Projeto De Desenvolvimento Infantil Criando

What Projeto De Desenvolvimento Infantil Criando does

Projeto Criando is a private early childhood education institution operating from a single 900 m² single-floor facility at Av. João Bernardo Medeiros, 455, Jardim Bom Clima, Guarulhos, São Paulo, Brazil. It serves families with children from 4 months to 5 years 11 months, offering Berçário (nursery for 4 months to 2 years), Educação Infantil (preschool for 2 to 5 years 11 months), and Day Care services, operating extended hours from 7h to 19h. The school enrolls up to 15 children per class and serves an unspecified but locally concentrated family base through direct enrollment via WhatsApp, phone, website scheduling, and Instagram.

The educational model is built on Reggio Emilia and Constructivist (Piaget/Ferreiro) pedagogies, with a dedicated atelierista supporting multi-language learning across music, arts, capoeira, yoga, modern dance, literature, cooking, and daily English immersion via the "Projeto Blooming" program. The facility includes 300 m² of outdoor park with trees, fruit trees, sandbox, and tire swings, plus 300 m² of areas reserved exclusively for babies with their own playground and stimulation rooms. Meals (snacks, lunch, and dinner) are prepared on-site under nutritionist supervision, and hygiene protocols for the nursery segment are modeled on hospital procedures.

The business is a recurring tuition model with three attendance periods — Meio (up to 4 hours), Semi Integral (up to 7 hours), and Integral (more than 7 hours) — with pricing set privately on inquiry rather than publicly disclosed. The school is operated by its founders with 13 employees, no disclosed parent company, no funding rounds, and no multi-site footprint. Distribution is exclusively direct-to-consumer at the single site, supported by a partnership with a third-party school transport provider. The operating entity is private, legally unspecified in the available data, and currently enrolling for 2026.

Name

Projeto De Desenvolvimento Infantil Criando

Legal name

Projeto Criando

Website

https://projetocriando.com.br

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Projeto Criando is a private single-location nursery and preschool in Guarulhos, São Paulo, serving children aged 4 months to 5 years 11 months through a Reggio Emilia and Constructivist curriculum with daily English immersion, on-site meals, and flexible full- and part-day schedules.

Ownership category

akta.pro rank

Product category

Early Childhood Education and Nursery Services

NAICS

Child Care Services (62441), Child Care Services (624410), Educational Services (61)

SIC

Services-Child Day Care Services (8351), Services-Educational Services (8200)

akta.pro primary industry

Reggio Emilia–Inspired Preschools (EDACABAD)

akta.pro secondary industries

Center-Based Toddler Care (18–36 months) (EDACAGAB), Language-Immersion Nursery & Playgroups (EDACACAI), Nursery School Wraparound Care (Extended Hours) (EDACACAG), Full-Day Nursery Programs (EDACACAD)

Keywords

• Early childhood education
• Nursery daycare
• Preschool programs
• Reggio Emilia pedagogy
• Child enrichment classes

Headquarters

HQ city

Guarulhos

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Childcare and Early Education Tuition: Tuition-based childcare and early childhood education services for children aged 4 months to 5 years 11 months. Three attendance periods are offered: Meio (Half-day, up to 4 hours), Semi Integral (Semi-full-time, up to 7 hours), and Integral (Full-time, more than 7 hours). Meals (snacks, lunch, dinner) are included.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Projeto Criando operates a single-location private early childhood education school in Guarulhos, São Paulo, offering nursery care for babies 4 months to 2 years and early childhood education for children 2 to 5 years 11 months. Services are delivered across three flexible attendance periods (half-day, semi-full-time, full-time) from 7h to 19h, with on-site meals prepared by a nutritionist, daily English immersion (Projeto Blooming), and an enrichment curriculum (Laboratórios do Saber) covering literature, music, capoeira, dance, arts, yoga, and cooking.

Product overview

Projeto Criando is an early childhood education institution in Guarulhos, Brazil, offering a unified educational ecosystem comprising Berçário (nursery for babies 4 months–2 years), Educação Infantil (early childhood education for children 2–5 years 11 months), and Day Care services. The institution operates from 7h to 19h with flexible scheduling options (half-day, semi-fulltime, and full-time). The program integrates enrichment activities including Music, Arts, English (Projeto Blooming), Yoga, Capoeira, Modern Dance, Literature, and Cooking through its 'Laboratórios do Saber' framework. The school follows Reggio Emilia and Constructivist pedagogies, emphasizing democratic, libertarian, and respectful education with active participation from children, educators, and families. The 900 m² single-story facility includes 300 m² of yard with trees, fruit-bearing plants, sandbox, and tire swings, plus 300 m² dedicated exclusively to babies.

