Casa do Naturalista Produtos Naturais

What Casa do Naturalista Produtos Naturais does

Casa do Naturalista Produtos Naturais is a small, independently owned Brazilian specialty retailer of natural, organic, and functional products, headquartered in Amparo, São Paulo, within the Circuito das Águas region. Founded in 1991, the company has been in continuous operation for 34 years and operates through two channels: a single physical retail storefront at Largo do Rosário, 131 (behind the Church of Rosário) in Amparo-SP, and an e-commerce website at casadonaturalista.com.br, both serving health-conscious consumers and buyers of natural cosmetics in Brazil. The company serves end consumers — health-conscious individuals seeking natural, organic, functional, gluten-free, lactose-free, vegan, and zero-sugar products — through a horizontally segmented assortment rather than any single niche.

The underlying technology is modest: an off-the-shelf e-commerce platform built on Loja Integrada infrastructure, providing standard online storefront functionality — product browsing, shopping cart, customer accounts, wishlists, newsletter subscription, and delivery across Brazil. No proprietary technology, no mobile app, no public API, and no AI/ML capabilities are evident. The product catalog spans grains, seeds, nuts and dried fruits, functional flours, breakfast cereals, oils and vinegars, spices and seasonings, honey and sweeteners, plant-based milks, juices, coffee, teas and herbs, natural cosmetics (soaps, toothpaste, deodorants), vitamins, encapsulated supplements, and sports/athlete supplements. The assortment includes both third-party branded items (e.g., Grãos e Cereais, Terra dos Grãos, Linea, Legurmê, Suavetex, Contente) and a growing private-label line under the Casa do Naturalista name covering sesame, quinoa, chia, flaxseed, rice, cinnamon, oregano, cardamom, nutritional yeast, and wheat germ. Gift baskets ('Cestas Produtos Naturais') are also offered.

Casa do Naturalista makes money through transactional one-time retail sales — both in-person at the Amparo physical store and online via the e-commerce site — with unit prices ranging from roughly R$3 to R$115 per SKU. The business accepts PIX, boleto bancário, and credit cards with up to 3x interest-free installments. Marketing is conducted primarily through organic social (Instagram @casadonaturalista with branded hashtag campaigns), an email newsletter, and weekly recipe content on the website. The company has 11 employees, no parent company, no institutional investors, no subsidiaries, no M&A activity, and no disclosed partnerships, certifications, awards, patents, regulatory actions, or executive team information in the public record.

Name

Casa do Naturalista Produtos Naturais

Legal name

Casa do Naturalista Produtos Naturais

Website

https://casadonaturalista.com.br

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Short description

Casa do Naturalista is a 34-year-old Brazilian specialty retailer of natural, organic, and functional products, operating one physical store in Amparo-SP and an e-commerce storefront serving health-conscious and specialty-diet consumers across Brazil with a 11-employee headcount.

Ownership category

akta.pro rank

Product category

Natural and Organic Food Retail

NAICS

Other Specialty Food Retailers (44529), All Other Specialty Food Retailers (445298)

akta.pro primary industry

Natural Specialty Food Stores (Gluten-Free, Vegan, Keto, Allergy-Friendly) (CRAHAEAE)

akta.pro secondary industry

Prepared Foods & Catering-Focused Specialty Stores (CRAHAGAM)

Keywords

• Natural products retail
• Organic and functional foods
• Healthy grocery store
• Vitamins and supplements
• Natural cosmetics

Headquarters

HQ city

Amparo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Marketing or Sales, Personnel

Revenue model

1. Retail Sales - Physical Store: Direct retail sales of natural, organic, and functional products through the physical store location in Amparo-SP. Customers can purchase products in-person during operating hours.
2. E-commerce Online Sales: Online retail sales through the company's website at casadonaturalista.com.br, offering product browsing, online ordering, and delivery to customers across Brazil.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Casa do Naturalista is a specialty natural products retailer that sells a curated assortment of natural, organic, functional, and whole foods (including grains, seeds, nuts, flours, oils, spices, teas, beverages, and pastas), along with vitamins, supplements, and natural personal care products. It serves individual consumers both through a physical store in Amparo-SP and a nationwide e-commerce website with delivery options across Brazil.

