SoulCode Academy
- Company typePrivate
- Founded2020
- HeadquartersParaíso, Brazil
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
SoulCode Academy firmographics
Firmographics- Name
- SoulCode Academy
- Legal name
- Soul Code Academy
- Website
- https://soulcode.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
SoulCode Academy industry classification
Industry- Product category
- Technology Education and Training
- NAICS
- Computer Training (61142), Professional and Management Development Training (611430), Educational Support Services (61171)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Technical Bootcamps & Accelerated Reskilling (Full-time/Part-time) (BPAEANAE)
- akta.pro secondary industries
- Information Technology & Software (EDAAAPAB), AI/ML Learning Platforms for Students (EDAFANAE), Digital Learning Content Development (eLearning, Labs, Simulations) (BPAEANAD)
Keywords
Where SoulCode Academy is headquartered
LocationHeadquarters
- HQ city
- Paraíso
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
SoulCode Academy business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Passaporte Digital Subscription: Monthly or annual subscription providing unlimited access to online courses and career tracks. Includes 1 PRA 1 model where one subscription enables another person from partner NGOs to receive free training.
- Enterprise Training Programs: Customized qualification programs for corporate clients including bootcamps, talent acquisition, and digital projects. Companies pay for workforce development and diverse talent pipelines.
- White Label Platform Licensing: Customized online learning platforms with branded landing pages and focused content tracks sold to enterprise clients.
- Talent Acquisition Services: Connecting qualified graduates with partner companies for hiring, working directly with company HR departments to match diverse talent with job requirements.
- Digital Projects (SoulCode Studio): Digital projects and real initiatives with diversity and innovation developed by squads of students alongside senior leaders, including AI models, data dashboards, games, apps, and marketing services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Passaporte Digital - Standard |
| Subscription | Monthly | Passaporte Social |
| Freemium | Pay-as-you-go | Bootcamps - Full Scholarship |
| Subscription | Monthly | Passaporte Mulher |
| Other | Multi-year contract | Enterprise/Corporate Training |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels7 records
SoulCode Academy product offering
Product offeringCore offering
SoulCode Academy delivers technology education through subscription online learning (Passaporte Digital with 2,000+ hours of content), free introductory courses (Starter), intensive online bootcamps across 10+ tech career tracks, and customized corporate training programs. The company combines hard skills, soft skills, and Tech English in a squad-based learning methodology, and supplements training with talent acquisition, white-label platform licensing, and digital project delivery through SoulCode Studio.
Product overview
SoulCode Academy operates as a multi-platform EdTech ecosystem comprising subscription-based online learning (Passaporte Digital with 2000+ hours of content), free entry-level courses (Starter program), immersive bootcamps in technology careers, corporate training solutions for enterprise clients, and SoulCode Studio for client project delivery. The company also maintains a social impact arm (Instituto Tech For Good) focused on digital inclusion.
Differentiator
Problem solved
Functional benefit
Brands
- Martech Academy: A joint initiative with Grupo de Mídia and Meio&Mensagem focused on marketing and technology education, offering programs like Analista de Mídia e Performance with emphasis on diversity and inclusion.
- SoulCode Studio
- SoulCode Starter
- Passaporte Digital
- Instituto Tech For Good
Products and services
- Passaporte Digital Subscription-based online learning platform offering 2,000+ hours of technology, soft skills, and Tech English courses across multiple career tracks for individual learners in Brazil, with a 1 PRA 1 model where one subscription enables another person from partner NGOs to receive free training.
- SoulCode Starter
Quantifiable outcome
- 130,000+ students trained on online platforms
- +4 more outcomes
Companies that use SoulCode Academy
Customer profileNamed customers12 records
Segments5 records
Ideal customer profiles3 records
SoulCode Academy technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature4 records
SoulCode Academy partnerships and signals
Strategic signalPartnerships
26 partnerships are on record, tiered core, minor and major.
- EmbraercorePartnership for diversity and social innovation with free qualification programs. Programs focus on women and people with disabilities in technology, with over 225 participants trained and 8,000 applicants for the over-50 program.