Differentiator

Problem solved

Functional benefit

Products and services

• Berçário (Nursery/Daycare) Full-time nursery care for babies aged 4 months to 2 years, with flexible scheduling across half-day (up to 4h), semi-full-time (up to 7h), and full-time (more than 7h) periods. Includes hospital-grade hygiene protocols, exclusive baby-only playground and stimulation rooms, and early enrichment in Music, Arts, and English. Target user: families with infants in Guarulhos, SP.
• Educação Infantil (Early Childhood Education) Early childhood education program for children aged 2 to 5 years 11 months, with maximum 15 children per class and three flexible attendance periods (half-day, semi-full-time, full-time). Enrichment activities include Music, Yoga, Capoeira, Modern Dance, Arts, and daily English via Projeto Blooming. Target user: families with preschool-aged children in Guarulhos, SP.
• Day Care Extended childcare service providing meals (lunch, snacks, and dinner) for families who need additional care hours beyond standard schedules, with fresh food prepared daily by the school's kitchen under nutritionist supervision. Target user: working families requiring longer care coverage.
• Projeto Blooming (English Immersion Program) Daily English language immersion program integrated into children's routines in a playful manner, modeled on native language acquisition so children absorb English through everyday activities rather than formal lessons. Target user: enrolled children at the nursery and early childhood levels.
• Laboratórios do Saber (Knowledge Laboratories) Enrichment framework integrating Literature, Music, Capoeira, English, Modern Dance, Arts, Yoga, and Cooking as specialist-taught "languages" of learning, conducted "with the whole body" in a fluid and permanently integrated manner. Target user: enrolled children at the early childhood education level.

Quantifiable outcome

• Small class sizes of maximum 15 children per class ensure individualized attention

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• School Transport Collective PartnershipminorOthersThe school has partnered with a collective school transport provider to offer transportation services for young children across all attendance periods. This is a third-party service arrangement to support families who need transportation for their children to and from the school.

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Others

• Kumon Brasil: Large national supplemental education franchise in Brazil serving young children with structured learning programs; adjacent rather than directly competing with full-day preschool care.

Emerging players

• Cultura Inglesa Kids: English-language instruction chain in Brazil offering early-years English programs; partial overlap with Projeto Criando's Projeto Blooming English immersion, though primarily a language-school rather than full-care provider.

Direct peers

• Colégio Pentágono: Premium São Paulo school with early childhood education through high school, offering bilingual tracks and full-day options that overlap with Projeto Criando's target families and pricing tier.
• Red House International School: Bilingual (Portuguese/English) early childhood through high school network in São Paulo, competing in the same premium preschool segment with full-day care and English immersion.
• Escola Viva: São Paulo school network operating under alternative/constructivist and Reggio Emilia-influenced pedagogies from early childhood onward, directly comparable to Projeto Criando's philosophical positioning.
• Pueri Domus: Traditional São Paulo school with a strong early childhood and bilingual program, attracting families seeking structured full-day care with English instruction comparable to Projeto Criando's offering.
• Maple Bear Brazilian School: Canadian-style bilingual early childhood and K-12 network with multiple units across greater São Paulo, offering English immersion for young children in a similar age range and price tier as Projeto Criando.
• Nata Educação Infantil: São Paulo early-childhood-only school with constructivist/progressive pedagogy and full-day care, targeting the same young-child, working-family demographic as Projeto Criando.
• Espaço Âncora Educação Infantil: Reggio Emilia-inspired early childhood education school in São Paulo serving infants through pre-K with constructivist, democratic pedagogy — directly competes with Projeto Criando on philosophy and age range.

Regional players

• MorumbiSul Escola Bilingue: Bilingual early childhood and K-12 school in southern São Paulo metro offering full-day care and English immersion, competing for the same premium families but in a different sub-region.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/projetocriando
• LinkedInlinkedin.com/company/projeto-de-desenvolvimento-infantil-criando

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Projeto De Desenvolvimento Infantil Criando