Castello del Sole

What Castello del Sole does

Castello del Sole is a privately held 5-star luxury beach resort and SPA located on a 140-hectare estate directly on Lake Maggiore in Ascona, Ticino, Switzerland. Owned by Terreni alla Maggia SA and operating as part of The Living Circle Group (parent: The Living Circle Group Corp., based in Zurich), the resort is a single physical property that combines luxury accommodation, a 2,500 square metre spa, seven distinct food and beverage outlets (Locanda Barbarossa, Ristorante Tre Stagioni, Ristorante Al Parco, Bar Bassa Selim & Cortile Barbarossa, Snack Bar La Spiaggia, Rustico del Sole, and the Cantina alla Maggia winery), equestrian facilities via partner Phili La Scuderia, and a curated signature experiences program (private boat aperitifs, wine blending workshops, lake fishing, birdwatching, gourmet picnics, hydrofoil/wakeboard, climbing, cliff diving, ceramic workshops). The resort integrates its own working agricultural estate — Terreni alla Maggia (farm, rice fields, vineyards) and Cantina alla Maggia (winery producing Merlot, Bondola, Cabernet Sauvignon, Cabernet Franc, Petit Verdot) — enabling a farm-to-table supply chain for its restaurants under Michelin-pedigreed chef Mattias Roock.

The business operates a direct-to-consumer hospitality model with revenue generated through nightly room and suite stays, F&B across seven venues, spa and aesthetic dermatology services, signature experience transactions, on-site winery and wine sales, weddings and corporate events, boat and water activity rentals (including an exclusive Frauscher 1017 Lido), gift voucher sales, and external guest access to the spa. Distribution is multi-channel: direct booking through SimpleBooking (QNT S.r.l.), phone/email, restaurant reservations via aleno AG, gift voucher e-commerce through e-guma, and referral-driven bookings through luxury consortia including The Leading Hotels of the World, Virtuoso, Swiss Deluxe Hotels, and Responsible Hotels Switzerland. The underlying technology stack is built on standard third-party hospitality platforms — protel hotelsoftware for property management, Toedt/Dr. Selk & Coll. for CRM, SimpleBooking and aleno for reservations, Stripe and Concardis for payments — supplemented by web analytics (Google Analytics, Microsoft Clarity, Mouseflow), Google AdWords remarketing, and email marketing with tracking pixels. The target customer is affluent leisure travelers (luxury horizontal segmentation) seeking exclusive, nature-immersive resort experiences with personalized service, including families (Kids Club available).

Name

Castello del Sole

Legal name

Terreni alla Maggia SA

Website

https://castellodelsole.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Castello del Sole is a 5-star luxury beach resort and SPA on a 140-hectare Lake Maggiore estate in Ascona, Switzerland, offering accommodation, seven restaurants, a 2,500 sqm spa, and signature experiences for affluent leisure travelers, and is part of The Living Circle Group.

Ownership category

akta.pro rank

Product category

Luxury Resort Hospitality

NAICS

All Other Traveler Accommodation (721199)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Beachfront & Island Luxury Resorts (THAGACAA)

akta.pro secondary industry

Luxury Villas & Residences Resorts (THAGACAM)

Keywords

• Luxury resort hospitality
• Hotel accommodations
• Fine dining restaurants
• Spa wellness services
• Curated guest experiences

Headquarters

HQ city

Ascona, Ticino

HQ country

Switzerland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Luxury Accommodation: Five-star hotel rooms and suites with rates varying by season and room category. Children under 2 stay free; ages 3+ charged CHF 100 per night with breakfast. Check-out at 11:30 AM with late check-out fees.
2. Fine Dining (7 Restaurants): Seven dining venues: Locanda Barbarossa, Ristorante Tre Stagioni, Ristorante Al Parco, Bar Bassa Selim & Cortile Barbarossa, Snack Bar La Spiaggia, Rustico del Sole, and Cantina alla Maggia. Farm-to-table Mediterranean cuisine.
3. Spa & Wellness Services: 2,500 sqm spa with treatments, SPA Suite Onsernone, aesthetic dermatology, and external guest services. Wellness offerings include massages, beauty treatments, and relaxation experiences.
4. Signature Experiences: Premium curated activities including private boat aperitif (CHF 880), wine blending workshop (CHF 260/pp), lake fishing (CHF 350), gourmet picnic (CHF 98/2), dinner in orchard (CHF 700/2), and equestrian stays.
5. Cantina alla Maggia Wine Sales: On-site winery producing and selling wines including Barrique-aged Merlot, stainless steel-aged Merlot, Bondola, and blends. Tasting experiences from CHF 20.
6. Meetings & Events: Corporate events, weddings, and private celebrations in resort venues including vineyards, orchard, and lakefront locations.
7. Gift Vouchers: Product vouchers (accommodation, F&B, spa) valid 12 months, value vouchers valid 24 months. Sold through e-guma platform.
8. Boat & Water Activities: Exclusive Frauscher 1017 Lido boat experiences including island tours (CHF 1,100-2,000), hydrofoil/wakeboard (CHF 400-650), water e-bikes (CHF 60/hr), and airport transfers (CHF 40/person).

