Casa de Marias - Instituição sem fins lucrativos

What Casa de Marias - Instituição sem fins lucrativos does

Casa de Marias generates no revenue from beneficiaries; all clinical services are free. Funding comes from donations via PIX and institutional philanthropy, most notably Fundação Tide Setubal which has funded multiple projects, with advisory support from Phi - Philantropia Inteligente. A supplementary revenue stream consists of paid study groups, clinical supervision, and preparatory courses priced R$120-R$400, each with scholarship slots reserved for Black, immigrant, peripheral, and LGBTQIA+ participants. The organization distributes services directly through WhatsApp, social media (Instagram, TikTok, Facebook, YouTube), and community referrals from a network of 30+ institutional partners including USP, PUC-SP, UNIFESP, public health forums, and social movement organizations. Marketing is entirely organic, with no paid acquisition channels.

Name

Casa de Marias - Instituição sem fins lucrativos

Legal name

Casa de Marias - Instituição sem fins lucrativos

Website

https://casademarias.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Casa de Marias is a São Paulo-based nonprofit providing free psychological, legal, social, and nutritional services to Black, peripheral, immigrant, and low-income women through eight specialized nuclei, funded by donations and institutional philanthropy.

Ownership category

akta.pro rank

Product category

Community Mental Health Services

NAICS

Other Individual and Family Services (62419), Outpatient Mental Health and Substance Abuse Centers (621420), Individual and Family Services (6241)

SIC

Services-Social Services (8300), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Maternal, Child & Family Health Organizations (BPAGACAF)

Keywords

• Community mental health services
• Nonprofit social services
• Psychological therapy services
• Anti-racist mental health
• Free legal aid services

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Marketing or Sales, Others

Revenue model

1. Donations and Social Support: As a non-profit institution, Casa de Marias operates entirely on donated funds and social support. The organization receives donations via PIX (Chave PIX: 44.459.182/0001-39) and publishes annual Transparency Reports documenting activities and expenditures since February 2021. No fees are charged to beneficiaries.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

Casa de Marias delivers free psychological, social, legal, and nutritional services to women in socioeconomic vulnerability through 8 specialized nuclei. Core offerings include individual psychological first-response (Plantão Psicológico), group reception therapy (Grupo de Acolhimento), brief psychotherapy (Terapia Breve), social assistance, nutritional counseling, legal guidance, and art/music therapy. All services integrate a decolonial, anti-racist, feminist lens addressing race, gender, class, and territory.

Product overview

Casa de Marias is a non-profit mental health and social services institution offering a comprehensive ecosystem of therapeutic and support services primarily serving Black, indigenous, immigrant, and peripheral women and their communities. The organization operates as a multi-nucleus structure providing free psychological services (Plantão Psicológico, Grupo de Acolhimento, Terapia Breve), social services, legal assistance, and nutritional support. Their services are organized through specialized cores including Maternities, Childhood and Adolescence, Nutrition and Body, Leadership Attention, Psychological Emergencies, Art and Culture, Mental Health and Interculturalities, Social Service, and Legal services—all delivered through a decolonial, anti-racist, and feminist lens.

Differentiator

Problem solved

Functional benefit

Products and services

• Plantão Psicológico (Psychological Hotline) Individual listening session providing free psychological support to women experiencing psychological distress. A single session where clients are not followed up by the same professional who provides initial care. Targeted at women above 18 years old, Black, peripheral, immigrants, trans, with income up to 3 minimum wages.
• Grupo de Acolhimento (Reception Group) Group listening session for women requiring psychotherapeutic reception in emergency character. Sessions available online (Tuesdays at 09h) and in-person formats for women in psychological distress.
• Atendimento de Serviço Social (Social Service) Free social assistance service conducted by highly qualified social workers providing guidance and support for women facing social vulnerabilities. Targeted at women above 18 years old, Black, peripheral, immigrants, trans, with income up to 3 minimum wages.
• Atendimento Nutricional (Nutritional Services) Up to 2 initial reception consultations of 50 minutes each to define a care and treatment plan, with follow-up ranging from 1 to 12 months based on individual needs.
• Terapia Breve (Brief Therapy)

Quantifiable outcome

• Transparency Reports published annually since February 2021, documenting activities and expenditures
• +1 more outcomes

Named customers1 record

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

30 partnerships are on record, tiered core and minor.

