Carstore AS

What Carstore AS does

Carstore AS is a Norwegian used car retailer headquartered in Skjetten, Viken, operating three physical showrooms (Kristiansand, Stavanger/Sandnes, Jessheim) under the Carstore, Carstore Outlet, and Carstore Auction brands. The company sells quality-checked used vehicles from brands such as BMW, BYD, MG, Volvo, and Skoda at price points ranging from approximately 129,000 kr to 949,000 kr, supported by an online inventory platform (car-store.no) and a dedicated B2B auction marketplace (carstore.eu/auction/no) that has cumulatively sold over 17,000 vehicles.

Carstore is wholly owned by Hedin Mobility Group, a Swedish mobility conglomerate operating 260+ dealers across 13 countries with 7,500+ employees, and operates under Hedin Automotive alongside affiliated Bavaria and Porsche Centers in Norway. Revenue is generated primarily through used vehicle sales (one-time transactions), with complementary streams from financing commissions via DNB and Santander (up to 100% LTV, up to 10-year terms), insurance referral fees through If (one month of full coverage included), and recurring warranty and service agreements via Fragus Complete. Vehicles are delivered with a minimum 3–12 month warranty and at least six months until the next EU inspection.

The go-to-market is sales-led and hybrid: customers browse inventory online, submit inquiries, and are contacted by sales staff, with physical showroom visits, B2B auction bidding, and home delivery across Norway as additional channels. The operating model is a traditional dealership format augmented by a content/inventory website; the company has no proprietary technology platform, no disclosed AI capabilities, no APIs, and no app, and its legal entity in Norway lists only 8 employees, suggesting core operational staffing is housed at the parent-group level.

Name

Carstore AS

Legal name

Carstore AS

Website

https://car-store.no

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Carstore AS is a Norwegian used car retailer operating three showrooms and a B2B auction platform, selling quality-checked vehicles across multiple brands to individual consumers and businesses. It is wholly owned by Hedin Mobility Group and bundles financing, insurance, warranty, and service around each sale.

Ownership category

akta.pro rank

Headquarters

HQ city

Skjetten

HQ country

Norway

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Used Vehicle Sales: Primary revenue from selling quality-checked used cars to individual consumers and businesses. Cars span various brands (BMW, BYD, MG, Volvo, etc.) and price points from approximately 129,000 kr to 949,000 kr.
2. Financing Services: Carstore facilitates vehicle financing through partnerships with DNB and Santander, offering up to 100% financing with terms up to 10 years. Revenue generated through financing arrangements and potentially commissions.
3. Insurance Services: Provides insurance solutions through partnership with If (one of Norway's largest insurers). All cars come with one month of full insurance included, with extended coverage available.
4. Service and Maintenance: Offers service agreements, warranty packages (Fragus Complete), and maintenance services. Also provides tires and service for complete ownership solutions.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Carstore AS is a Norwegian used car retailer that sells quality-checked pre-owned vehicles from multiple brands (BMW, BYD, MG, Volvo, Skoda, etc.) through physical showrooms in Kristiansand, Stavanger/Sandnes, and Jessheim, plus an online platform. The company bundles each sale with integrated financing (through DNB and Santander), one month of full insurance (through If), warranty packages, trade-in/swap services, and optional home delivery across Norway. It also operates Carstore Auction, a dedicated B2B bidding platform for commercial vehicle procurement.

Product overview

Carstore AS operates a multi-channel used car retail platform consisting of three main offerings: the core Carstore online marketplace for purchasing used vehicles with integrated financing, insurance, warranty, and service options; Carstore Auction serving business customers with a bidding platform for commercial vehicle procurement; and Carstore Outlet providing discounted used cars at outlet prices. The platform is part of Hedin Mobility Group and offers vehicles across various brands including BMW, MG, BYD, Volvo, and others.