Pricing tiers

Go-to-market motion1 record

Distribution channels9 records

Marketing channels11 records

Core offering

Castello del Sole is a five-star luxury beach resort situated on a 140-hectare estate directly on Lake Maggiore in Ascona, Switzerland. The resort offers accommodation (rooms and suites), seven dining venues, a 2,500 sqm SPA & Beauty facility, signature curated experiences, and recreational activities, all supported by an integrated on-site farm, vineyards, and winery (Cantina alla Maggia / Terreni alla Maggia).

Product overview

Castello del Sole is a 5-star luxury beach resort and spa situated on a 140-hectare estate directly on Lake Maggiore in Ascona, Switzerland. The property operates as a unified resort offering multiple integrated services: accommodation (Rooms & Suites), dining (seven distinct food and beverage outlets including Locanda Barbarossa, Ristorante Tre Stagioni, Ristorante Al Parco, Bar Bassa Selim, Snack Bar La Spiaggia, Rustico del Sole, and the Cantina alla Maggia winery restaurant), wellness (2,500 sqm SPA & Beauty with SPA Suite Onsernone), signature curated experiences (wine blending, lake fishing, birdwatching, gourmet picnics, private aperitifs), recreational activities (water sports, tennis, climbing, equestrian), Kids Club, meetings and events facilities, and a private beach. The resort is owned by Terreni alla Maggia SA and is part of The Living Circle hospitality group. Its Cantina alla Maggia winery and Terreni alla Maggia agricultural operations supply farm-to-table ingredients for the restaurants, creating an integrated farm-to-fork dining experience.

Differentiator

Problem solved

Functional benefit

Products and services

• Rooms & Suites Luxury five-star accommodation including rooms and suites within the resort on Lake Maggiore, available for individual leisure guests and corporate clients.
• Locanda Barbarossa Fine dining restaurant offering refined Neo-Indian cuisine, catering to resort guests and external diners.
• Ristorante Tre Stagioni Restaurant serving Italian cuisine with seasonal menus to resort and external guests.
• Ristorante Al Parco Park-side restaurant offering dining with garden views at the resort.
• Bar Bassa Selim & Cortile Barbarossa Bar and courtyard setting for drinks and casual dining at the resort.
• Snack Bar La Spiaggia Beachside snack bar offering light meals and refreshments near Lake Maggiore.
• Cantina alla Maggia On-site winery producing Merlot, Bondola, Cabernet Sauvignon, Cabernet Franc, and Petit Verdot wines with tastings, blending workshops, vineyard tours, and a restaurant.
• Rustico del Sole Restaurant offering rustic, traditional Ticino cuisine reflecting local culinary traditions.
• SPA & Beauty 2,500 sqm spa and beauty facility offering wellness treatments, aesthetic dermatology, the exclusive SPA Suite Onsernone, and a guest therapists program for resort and external guests.
• Signature Experiences Curated unique activities including private aperitif on the water, wine blending workshops, gourmet picnics, lake fishing, birdwatching, equestrian stays, and other premium experiences.
• Meetings & Events Conference and event facilities for corporate gatherings, weddings, and private celebrations in resort venues including vineyards, orchard, and lakefront locations.
• Private Beach Exclusive private beach on Lake Maggiore with sunbathing areas, a jetty, and water sports equipment including canoes, kayaks, pedalos, and motorboats.
• Activities Program Diverse recreational activities including water e-bikes, cliff diving, ceramic workshops, tennis, climbing, horse riding, and hydrofoil/wakeboard sports.
• Kids Club Supervised children's activities and entertainment program for guests aged 3 and above, with indoor and outdoor games.
• Terreni alla Maggia Farms On-site agricultural operations producing rice, vegetables, fruit, and wine that supply the resort's restaurants with farm-to-table ingredients.
• Gift Vouchers Digital and physical gift vouchers available for purchase (product vouchers valid 12 months, value vouchers valid 24 months) for stays, dining, spa treatments, and experiences.
• Boat Arrival Experience Private boat transfer from Locarno port to the resort, including skipper and complimentary glass of Spumante from Cantina alla Maggia, priced CHF 40 per person one-way.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration15 records

Feature4 records

Partnerships

13 partnerships are on record, tiered core and minor.