- DM9minorMarketing partnership to accelerate digital education democratization in Brazil. DM9 will support SoulCode's mission of training non-obvious people in technology areas.
- MicrosoftcoreMicrosoft Conecta+ program partnership providing AI and Cloud bootcamps exclusively for people with disabilities. Microsoft provides program support and certification while SoulCode delivers training to 50 participants in Azure cloud and AI technologies.
- Grupo PetrópoliscoreMajor partner for technology qualification training over 3,000 employees. Also collaborated on developing the company's corporate website and the 'Não se Cale' (Don't Stay Silent) initiative to combat harassment.
- TNT (Grupo Energisa)majorTwo bootcamp cohorts in game development for 80 students aged 16+. TNT also partnered for custom game development projects. Partnership has impacted over 30,000 people in Brazil.
- PortomajorExclusive bootcamp partnership providing Full Stack training for 50 people and Data Analyst qualification for 25 people with disabilities. Porto also marks its 15-year anniversary of IT training programs.
- PagBankmajorJava Full Stack developer training exclusively for women. 50 scholarships provided with over 5,000 women applicants, addressing gender gap in technology careers.
- SankhyaminorExclusive Java Full Stack training program for 30 people with disabilities, supporting diversity hiring goals.
- BETC HAVASminorPartnership focused on diversity and inclusion, specifically training and including people with disabilities in the workforce through a joint initiative with Reckitt.
- Instituto NeoohminorStrategic partnership with purpose of building a more inclusive and fair future for all through education, inviting other brands to join the journey.
- ReckittminorPartnership with SoulCode and BETC HAVAS for PCD (people with disabilities) inclusion training programs in the workplace.
- TikTokcoreSoulCode serves as the education platform for TikTok's 'Cria que Cria' initiative to qualify entrepreneurs and content creators, impacting 25,000 participants with 7 learning modules covering monetization, digital marketing, and niche identification.
- Eletromidiaminor2,000 scholarships distributed for employee development. Also collaborated on developing a platform and app for bus shelter management (Zeladoria dos Abrigos de Ônibus).
- RaízenminorEmployee technology qualification programs. Graduate Geisa Santos was hired by Raízen as a Data Specialist after completing the Data Specialist program.
- Santander/UniversiaminorProvided 150 scholarships for people with disabilities (PcDs) in programming and customer service training programs.
- MIT Technology ReviewcorePartnership to promote diversity and digital inclusion in Brazil, leveraging MIT's research and expertise in technology education.
- Gerando FalcõescoreNGO partner for favela youth technology training. CEO Carmela Borst serves as an advisor to the organization. Part of SoulCode's community outreach to reach underrepresented populations.
- Casa do ZezinhocoreNGO partner providing programming courses to youth from Capão Redondo favela. Multiple graduating classes of young developers trained through this partnership.
- Instituto VerdescolacorePartnership for free programming education in Barra do Sahy, São Paulo coastal region. 25 young people graduated as Full Stack developers through this initiative.
- Instituto Ser+minorNGO partner. CEO Carmela Borst serves as an advisor to the organization for social impact initiatives.
- Instituto Capim SantominorNGO partner. CEO Carmela Borst serves as an advisor to the organization for community development.
- Instituto MíndignaminorPartner in the Martech Academy initiative co-founded by SoulCode and Meio&Mensagem for marketing and technology training with diversity focus.
- Meio & MensagemcoreCo-founder of Martech Academy, a school of marketing and technology focused on diversity and digital inclusion. Joint participation in industry events like ProXXIma and Marketing Network Brasil.
- AccentureminorListed as a partner company, potentially involved in talent acquisition or training programs for technology professionals.
- CapgeminiminorListed as a partner company, potentially involved in talent acquisition or training programs for technology professionals.
- DeloitteminorListed as a partner company, potentially involved in talent acquisition or training programs for technology professionals.
