CARTS

Name

CARTS

Legal name

Corporation For Automated Road Transportation Safety

Website

https://cartsmobility.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Autonomous Transit Consulting

NAICS

Support Activities for Road Transportation (4884)

SIC

Transportation Services (4700)

akta.pro primary industry

Ride-Hailing / On-Demand Mobility for Business (Managed Ground Transport) (TLABALAF)

Keywords

• Autonomous transit deployment
• Smart mobility research
• Transit consulting services
• Urban mobility innovation
• AV policy advisory

Headquarters

HQ city

Trenton

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Others

Revenue model

1. Government Grants and Contracts: CARTS operates as a 501C3 nonprofit organization that receives funding through government contracts and grants for research and deployment of autonomous mobility solutions. The Trenton MOVES project involves procurement through NJDOT and support from the Office of Governor Phil Murphy.
2. Research and Technical Assistance: CARTS provides technical assistance, feasibility studies, community engagement, operations research, trip simulation, and technical support for autonomous vehicle deployment projects.
3. Event Sponsorships and Partnerships: The annual Princeton SmartDrivingCars Summit generates sponsorship revenue from technology companies including Nvidia, Mobileye, Beep, and others in the autonomous vehicle ecosystem.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

CARTS is a nonprofit think tank that initiates, designs, facilitates, and scales community-centered deployment of autonomous urban mobility technologies for public good. Its flagship offering is Trenton MOVES, an on-demand autonomous vehicle-based urban transit system deploying 100 AVs and 50 neighborhood kiosks to serve 90,000 residents of Trenton, NJ. The organization also provides MOVES Deployment Framework consulting, Autonomous Transit Network feasibility studies for other cities, NHTSA ADAS crash data analysis, economic analysis tools, and convenes the annual Princeton SmartDrivingCars Summit.

Product overview

CARTS (Corporation For Automated Road Transportation Safety) is a nonprofit think tank offering a portfolio of autonomous mobility solutions centered on the Trenton MOVES project — the first autonomous vehicle-based urban transit system in America. The core offering combines the Trenton MOVES autonomous transit system with supporting services including the annual Princeton SmartDrivingCars Summit for industry convening, MOVES Deployment Framework consulting services, Autonomous Transit Network (ATN) market studies for other cities, modular kiosk designs for community mobility hubs, and NHTSA ADAS crash data analysis tools. Together, these products form an integrated ecosystem for planning, deploying, and analyzing city-wide autonomous transit systems.

Differentiator

Problem solved

Functional benefit

Products and services

• Trenton MOVES Autonomous vehicle-based urban transit system providing safe, equitable, affordable, and sustainable high-quality mobility through 100 autonomous vehicles serving 90,000 residents of Trenton, NJ. The on-demand transit system serves traditionally underserved neighborhoods and includes 50 neighborhood kiosks. Developed by the City of Trenton, NJDOT, Office of Governor Phil Murphy, and Princeton University with technical assistance from CARTS.
• Princeton SmartDrivingCars Summit Annual conference convening global leaders from industry, academia, public sector, and local communities to facilitate scalable deployment of autonomous mobility of people and goods for safer streets, stronger communities, and more opportunities.
• MOVES Deployment Framework A framework for the deployment of safe, equitable, affordable, sustainable, high-quality Autonomous Transit Network (ATN) systems, providing operational design domain consultation, feasibility studies, community engagement, operations research, trip simulation, and technical support to government and municipal clients.
• Autonomous Transit Network (ATN) Studies Studies analyzing Total Addressable Market (TAM) for city-wide deployment of autonomous transit networks in cities like Jacksonville, FL and Tallahassee, FL, interconnecting quarter-square-mile neighborhoods as extensions to existing transit infrastructure.

Quantifiable outcome

• Deployment of 100 Autonomous Vehicles serving 90,000 Trenton residents
• +3 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

18 partnerships are on record, tiered strategic, core and supporting.

