CARTS
- Company typePrivate
- Founded-
- HeadquartersTrenton, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
CARTS firmographics
Firmographics- Name
- CARTS
- Legal name
- Corporation For Automated Road Transportation Safety
- Website
- https://cartsmobility.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
CARTS industry classification
Industry- Product category
- Autonomous Transit Consulting
- NAICS
- Support Activities for Road Transportation (4884)
- SIC
- Transportation Services (4700)
- akta.pro primary industry
- Ride-Hailing / On-Demand Mobility for Business (Managed Ground Transport) (TLABALAF)
Keywords
Where CARTS is headquartered
LocationHeadquarters
- HQ city
- Trenton
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
CARTS business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Others
Revenue model
- Government Grants and Contracts: CARTS operates as a 501C3 nonprofit organization that receives funding through government contracts and grants for research and deployment of autonomous mobility solutions. The Trenton MOVES project involves procurement through NJDOT and support from the Office of Governor Phil Murphy.
- Research and Technical Assistance: CARTS provides technical assistance, feasibility studies, community engagement, operations research, trip simulation, and technical support for autonomous vehicle deployment projects.
- Event Sponsorships and Partnerships: The annual Princeton SmartDrivingCars Summit generates sponsorship revenue from technology companies including Nvidia, Mobileye, Beep, and others in the autonomous vehicle ecosystem.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
CARTS product offering
Product offeringCore offering
CARTS is a nonprofit think tank that initiates, designs, facilitates, and scales community-centered deployment of autonomous urban mobility technologies for public good. Its flagship offering is Trenton MOVES, an on-demand autonomous vehicle-based urban transit system deploying 100 AVs and 50 neighborhood kiosks to serve 90,000 residents of Trenton, NJ. The organization also provides MOVES Deployment Framework consulting, Autonomous Transit Network feasibility studies for other cities, NHTSA ADAS crash data analysis, economic analysis tools, and convenes the annual Princeton SmartDrivingCars Summit.
Product overview
CARTS (Corporation For Automated Road Transportation Safety) is a nonprofit think tank offering a portfolio of autonomous mobility solutions centered on the Trenton MOVES project — the first autonomous vehicle-based urban transit system in America. The core offering combines the Trenton MOVES autonomous transit system with supporting services including the annual Princeton SmartDrivingCars Summit for industry convening, MOVES Deployment Framework consulting services, Autonomous Transit Network (ATN) market studies for other cities, modular kiosk designs for community mobility hubs, and NHTSA ADAS crash data analysis tools. Together, these products form an integrated ecosystem for planning, deploying, and analyzing city-wide autonomous transit systems.
Differentiator
Problem solved
Functional benefit
Products and services
- Trenton MOVES Autonomous vehicle-based urban transit system providing safe, equitable, affordable, and sustainable high-quality mobility through 100 autonomous vehicles serving 90,000 residents of Trenton, NJ. The on-demand transit system serves traditionally underserved neighborhoods and includes 50 neighborhood kiosks. Developed by the City of Trenton, NJDOT, Office of Governor Phil Murphy, and Princeton University with technical assistance from CARTS.
- Princeton SmartDrivingCars Summit Annual conference convening global leaders from industry, academia, public sector, and local communities to facilitate scalable deployment of autonomous mobility of people and goods for safer streets, stronger communities, and more opportunities.
- MOVES Deployment Framework A framework for the deployment of safe, equitable, affordable, sustainable, high-quality Autonomous Transit Network (ATN) systems, providing operational design domain consultation, feasibility studies, community engagement, operations research, trip simulation, and technical support to government and municipal clients.
- Autonomous Transit Network (ATN) Studies Studies analyzing Total Addressable Market (TAM) for city-wide deployment of autonomous transit networks in cities like Jacksonville, FL and Tallahassee, FL, interconnecting quarter-square-mile neighborhoods as extensions to existing transit infrastructure.