Scale indicators15 records
Recent moves7 records
Expansion highlights6 records
SoulCode Academy competitors and assessment
Company assessmentBroad incumbents
- Coursera: Global online learning platform partnering with universities and tech companies (including Google, IBM, Meta) to deliver technology certifications and bootcamp-style career tracks. Comparable enterprise training and certification offerings.
- Hotmart: Brazilian edtech and creator-economy platform with a large course marketplace and white-label product capabilities. Comparable as a broader Brazilian education technology incumbent with enterprise reach.
- Alura (Caelum): Brazil's largest subscription-based online technology education platform, with a broad catalog of technology and business courses. Overlaps with SoulCode's Passaporte Digital subscription offering.
Direct peers
- Le Wagon: Global coding bootcamp with operations in Brazil, offering immersive full-stack and data science programs with career support. Comparable immersive-bootcamp model and international footprint aspirationally relevant to SoulCode.
- Resilia: Brazilian EdTech focused on training non-traditional talent for technology careers and placing them in corporate jobs. Strongly comparable to SoulCode's mission-driven bootcamp and talent-placement model.
- Let's Code: Brazilian full-stack and data science bootcamp with strong corporate training partnerships. Competes for the same B2B training and talent-placement deals as SoulCode.
- Generation Brazil: Global nonprofit with Brazilian operations offering free, intensive tech bootcamps and job placement for unemployed or underemployed adults. Closely comparable mission-driven, employer-funded bootcamp model.
- Trybe: Brazilian tech bootcamp offering full-stack, data, and software engineering programs with employment support. Competes with SoulCode in immersive bootcamps and corporate upskilling.
- Digital Innovation One (DIO): Brazil's largest tech bootcamp platform, offering free and paid technology training, B2B corporate training, and talent placement. Directly competes with SoulCode for enterprise contracts and individual learners in Brazil.
Emerging players
- Rocketseat: Brazilian developer education company offering paid courses, bootcamps, and community programs in web and software development. Overlaps with SoulCode's Passaporte Digital and bootcamp offerings.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
SoulCode Academy social profiles
Digital presenceSoulCode Academy compliance and trust
Trust signalCompliance1 record
SoulCode Academy financial estimates
Financial estimateRevenue estimate
Valuation estimate
SoulCode Academy leadership team
Management profileNumber of profiles
Profiles3 records
SoulCode Academy subsidiaries and ownership
Company hierarchySubsidiaries3 records
SoulCode Academy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SoulCode Academy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SoulCode Academy
What does SoulCode Academy do?
SoulCode Academy delivers technology education through subscription online learning (Passaporte Digital with 2,000+ hours of content), free introductory courses (Starter), intensive online bootcamps across 10+ tech career tracks, and customized corporate training programs. The company combines hard skills, soft skills, and Tech English in a squad-based learning methodology, and supplements training with talent acquisition, white-label platform licensing, and digital project delivery through SoulCode Studio.
Is SoulCode Academy a public or private company?
SoulCode Academy is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SoulCode Academy founded?
SoulCode Academy was founded in 2020. It employs 101 to 250 people.
Where is SoulCode Academy based?
SoulCode Academy is headquartered in Paraíso, Brazil, in the Latin America region.
How does SoulCode Academy make money?
Five revenue lines are on record. Passaporte Digital Subscription is the primary driver. The others are enterprise Training Programs, white Label Platform Licensing, talent Acquisition Services and digital Projects (SoulCode Studio).
Who are SoulCode Academy's main competitors?
Broad incumbents on record are Coursera, Hotmart and Alura (Caelum). Direct peers are Le Wagon, Resilia, Let's Code, Generation Brazil, Trybe and Digital Innovation One (DIO). Rocketseat is listed as an emerging player.
Does SoulCode Academy have an API?
No public API is recorded for SoulCode Academy.
What industry is SoulCode Academy in?
SoulCode Academy's product category is Technology Education and Training. Its primary akta.pro industry code is BPAEANAE, Technical Bootcamps & Accelerated Reskilling (Full-time/Part-time), with a secondary code of EDAAAPAB, Information Technology & Software. Its NAICS code is 61142 and its SIC code is 8200.