Monte-Carlo Casino

What Monte-Carlo Casino does

Monte-Carlo Casino operates as part of Monte-Carlo Société des Bains de Mer (SBM), a publicly registered Société Anonyme in Monaco founded in 1863. It is an integrated luxury resort and gaming destination on the French Riviera centered on the iconic Casino de Monte-Carlo at Place du Casino, comprising two casino venues (Casino de Monte-Carlo and Casino Café de Paris), four luxury hotels (Hôtel de Paris Monte-Carlo, Hôtel Hermitage Monte-Carlo, Monte-Carlo Bay Hotel & Resort, Monte-Carlo Beach), 15+ restaurants including the three-Michelin-starred Le Louis XV - Alain Ducasse, wellness operations (Thermes Marins Monte-Carlo, SPA Clarins & myBlend), entertainment venues (Jimmy'z nightclub, Opéra Garnier, Salle des Etoiles), and the One Monte-Carlo luxury shopping and business district.

The core product offering is a Belle Époque physical hospitality and gaming estate with in-house artisanal gaming table production and proprietary Burgundy & Grasset casino chips (manufactured since 1925). Customer-facing technology is minimal and traditional: the Monte-Carlo Pass (a nominative room-access card with charging and shuttle functionality), the My Monte-Carlo loyalty program (points earned across all resort spend and redeemed across categories), and basic website/email reservation channels. No proprietary software platforms, no APIs, no mobile app, and no AI/ML systems are disclosed in the source data.

The business model is B2C luxury hospitality with seven distinct revenue streams — casino gaming (transaction-fee), hotel rooms and Diamond Suites (recurring subscription-like for loyalty), restaurants (transaction-fee), wellness (transaction-fee), entertainment and ticketed events (transaction-fee), loyalty program (recurring), and retail (transaction-fee). Go-to-market is direct-to-consumer plus event-driven (Monaco Grand Prix, Monte-Carlo Jazz Festival, Summer Festival, E-Prix) targeting high-net-worth individuals globally. Pricing is quote-based with entry-level Diamond Suites starting around €7,800/night. Customer concentration is low; primary customer is the affluent international traveler and VIP gaming patron.

Name

Monte-Carlo Casino

Legal name

Société Anonyme des Bains de Mer et du Cercle des Etrangers à Monaco (SBM)

Website

https://casinomontecarlo.com

Company type

Public

Founded year

1863

Operating status

Operating

Headcount range

1–10 employees

Short description

Monte-Carlo Société des Bains de Mer operates an integrated luxury resort in Monaco comprising two casinos, four 5-star hotels, 15+ restaurants with three Michelin stars, wellness, retail, and entertainment venues, serving high-net-worth international travelers and gaming patrons since 1863.

Ownership category

akta.pro rank

Headquarters

HQ city

Monte Carlo, Alpesmaritimes

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Technology or R&D

Revenue model

1. Casino Gaming: Core gaming operations including French Roulette, Baccarat, Black Jack, Craps, Poker Texas Hold'em Ultimate, and slot machines. Revenue from table games and slot machines across multiple casino venues including Casino de Monte-Carlo and Casino Café de Paris.
2. Luxury Hotels: Four luxury hotels: Hôtel de Paris Monte-Carlo (5-star palace), Hôtel Hermitage Monte-Carlo, Monte-Carlo Bay Hotel & Resort, and Monte-Carlo Beach. Revenue from room bookings, suites, and Diamond Suite Collection premium accommodations.
3. Fine Dining & Restaurants: Multiple Michelin-starred restaurants including Le Louis XV - Alain Ducasse (3 stars), Le Grill (1 star), Elsa Marcel Ravin. Additional venues: COYA Monte-Carlo, Amazónico Monte-Carlo, Buddha-Bar Monte-Carlo, Em Sherif Monte-Carlo, Pavyllon Monte-Carlo.
4. Wellness & Spa: Thermes Marins Monte-Carlo (largest spa in Monaco), SPA Clarins & myBlend at Monte-Carlo Bay Hotel & Resort, Monte-Carlo Beach Spa. Revenue from treatments, day packages, and wellness programs.
5. Entertainment & Events: Jimmy'z Monte-Carlo nightclub, Opéra Garnier Monte-Carlo, Salle des Etoiles, live shows, concerts, and exclusive event venues. Revenue from ticketed events and venue rentals.
6. My Monte-Carlo Loyalty Program: Points earned on all Resort expenditures, redeemable for stays, dining, casino play, spa treatments, and entertainment
7. Retail & Shopping: One Monte-Carlo luxury shopping district, Monte-Carlo Shopping Promenade, jewellery boutiques including courtyard at Hôtel de Paris Monte-Carlo