Quantifiable outcome
- Deployment of 100 Autonomous Vehicles serving 90,000 Trenton residents
- +3 more outcomes
Companies that use CARTS
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
CARTS technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
CARTS partnerships and signals
Strategic signalPartnerships
18 partnerships are on record, tiered strategic, core and supporting.
- CoMotion MIAMI 2025strategicCARTS partnered with CoMotion MIAMI 2025 to contribute to discussions on integration of autonomy into urban networks, breaking down regulatory barriers, and unlocking public-private collaborative opportunities.
- City of TrentoncoreCity of Trenton is the lead municipal partner for Trenton MOVES, the 1st Autonomous Vehicle Based Urban Transit System in America. CARTS provides technical assistance while the City leads deployment of 100 AVs serving 90,000 residents.
- NJDOT (New Jersey Department of Transportation)coreNJDOT Commissioner Diane Gutierrez-Scaccetti serves as 19th Commissioner and key partner. NJDOT issued the RFEI for Trenton MOVES and provides state-level transit coordination and procurement.
- Office of Governor Phil MurphycoreGovernor Phil Murphy announced Trenton MOVES as a flagship initiative to provide safe, equitable, affordable, and sustainable high-quality mobility through autonomous vehicles.
- Princeton UniversitycorePrinceton University provides academic leadership through Professor Alain Kornhauser (Faculty Chair of Princeton Autonomous Vehicle Engineering) and hosts the annual Princeton SmartDrivingCars Summit. CARTS is closely affiliated with Princeton's Operations Research and Financial Engineering Department.
- NvidiasupportingNvidia DRIVE sponsored the 2022 Princeton SmartDrivingCars Summit and provides computing technology for autonomous vehicle development.
- MobileyesupportingMobileye (Intel subsidiary) co-sponsored the pre-summit reception at the 2022 Princeton SmartDrivingCars Summit and contributes VP of Mobility-as-a-Service Johann Jungwirth as a speaker.
- Beep Inc.supportingBeep Inc. sponsored the pre-summit welcoming reception at the 2022 Princeton SmartDrivingCars Summit. Beep provides autonomous shuttle technology and is a key player in the AV ecosystem.
- Knight FoundationsupportingCARTS was quoted by the Knight Foundation on topics of community and autonomy in urban autonomous vehicle deployment.
- PAVE (Partners for Automated Vehicle Education)supportingPAVE featured Trenton MOVES in a virtual panel highlighting AVs in use for public good, serving traditionally underserved communities.
- Velodyne LidarsupportingVP of Government Affairs Christina Aizcorbe participated as a discussant at the 2022 Princeton SmartDrivingCars Summit.
- May MobilitysupportingCEO Edwin Olson and Director of Policy and Advocacy Daisy Wall participated as speakers at the 2022 Princeton SmartDrivingCars Summit.
- CruisesupportingSenior Government Affairs Manager Carter Stern and Co-Head of Transportation Henry Greenidge participated at the 2022 Princeton SmartDrivingCars Summit. CARTS attended GM Cruise's Origin vehicle East Coast debut in Washington, DC.
- ViasupportingAutonomous Mobility Lead Meghan Grela participated at the 2022 Princeton SmartDrivingCars Summit discussing ride sharing as key to success.
- CCAT (Center for Connected and Automated Transportation)supportingCARTS Executive Director Jerry He spoke at CCAT's 2024 Global Symposium on Mobility Innovation, participating in the Transportation Accessibility panel discussion.
- ITNAmericasupportingFounder and President Katherine Freund participated at the 2022 Summit discussing lessons learned to properly serve mobility aspirations and needs of seniors.
- National Federation of the BlindsupportingExecutive Director Anil Lewis of Blindness Initiatives participated at the 2022 Summit discussing lessons learned to properly address accessibility challenges.
- Insurance Council of New Jersey (ICNJ)supportingPresident Christine O'Brien co-created the Princeton SmartDrivingCars Summits and participated as a speaker.