• Aliança Pró-Saúde da População NegracoreStrategic or Co-development PartnerInstitutional partner contributing to public health initiatives focused on the Black population. Casa de Marias participates in the Fórum Paulista de Saúde da População Negra alongside this partner, coordinating efforts on racial health equity.
• AMMA Psique NegritudecoreStrategic or Co-development PartnerSpecialized psychology institute focused on Black identity and racial relations. Several Casa de Marias team members have training and specialization through AMMA, and the institute contributes to the organization's anti-racist clinical approach.
• CDHMUSPcoreStrategic or Co-development PartnerHuman Rights Center at the University of São Paulo. Collaboration on human rights education, legal aid, and academic research related to racial justice and mental health.
• Casa 1minorStrategic or Co-development PartnerLGBTQIA+ shelter and community center. Partner in providing safe spaces and support services for the LGBTQIA+ community, including trans women served by Casa de Marias.
• Canal PretominorGTM or Marketing PartnerBlack media channel. Partnership for media dissemination, visibility, and cultural outreach to the Black community in São Paulo.
• EACH/USP-LESTEcoreStrategic or Co-development PartnerSchool of Arts, Sciences and Humanities at University of São Paulo, East Campus. Academic partnership for research, internships, and community outreach related to peripheral populations in São Paulo's East Zone.
• FENNASMminorStrategic or Co-development PartnerNational Federation of Black Women. Federation of Black women's organizations in Brazil, contributing to advocacy and network building for the populations served.
• Fórum Paulista de Saúde da População NegracoreStrategic or Co-development PartnerSão Paulo Forum for the Health of the Black Population. Casa de Marias participates in this public health coordination body working on racial health equity and access to healthcare for Black populations.
• ICE (Instituto Cultura e Empreendedorismo)minorStrategic or Co-development PartnerCulture and entrepreneurship institute. Partnership for community development and cultural projects in peripheral areas.
• Instituto CactusminorStrategic or Co-development PartnerEnvironmental and social institute contributing to sustainability and community development initiatives.
• Instituto ESPEminorStrategic or Co-development PartnerEducational and social institute focused on peripheral communities.
• Instituto Perifa SustentávelminorStrategic or Co-development PartnerSustainable periphery institute working on community sustainability projects.
• Margens ClínicasminorStrategic or Co-development PartnerClinical psychology collective focused on marginalized populations, contributing to the network of mental health professionals serving vulnerable communities.
• Mães Negras do BrasilminorStrategic or Co-development PartnerNetwork of Black mothers in Brazil advocating for racial and maternal health equity.
• Museu das FavelasminorStrategic or Co-development PartnerMuseum of Favelas - cultural institution preserving and celebrating the culture of Brazilian favelas, aligned with Casa de Marias' peripheral community focus.
• NATURAminorStrategic or Co-development PartnerBrazilian cosmetics company with social responsibility programs supporting community projects and environmental sustainability.
• PUC-SP (Pontifícia Universidade Católica de São Paulo)coreStrategic or Co-development PartnerMajor Catholic university in São Paulo. Academic partnership involving internships, research, and clinical training. Several Casa de Marias team members are alumni, and the organization collaborates with the university's psychology and social work departments.
• REDE TVTminorGTM or Marketing PartnerCommunication network and TV channel focused on social transformation. Partnership for media visibility and reach to broader audiences.
• Roda Terapêutica Das PretascoreStrategic or Co-development PartnerTherapeutic Circle of Black Women - organization co-founded by Casa de Marias' General Coordinator Ana Carolina Barros Silva. Collaborative network of Black women therapists practicing decolonial, anti-racist psychotherapy.
• Safe2ChooseminorStrategic or Co-development PartnerInternational sexual and reproductive health organization supporting women's health choices.
• Saúde Mental nas PeriferiascoreStrategic or Co-development PartnerPeripheral Mental Health network focused on promoting mental health access and awareness in São Paulo's peripheral neighborhoods.
• Sedes SapientiaecoreStrategic or Co-development PartnerPrestigious psychoanalytic institute in São Paulo. Several Casa de Marias psychologists have training through Sedes Sapientiae, which contributes to the organization's clinical theoretical foundation.
• Selo Direitos HumanosminorStrategic or Co-development PartnerHuman Rights Seal - certification and recognition program for organizations committed to human rights practices.
• Selo Igualdade RacialminorStrategic or Co-development PartnerRacial Equality Seal - certification program recognizing organizations committed to racial equity.
• TikTokminorGTM or Marketing PartnerSocial media platform partnership for content dissemination and reach to younger audiences, particularly in peripheral communities.
• Vozes da Zona LesteminorStrategic or Co-development PartnerVoices of the East Zone - community media and communication network covering São Paulo's East Zone, the primary geographic area of Casa de Marias' operations.
• Individual Partner: Anielle FrancominorStrategic or Co-development PartnerBrazilian writer, professor, and Black women's rights advocate. Individual collaborator contributing to Casa de Marias' mission and visibility.
• Individual Partner: Sueli CarneirominorStrategic or Co-development PartnerRenowned Brazilian philosopher, writer, and Black feminist thinker. Individual collaborator supporting Casa de Marias' intellectual and political framework.
• Individual Partner: Preta FerreiraminorStrategic or Co-development PartnerBlack Brazilian actress and cultural producer contributing to Casa de Marias' cultural and artistic projects.
• Projeto Criando PontesminorStrategic or Co-development PartnerPartnership with Projeto Criando Pontes for providing psychoanalytic care to women who have experienced violence. This partnership aims to make psychoanalytic treatment accessible and supervise/develop studies to equip new professionals to serve women beneficiaries.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• AMMA Psique e Negritude: Brazilian psychology institute specializing in Black identity and racial relations. Directly comparable as a training and clinical practice organization operating in the same anti-racist, Black-focused psychotherapy space, and explicitly listed as a Casa de Marias training partner.
• Roda Terapêutica das Pretas: Therapeutic Circle of Black Women co-founded by Casa de Marias's General Coordinator. Comparable as a collaborative network of Black women therapists practicing decolonial, anti-racist psychotherapy in overlapping geographies.
• Margens Clínicas: Brazilian clinical psychology collective focused on marginalized populations. Comparable as a clinician-led collective serving vulnerable communities with intersectional care, listed as a Casa de Marias partner in the mental health professional network.
• Casa 1: São Paulo-based LGBTQIA+ shelter and cultural center. Comparable as a São Paulo community organization serving overlapping LGBTQIA+ and vulnerable populations, explicitly partnered with Casa de Marias for shared beneficiary support.
• Saúde Mental nas Periferias: Brazilian peripheral mental health network promoting mental health access in São Paulo's peripheral neighborhoods. Comparable as a peer network explicitly aligned with Casa de Marias's geographic and demographic mission.