Product overview

Casa do Naturalista Produtos Naturais is a 34-year-old specialty e-commerce retailer of natural, whole, and organic products based in Amparo-SP, Brazil, operating both a physical store and online platform (Loja Integrada). The company sells a curated portfolio of health-focused food and grocery products organized into categories including grains, seeds, nuts, functional flours, oils and vinegars, spices, teas and herbs, organic goods, natural cosmetics, and vitamins/supplements. Key product lines include its own branded Casa do Naturalista private-label items (sesame seeds, quinoa, chia, flaxseed, flax flour, rice, cinnamon, oregano, cardamom, nutritional yeast, various spices, and wheat germ), third-party branded natural foods (Grãos e Cereais peanut butters, Terra dos Grãos nut butters, Linea meal replacement shakes, Volcà bone broth, Legurmê organic tomato sauces, Tribus herbal teas, Nude oat milk), and natural personal care (Suavetex natural soaps and deodorants, Contente natural toothpastes). The platform is a standard e-commerce store without an API, providing consumer-facing shopping, account management, and order fulfillment features.

Differentiator

Problem solved

Functional benefit

Products and services

• Azeites, Vinagres e Óleos (Olive Oils, Vinegars, and Oils) Retail assortment of cooking oils, vinegars, and olive oils including olive oil, coconut oil, pumpkin seed oil, and linseed oil, sold to individual consumers for kitchen and dietary use.

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Mundo Verde: Brazil's largest specialty natural and healthy products retail chain with both physical stores and a national e-commerce operation. Directly competes in the same product categories (organic, gluten-free, vegan, supplements, natural cosmetics) with Casa do Naturalista and serves the same health-conscious Brazilian consumer segment.
• Natue: Brazilian e-commerce-focused specialty natural products retailer offering nationwide delivery of supplements, natural cosmetics, organic foods, and vegan items. Direct competitor in the online specialty channel with broader geographic reach than Casa do Naturalista's site.
• Organomix: Brazilian specialty natural and organic products retailer with a strong São Paulo state presence. Directly comparable to Casa do Naturalista in product mix (organic, dietary-specific, supplements) and target customer (health-conscious consumers in interior São Paulo).
• Bio Mundo: Brazilian retail chain specializing in natural, organic, and functional foods with both physical locations and online sales. Operates in the same specialty diet and health-focused product categories — gluten-free, lactose-free, vegan, zero-sugar — that define Casa do Naturalista's assortment.
• Empório Santa Maria: São Paulo-based premium organic and natural foods retailer offering curated assortments of grains, seeds, flours, supplements, and natural cosmetics. Comparable to Casa do Naturalista in product curation philosophy and specialty-diet focus, though operating at a higher price tier.

Emerging players

• Quero Natural: Brazilian online specialty retailer offering organic, gluten-free, vegan, and lactose-free products with home delivery. Comparable e-commerce-led model and dietary-segment positioning to Casa do Naturalista's online store, though with a younger brand and smaller assortment depth.
• Pistache & Gergelim: Brazilian specialty retailer focused on nuts, seeds, dried fruits, and healthy snacks. Partial overlap with Casa do Naturalista's Frutas Secas e Castanhas and Snacks Saudáveis categories, with a narrower but deeper assortment in nut-and-seed specialties.

Broad incumbents

• Oba Hortifruti: Brazilian supermarket chain with strong natural, organic, and specialty diet positioning, primarily concentrated in São Paulo state. Competes with Casa do Naturalista for the same health-conscious shoppers but through a broader fresh-grocery offering rather than a specialized natural-products focus.
• Hortifruti Natural da Fruta: Brazilian supermarket chain owned by GPA with a strong emphasis on fresh produce, natural, and organic items. Competes with Casa do Naturalista on the produce, organic, and natural foods side but as part of a broader grocery offering rather than a specialty-only assortment.
• St. Marche: Premium São Paulo supermarket chain known for natural, organic, and gourmet assortments. Overlaps with Casa do Naturalista in organic, specialty-diet, and natural cosmetics categories but serves the same consumer through a broader grocery model with greater convenience.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks7 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/casadonaturalista
• LinkedInlinkedin.com/company/casa-do-naturalista-produtos-naturais

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Casa do Naturalista Produtos Naturais