Differentiator

Problem solved

Functional benefit

Brands

• Carstore Auction: Auction platform for business customers offering vehicles for bidding
• Carstore Outlet
• Carstore Care

Products and services

• Carstore (Used Car Retail Platform)
• Carstore Outlet
• Carstore Auction
• Carstore Financing (via DNB and Santander)
• Carstore Insurance (via If)
• Carstore Warranty Agreement (Fragus Complete)
• Carstore Service Agreement
• Carstore Care
• Home Delivery Service
• Sell Your Car / Trade-In

Quantifiable outcome

• All vehicles delivered with minimum 3-12 month warranty and minimum 6 months until next EU inspection
• +2 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Hedin Mobility GroupcoreOthersParent company and one of Europe's largest mobility providers. Carstore is part of Hedin Automotive which operates under Hedin Mobility Group with 260+ dealers in 13 countries and 7,500+ employees.
• Hedin AutomotivecoreOthersParent organization including 12 Bavaria dealers, 3-4 Porsche Centers, and Carstore locations in Stavanger, Kristiansand, and Lillestrøm. Provides shared services, infrastructure, and brand backing.
• If InsurancecoreChannel Partner/ Reseller/ DistributorOne of Norway's largest insurance providers. All Carstore vehicles include one month of full insurance coverage. Extended insurance solutions offered through this partnership.
• WhistleBminorImplementation/ SI/ Consulting PartnerExternal whistleblower service provider ensuring anonymous and secure reporting of concerns. Provides encrypted communication platform separate from company IT infrastructure.
• FragusminorChannel Partner/ Reseller/ DistributorWarranty provider offering Complete warranty packages for vehicles. Cars delivered with 12-month Fragus Complete warranty included.
• NAF (Norges Automobil-Forbund)minorChannel Partner/ Reseller/ DistributorNorwegian Automobile Association. Cars delivered with NAF test certification confirming vehicle condition.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Finn.no: Norway's dominant general online marketplace with a large motor vehicle classifieds vertical. Indirect competitor for used-car demand, used as a primary lead-generation channel for many Norwegian dealers.
• Hedin Mobility Group: Parent conglomerate operating 260+ dealers across 13 European countries including Bavaria, Porsche Center, and Carstore. The overarching group defines Carstore's brand, inventory access and capital allocation.
• Bavaria Bil (Hedin Automotive): Sister company under Hedin Automotive in Norway, operating BMW/MINI dealerships and used-car sales. Adjacent competitor and internal benchmark given shared group ownership and overlapping customer base.

Direct peers

• Auto-Huset: Norwegian multi-brand used-car retailer with showrooms and an online inventory. Directly comparable in scale, geography and value proposition to Carstore's retail showrooms.
• Bilia: Nordic automotive retailer group operating new and used car sales plus service across Sweden, Norway, Denmark and Germany. Comparable multi-brand retail footprint, service/warranty attach, and Norwegian presence.
• Sulland Bil: Norwegian automotive dealer group selling new and used cars across multiple brands with in-house financing and service. Comparable multi-brand used car retailer competing in the same Norwegian geography.
• Auto1 Group: Pan-European B2B/B2C used-car platform combining a dealer auction (Auto1.com) with a retail brand (Autohero). Closest direct comparable to Carstore's hybrid retail-plus-auction model with financing, warranty and delivery.
• CarNext: Stellantis-owned multi-brand used-car platform operating across Europe with online purchase, financing and home delivery. Directly comparable to Carstore's multi-brand retail + online funnel.
• Møller Mobility Group (Møller Bil): One of Norway's largest automotive dealer groups, retailing new and used vehicles plus service. Directly competes with Carstore for Norwegian used-car buyers and serves the same financing/insurance ecosystem.

Regional players

• Mobile.de: Germany's largest online used-car marketplace with strong Nordic dealer traffic. Comparable marketplace model to the Carstore Auction B2B platform from a different geographic anchor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Carstoresandnesstavanger
• LinkedInlinkedin.com/company/carstore-as

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Carstore AS