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Monte-Carlo Casino, operated by Monte-Carlo Société des Bains de Mer (SBM), is an integrated luxury resort complex in Monaco offering Belle Époque casino gaming (French Roulette, Baccarat, Black Jack, Craps, Poker Texas Hold'em Ultimate, slot machines) at Casino de Monte-Carlo and Casino Café de Paris. The portfolio also includes four luxury hotels (Hôtel de Paris Monte-Carlo, Hôtel Hermitage Monte-Carlo, Monte-Carlo Bay Hotel & Resort, Monte-Carlo Beach), Michelin-starred fine dining, wellness and spa facilities, entertainment venues (Opéra Garnier, Jimmy'z Monte-Carlo nightclub, Salle des Etoiles), luxury retail at One Monte-Carlo, and the My Monte-Carlo loyalty program.

Product overview

Monte-Carlo Casino (operating as Monte-Carlo Société des Bains de Mer) is a luxury resort complex offering an integrated portfolio of hospitality, gaming, dining, wellness, and entertainment services in Monaco. The portfolio centers on four 5-star hotel properties: Hôtel de Paris Monte-Carlo (flagship with the three-Michelin-starred Le Louis XV - Alain Ducasse), Hôtel Hermitage Monte-Carlo, Monte-Carlo Bay Hotel & Resort, and Monte-Carlo Beach. Gaming operations include the legendary Casino de Monte-Carlo (Belle Époque casino with French Roulette, Baccarat, Black Jack, Craps, Poker, and slot machines), Casino Café de Paris, and a loyalty program (My Monte-Carlo). Dining spans multiple restaurants including Le Louis XV - Alain Ducasse, Le Grill, COYA Monte-Carlo, Amazónico Monte-Carlo, Em Sherif Monte-Carlo, Pavyllon Monte-Carlo, Buddha-Bar Monte-Carlo, Elsa Marcel Ravin, and numerous bars. Entertainment venues include Jimmy'z Monte-Carlo nightclub, Salle Garnier opera house, and Salle des Etoiles. Wellness offerings feature Thermes Marins Monte-Carlo spa, SPA Clarins & myBlend, and Monte-Carlo Beach Club. Additional services include the One Monte-Carlo shopping district, Monte-Carlo Golf Club, Monte-Carlo Country Club, private event planning, and a comprehensive loyalty program.

Differentiator

Problem solved

Functional benefit

Brands

• Casino de Monte-Carlo: The iconic Belle Époque casino featuring French Roulette, Baccarat, Black Jack, Craps, Poker Texas Hold'em Ultimate, and slot machines.
• Jimmy'z Monte-Carlo
• My Monte-Carlo

