Casa Bianca

What Casa Bianca does

Casa Bianca Pizza Pie is a family-owned Italian restaurant operating a single brick-and-mortar location at 1650 Colorado Blvd in the Eagle Rock neighborhood of Los Angeles, California, situated between Glendale and Pasadena near the 134 Freeway. The restaurant's core offering is traditional Italian-American pizza, with the full menu extending to appetizers, side orders, salads, Italian-style sandwiches, beverages, wines, beers, desserts, à la carte items, and party trays for catering. The dining experience is walk-in based, with reservations accepted for parties of 6-10 and table seating cut off one hour before closing.

The business operates on a cash-only payment model with an ATM available on premises for customer convenience, and orders pickup online through a third-party platform integration with ChowNow. Operating hours are limited: Tuesday through Thursday from 4pm to 9pm, Friday and Saturday from 4pm to 11pm, and closed Sunday and Monday. Marketing is limited to organic social presence on Facebook and the company website (casabiancapizza.com), with no formal digital advertising or content programs detected.

The company is a privately held, bootstrapped family business with no disclosed parent company, institutional investors, or external capital structure. Founded as a family-owned operation (specific founding date not publicly disclosed), the company has been operating for multiple years and currently lists 48 employees — a figure that appears high for a single small-format restaurant with the noted limited operating hours and may reflect part-time staff and family participation. No management team, no public filings, and no certifications or compliance data are disclosed. Customer segments consist of local families and community residents in Eagle Rock/Glendale/Pasadena, as well as small party groups, with no enterprise or B2B accounts identified. The product portfolio is single-vertical: dine-in restaurant service with a minor catering line.

Name

Casa Bianca

Legal name

Casa Bianca Pizza Pie

Website

https://casabiancapizza.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Casa Bianca Pizza Pie is a family-owned Italian restaurant operating a single location in Eagle Rock, Los Angeles, serving traditional Italian-American pizza and family-style cuisine to local families and community residents.

Ownership category

akta.pro rank

Product category

Italian Restaurant

NAICS

Full-Service Restaurants (722511)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Family-Style Restaurants (THAFACAC)

akta.pro secondary industries

Pizza Fast Casual (THAFABAB), Special Occasion & Destination Restaurants (THAFACAK)

Keywords

• Italian restaurant
• Pizza dining
• Family-style dining
• Italian cuisine
• Casual dining restaurant

Headquarters

HQ city

Newport News, Virginia

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Dine-in Food and Beverage Sales: Revenue from serving food and beverages to dine-in customers at the restaurant location. Menu includes appetizers, salads, sandwiches, pizza, beverages, wines, beers, and desserts. Additional revenue from party tray catering orders.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Casa Bianca Pizza Pie operates a single-location, family-owned Italian restaurant in Eagle Rock, Los Angeles, serving traditional Italian-American cuisine for dine-in customers, with pizza as the signature offering complemented by appetizers, salads, sandwiches, beverages, wines, beers, desserts, and party trays for catering. The restaurant accepts reservations for parties of 6-10, runs a cash-only payment policy with an on-site ATM, and supports pickup orders through the third-party ChowNow online ordering platform.

Product overview

Casa Bianca Pizza Pie is a family Italian restaurant offering a single-location dining experience specializing in pizza and traditional Italian cuisine. The product portfolio consists of pizza as the core offering, complemented by appetizers, salads, sandwiches, beverages, wines, beers, desserts, and party trays for catering. The restaurant also provides online ordering through a third-party platform and dine-in service.

Differentiator

Problem solved

Functional benefit

Products and services

• Pizza Traditional Italian pizza served as the signature item on the Casa Bianca menu; available for dine-in at the Eagle Rock restaurant and for pickup orders via ChowNow.
• Appetizers and Side Orders Starter dishes and side accompaniments served as part of the dine-in menu at Casa Bianca Pizza Pie.
• Salads Fresh salad selections offered on the Casa Bianca dine-in menu.
• Sandwiches Italian-style sandwiches served as part of the dine-in and pickup menu.
• Beverages Soft drinks and non-alcoholic beverages served at the restaurant.
• Wines Wine selection available to accompany dine-in meals at Casa Bianca.
• Beers Beer selection available to accompany dine-in meals at Casa Bianca.
• Desserts Sweet dessert items available on the Casa Bianca menu.
• Party Trays Catering trays of food for events and gatherings, offered as off-premise catering by Casa Bianca Pizza Pie.
• A La Carte Menu Individual menu items available for separate purchase on the a la carte menu.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights2 records

Broad incumbents

• Buca di Beppo: Italian-American family-style chain emphasizing large-party dining; comparable in family-style positioning and party/group orientation that Casa Bianca also targets.
• Il Fornaio: Multi-unit Italian full-service restaurant chain operating in California; relevant comparable for benchmark unit economics, menu breadth, and Italian family dining positioning.

Direct peers

• Pizzeria Mozza: Los Angeles landmark Italian pizzeria from Nancy Silverton, also a single dominant-location full-service Italian pizza concept; directly comparable in cuisine, dine-in model, and LA market presence.
• Joe's Pizza: Iconic NYC single-origin pizzeria with a tight menu and neighborhood loyalty; comparable in scale and brand-building via a single signature product.
• Osteria Mozza: Italian fine-casual concept in LA from the same Mozza group; comparable full-service Italian dining experience focused on the same neighborhood clientele as Casa Bianca.
• Totonno's Pizza: Family-owned NYC pizzeria of similar vintage operating a single neighborhood location with a focused pizza menu; highly comparable in operating philosophy and scale.
• Pizzeria Bianco: Single-location artisanal pizza destination run by Chris Bianco; very similar operating model — family-run, cash-friendly, lines out the door, regional following — making it a clean comparable for Casa Bianca.
• Roberta's Pizza: Independent, neighborhood-anchored wood-fired pizza restaurant with online ordering and a cult local following; comparable in operating profile and audience overlap.

Regional players

• Felix Trattoria: Italian restaurant in Venice, CA from Evan Funke; comparable full-service Italian offering competing for the same LA Italian diners Casa Bianca targets.

Others

• ChowNow: Direct online-ordering infrastructure partner already integrated with Casa Bianca; relevant ecosystem peer for understanding its digital ordering economics and growth optionality.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/CasaBiancaPizza
• LinkedInlinkedin.com/company/casa-bianca

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Casa Bianca