CASA DA ROÇA

What CASA DA ROÇA does

Casa da Roça is a privately held Brazilian agricultural and livestock supply retailer headquartered in Marabá, Pará state, operating under the tagline 'A Casa do Homem do Campo' (The House of the Rural Man). The company sells a multi-category assortment of third-party branded products — including veterinary medications, agricultural chemicals and insecticides, fencing wire, STIHL power equipment, Tramontina hand tools, pet food, and farming inputs — through 11 physical retail stores distributed across southeastern Pará municipalities. Its customer base consists of farmers, livestock producers, and rural workers in a fragmented, long-tail SMB segment.

The business model is direct-to-consumer retail: customers purchase in-store or place orders via phone, with no e-commerce or mobile app channel disclosed. Pricing is not publicly listed, and there is no proprietary technology stack, digital platform, or data infrastructure underlying operations. The company has held supplier relationships with major agricultural brands (STIHL, Bayer, Zoetis, Ouro Fino, Biogénesis Bagó, Virbac, Jacto, Belgo Bekaert Arames, Tramontina, Prentiss, and Merial) for over 15 years, positioning itself as a comprehensive 'one-stop shop' for the rural Pará market.

Casa da Roça engages in community-based marketing through cattle auctions, educational seminars on animal health, and local civic events, and maintains a Facebook presence (facebook.com/alcpropaganda). The company is likely owned by Tacaja Ltda. based on contact email evidence, and no institutional investors, public shareholders, or external funding rounds are disclosed. Public digital activity has been minimal since 2021, with the company website copyright remaining dated 2017.

Name

CASA DA ROÇA

Legal name

Casa da Roça

Website

https://casadaroca.com.br

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

51–100 employees

Short description

Casa da Roça is a privately held Brazilian agricultural and livestock supply retailer operating 11 physical stores across Pará state, selling third-party branded veterinary, chemical, equipment, and fencing products directly to farmers and rural workers.

Ownership category

akta.pro rank

Headquarters

HQ city

Marabá

HQ country

Brazil

HQ region

Latin America

Offices11 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Retail Sales of Agricultural Products: Casa da Roça generates revenue through retail sales of agricultural and livestock supplies including veterinary medications, fencing wire, power tools, agricultural chemicals, pet food, and farming equipment. The company operates multiple retail store locations and sells products directly to farmers and rural workers in Pará state.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Casa da Roça is a multi-store agricultural and livestock supply retailer operating 11 physical storefronts across Pará state, Brazil. The company sells third-party branded products including veterinary medications, animal vaccines, agricultural chemicals (insecticides, herbicides), STIHL power tools, fencing wire from Belgo Bekaert, hand tools from Tramontina, and pet food to farmers, livestock producers, and rural workers. Its core function is consolidating diverse rural agricultural inputs under one regional retail brand.

Product overview

Casa da Roça is an agricultural and livestock supply retail company operating as a multi-category product distributor. The company offers a diverse portfolio organized into product categories including veterinary medications (Difly, Catosal B12, Calfon Oral, Nausetrat, Sincro ECG), agricultural chemicals/insecticides (CAMP D PRENTISS, Quick Bayt, Baymec, Baycox, Tiguvon, Supronal L), herbicides (Forbox, SupoKill), agricultural equipment and tools from STIHL (Roçadeira FS 160, Pulverizador 450, Motopoda HT 131, Motosserra MS 382, Lavadora RE 98), fencing wire products (Arame Liso Z700 Belgo, Arame Rodeio, Arame Motto), pet food (PerCane Adultos, PerCane Filhotes, TrustyCat), and pet accessories (Coleira Leevre). The company serves the agricultural sector through multiple store locations across Pará state, positioning itself as a comprehensive supplier for rural customers.

Differentiator

Problem solved

Functional benefit

Products and services

• Arame Liso Z700 Belgo

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered minor.

• HoppnerminorOthersHoppner is a supplier brand listed on Casa da Roça's supplier logo page. Hoppner products are available for sale at Casa da Roça retail stores.
• BayerminorOthersBayer is a supplier brand whose products are sold at Casa da Roça retail locations. Bayer provides agricultural and pharmaceutical products.
• Belgo Bekaert AramesminorOthersBelgo Bekaert Arames supplies fencing wire products (including Arame Liso Z700 Belgo) sold at Casa da Roça stores.
• STIHLminorOthersSTIHL supplies power equipment including chainsaws, brush cutters, and pressure washers sold at Casa da Roça locations.
• TramontinaminorOthersTramontina is a supplier of hand tools and cutlery products available at Casa da Roça retail stores.
• Ouro FinominorOthersOuro Fino Saúde Animal supplies veterinary medications and animal health products. The company has partnered with Casa da Roça to conduct educational lectures on dairy cattle diseases.
• ZoetisminorOthersZoetis is an animal health company supplying veterinary pharmaceutical products sold at Casa da Roça locations.
• Biogénesis BagóminorOthersBiogénesis Bagó supplies animal vaccines and health products available through Casa da Roça retail stores.
• MerialminorOthersMerial (now part of Boehringer Ingelheim) supplies animal health products sold at Casa da Roça.
• VirbacminorOthersVirbac is an animal health company supplying veterinary products available at Casa da Roça stores.
• JactominorOthersJacto supplies agricultural equipment and machinery sold at Casa da Roça retail locations.
• PrentissminorOthersPrentiss supplies agricultural chemical products including CAMP D PRENTISS brand sold at Casa da Roça.
• ACRIPARÁminorStrategic or Co-development PartnerACRIPARÁ (Associação de Criadores do Estado do Pará) partnered with Casa da Roça for the InterCorte event in Marabá in 2018. Casa da Roça participated in this cattle industry event held at the Centro de Convenções in Nova Marabá.

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Casa do Adubo: Casa do Adubo is a Brazilian agricultural retail chain with a multi-store footprint offering agricultural inputs, livestock supplies, equipment, and veterinary products to farmers and rural customers. It is the most direct format and category comparable to Casa da Roça, differing mainly by operating at national scale rather than Pará-concentrated.

Others

• Cobasi: Cobasi is one of Brazil's largest pet retail chains, operating a multi-store network plus a strong e-commerce channel selling pet food, veterinary products, and accessories. It overlaps Casa da Roça in pet food and accessory categories while contrasting sharply on digital maturity and geographic reach.
• Petlove: Petlove is Brazil's largest online pet retailer, offering pet food, accessories, and veterinary products through a digital-first model with subscription services. It highlights the digital channel Casa da Roça lacks and competes for the same pet food customers in regions where Casa da Roça operates physical stores.
• Petz: Petz is Brazil's leading publicly traded pet retail chain with an extensive physical and digital footprint in pet food, accessories, and veterinary services. It competes in pet food and accessory categories carried by Casa da Roça but does not overlap meaningfully on agricultural inputs, equipment, or livestock veterinary products.

Broad incumbents

• Lavoro: Lavoro is the largest agricultural inputs distributor in Latin America, offering seeds, crop protection products, specialty fertilizers, and digital agronomic services across Brazil. While broader in portfolio and operating at much larger scale, it competes for the same farmer customer base and overlapping input categories that Casa da Roça serves in Pará.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/alcpropaganda
• LinkedInlinkedin.com/company/casa-da-ro%C3%A7a

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CASA DA ROÇA