Products and services

• Casino de Monte-Carlo Flagship Belle Époque casino offering French Roulette, Baccarat, Black Jack, Craps, and Poker Texas Hold'em Ultimate, plus slot machines in Salle Renaissance and Salon Touzet, open daily from 2 p.m. under Bohemian crystal chandeliers.
• Slot Machines Slot machine gaming available in dedicated rooms including Salle Renaissance and Salon Touzet, with wild symbols and multiple win lines.
• French Roulette Classic French roulette table game played under Bohemian crystal chandeliers at Casino de Monte-Carlo.
• Baccarat / Punto Banco Card game in which players predict whether the Punto, Banco, or tie hand will win.
• Black Jack Card game where the objective is to acquire a total value as near as possible to 21 without exceeding it, played against the bank.
• Craps Fast-paced dice game in which players roll two dice and bet on various outcomes.
• Poker Texas Hold'em Ultimate Poker variant in which players aim to get a better hand than the dealer using their cards combined with community cards.
• Casino Café de Paris Secondary gaming venue featuring slot machines and additional gaming options.
• Hôtel de Paris Monte-Carlo Iconic 5-star palace hotel situated at Place du Casino, offering Michelin-starred restaurants including Le Louis XV - Alain Ducasse, wellness facilities, and the Princess Grace and Prince Rainier III Diamond Suites.
• Hôtel Hermitage Monte-Carlo 5-star hotel featuring the Diamond Suites Collection and Pavyllon Monte-Carlo restaurant by Yannick Alléno.
• Monte-Carlo Bay Hotel & Resort 4-star resort hotel featuring SPA Clarins & myBlend, Diamond Suite Eleven, and multiple dining options.
• Monte-Carlo Beach Iconic seaside hotel since 1929 with 40 rooms and suites, Olympic-sized pool, private beach, and restaurants including Elsa Marcel Ravin (Michelin-starred), Le Deck, Maona Monte-Carlo, and La Vigie Monte-Carlo.
• Le Louis XV - Alain Ducasse à l'Hôtel de Paris Three-Michelin-starred gourmet restaurant at Hôtel de Paris Monte-Carlo offering contemporary Mediterranean cuisine by chefs Emmanuel Pilon and Alain Ducasse.
• Le Grill One-Michelin-starred restaurant at Hôtel de Paris Monte-Carlo on the eighth floor with panoramic terrace offering sea views and gourmet grill cuisine.
• Elsa Marcel Ravin Michelin-starred restaurant at Monte-Carlo Beach by chef Marcel Ravin featuring poetic 'Marine Garden' cuisine focused on natural and local produce.
• COYA Monte-Carlo Festive Latin American restaurant near Jimmy'z offering a multi-sensory journey through Amazon rainforest-inspired cuisine and culture.
• Amazónico Monte-Carlo Restaurant at Place du Casino offering festive journey through Amazon rainforest-inspired Latin American gastronomic heritage.
• Em Sherif Monte-Carlo High-end Lebanese restaurant at Hôtel de Paris Monte-Carlo offering traditional and generous cuisine.
• Pavyllon Monte-Carlo Michelin-starred restaurant by Yannick Alléno at Hôtel Hermitage Monte-Carlo.
• Buddha-Bar Monte-Carlo Lounge restaurant featuring plush atmosphere, oriental-themed décor, fusion cuisine, and five-meter-high Buddha.
• The Bar Américain Signature cocktail bar at Hôtel de Paris Monte-Carlo featuring live jazz and theatrical atmosphere.
• Jimmy'z Monte-Carlo Legendary nightclub opened in 1971 featuring international DJs, garden area, and celebrity clientele.

Quantifiable outcome

• Hôtel de Paris Monte-Carlo rated 9.4/10 guest satisfaction
• +1 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Twelve partnerships are on record, tiered core, key and minor.

• Burgundy & GrassetcoreTechnology or IntegrationCasino chip manufacturer since 1925. Produces ultra-secure chips with distinctive colors, numbers, and sizes known by croupiers. The partnership represents a 100+ year relationship in crafting proprietary gaming implements.
• Relais & ChâteauxcoreOthersMonte-Carlo Beach is affiliated with Relais & Châteaux, the prestigious association of boutique luxury hotels and restaurants
• Green GlobecoreOthersSustainable tourism certification body. Monte-Carlo Beach holds Green Globe Platinum certification and Hôtel de Paris Monte-Carlo holds Gold certification
• The Leading Hotels of the World (LHW)coreOthersHôtel de Paris Monte-Carlo is a member of The Leading Hotels of the World, the prestigious collection of independent luxury hotels
• Alain DucassecoreStrategic or Co-development PartnerThree Michelin-starred chef partnership since 1987. Le Louis XV - Alain Ducasse à l'Hôtel de Paris holds 3 Michelin stars. Additional collaboration includes COYA Monte-Carlo restaurant development
• Yannick AllénokeyStrategic or Co-development PartnerMichelin-starred chef operating Pavyllon Monte-Carlo at Hôtel Hermitage Monte-Carlo
• Marcel RavinkeyStrategic or Co-development PartnerMulti Michelin-starred chef leading Elsa restaurant at Monte-Carlo Beach (Michelin-starred) and Mada One at One Monte-Carlo. Developed 'Marine Garden' culinary concept
• Cedric GroletkeyStrategic or Co-development PartnerExceptional pastry chef at Hôtel de Paris Monte-Carlo, known for creative fruit sculptures and innovative desserts
• India MahdavikeyStrategic or Co-development PartnerIranian architect who redesigned Monte-Carlo Beach in 2009, introducing colorful, luxurious Mediterranean-inspired interiors
• ClarinskeyStrategic or Co-development PartnerSPA Clarins partnership at Monte-Carlo Bay Hotel & Resort providing premium facial and body treatments
• myBlendkeyStrategic or Co-development PartnerAdvanced skincare brand partnership for signature treatments at SPA Clarins & myBlend wellness center
• Ligne St BarthminorStrategic or Co-development PartnerBrand inspired by tropical natural settings providing treatments at Thermes Marins Monte-Carlo including St Barth Sandy Bliss ritual

