of the Mercedes-Benz Pagode (W128) classic coupe, including body, engine, drivetrain, and interior work, finalized with Protech protective coating. For vintage Mercedes-Benz owners and collectors.
• Mercedes-Benz CL 600 Restoration Full restoration of a Mercedes-Benz CL 600 V12 coupe, covering interior repair, bodywork respray, and engine revision. For owners of high-end classic Mercedes-Benz vehicles.

Quantifiable outcome

• In 50% of cases, damaged windshields can be repaired instead of replaced
• +1 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature8 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Allianz (AGF)coreOthersMajor Belgian insurance company recognizing Carrosserie-Plus for direct customer referrals and billing
• AXAcoreOthersMajor Belgian insurance company recognizing Carrosserie-Plus for direct customer referrals and billing
• Belfius InsurancecoreOthersMajor Belgian insurance company recognizing Carrosserie-Plus for direct customer referrals and billing
• DVVcoreOthersBelgian insurance company recognizing Carrosserie-Plus for direct customer referrals and billing
• AG InsurancecoreOthersMajor Belgian insurance company recognizing Carrosserie-Plus for direct customer referrals and billing
• KBCcoreOthersMajor Belgian insurance company recognizing Carrosserie-Plus for direct customer referrals and billing
• EthiascoreOthersMajor Belgian insurance company recognizing Carrosserie-Plus for direct customer referrals and billing
• FideacoreOthersBelgian insurance company recognizing Carrosserie-Plus for direct customer referrals and billing
• NN Belgium - AssurancescoreOthersBelgian insurance company recognizing Carrosserie-Plus for direct customer referrals and billing
• Wondercar and WonderservicecoreStrategic or Co-development PartnerInitiated Wonder Robot in 2022, a road safety superhero project for children aged 0-12 years. Partnered for distribution of 52,000 free safety vests to improve road safety visibility for children.
• Protech WaregemminorStrategic or Co-development PartnerPartner for Protech protective treatment applied to restored vehicles, providing dirt and water repellent coating with deep shine finish
• Photo By_F.R.EminorOthersPhotography partner for capturing restored vehicle projects

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Maaco: Largest franchised auto body and paint chain in North America with hundreds of locations focused on collision repair and paint services. Comparable multi-site body shop franchise network with standardized service menus.
• Fix Auto: Global network of collision repair body shops operating under a franchise/affiliate model with insurer direct-billing partnerships and OEM relationships. Most directly comparable to Carrosserie-Plus's multi-location, insurance-recognized body repair model.
• CARSTAR Auto Body Repair Experts: North American network of independently owned collision repair shops with insurer DRP relationships, OEM certifications and standardized processes. Closely mirrors Carrosserie-Plus's multi-site, insurance-routed body repair operating model.
• Service King Collision: US multi-site collision repair chain focused on insurance-routed body work with standardized operating procedures. Comparable in business model and insurer-channel reliance to Carrosserie-Plus.

Broad incumbents

• Carglass / Belron: Global automotive glass repair and replacement leader with growing body repair footprint in some markets; recognized by European insurers for direct billing. Operates the Belgian Carglass business overlapping with Carrosserie-Plus's glass repair service line.
• Norauto: Large European automotive service and repair chain offering maintenance, tires and bodywork across France, Belgium and other markets. Broader incumbent with overlapping body repair services and Belgium presence.

Others

• AD (Auto Distribution) Belgium: Belgian automotive parts distributor and garage network that supplies body shops and provides affiliated garage services. Adjacent ecosystem participant feeding parts and services into Belgium's body repair market where Carrosserie-Plus operates.

Regional players

• Speedy (France): Large French automotive service and repair chain with multi-brand bodywork offerings. Regional peer operating in adjacent geography (Northern France) where Carrosserie-Plus already extends service.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Customer concentration

• LinkedInlinkedin.com/company/carrosserie-plus

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Carrosserie-Plus