• The Living CirclecoreStrategic or Co-development PartnerParent luxury hotel and restaurant group owning Castello del Sole, Terreni alla Maggia, Cantina alla Maggia, and other properties including Widder Hotel, Storchen Zürich, Alex Lake Zürich, Château de Raymontpierre, and others.
• Terreni alla Maggia SAcoreStrategic or Co-development PartnerOwner entity of Castello del Sole, Rustico del Sole, Cantina alla Maggia, and Terreni alla Maggia farms. Operates the integrated agricultural estate supplying the resort's restaurants.
• Phili La ScuderiacoreStrategic or Co-development PartnerEquestrian facility two minutes from Castello del Sole providing horse stabling, riding lessons, and pony walks for resort guests. Managed by Philine Brunner (Swiss National Dressage Team).
• KITESWISSminorStrategic or Co-development PartnerWater sports partner providing professional coaching for hydrofoil and wakeboard activities on Lake Maggiore.
• SimpleBooking (QNT S.r.l.)coreTechnology or IntegrationRoom reservation system provider processing online bookings through their SimpleBooking platform.
• aleno AGcoreTechnology or IntegrationRestaurant reservation system provider enabling table bookings across all resort dining venues.
• e-guma (Idea Creation GmbH)coreTechnology or IntegrationEvent tickets and gift voucher platform for online voucher sales.
• protel hotelsoftware GmbHcoreTechnology or IntegrationHotel property management system used for central data storage and operational management.
• Stripe Inc.coreTechnology or IntegrationCredit card payment processing platform for secure online transactions.
• Positioner SAminorImplementation/ SI/ Consulting PartnerWebsite design and development agency responsible for castellodelsole.com.
• Momento Ceramics (Locarno)minorStrategic or Co-development PartnerCeramic studio firing and glazing guest creations from the ceramic course workshops.
• Swarovski OpticiansminorStrategic or Co-development PartnerBinoculars available at reception for birdwatching activities in the nature reserve.
• Pietro TeichertcoreOthersOrnithologist who established the nature and bird reserve adjacent to the resort in the 1960s. Manages ringing station and archives. Retired civil engineer who championed protection of riparian forests and Maggia estuary.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Hotel Eden Roc Autograph Collection: Five-star luxury hotel also located in Ascona on Lake Maggiore. Directly competes for the same affluent leisure travelers seeking lakefront luxury in the Ticino region, with overlapping amenity offerings.
• Grand Hotel Tremezzo: Five-star luxury resort on Lake Como with private beach, multiple pools, and curated experiences. Closest functional competitor in the Italian-lake luxury segment with overlapping experiential offerings.
• The Dolder Grand: Five-star luxury city resort in Zurich with extensive spa, multiple restaurants, and art collection. Comparable Swiss luxury property serving the same affluent travelers, sharing Leading Hotels membership.
• Villa Principe Leopoldo: Luxury five-star hotel in Lugano with lake views, fine dining, and spa facilities. Comparable Ticino-region competitor targeting similar HNW leisure and event clientele.
• Hotel Splendide Royal Lugano: Five-star luxury hotel on Lake Lugano, very close geographically to Ascona. Direct competitor for Ticino-region luxury travelers with similar lake-view positioning and Michelin-tier dining.
• Villa d'Este: Iconic luxury hotel on Lake Como with private lakefront, gardens, and multiple restaurants. Directly comparable as a historic Italian-lake luxury resort competing for HNW European leisure travelers.
• Badrutt's Palace Hotel: Legendary Swiss luxury hotel in St. Moritz and member of The Leading Hotels of the World. Comparable as a top-tier Swiss luxury resort competing for the same HNW travelers via similar distribution networks.

Regional players

• Widder Hotel: Direct sibling property under The Living Circle Group in Zurich. Comparable luxury positioning and shared owner/operator, but located in an urban setting rather than a lakefront resort.
• Château de Raymontpierre: Direct sibling property under The Living Circle with farm-to-table positioning. Comparable luxury hospitality brand and integrated farm model, but in Vermes (JU) rather than a lakeside resort.

Broad incumbents

• Gstaad Palace: Iconic Swiss luxury alpine resort serving similar HNW leisure travelers. Comparable luxury hospitality standards and pricing tier, though operating in the alpine rather than lakeside segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/CastellodelSole
• Instagraminstagram.com/castellodelsole
• LinkedInlinkedin.com/company/castello-del-sole

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Castello del Sole