What Bio Mundo does

Bio Mundo is a Brazilian franchisor of natural, organic, and healthy-product retail stores, founded in 2015 in Brasília by Edmar Mothé alongside his children. The company operates a franchise network of more than 170 stores across 22 Brazilian states plus the Federal District, offering a curated assortment of roughly 3,000–4,000 SKUs spanning diet, light, integral, vegan, gluten-free, lactose-free, functional, and sports-nutrition products. It runs four store-format tiers — Traditional (40–100m², R$ 447,500 entry), Slim (30–70m², R$ 334,100), Minimercado Saudável (20–30m², R$ 263,420), and Gallery (14–25m², R$ 201,220) — and owns three proprietary brands (Bioway, Natureza Mix, Bio 365) that capture higher-margin own-brand sales inside the network.

The core operating model combines franchise fees and ongoing royalties with revenue from a centralized distribution center that supplies franchisees under negotiated supplier terms. Franchisee unit economics are reported at 14% average profitability with a 44% CMV, and 76% of franchisees own more than one store, indicating strong reinvestment. Bio Mundo uses AI-powered site-selection tools to evaluate new unit placement and supplements physical retail with digital channels including iFood, Rappi, and WhatsApp for express delivery. The company holds ABF certification (8+ years) and has won the Selo de Excelência em Franchising four times, was first in Brazil's natural products segment in 2024 per ABF, and projects R$ 500 million in revenue for 2026 under CEO Marcelo Cavalheiro and founder/chairman Edmar Mothé.

Name

Bio Mundo

Legal name

Biomundo

Website

https://biomundo.com.br

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Bio Mundo is a Brazilian franchisor of natural and healthy-product retail stores, operating 170+ franchise locations across 22 states with four store formats, three proprietary brands, and a centralized distribution center.

Ownership category

akta.pro rank

Product category

Natural Products Retail

NAICS

Other Specialty Food Retailers (44529)

SIC

Wholesale-Groceries & Related Products (5140)

akta.pro primary industry

Natural Specialty Food Stores (Gluten-Free, Vegan, Keto, Allergy-Friendly) (CRAHAEAE)

akta.pro secondary industries

Plant-Based & Alternative Proteins (Packaged) (CRADAAAH), Sports Nutrition (Protein, Creatine, Pre-Workout/Intra-Workout) (CRADAGAA), Probiotics & Digestive Health Supplements (CRADAGAF)

Keywords

• Natural products retail
• Healthy food retail
• Dietary supplements
• Sports nutrition
• Franchise retail

Headquarters

HQ city

Cidade Nova

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Retail Store Sales: Revenue generated from direct sales of health, natural, organic, vegan, gluten-free, lactose-free products, supplements, and sports nutrition through company-owned and franchise retail stores across Brazil.
2. Franchise Fees: Initial franchise fees from new franchisees opening Bio Mundo stores. Investment ranges from R$ 201,220 (Gallery format) to R$ 447,500 (Traditional format), plus working capital and initial inventory.
3. Franchise Royalty Fees: Ongoing royalty fees from franchisees, supported by marketing, training, and supply chain advantages negotiated centrally with major suppliers.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Bio Mundo operates a franchise retail network selling natural, organic, diet, light, vegan, gluten-free, lactose-free, functional foods, and sports nutrition supplements across Brazil. The company carries 3,000-4,000+ products from partner brands alongside three exclusive own brands (Bioway, Natureza Mix, Bio 365), distributed through 170+ franchise stores in 22 states plus the Federal District.

Product overview

Bio Mundo is a healthy products retail franchise network offering a mix of over 3,000-4,000 products including diet, light, integral, organic, bee products, vegan, teas, yogurts, juices, sports nutrition, and supplements. The company operates through four franchise business models (Traditional, Slim, Minimercado Saudável, and Micro store) and sells three exclusive own brands: Bioway (functional foods), Natureza Mix (bulk products), and Bio 365 (supplements and wellness). The network comprises over 170 stores across 22 states plus the Federal District in Brazil.