Scale indicators3 records

Recent moves15 records

Expansion highlights6 records

Regional players

• Sun City Resort: Sun City in South Africa is a long-running integrated resort with hotels, casino, golf, entertainment, and conference facilities in a non-European jurisdiction. Comparable in shape to Monte-Carlo (integrated casino resort, multiple hotels, signature events) but serves a different geographic catchment.
• Crown Melbourne: Crown Melbourne is an Australian integrated resort combining a casino, multiple luxury hotels, restaurants, spa, and retail on Melbourne's Southbank. Similar in product mix (gaming + luxury hotel + dining + entertainment) to Monte-Carlo, but serves Australian and Asia-Pacific guests rather than the EMEA/European luxury travel market.

Broad incumbents

• Genting Group: Genting Group operates Resorts World integrated resorts across Malaysia, Singapore, U.S., and the U.K., combining casino gaming, hotels, theme parks and entertainment. Shares SBM's integrated-resort DNA and reliance on a limited-jurisdiction concession, but with a multi-property portfolio and a more mass-market positioning than Monte-Carlo's ultra-luxury niche.
• MGM Resorts International: MGM Resorts operates a portfolio of integrated casino-resort properties across Las Vegas, Macau, and regional U.S. markets, combining gaming, hotels, dining and entertainment. Overlaps with SBM in the integrated luxury resort model but at vastly greater scale and with a multi-property portfolio, not a single-concession focus.
• Las Vegas Sands: Las Vegas Sands (parent of The Venetian, Marina Bay Sands) develops and operates large-scale integrated resorts in Las Vegas and Asia. Comparable to Monte-Carlo as an owner/operator of luxury integrated resorts built around gaming concessions, but at broader portfolio scale and focused on MICE + mass premium rather than HNW-only leisure.

Direct peers

• Resorts World Sentosa: Resorts World Sentosa is a Singapore integrated resort combining casinos, multiple luxury hotels, Michelin-starred restaurants, spa/wellness venues, Universal Studios theme park and retail. Comparable to SBM as a multi-vertical integrated resort competing for tourist gaming, dining, and entertainment spend in a tightly regulated Asian gaming market.
• Atlantis The Royal: Atlantis The Royal in Dubai is an ultra-luxury integrated resort with multiple hotel towers, celebrity-chef restaurants, beach club, spa, and gaming-adjacent leisure. It directly competes with Monte-Carlo for global ultra-HNW leisure travelers seeking a fully bundled luxury experience with a strong hospitality-and-F&B halo.
• Marina Bay Sands: Marina Bay Sands is an iconic luxury integrated resort in Singapore combining a casino, multiple luxury hotels, celebrity-chef restaurants, a rooftop pool and convention/event space. Comparable to SBM in targeting ultra-HNW international visitors with a single integrated gaming-hospitality-F&B experience in a tightly regulated jurisdiction.
• Wynn Palace: Wynn Palace in Macau is a luxury integrated resort with gaming, premium suites, Michelin-level dining, spa, and retail. It competes head-to-head with Monte-Carlo for high-end Asian and international VIP play and for premium leisure travelers seeking a fully integrated luxury offering.
• Caesars Palace Las Vegas: Caesars Palace is a flagship Las Vegas luxury integrated resort with a long heritage casino, multiple hotels, celebrity-chef restaurants, entertainment venues and a luxury pool/spa complex. Like Monte-Carlo, it is positioned as a heritage luxury gaming destination offering a full-resort experience rather than pure gaming.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/montecarlosbm
• YouTubeyoutube.com/channel/UC0_J6G2TEPZZ5IJB_idte9Q
• Facebookfr-fr.facebook.com/MonteCarloSBM
• LinkedInlinkedin.com/company/monte-carlo-casino
• Instagraminstagram.com/montecarlosbm
• TikToktiktok.com/@montecarlosbm
• Pinterestfr.pinterest.com/montecarlosbm

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Monte-Carlo Casino