What CasinosApproved does

CasinosApproved is a Toronto-based online casino review and affiliate marketing platform founded in 2020 by Diana Rose, targeting adult Canadian players seeking licensed real-money online casinos. The company curates expert reviews of 74 online casinos, selected from hundreds to thousands evaluated, covering security, licensing, game selection, payment methods, bonuses, and customer support. The site also publishes extensive supporting content including game guides, payment-method tutorials, responsible-gambling resources, and province-specific regulatory information for Ontario, Quebec, British Columbia, Alberta, Saskatchewan, and other Canadian jurisdictions. The underlying technology is a WordPress content management system with 128-bit SSL encryption, and the website is offered free to consumers with a French-language variant for francophone markets.

The business model is affiliate-driven: CasinosApproved earns commissions when readers click through to partner casinos and complete sign-ups and deposits, using revenue-share (percentage of player losses) and pay-per-player fixed-fee commission structures, with hybrid models at some partners. Core featured partners include JackpotCity, Gaming Club, Zodiac, and Casino Friday, with an additional ~70 casinos spanning brands such as Captain Cooks, Yukon Gold, Lucky Nugget, Euro Palace, 7Bit, Spin Casino, Hellspin, and Axe Casino. Marketing relies on organic SEO, content marketing, and a mid-funnel email newsletter, with trust signals reinforced by responsible-gambling badges from Connex Ontario, BeGambleAware, iGaming Ontario, and eCOGRA.

The company operates as a private, founder-led, unfunded business with a six-person team. Key personnel include founder Diana Rose, gambling expert David Barker, editor Mike Sandoval, and editorial team member Alice Johnson. Geographic focus is exclusively Canada; the United States and other non-Canadian jurisdictions are explicitly excluded. There is no mobile app, no disclosed revenue, and no institutional capital raised, positioning CasinosApproved as a lean content-and-affiliate operator rather than a venture-backed platform.

Name

CasinosApproved

Legal name

CasinosApproved

Website

https://casinosapproved.info

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

CasinosApproved is a Toronto-based online casino review and affiliate platform serving Canadian adult players. Founded in 2020, it curates expert reviews of 74 online casinos and earns revenue through affiliate commissions from partner casino sign-ups and deposits.

Ownership category

akta.pro rank

Product category

Online Casino Reviews

NAICS

Gambling Industries (7132), Other Gambling Industries (713290)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Casino/iCasino Affiliate & Review Sites (MPAEAMAB)

akta.pro secondary industry

Responsible Gambling & Player Protection Solutions (MPAEACAJ)

Keywords

• Online casino reviews
• Affiliate marketing
• Casino comparison guides
• Gambling information
• IGaming affiliate

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Affiliate Marketing: The company earns commissions when users sign up through their affiliate links and deposit at partner online casinos. Revenue models include both revenue share (percentage of player losses) and pay-per-player fixed amounts. Some casinos offer hybrid models combining both approaches.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

CasinosApproved is a content website that publishes expert reviews, comparison guides, and educational articles about online casinos targeting Canadian players. The site evaluates and recommends licensed online casinos covering security, game selection, payment methods, bonuses, and customer support. The company monetizes through affiliate referral commissions when readers sign up and deposit at partner casinos, using both revenue share and pay-per-player commission models.

Differentiator

Problem solved

Functional benefit

Products and services

• CasinosApproved Online Casino Review Platform A WordPress-based content website that provides expert reviews, comparisons, and educational guides for online casinos targeting Canadian players. Features 74+ reviewed casinos with detailed evaluations of security, licensing, games, payments, bonuses, and customer support, plus provincial gambling regulation guides and responsible gambling resources.
• CasinosApproved Email Newsletter Subscription email newsletter offering exclusive bonus offers and free spins to subscribers aged 18+. Subscribers must agree to terms and confirm age to receive promotional content from partner casinos.