Differentiator

Problem solved

Functional benefit

Brands

• Bioway: Healthy, tasty, and functional food for everyday life.
• Natureza Mix
• Bio 365

Products and services

• Bioway Bio Mundo's exclusive own brand offering healthy, tasty, and functional food for everyday consumption, sold through the franchise retail network.
• Natureza Mix Bio Mundo's exclusive own brand focused on performance and sports nutrition with high quality, from pre to post-workout products, sold in franchise stores.
• Bio 365 Bio Mundo's exclusive own brand of practical and quality dietary supplements focused on well-being and general health, sold in the franchise retail network.
• Bio Mundo Traditional Franchise Traditional store format franchise offering with 40-100m², 1,000-1,500 SKUs, gravity bins for bulk products, imported scoops, and traditional Bio Mundo furniture. Initial investment: R$ 447,500. Ideal for large cities.
• Bio Mundo Slim Franchise Slim store format franchise offering with 30-70m², 900-1,200 SKUs, acrylic containers for bulk products, and simplified furniture. Initial investment: R$ 334,100. Ideal for smaller cities and peripheral neighborhoods.
• Bio Mundo Minimercado Saudável Franchise Healthy minimarket franchise format with 20-30m², 700-1,000 SKUs, bulk products pre-portioned in individual packages, and modular setup. Initial investment: R$ 263,420. Designed for small commercial spaces, shopping malls, or street-level locations.
• Bio Mundo Gallery Format Franchise

Quantifiable outcome

• Average profitability of 14% with cost of goods sold (CMV) of 44%
• +3 more outcomes

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Three partnerships are on record, tiered core.

• iFoodcoreGTM or Marketing PartnerIntegration for express delivery services allowing customers to order Bio Mundo products through the iFood platform, expanding sales channels beyond physical stores.
• RappicoreGTM or Marketing PartnerPartnership for on-demand delivery services, providing customers another digital channel to purchase Bio Mundo products with quick delivery.
• Brazilian Franchising Association (ABF)coreOthersBio Mundo is ABF-certified, holding the Selo de Excelência em Franchising (SEF) award. ABF membership and certification provides credibility and recognition in the Brazilian franchising sector.

Scale indicators10 records

Recent moves9 records

Expansion highlights5 records

Broad incumbents

• The Vitamin Shoppe: US specialty retailer focused on vitamins, supplements, and sports nutrition. Overlaps meaningfully with Bio Mundo's Bio 365 supplements line and Natureza Mix sports nutrition offering, though The Vitamin Shoppe does not sell the broader natural grocery mix.
• GNC (General Nutrition Centers): Global vitamins and sports nutrition retailer. Comparable as a supplement/sports nutrition-led retail format, though bio mundo's broader natural-food assortment and franchise model differentiate their category positioning.
• Whole Foods Market: Global benchmark for natural/organic specialty retail. Although its scale, ownership (Amazon), and store sizes are not comparable, the brand and assortment positioning are directly relevant as a reference point for Brazil's premium natural products retail category in which Bio Mundo competes.
• Sprouts Farmers Market: US-based specialty grocer focused on natural and organic products. While not franchise-based and not Brazilian, it offers a comparable specialty-natural retail format with strong fresh/natural assortment — useful as a public-market benchmark for natural products retail unit economics and consumer behavior.

Regional players

• Holland & Barrett: UK and Ireland health food retail chain with strong natural, supplement, and sports nutrition assortment. Comparable in category (health supplements, sports nutrition, natural foods) and multi-format approach but operates primarily in Europe rather than Latin America. Useful international comp.

Others

• Verde Campo: Brazilian natural/functional food and beverage CPG brand. Complementary rather than competitive — Verde Campo sells into retail and could occupy shelf space at Bio Mundo. Reflects the supplier/brand ecosystem that Bio Mundo curates across its 4,000-product assortment.

Direct peers

• Natural da Terra: Brazilian healthy/natural products retail chain operating physical stores with comparable product mix (natural, organic, gluten-free, vegan, supplements) and similar franchise/store-based distribution. Competes for the same health-conscious consumer and franchisee investor pool.
• Mundo Verde: Brazil's other major natural products retail franchise chain. Direct head-to-head competitor with overlapping product categories (natural, organic, vegan, supplements, sports nutrition), similar franchise model, and overlapping Brazilian geographies. Bio Mundo's own board advisor, Sérgio Bocayuva, was previously CEO and partner at Mundo Verde, underscoring the strategic similarity.
• Central Natural: Brazilian retailer operating in the natural and healthy products segment with multi-format stores. Overlaps with Bio Mundo in product mix (diet, light, gluten-free, supplements) and target customer. A relevant emerging competitor in the same specialty channel.
• Casa do Natural: Brazilian natural products retailer operating a network of physical stores selling herbs, supplements, natural foods, and wellness products. Directly comparable in product category and store-based distribution model, though typically smaller scale than Bio Mundo.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@LojaBioMundo
• Facebookfacebook.com/lojabiomundo
• LinkedInlinkedin.com/company/bio-mundo
• Instagraminstagram.com/lojabiomundo/?hl=en

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bio Mundo