Scale indicators6 records
Recent moves7 records
Expansion highlights5 records
CARTS competitors and assessment
Company assessmentDirect peers
- May Mobility: AV shuttle developer operating on-demand autonomous transit services in multiple U.S. cities; directly comparable in deploying AV-based urban mobility and a CARTS Summit speaker.
- Beep Inc. AV shuttle operator deploying autonomous shuttles in communities and a CARTS SmartDrivingCars Summit participant; directly comparable as a deployer/operator of AV-based urban transit programs.
- Optimus Ride: Autonomous mobility company focused on AV shuttle deployments in planned communities and urban settings; directly comparable deployment-oriented peer to CARTS' MOVES initiative.
- EasyMile: European-based autonomous shuttle provider operating driverless shuttles at customer sites; directly comparable for AV shuttle deployment and operations in urban settings.
Broad incumbents
- Cruise: GM's autonomous vehicle subsidiary (operations largely suspended in late 2023/2024) historically a major urban AV deployment competitor and a CARTS Summit participant; relevant as a broad AV deployment peer.
- Via Transportation: On-demand shared ride and transit platform powering microtransit and paratransit services for cities and agencies; broader incumbent in the on-demand managed ground transport category where CARTS operates, and a CARTS Summit participant.
- Aurora Innovation: Autonomous driving technology company developing the Aurora Driver for passenger and freight applications; broad incumbent peer operating in the same AV technology and deployment space.
- Mobileye: Intel-owned AV technology supplier providing the self-driving stack used in many AV shuttle deployments; broader incumbent AV technology peer and CARTS SmartDrivingCars Summit sponsor.
- Waymo: Alphabet-owned autonomous mobility service operating commercial robotaxi deployments in multiple U.S. cities; broad incumbent in autonomous urban passenger mobility adjacent to CARTS' mission.
Others
- Partners for Automated Vehicle Education (PAVE): Nonprofit coalition educating the public and policymakers on AVs; mission-aligned nonprofit peer in the AV policy/education space and a CARTS panel partner that featured Trenton MOVES for public-good deployment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
CARTS social profiles
Digital presenceCARTS financial estimates
Financial estimateRevenue estimate
Valuation estimate
CARTS leadership team
Management profileNumber of profiles
Profiles1 record
CARTS funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CARTS M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CARTS
What does CARTS do?
CARTS is a nonprofit think tank that initiates, designs, facilitates, and scales community-centered deployment of autonomous urban mobility technologies for public good. Its flagship offering is Trenton MOVES, an on-demand autonomous vehicle-based urban transit system deploying 100 AVs and 50 neighborhood kiosks to serve 90,000 residents of Trenton, NJ. The organization also provides MOVES Deployment Framework consulting, Autonomous Transit Network feasibility studies for other cities, NHTSA ADAS crash data analysis, economic analysis tools, and convenes the annual Princeton SmartDrivingCars Summit.
Is CARTS a public or private company?
CARTS is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was CARTS founded?
CARTS was founded in -1. It employs 11 to 50 people.
Where is CARTS based?
CARTS is headquartered in Trenton, United States, in the North America region.
How does CARTS make money?
Three revenue lines are on record. Government Grants and Contracts are the primary driver. The others are research and Technical Assistance and event Sponsorships and Partnerships.
Who are CARTS's main competitors?
Direct peers on record are May Mobility, Beep Inc., Optimus Ride and EasyMile. Broad incumbents are Cruise, Via Transportation, Aurora Innovation, Mobileye and Waymo. Partners for Automated Vehicle Education (PAVE) is listed as an others.
Does CARTS have an API?
No public API is recorded for CARTS.
What industry is CARTS in?
CARTS's product category is Autonomous Transit Consulting. Its primary akta.pro industry code is TLABALAF, Ride-Hailing / On-Demand Mobility for Business (Managed Ground Transport). Its NAICS code is 4884 and its SIC code is 4700.