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• Jackpot City CasinocoreChannel Partner/ Reseller/ DistributorTop-ranked casino on the platform featuring CAD $1600 bonus. The company earns affiliate commissions when readers sign up and deposit through their affiliate links.
• Gaming Club CasinocoreChannel Partner/ Reseller/ DistributorFeatured casino offering double deposit bonus up to C$350. Revenue generated through affiliate links in reviews.
• Zodiac CasinocoreChannel Partner/ Reseller/ DistributorFeatured as best progressive jackpot casino with 80 free spins for $1 minimum deposit. Affiliate revenue generated through player sign-ups.
• Casino FridayminorChannel Partner/ Reseller/ DistributorFeatured as Top 3 casino with 100% up to CAD $100 + 200 free spins welcome bonus.
• 74 Online Casinos (Various)coreChannel Partner/ Reseller/ DistributorThe company has affiliate relationships with approximately 74 casinos that made their final review list, spanning various brands including Captain Cooks, Yukon Gold, Lucky Nugget, Euro Palace, 7Bit, Spin Casino, and many others.
• Kahnawake Gaming CommissionminorOthersThe Kahnawake Gaming Commission licenses many of the casinos reviewed on the platform. The site's reviews highlight Kahnawake-licensed casinos as safe options for Canadian players.
• eCOGRAminorOtherseCOGRA is an independent organization that tests fairness and security of online casinos. The site displays eCOGRA badges for recommended casinos as a trust indicator.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Casinomeister: Casinomeister is a long-established independent online casino review site with a strong focus on player protection, rogue casino blacklists, and accreditation. Comparable trust-driven review positioning and affiliate monetization.
• ThePOGG: ThePOGG is a casino review and complaint resolution site that focuses heavily on transparency, fair gaming verification, and dispute resolution — monetized through affiliate commissions. It targets a similar trust-seeking player segment as CasinosApproved.
• Latest Casino Bonuses (LCB): Latest Casino Bonuses is an independent online casino review portal that tracks bonuses, player complaints, and casino certifications, monetizing through affiliate links. Direct peer in player-trust-focused casino review content and affiliate revenue model.
• AskGamblers: AskGamblers is a long-running online casino review and player complaint portal that monetizes via affiliate partnerships with casinos. Comparable content-led SEO model targeting the same player intent as CasinosApproved.
• VegasSlotsOnline: VegasSlotsOnline is a slot- and casino-focused review site that monetizes through affiliate partnerships with online casinos. Comparable SEO-driven content model and player-acquisition value proposition.
• CasinoGuru: CasinoGuru is a global online casino review and complaint-resolution platform that generates revenue through affiliate commissions from partner casinos. It is one of the most-trafficked independent casino review sites worldwide and competes head-on with CasinosApproved for casino-review search intent.

Regional players

• BonusFinder: BonusFinder is a bonus-focused affiliate site with deep Canadian-market presence (Ontario in particular), making it one of the most directly comparable competitors for CasinosApproved's Canadian-focused traffic. It monetizes through affiliate revenue share and CPA from licensed Canadian operators.

Broad incumbents

• Gambling.com Group: Gambling.com Group is a publicly listed (Nasdaq: GAMB) performance marketing company and one of the largest gambling affiliate publishers globally. It monetizes through delivering qualified players to online gambling operators via content sites across casino, sports betting, and poker — directly comparable business model and customer intent as CasinosApproved.
• Catena Media: Catena Media is a large European-listed affiliate marketing company focused on online gambling and financial services lead generation. Its portfolio of casino, sports betting, and fantasy sports review sites competes for the same operator affiliate budgets and many of the same Canadian/intent-driven keywords as CasinosApproved.
• Casino.org: Casino.org is a high-authority global online casino review site with significant SEO presence, operated by a larger media group. Comparable content-and-affiliate business model targeting similar commercial keywords, though at considerably greater scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/100056276181298
• LinkedInlinkedin.com/company/casinosapproved1

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CasinosApproved