Broad incumbents

• Criola: Brazilian Black women's rights organization based in Rio de Janeiro. Comparable as a long-standing organization serving the same demographic mission (Black women's rights and well-being) at national scale.
• Geledés Instituto da Mulher Negra: Established Brazilian Black women's rights organization with national footprint. Comparable as a broader organization operating in the intersection of race, gender, and human rights for Black women in Brazil, though with a policy/advocacy focus rather than clinical mental health delivery.

Emerging players

• Centro de Estudos Periféricos: Brazilian research center focused on peripheral studies and communities. Comparable as a peripheral-community-focused institution whose research and analysis intersects with Casa de Marias's beneficiary base; an explicit partner via Casa de Marias social worker Nataly de Oliveira.

Others

• Aliança Pró-Saúde da População Negra: Institutional alliance for Black population public health. Comparable as a peer participant in the Fórum Paulista de Saúde da População Negra alongside Casa de Marias, addressing racial health equity through a different (public health coordination) mechanism.
• Fundação Tide Setubal: Major São Paulo philanthropy funding peripheral-community projects. Comparable as a funding partner (has funded multiple Casa de Marias projects) and as a broader ecosystem actor shaping the peripheral social impact landscape in São Paulo.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@casademarias
• Facebookfacebook.com/acasademarias
• Instagraminstagram.com/casademarias.ong
• TikToktiktok.com/@casademariasoficial
• LinkedInlinkedin.com/company/casademarias-ong

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Casa de Marias - Instituição sem fins lucrativos