• CoMotion MIAMI 2025strategicGTM or Marketing Partner · 28 April 2025CARTS partnered with CoMotion MIAMI 2025 to contribute to discussions on integration of autonomy into urban networks, breaking down regulatory barriers, and unlocking public-private collaborative opportunities.
• City of TrentoncoreStrategic or Co-development Partner · 6 December 2021City of Trenton is the lead municipal partner for Trenton MOVES, the 1st Autonomous Vehicle Based Urban Transit System in America. CARTS provides technical assistance while the City leads deployment of 100 AVs serving 90,000 residents.
• NJDOT (New Jersey Department of Transportation)coreStrategic or Co-development Partner · 6 December 2021NJDOT Commissioner Diane Gutierrez-Scaccetti serves as 19th Commissioner and key partner. NJDOT issued the RFEI for Trenton MOVES and provides state-level transit coordination and procurement.
• Office of Governor Phil MurphycoreStrategic or Co-development Partner · 6 December 2021Governor Phil Murphy announced Trenton MOVES as a flagship initiative to provide safe, equitable, affordable, and sustainable high-quality mobility through autonomous vehicles.
• Princeton UniversitycoreStrategic or Co-development PartnerPrinceton University provides academic leadership through Professor Alain Kornhauser (Faculty Chair of Princeton Autonomous Vehicle Engineering) and hosts the annual Princeton SmartDrivingCars Summit. CARTS is closely affiliated with Princeton's Operations Research and Financial Engineering Department.
• NvidiasupportingTechnology or IntegrationNvidia DRIVE sponsored the 2022 Princeton SmartDrivingCars Summit and provides computing technology for autonomous vehicle development.
• MobileyesupportingTechnology or IntegrationMobileye (Intel subsidiary) co-sponsored the pre-summit reception at the 2022 Princeton SmartDrivingCars Summit and contributes VP of Mobility-as-a-Service Johann Jungwirth as a speaker.
• Beep Inc.supportingTechnology or IntegrationBeep Inc. sponsored the pre-summit welcoming reception at the 2022 Princeton SmartDrivingCars Summit. Beep provides autonomous shuttle technology and is a key player in the AV ecosystem.
• Knight FoundationsupportingGTM or Marketing PartnerCARTS was quoted by the Knight Foundation on topics of community and autonomy in urban autonomous vehicle deployment.
• PAVE (Partners for Automated Vehicle Education)supportingGTM or Marketing PartnerPAVE featured Trenton MOVES in a virtual panel highlighting AVs in use for public good, serving traditionally underserved communities.
• Velodyne LidarsupportingTechnology or IntegrationVP of Government Affairs Christina Aizcorbe participated as a discussant at the 2022 Princeton SmartDrivingCars Summit.
• May MobilitysupportingTechnology or IntegrationCEO Edwin Olson and Director of Policy and Advocacy Daisy Wall participated as speakers at the 2022 Princeton SmartDrivingCars Summit.
• CruisesupportingTechnology or IntegrationSenior Government Affairs Manager Carter Stern and Co-Head of Transportation Henry Greenidge participated at the 2022 Princeton SmartDrivingCars Summit. CARTS attended GM Cruise's Origin vehicle East Coast debut in Washington, DC.
• ViasupportingTechnology or IntegrationAutonomous Mobility Lead Meghan Grela participated at the 2022 Princeton SmartDrivingCars Summit discussing ride sharing as key to success.
• CCAT (Center for Connected and Automated Transportation)supportingStrategic or Co-development PartnerCARTS Executive Director Jerry He spoke at CCAT's 2024 Global Symposium on Mobility Innovation, participating in the Transportation Accessibility panel discussion.
• ITNAmericasupportingStrategic or Co-development PartnerFounder and President Katherine Freund participated at the 2022 Summit discussing lessons learned to properly serve mobility aspirations and needs of seniors.
• National Federation of the BlindsupportingStrategic or Co-development PartnerExecutive Director Anil Lewis of Blindness Initiatives participated at the 2022 Summit discussing lessons learned to properly address accessibility challenges.
• Insurance Council of New Jersey (ICNJ)supportingGTM or Marketing PartnerPresident Christine O'Brien co-created the Princeton SmartDrivingCars Summits and participated as a speaker.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• May Mobility: AV shuttle developer operating on-demand autonomous transit services in multiple U.S. cities; directly comparable in deploying AV-based urban mobility and a CARTS Summit speaker.
• Beep Inc. AV shuttle operator deploying autonomous shuttles in communities and a CARTS SmartDrivingCars Summit participant; directly comparable as a deployer/operator of AV-based urban transit programs.
• Optimus Ride: Autonomous mobility company focused on AV shuttle deployments in planned communities and urban settings; directly comparable deployment-oriented peer to CARTS' MOVES initiative.
• EasyMile: European-based autonomous shuttle provider operating driverless shuttles at customer sites; directly comparable for AV shuttle deployment and operations in urban settings.

Broad incumbents

• Cruise: GM's autonomous vehicle subsidiary (operations largely suspended in late 2023/2024) historically a major urban AV deployment competitor and a CARTS Summit participant; relevant as a broad AV deployment peer.
• Via Transportation: On-demand shared ride and transit platform powering microtransit and paratransit services for cities and agencies; broader incumbent in the on-demand managed ground transport category where CARTS operates, and a CARTS Summit participant.
• Aurora Innovation: Autonomous driving technology company developing the Aurora Driver for passenger and freight applications; broad incumbent peer operating in the same AV technology and deployment space.
• Mobileye: Intel-owned AV technology supplier providing the self-driving stack used in many AV shuttle deployments; broader incumbent AV technology peer and CARTS SmartDrivingCars Summit sponsor.
• Waymo: Alphabet-owned autonomous mobility service operating commercial robotaxi deployments in multiple U.S. cities; broad incumbent in autonomous urban passenger mobility adjacent to CARTS' mission.

Others

• Partners for Automated Vehicle Education (PAVE): Nonprofit coalition educating the public and policymakers on AVs; mission-aligned nonprofit peer in the AV policy/education space and a CARTS panel partner that featured Trenton MOVES for public-good deployment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/cartsmobility

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CARTS